Latest Marketing Trends in December 2023
Latest Marketing Trends in December 2023.
Millennials getting trolled for their camera zoom isn’t a normal event. In influencer culture, the first few seconds are depiction of what is yet to come. It shows that Gen-Z treats social media differently, it’s media first, social second. For older Generations, it’s social first, that’s why millennials have a pause, they are being natural like real life. Gen-Z on other hand is being natural but it’s TV show-type natural.
They have been very consistent with unique and brand-building collaborations. From their partnership with New York City Ballet bringing Balletcore to NY Streets. To their sustainability partnership with Thredup to give existing customers credit for sending back old clothes.
Apart from MischiefUS’s disloyalty program for peet’s coffee, there were few other businesses running disloyalty schemes, but why?
Kaleido Rolls did a similar disloyalty campaign but very straightforward. (TG)
AAPI Month Disloyalty program. (HG)
Subway launched a one-day disloyalty program for National Sandwich Day. (PR)
The latest arguments in the marketing industry highlights disloyalty programs make consumers more aware of the brands they really like and align with.
1/ McDonald’s Grimace taking over TikTok & Twitter (X).
2/ Duolingo’s living with lily content series.
These two social media successes of 2024 explain NPC culture and how brands create trends. Most people think NPC Culture is only people controlling others, instead we control each other. The Actions of an NPC Influencer/Character influences your next action, problem is you are unaware and too indulged into the game. Using Social listening & NPC Culture built on the idea of control, brands utilise their characters like Grimace and Lily, creating interactive social media content, keeping the audience hooked. Making all of us NPCs on Internet.
Everyone asked who’s the number one? If IKEA would have said they are the best, people would have trolled them for 100 different factor. With them saying, they are the second best. The brand won the heart of the consumers and the relatability of most purchasers by being second. In 2024, if someone asks who’s the best in furniture business? I don’t know about the best, but I do know IKEA is the second best.
After getting cancelled for their controversial ad campaign, Balenciaga’s Fall Show was a critique on luxury fashion and showed many of us that luxury in 2023-24 is different. Luxury in 2023 isn’t only about brand value or quality of clothing. It’s about being seen like someone else. The meaning of luxury is changed, it would be hard to imagine many brands survival of many brands without influencers.
The same goes for Erewhon, The growing purchases are more influenced by idea of being seen as their customer. $150 Tote Bag? You might think, this is normal everyone want to buy from brands because they are a brand. No, they don’t. Boomers & Gen-X bought luxury because the luxury products were luxury in product quality and the limited supply. Now, Paper bags are luxury too.
The latest argument of book lovers and creators on tiktok and twitter is #booktok changed how most people consume and read books. With #booktok algorithm making content quick-to read and appeal-to-everyone books go viral. One of the main creator leading the discussion about booktok shared that her posts with bad reviews about TikTok books were taken down for absolutely no reasoning. Who’s to blame? TikTok, Influencers or Publishers.
This was the year of documentaries with releases like Beckhams, Taylor Swift Era’s tour, Harry & Meghan, Beyoncé’s Renaissance taking over the movie screens. But the decision-making behind these releases was to change the plot of their life story. All of the documentaries above were funded by the celebrities being documented. These weren’t independent documentaries showing the art of documentations, what most documentaries tend to do.
Online Streaming now allows Celebs to self-produce new content, not films or movies. Films & Movies are art, what we saw in these documentaries was content about their life and story, portrayed how they wanted. I am not saying they are evil to do this, but we only saw one-sided stories. And I expect many brands will do something like this in 2024.
Dash Water gained over 1.8 million views on TikTok and extra coverage from BBC when they hijacked the Prince Harry’s visit to the High court.
Duolingo Germany gained more than 4M views and around 500k Likes on their Octoberfest content, the platform brought Duo to Munich and the talk of the week was how the character was engaging with others at the event.
Eat Surreal crashed Kellogg’s pop-up event in london.
1/ Gen Alpha showed even though they are kids, they won’t accept the Gen-Z culture and memes. They are here to create their own online culture as soon as possible. This happens with every generation, the surprise is AI & Metaverse games like roblox and fortnite, both are allowing them to build their culture early. It started in 2023 with their meme; Skibidi Toilet.
