Latest Marketing Trends in December 2023
Posted on by Etienne Noumen

Latest Marketing Trends in December 2023

Latest Marketing Trends in December 2023.

  • Meta plans to launch its social media app, Threads, in Europe within the next few weeks.
  • TikTok has launched a new website called Creative Cards that provides holiday marketing ideas.
  • Pinterest has launched a new AI body-type filter to make search more inclusive and healthy.
  • Elon Musk has told advertisers to “Go F**k Yourself” if they don’t want to run ads on his social media platform, X.
  • Reddit has gone through a rebranding process, which includes a new logo and typography, new conversation bubbles and colors, and a new Snoo logo.
  • YouTube is rolling out Shorts Ads to more advertisers.

What happened in Marketing & Advertising in 2023?

1. The Gen-Z Camera Zoom proves social is fiction

Millennials getting trolled for their camera zoom isn’t a normal event. In influencer culture, the first few seconds are depiction of what is yet to come. It shows that Gen-Z treats social media differently, it’s media first, social second. For older Generations, it’s social first, that’s why millennials have a pause, they are being natural like real life. Gen-Z on other hand is being natural but it’s TV show-type natural.

2. Reformation’s Balletcore & Consumer love

They have been very consistent with unique and brand-building collaborations. From their partnership with New York City Ballet bringing Balletcore to NY Streets. To their sustainability partnership with Thredup to give existing customers credit for sending back old clothes.

3. Disloyalty Programs for the win

Apart from MischiefUS’s disloyalty program for peet’s coffee, there were few other businesses running disloyalty schemes, but why?

  • Kaleido Rolls did a similar disloyalty campaign but very straightforward. (TG)

  • AAPI Month Disloyalty program. (HG)

  • Subway launched a one-day disloyalty program for National Sandwich Day. (PR)

The latest arguments in the marketing industry highlights disloyalty programs make consumers more aware of the brands they really like and align with.

4. McDonald’s grimace + duolingo’s living with lily

1/ McDonald’s Grimace taking over TikTok & Twitter (X).
2/ Duolingo’s living with lily content series.

These two social media successes of 2024 explain NPC culture and how brands create trends. Most people think NPC Culture is only people controlling others, instead we control each other. The Actions of an NPC Influencer/Character influences your next action, problem is you are unaware and too indulged into the game. Using Social listening & NPC Culture built on the idea of control, brands utilise their characters like Grimace and Lily, creating interactive social media content, keeping the audience hooked. Making all of us NPCs on Internet.

5. IKEA’s proudly second best made us question?

Everyone asked who’s the number one? If IKEA would have said they are the best, people would have trolled them for 100 different factor. With them saying, they are the second best. The brand won the heart of the consumers and the relatability of most purchasers by being second. In 2024, if someone asks who’s the best in furniture business? I don’t know about the best, but I do know IKEA is the second best.

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6. Balenciaga’s Street Show in LA & Rise of Erewhon

After getting cancelled for their controversial ad campaign, Balenciaga’s Fall Show was a critique on luxury fashion and showed many of us that luxury in 2023-24 is different. Luxury in 2023 isn’t only about brand value or quality of clothing. It’s about being seen like someone else. The meaning of luxury is changed, it would be hard to imagine many brands survival of many brands without influencers.
The same goes for Erewhon, The growing purchases are more influenced by idea of being seen as their customer. $150 Tote Bag? You might think, this is normal everyone want to buy from brands because they are a brand. No, they don’t. Boomers & Gen-X bought luxury because the luxury products were luxury in product quality and the limited supply. Now, Paper bags are luxury too.

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8. Fast fashion-ification of books

The latest argument of book lovers and creators on tiktok and twitter is #booktok changed how most people consume and read books. With #booktok algorithm making content quick-to read and appeal-to-everyone books go viral. One of the main creator leading the discussion about booktok shared that her posts with bad reviews about TikTok books were taken down for absolutely no reasoning. Who’s to blame? TikTok, Influencers or Publishers.

10. Celebrity Documentaries to Change the plot

This was the year of documentaries with releases like Beckhams, Taylor Swift Era’s tour, Harry & Meghan, Beyoncé’s Renaissance taking over the movie screens. But the decision-making behind these releases was to change the plot of their life story. All of the documentaries above were funded by the celebrities being documented. These weren’t independent documentaries showing the art of documentations, what most documentaries tend to do.
Online Streaming now allows Celebs to self-produce new content, not films or movies. Films & Movies are art, what we saw in these documentaries was content about their life and story, portrayed how they wanted. I am not saying they are evil to do this, but we only saw one-sided stories. And I expect many brands will do something like this in 2024.


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11. Hijacking Events; Dash Water & SURREAL

  • Dash Water gained over 1.8 million views on TikTok and extra coverage from BBC when they hijacked the Prince Harry’s visit to the High court.

  • Duolingo Germany gained more than 4M views and around 500k Likes on their Octoberfest content, the platform brought Duo to Munich and the talk of the week was how the character was engaging with others at the event.