2/ The Second Trend of the year for Gen Alpha was the argument against Millennials being lazy and raising iPad Kids. Gen-Z multiple times took the argument to TikTok and Teachers did the same by sharing how hard teaching Gen-Alpha has become in 2023.
With Amazon using purchase data to recommend products during live NFL Game from their retail partners. What happened this year is only the beginning, what Meta holds in their hands is much bigger. The Brand could do something similar but on a much bigger scale in the metaverse, doing livestreams of new movie launches with Ads powered by user activity.
1/ Megan Thee Stallion’s Paris Olympics Ad. (watch)
2/ Just Eat’s Ad with Latto & Christina Aguilera using a musical. (must watch)
These two ads were the talk in the pop culture as both borrowed engaging elements from the current Gen-Z baddie culture & Female hiphop trends. With Nicki Minaj making a comeback and SZA’s last album coming up. Marketers who want to do something similar to use the hyped-up female music genres, still have the time execute in 2024.
I would say both brands have great teams in US & UK, but UK is just doing it better in terms of creative & social media content.
In UK, they launched the ‘clear ketchup’ with no color, that went extremely viral on Internet.
During Taylor’s NFL game hype cycle, they launched ‘seemingly ranch’ to attract her fans to buy the new product.
IKEA launched a towel skirt for their customers to make fun of balenciaga.
Heinz Beans Pizza trolling both UK & Italian Audiences.
IKEA launching massive ‘turkey-sized’ meatball in UK.
Just In, Heinz UK is giving away a ketchup boat, what’s that?
SSENSE’s Iconic OOH Ads highlighting, they were marketing.
Raydar NZ’s Sorry not sorry DOOH Campaign.
Vinterior’s honest OOH Ad Campaign against IKEA.
Oatly’s Paris OOH Ads were honest but Parisians hated them.
Apart from these four, OOH Formats were filled with a lot of honesty-focused copy. Will this idea of being honest exist in 2024.
This was the year of Masculine content gurus (Andrew Tate) taking over social media with their idea of being a man, that happened a lot on TikTok, twitch and other apps. On TikTok and IG, we saw many female influencers like Gwen the milkmaid transitioning from ASMR to Tradwife content. Plus, the rise of RushTok influencing and portraying a traditional feminine society. This year was big on influencing teens and young kids toward a utopian world, impacting future decisions of these kids.
Threads App to launch next week in EU.
A Variety of In-App AI Updates coming to IG & Meta.
Google to support Programmatic Bidding for Limited Ads.
X’s Plan to bag advertisers by sharing Q5 Ad Opportunities.
Google launches Gemini AI and updates Bard with Gemini Integrations.
Youtube launches Pause feature to prevent new comments for a short period.
TikTok shares their Recap of Top 2023 Content Trends.
TikTok launches new guide with CreatorIQ about Creator Ads.
TT’s partnership with Ticketmaster expands to 20+ new countries.
Bytedance, TikTok Parent is planning to launch new AI Chatbots.
New Comment Filtering Options to prevent misinformation.
TikTok sets $12B Budget to set up data centres in Europe.
Threads App reimagines Hashtags, the iconic look is gone for TikTok-like Blue Keywords.
Instagram is rolling out ‘Hype Comments’ these are visible on your IG Stories.
Instagram launches Close Friends Only Podcast with Doja Cat & Ice Spice.
Meta establishes Purple Llama, An initiative toward AI safety and trust.
Meta makes End-to-End Encryption Default on Messenger.
Cross-App Communications Chats on IG are going away.
Meta sues FTC claiming Enforcement Action Unconstitutional.
WhatsApp partners with Dentsu to kickstart WA Business services.
WhatsApp launches Voice Messages that are view once only.
Harvard Academic misinformation expert fired after pressure from Meta.
Amazon & X are also in talks to allow In-app Product Purchases.
X’s Gork AI is rolling out to all Premium+ Subscribers.
Media Grids are now rolled out on Twitter Web.
Expanded Bios are available to all premium users on web & iOS.
Communities are now available globally.
Streamlabs’s new integration to improve Streaming on X.
A Cheaper Premium Tier for Organisations is in workings.
Youtube shares their Top trending Topics & creators of 2023 Report.
Youtube music will replace Google podcasts in April 2024.
Price hikes ahead for long-time YouTube premium members.
The “Skip Ads” button gets smaller for more people with its expansion.
YT Music Recaped was also launched.
Google Ads gambling and games policy updated.
Google admits their Gemini AI Demo video was fake.
Google November Reviews Update is completed now.
Google lets Advertisers opt out of Search Partner Network amid Adalytics claims.
Google to update their cryptocurrency advertising policies.
Google Analytics 4 rolls out new reports for linked 360 campaigns.
GSC to stop reporting on product results search in performance reports.
Adidas creates clothing for Roblox avatars.
Amazon Prime Video to Introduce Ads in partnership with IPG Mediabrands.
Kevani announces South Bay Pairing DOOH Displays, Largest Ad Space in the Area.
IPG goes through a round of Layoffs affecting UM & Magna teams.
Ehrmann returns to Mediaplus Germany to start with New Agency Model.
VML named as Krispy Kreme Creative Agency Partner.
FCA appoints M&C Saatchi as lead creative agency.
Dentsu Americas announces new Media, Strategy and Client Executives.
Amazon restores their 1999 Ad Campaign for Digital Advertising.
Domino’s reinvents their 2018 for winter season, they’re plowing for pizza.
Hinge App’s $1M initiative to cure Gen-Z loneliness.
Smirnoff’s new campaign shares message of life being a cocktail.
HP’s clever way to turn Printer Hate into Love.
Hellmann’s on the run again with their iconic Super Bowl Ads.
McDonald’s welcomes CosMc’s to its Universe.
Airline Ad Campaigns in UK banned by ASA for greenwashing claims.
Fabfitfun cancelled over their Elon Musk-type meme.
EU agrees on Landmark AI Rules.
Meta launches AI Image generator to US Public, it’s better than Dall-E.
China allows AI Images/Art to get copyright protection.
Yahoo Blueprint, A new AI Suite for Ad Performance and Optimization.
OpenAI Investigates Lazy GPT-4 complaints.
Snap premium subscriptions are now available to buy as a gift on Amazon.
Bitmoji Make-Up drop with E.l.f beauty starts new style of Brand Partnerships.
Snap offering Score Multiplier for Premium Subscribers.
Pinterest’s New NYC Pop-Up Store to feature Pinterest Trends Predictions.
Reddit adds two elements to Conversation Ads.
New Launch of ‘LinkedIn’s Guide to Creating’.
LinkedIn Newsletter Creators get new updates for creation.
Featured Section is testing new options to pin courses, recommendations & more.
Microsoft Ads partners with Baidu Global for Chat Ads API.
Microsoft Co-pilot (Bing AI) completes one year and gets new updates.
Microsoft launches Deep Search AI enhancing quality of Bing answers.
Twitch is leaving South Korean Market over expensive network fees.
VideoAMP provides Multi-source ID Solution to win in a cookie-less world.
Disney+ to offer Gaming and shopping features for Advertiser’s benefit.
Cher in partnership with Warner Music will promote new holiday album in Roblox.
An Early roll out of Hulu to Disney+ subscribers.
Pantone chooses their Color of the year for 2024.
ITV launches new insights group to supercharge data offering.
Discord’s new UI update brings a more clean look but UX got worse.
Channel 4 Extends their partnership with Snapchat for news sharing.
Samsung launches Flip-park with Iris Agency for Samsung Flip launch.
Tumblr is testing Communities with their own moderators and feeds.
Channel99 launches ‘view-through’ pixel tech for Digital B2B campaigns.
Millennials getting trolled for their camera zoom isn’t a normal event. In influencer culture, the first few seconds are depiction of what is yet to come. It shows that Gen-Z treats social media differently, it’s media first, social second. For older Generations, it’s social first, that’s why millennials have a pause, they are being natural like real life. Gen-Z on other hand is being natural but it’s TV show-type natural.
They have been very consistent with unique and brand-building collaborations. From their partnership with New York City Ballet bringing Balletcore to NY Streets. To their sustainability partnership with Thredup to give existing customers credit for sending back old clothes.
Apart from MischiefUS’s disloyalty program for peet’s coffee, there were few other businesses running disloyalty schemes, but why?
Kaleido Rolls did a similar disloyalty campaign but very straightforward. (TG)
AAPI Month Disloyalty program. (HG)
Subway launched a one-day disloyalty program for National Sandwich Day. (PR)
The latest arguments in the marketing industry highlights disloyalty programs make consumers more aware of the brands they really like and align with.