  • Eat Surreal crashed Kellogg’s pop-up event in london.

14. Gen Alpha in 2023; Skibidi Toilet & iPad Kids

1/ Gen Alpha showed even though they are kids, they won’t accept the Gen-Z culture and memes. They are here to create their own online culture as soon as possible. This happens with every generation, the surprise is AI & Metaverse games like roblox and fortnite, both are allowing them to build their culture early. It started in 2023 with their meme; Skibidi Toilet.
2/ The Second Trend of the year for Gen Alpha was the argument against Millennials being lazy and raising iPad Kids. Gen-Z multiple times took the argument to TikTok and Teachers did the same by sharing how hard teaching Gen-Alpha has become in 2023.

15. Amazon’s Black Friday NFL Game predicts Future

With Amazon using purchase data to recommend products during live NFL Game from their retail partners. What happened this year is only the beginning, what Meta holds in their hands is much bigger. The Brand could do something similar but on a much bigger scale in the metaverse, doing livestreams of new movie launches with Ads powered by user activity.

16. Just Eat & Olympics 2024 Paris Ad Campaign

1/ Megan Thee Stallion’s Paris Olympics Ad. (watch)

2/ Just Eat’s Ad with Latto & Christina Aguilera using a musical. (must watch)

These two ads were the talk in the pop culture as both borrowed engaging elements from the current Gen-Z baddie culture & Female hiphop trends. With Nicki Minaj making a comeback and SZA’s last album coming up. Marketers who want to do something similar to use the hyped-up female music genres, still have the time execute in 2024.

17. Most Experimental Brands of the year; Heinz & IKEA

I would say both brands have great teams in US & UK, but UK is just doing it better in terms of creative & social media content.

  • In UK, they launched the ‘clear ketchup’ with no color, that went extremely viral on Internet.

  • During Taylor’s NFL game hype cycle, they launched ‘seemingly ranch’ to attract her fans to buy the new product.

  • IKEA launched a towel skirt for their customers to make fun of balenciaga.

  • Heinz Beans Pizza trolling both UK & Italian Audiences.

  • IKEA launching massive ‘turkey-sized’ meatball in UK.

  • Just In, Heinz UK is giving away a ketchup boat, what’s that?

18. 2023 was the Year of Too Honest OOH Ads

  • SSENSE’s Iconic OOH Ads highlighting, they were marketing.

  • Raydar NZ’s Sorry not sorry DOOH Campaign.

  • Vinterior’s honest OOH Ad Campaign against IKEA.

  • Oatly’s Paris OOH Ads were honest but Parisians hated them.

Apart from these four, OOH Formats were filled with a lot of honesty-focused copy. Will this idea of being honest exist in 2024.

19. Toxic masculinity & traditional femininity

This was the year of Masculine content gurus (Andrew Tate) taking over social media with their idea of being a man, that happened a lot on TikTok, twitch and other apps. On TikTok and IG, we saw many female influencers like Gwen the milkmaid transitioning from ASMR to Tradwife content. Plus, the rise of RushTok influencing and portraying a traditional feminine society. This year was big on influencing teens and young kids toward a utopian world, impacting future decisions of these kids.

Latest Marketing Trends in December 2023: Top 6 Updates of Week 2

  • Threads App to launch next week in EU.

  • A Variety of In-App AI Updates coming to IG & Meta.

  • Google to support Programmatic Bidding for Limited Ads.

  • X’s Plan to bag advertisers by sharing Q5 Ad Opportunities.

  • Google launches Gemini AI and updates Bard with Gemini Integrations.



  • Youtube launches Pause feature to prevent new comments for a short period.

TikTok:

  • TikTok shares their Recap of Top 2023 Content Trends.

  • TikTok launches new guide with CreatorIQ about Creator Ads.

  • TT’s partnership with Ticketmaster expands to 20+ new countries.

  • Bytedance, TikTok Parent is planning to launch new AI Chatbots.

  • New Comment Filtering Options to prevent misinformation.

  • TikTok sets $12B Budget to set up data centres in Europe.

Instagram & Threads:

  • Threads App reimagines Hashtags, the iconic look is gone for TikTok-like Blue Keywords.

  • Instagram is rolling out ‘Hype Comments’ these are visible on your IG Stories.

  • Instagram launches Close Friends Only Podcast with Doja Cat & Ice Spice.

Meta:

  • Meta establishes Purple Llama, An initiative toward AI safety and trust.

  • Meta makes End-to-End Encryption Default on Messenger.

  • Cross-App Communications Chats on IG are going away.

  • Meta sues FTC claiming Enforcement Action Unconstitutional.

  • WhatsApp partners with Dentsu to kickstart WA Business services.

  • WhatsApp launches Voice Messages that are view once only.

  • Harvard Academic misinformation expert fired after pressure from Meta.

X (Twitter):

  • Amazon & X are also in talks to allow In-app Product Purchases.