1/ McDonald’s Grimace taking over TikTok & Twitter (X).
2/ Duolingo’s living with lily content series.
These two social media successes of 2024 explain NPC culture and how brands create trends. Most people think NPC Culture is only people controlling others, instead we control each other. The Actions of an NPC Influencer/Character influences your next action, problem is you are unaware and too indulged into the game. Using Social listening & NPC Culture built on the idea of control, brands utilise their characters like Grimace and Lily, creating interactive social media content, keeping the audience hooked. Making all of us NPCs on Internet.
Everyone asked who’s the number one? If IKEA would have said they are the best, people would have trolled them for 100 different factor. With them saying, they are the second best. The brand won the heart of the consumers and the relatability of most purchasers by being second. In 2024, if someone asks who’s the best in furniture business? I don’t know about the best, but I do know IKEA is the second best.
After getting cancelled for their controversial ad campaign, Balenciaga’s Fall Show was a critique on luxury fashion and showed many of us that luxury in 2023-24 is different. Luxury in 2023 isn’t only about brand value or quality of clothing. It’s about being seen like someone else. The meaning of luxury is changed, it would be hard to imagine many brands survival of many brands without influencers.
The same goes for Erewhon, The growing purchases are more influenced by idea of being seen as their customer. $150 Tote Bag? You might think, this is normal everyone want to buy from brands because they are a brand. No, they don’t. Boomers & Gen-X bought luxury because the luxury products were luxury in product quality and the limited supply. Now, Paper bags are luxury too.
The latest argument of book lovers and creators on tiktok and twitter is #booktok changed how most people consume and read books. With #booktok algorithm making content quick-to read and appeal-to-everyone books go viral. One of the main creator leading the discussion about booktok shared that her posts with bad reviews about TikTok books were taken down for absolutely no reasoning. Who’s to blame? TikTok, Influencers or Publishers.
This was the year of documentaries with releases like Beckhams, Taylor Swift Era’s tour, Harry & Meghan, Beyoncé’s Renaissance taking over the movie screens. But the decision-making behind these releases was to change the plot of their life story. All of the documentaries above were funded by the celebrities being documented. These weren’t independent documentaries showing the art of documentations, what most documentaries tend to do.
Online Streaming now allows Celebs to self-produce new content, not films or movies. Films & Movies are art, what we saw in these documentaries was content about their life and story, portrayed how they wanted. I am not saying they are evil to do this, but we only saw one-sided stories. And I expect many brands will do something like this in 2024.
Dash Water gained over 1.8 million views on TikTok and extra coverage from BBC when they hijacked the Prince Harry’s visit to the High court.
Duolingo Germany gained more than 4M views and around 500k Likes on their Octoberfest content, the platform brought Duo to Munich and the talk of the week was how the character was engaging with others at the event.
Eat Surreal crashed Kellogg’s pop-up event in london.
1/ Gen Alpha showed even though they are kids, they won’t accept the Gen-Z culture and memes. They are here to create their own online culture as soon as possible. This happens with every generation, the surprise is AI & Metaverse games like roblox and fortnite, both are allowing them to build their culture early. It started in 2023 with their meme; Skibidi Toilet.
2/ The Second Trend of the year for Gen Alpha was the argument against Millennials being lazy and raising iPad Kids. Gen-Z multiple times took the argument to TikTok and Teachers did the same by sharing how hard teaching Gen-Alpha has become in 2023.
With Amazon using purchase data to recommend products during live NFL Game from their retail partners. What happened this year is only the beginning, what Meta holds in their hands is much bigger. The Brand could do something similar but on a much bigger scale in the metaverse, doing livestreams of new movie launches with Ads powered by user activity.
1/ Megan Thee Stallion’s Paris Olympics Ad. (watch)
2/ Just Eat’s Ad with Latto & Christina Aguilera using a musical. (must watch)
These two ads were the talk in the pop culture as both borrowed engaging elements from the current Gen-Z baddie culture & Female hiphop trends. With Nicki Minaj making a comeback and SZA’s last album coming up. Marketers who want to do something similar to use the hyped-up female music genres, still have the time execute in 2024.
I would say both brands have great teams in US & UK, but UK is just doing it better in terms of creative & social media content.
In UK, they launched the ‘clear ketchup’ with no color, that went extremely viral on Internet.
During Taylor’s NFL game hype cycle, they launched ‘seemingly ranch’ to attract her fans to buy the new product.
IKEA launched a towel skirt for their customers to make fun of balenciaga.
Heinz Beans Pizza trolling both UK & Italian Audiences.
IKEA launching massive ‘turkey-sized’ meatball in UK.
Just In, Heinz UK is giving away a ketchup boat, what’s that?
SSENSE’s Iconic OOH Ads highlighting, they were marketing.
Raydar NZ’s Sorry not sorry DOOH Campaign.
Vinterior’s honest OOH Ad Campaign against IKEA.
Oatly’s Paris OOH Ads were honest but Parisians hated them.
Apart from these four, OOH Formats were filled with a lot of honesty-focused copy. Will this idea of being honest exist in 2024.
This was the year of Masculine content gurus (Andrew Tate) taking over social media with their idea of being a man, that happened a lot on TikTok, twitch and other apps. On TikTok and IG, we saw many female influencers like Gwen the milkmaid transitioning from ASMR to Tradwife content. Plus, the rise of RushTok influencing and portraying a traditional feminine society. This year was big on influencing teens and young kids toward a utopian world, impacting future decisions of these kids.
Meta to launch Threads App in EU within next few weeks.
New Website from TikTok called “Creative Cards” for Holiday marketing Ideas.
Pinterest launches new AI Body-type filter to make search more inclusive & healthy.
Elon Musk Tells Advertisers to “Go F**k Yourself” if you don’t want to run Ads on X.
Reddit goes through a rebrand and it’s ok but too outdated.
Youtube Shorts Ads are being rolled out to more Advertisers.
Lauded Advertising solution rolls out for UK Marketers.
TikTok launches new “Artist Account” option to increase discoverability.
TikTok wins the case against State Ban in Montana, US.
New AR Event called “Openhouse” on 12th December.
New Ads Insights about use of Ads for CPG Brands.
TikTok Users now spend half of their time on app watching 1-min long videos.
Instagram testing “Link Highlight” option for Posts.
Instagram is said to be in its crisis era, why: Bad moderation & Scandals.
Threads Keyword Search expands to all regions & languages.
Threads working on a snowfall animation for Christmas.
Meta shares new insights on how they are planning to protect users in upcoming US Elections.
Meta’s Quarterly Adversarial Threat Report is out now.
New Six-Page Guide on Post-Holiday Marketing on Meta Apps.
Meta sues FTC claiming Enforcement Action Unconstitutional.
WhatsApp launches Chat Lock Codes Option for more privacy.
WhatsApp testing Pin a message feature in iOS for regular chats.
X Spaces will soon allow to use Incognito Mode.
Gork AI is now live on Web with new updates.
Private accounts can now join Communities.
You can now Embed Videos from X without adding Tweet Texts.
X testing long-form Article posting feature.
Youtube premium users can now find playable gaming hub.
Youtube’s product drops feature made more accessible to all creators.
New Changes to Post Creation flow & Revenue Analytics in YT Studio.
The “Skip Ads” button gets smaller for more people with its expansion.
YT Music Recaped was also launched.
Google Ads Chief: Jerry Dischler steps down after 15 years with Company.
Google’s new RETVec Update tp prevent Gmail Spam.
Google Patent explaining how SGE AI works.
Google gets called out again for placing Ads on blacklisted sites.
Google November 2023 Core update finished rolling out.
Personalised Ads for Consumer Finance starting on Feb 2024 won’t be allowed.
Google updates video publisher policy.
Google announces .meme as top-level domain.
Mullenlowe US names new CEO.
Ubisoft launches global media review.
Denny’s names Mindshare & Finn Partners new AORs.
GUT Agency got acquired this week by Globant.
Dentsu expands its retail media business.
LeoBurnett launches all-new design studio.
Pathlabs COO shares new insights on Media Agencies & Programmatic Ads.
M&C Saatchi launches creator marketing agency “Fabric”.
Mountain Dew’s use of AI to partner with Twitch Streamers with low-effort.
Disney Hits (music) launches their first Multi-Spot Ad campaign.
Walmart’s New Video-Ad Series banking on “Romcom + Online Shopping”.
Mars is recycling Old Ads in the name of sustainability.
Avon promotes CMO Kristof Neirynck to CEO.
Taika Waititi’s New Ad for Apple is the storytelling Ad of the week.
McDonald’s New Product, Kevin Frost Box using Character Marketing.
Olivia Colman calls out Oil Industry in new Ad campaign.
Burger King UK goes TV-free this Christmas, Opts for OOH Ads only.
GPT Store is set to launch in Early 2024.
Perplexity launches Always Online LLMs.
Microsoft’s new Study highlighting better use of Prompts for GPT-4.
Looking back at ChatGPT’s marketing journey on its One-year Anniversary.
LinkedIn’s new system to detect AI content and replies on platform.
Meta launches new language models for speech-to-speech translation.
Pinterest Expands Direct Links feature to more Ad formats.
Reddit launches new Conversation Placement Ad formats.
Reddit shares new insights about their International Growth as a platform.
Reddit adds another certification course to its Ads formula Platform.
New Technical Updates announced for LinkedIn Ads.
Microsoft launches new publisher dashboard called “Monetise Insights”.
GPT-4 Turbo coming to Microsoft Bing AI.
New tools to find Nursing Jobs on LinkedIn.
ID Verification expanded to more regions.
Canadian Media Execs react to new Bill C-18 Agreement.
Tesco ramps up In-store Ad Network with screen roll-out.
AWS expands its Martech competency program.
Apple is ending Credit Card partnership with Goldman Sachs.
Tubi plans to enter new Markets in 2024, starting with UK.
Salesforce & AWS expand their partnership for AWS Marketplace.
Instacart Adds Peacock as first-ever Streaming Partner.
Substack comes for Video Content with launch of new video publishing features.
Telegram’s new set of features & updates to launch Channels & fight rival WA.
Pastel Magazine acquires Jezebel from G/O Media.
Samsung launches Flip-park with Iris Agency for Samsung Flip launch.
Johnny Bauer is starting a new brand agency with his Blackstone Team.
Question for high paid marketing professional. Whats your area of expertise? What your years of experience in the field? submitted by /u/Prior-Actuator-8110 [link] [comments]
I’ve been looking for a new job for five months, have sent 60+ applications (tailored to each job description), and haven’t had a single interview. About 10 of those applications were through a referral. I’ve reached out to 20 hiring managers with no response. I have seven years of marketing experience, specifically in social and experiential. Most recently with a Fortune 100 company. I’m open to hybrid roles too which I thought would place me in a bit smaller of a candidate pool than fully remote opportunities, but alas! My experience leaves me wondering; is it me, or is it just very difficult to find a new marketing role given the current job market? Are marketing roles impacted the most by layoffs? Anyone looking for a new role, what has your experience been like? submitted by /u/caracil [link] [comments]
submitted by /u/EspressoReelSurf [link] [comments]
I am curious if anyone has had success or feedback around reaching out to relevant industry associations and offering referral fee to the association for any members that purchase our SaaS product. Is that typically look frowned upon from industry associations? submitted by /u/loki777coyg [link] [comments]
I’m on the third round of interviews for a paid social position with an agency and they want me to complete a PPC exam. I have experience in ppc as an in house marketer for multiple small companies but I feel like there are probably areas of PPC that I could brush up on/get better at. submitted by /u/dj_xcon22 [link] [comments]
Has anyone used MowMedia's newsletter audience growth service before? Good, bad experiences? My company just used it and and we got a ~4,000 new subscribers (up from ~6,000), BUT the email addresses don't look high-quality. We're a B2B media company, and all the email addresses coming in from MowMedia are gmails/yahoos. It really doesn't seem like our audience targeting was taken into account at all. submitted by /u/Tricky_Draft_1007 [link] [comments]
Looking for a part time marketing specialist to drive our local marketing for a local small business garage door company. Focus needs to be on lead generation. Negotiable pay tied to performance. Comment here on why I should hire you if interested submitted by /u/curiosge0rge [link] [comments]
I am curious about individuals who do platform support or customer operations. No shame if that's your path, but for those o F you that enjoy white glove service, what does that pathway and career development look like? You would be an expert of course in the product and learning about the many features of the platform you are looking to support but curious to hear from those that start I'm the role, where did they net out? Thanks so much. submitted by /u/IHateAdvertising [link] [comments]
Hey everyone! I'm gearing up to launch a supplement brand soon and am a bit puzzled about the best way to work with influencers. My main driver will hopefully be meta ads. Here I plan to use image ads and video ads to see what performs best. I've also noticed my competitors often collaborate with gym-focused influencers for product reviews on TikTok. I'm considering two approaches: Hire an Influencer: Find an influencer to create a video review and post it on TikTok, then use the same for Meta ads. Pay for UGC Reviews: Alternatively, pay someone to create a UGC video review for Tiktok and use it for Meta ads as well. I want to run other campaigns with influencers besides video reviews. Should I focus on promo codes and 24-hour stories? How many micro and big influencers should I hire to find a good balance between gathering useful insights and not overspending on potentially ineffective campaigns? I'm also not sure how long the influencer campaigns should be. I’m based in a small Eastern European country with limited influencers, so my initial plan was to rely mostly on micro-influencers and one bigger name to test the waters. Any advice on structuring these campaigns effectively would be greatly appreciated! Thanks in advance! submitted by /u/SwipeIt1 [link] [comments]
I am the owner of a medium-sized promotional products company. I've been brainstorming on how we can strengthen our partnerships with local marketing agencies. Currently, we collaborate with a few agencies in our area, but we're looking to expand these relationships. I am not sure if promotional products are not as big of a focus at marketing agencies or if it is something that is only brought up if/when the client brings it up. The big question that we are working on is: What would motivate a marketing professional to refer their clients to a promotional products company? Currently we offer a percentage back to the marketing agency, but we haven’t found that to work well. My guess is that either a small amount or nothing is actually passed on to the rep, but I am not sure about that. In most cases we would get a decent amount of referrals from the agency in the beginning of the relationship then it fades fast. One thought we had was to send gift cards with a dollar amount based on a percentage of the dollar amount of the sale given directly to the rep. I would like to understand what additional value or incentives would inspire marketing professionals to remember us as they interact with clients or at the least to push more opportunities our way. I am not sure if there is a fear that budget spent on promotional items would take away from the marketing dollars that could be spent with the marketing agency or not. If you're a marketing professional, I'd love to hear your insights on this. What factors would make you more inclined to refer clients to a company like ours? Are there any concerns or hang-ups that you would have? submitted by /u/knuckl3sknation [link] [comments]
Hello fellow marketers! I work at one of the largest retailers based in Fiji. Recently we had a promotion on ladies handbags which was buy 1 get 1 free. The main objective of this promotion was to get rid of stock. Our CEO argued that a 50% or 60% off promotion would have worked better. What do you guys think? submitted by /u/lord_of_your_ass [link] [comments]
As we all know, there are a TON of awards out there for marketing/PR/comms/etc - but I'm having a hard time distinguishing which ones are actually worth going after. What are your thoughts on the awards given out by the Academy of Interactive & Visual Arts? These include The Davey Awards, The Communicator Awards and The W3 Awards. Are these actually impressive to win, or more of a money grab from the organization? submitted by /u/CalvinballEnthusiast [link] [comments]
Hi Everyone. My name is Ekene Aguolu. I have been on dialysis for four years. I am currently conducting a campaign to find an altruistic living kidney donor. I am reaching out to the marketing community because I am looking for advice on the best way to market my story. To give some context as to what has already happened, I have mainly relied on Facebook Ads as the main funnel to find potential donors. The Facebook ads have been very effective, but very costly. I have also tried an earned media strategy by reaching out to local news outlets and social media influencers, but that hasn’t been as effective, Any tips and advice would be very welcome. I look forward to hearing all of your thoughts. submitted by /u/Taizon1 [link] [comments]
What's most efficient for online inbound lead development? Do I need a standard website with a blog set up for SEO -- or can I simply run paid ads to a landing page? Context: I'm a 100% commissioned W-2 sales person for local roofing/exterior company. I'm responsible for generating 100% of my leads. I'm a top producer when it comes to prospecting. 3 years in. We don't get enough inbound leads to be passed around a team of 10+ sales people. And besides, I like the challenge of creating my own opportunities. The more conversations I have, the bigger the raises I give myself. My marketing process is in my D2D follow up system. Which is how I turn leads into sales. Good old fashioned relationship building and follow up. I want to generate my own leads online IN ADDITION to my prospecting activities offline. Ive created a free value packed consumer guide to help generage engaged leads. But I'm at a crossroads with how to proceed and could use some advice. As a sales person I'm my own brand -- maintaining ongoing relationships with my clients is a must for future sales opportunities and referrals. Thank you in advance for any constructive feedback you provide! submitted by /u/GruesomeDead [link] [comments]
I have a TikTok account and post regularly. A Facebook page was sent to me acting as me, but had pulled all of my tiktoks from years and posting 5 a day with the same caption. Besides the point of reporting them for intellectual property, how are they getting those videos from TikTok without the watermark and automating the posting 5 times a day? submitted by /u/incrediwoah [link] [comments]
Hey Reddit, Does anyone know what this query string means in GA4? It has a UTM structure, but it doesn't contain source/medium. It started appearing a few weeks ago. https://preview.redd.it/9s6h2ohpi1zc1.png?width=670&format=png&auto=webp&s=a7ac52af85d59858a0be6de864c2eecd798c91cf submitted by /u/vallicegar2 [link] [comments]
I posted something similar in career guidance but I want to ask here as well since y’all know this industry. I’d really appreciate any advice since I have to turn my notice in tomorrow morning and I want to make sure I’m making the right call. I am almost 23, graduated one year ago with a ba in advertising and marketing minor, I’ve been at my full time role for about 8 months as a solo marketing coordinator. Truthfully I love my job, I am happy despite a semi low pay, but the company is small and I don’t have upward mobility here or health benefits. Wonderful boss and environment though. I am about to leave for a 10 week paid internship at a big agency on an account servicing a huge company that literally everybody knows, working on branding and strategy. In my current job I’m a jack of all trades and team of one, but with this I’ll be able to learn and specialize. I also think having both a good agency and a big company on my resume could open doors for both agency and in house work for me down the line. Some relevant context here too is that I didn’t get hardly any internships in college (truthfully I wasn’t motivated at the time and was very behind, so I’m trying to make up for that now post grad), so I’ve never had an experience in true corporate or agency work like this before. This is a huge leap of faith as I genuinely love my current job, and I know the current market is less than favorable. What would you do? Finances aren’t a huge concern as I’m moving in with my parents in a few months. Thanks! submitted by /u/DesperateScienceCow [link] [comments]
I'm 29 years old. I decided to make a change in my career around 4 years ago (I used to work in pharma sales before),did my post grad in marketing for 2 years and got a job in a small company to manage the marketing activities. I've been working in this company for 2 years now and have been involved in various activities from both marketing and sales like creating e-blast campaigns, booking meetings with clients, managing CRM, automations, creating wireframe for new website, SEO , Social media etc. The thing is I didn't have an assigned team for all of this and the company is very small (a startup size). For the first year, a lot of the stuff I was doing on my own. I didn't had anyone to guide me so a lot of it was learning through trial error, online courses and youtube videos. Second year onwards, my responsibilities were changed around many a times because new interns were joining and leaving within few months and I was required to step in to a completely new business direction. For example: When a new intern for social media joined. I was asked to start working on the development of an Affiliate marketing program for the company. So I handed my task to the said social media person. Before this, there was a content creator who would create posts based on a small calendar I created and then I would do some paid ads for it on FB and insta to drive registrations on our website. I would also create some content for social media sometimes but that's about it. Other than this I oversaw the website development. I created a wireframe and copywrite for it and the developer worked on the UX design and the back end development. So basically I have no experience in managing a team. I have worked closely with sales team form most of the part like finding leads, creating e blast automations, sales deck and in assisting them in anything that help them with sales. So should I rather apply for a coordinator position and work under a mentor first? The biggest problem here was a lack of stable environment. Reason? The business owner just liked to change things around a lot. Secondly the tools that I used were not of Industrial standard. Like the CRM is from some independent company. Same goes for the Keyword research tool or any other software. Because the company had a very low budget. Will this cause any problem while applying for new jobs? submitted by /u/the-throat-puncher [link] [comments]
submitted by /u/Interesting_Angle388 [link] [comments]
I work for a think-tank. We have a lot of members and host events very frequently (with high level stakeholders). Though we have multiple people sign up in our online forms (we usually use google forms or zoom, while scheduling the events to our members email address). However, the day of the in-person event, only a few people show up. Do you think in-person events are no longer attractive enough? Is email no longer good and we should focus on SMS and calls, even for people that don't sign up beforehand? Thank you for any inputs you may have. submitted by /u/atropicalpenguin [link] [comments]
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