  • X’s Gork AI is rolling out to all Premium+ Subscribers.

  • Media Grids are now rolled out on Twitter Web.

  • Expanded Bios are available to all premium users on web & iOS.

  • Communities are now available globally.

  • Streamlabs’s new integration to improve Streaming on X.

  • A Cheaper Premium Tier for Organisations is in workings.

Youtube:

  • Youtube shares their Top trending Topics & creators of 2023 Report.

  • Youtube music will replace Google podcasts in April 2024.

  • Price hikes ahead for long-time YouTube premium members.

  • The “Skip Ads” button gets smaller for more people with its expansion.

  • YT Music Recaped was also launched.

Google:

  • Google Ads gambling and games policy updated.

  • Google admits their Gemini AI Demo video was fake.

  • Google November Reviews Update is completed now.

  • Google lets Advertisers opt out of Search Partner Network amid Adalytics claims.

  • Google to update their cryptocurrency advertising policies.

  • Google Analytics 4 rolls out new reports for linked 360 campaigns.

  • GSC to stop reporting on product results search in performance reports.

Agency News:

  • Adidas creates clothing for Roblox avatars.

  • Amazon Prime Video to Introduce Ads in partnership with IPG Mediabrands.

  • Kevani announces South Bay Pairing DOOH Displays, Largest Ad Space in the Area.

  • IPG goes through a round of Layoffs affecting UM & Magna teams.

  • Ehrmann returns to Mediaplus Germany to start with New Agency Model.

  • VML named as Krispy Kreme Creative Agency Partner.

  • FCA appoints M&C Saatchi as lead creative agency.

  • Dentsu Americas announces new Media, Strategy and Client Executives.

Brands & Ads:

  • Amazon restores their 1999 Ad Campaign for Digital Advertising.

  • Domino’s reinvents their 2018 for winter season, they’re plowing for pizza.

  • Hinge App’s $1M initiative to cure Gen-Z loneliness.

  • Smirnoff’s new campaign shares message of life being a cocktail.

  • HP’s clever way to turn Printer Hate into Love.

  • Hellmann’s on the run again with their iconic Super Bowl Ads.

  • McDonald’s welcomes CosMc’s to its Universe.

  • Airline Ad Campaigns in UK banned by ASA for greenwashing claims.

  • Fabfitfun cancelled over their Elon Musk-type meme.

AI:

  • EU agrees on Landmark AI Rules.

  • Meta launches AI Image generator to US Public, it’s better than Dall-E.

  • China allows AI Images/Art to get copyright protection.

  • Yahoo Blueprint, A new AI Suite for Ad Performance and Optimization.

  • OpenAI Investigates Lazy GPT-4 complaints.

Snapchat:

  • Snap premium subscriptions are now available to buy as a gift on Amazon.

  • Bitmoji Make-Up drop with E.l.f beauty starts new style of Brand Partnerships.

  • Snap offering Score Multiplier for Premium Subscribers.

Pinterest & Reddit:

  • Pinterest’s New NYC Pop-Up Store to feature Pinterest Trends Predictions.

  • Reddit adds two elements to Conversation Ads.

LinkedIn:

  • New Launch of ‘LinkedIn’s Guide to Creating’.

  • LinkedIn Newsletter Creators get new updates for creation.

  • Featured Section is testing new options to pin courses, recommendations & more.

Microsoft:

  • Microsoft Ads partners with Baidu Global for Chat Ads API.

  • Microsoft Co-pilot (Bing AI) completes one year and gets new updates.

  • Microsoft launches Deep Search AI enhancing quality of Bing answers.

Marketing & AdTech:

  • Twitch is leaving South Korean Market over expensive network fees.

  • VideoAMP provides Multi-source ID Solution to win in a cookie-less world.

  • Disney+ to offer Gaming and shopping features for Advertiser’s benefit.

  • Cher in partnership with Warner Music will promote new holiday album in Roblox.

  • An Early roll out of Hulu to Disney+ subscribers.

  • Pantone chooses their Color of the year for 2024.

  • ITV launches new insights group to supercharge data offering.

  • Discord’s new UI update brings a more clean look but UX got worse.

  • Channel 4 Extends their partnership with Snapchat for news sharing.

  • Samsung launches Flip-park with Iris Agency for Samsung Flip launch.

  • Tumblr is testing Communities with their own moderators and feeds.

  • Channel99 launches ‘view-through’ pixel tech for Digital B2B campaigns.

Here are most influential moments of 2023

1. The Gen-Z Camera Zoom proves social is fiction

Millennials getting trolled for their camera zoom isn’t a normal event. In influencer culture, the first few seconds are depiction of what is yet to come. It shows that Gen-Z treats social media differently, it’s media first, social second. For older Generations, it’s social first, that’s why millennials have a pause, they are being natural like real life. Gen-Z on other hand is being natural but it’s TV show-type natural.

2. Reformation’s Balletcore & Consumer love

They have been very consistent with unique and brand-building collaborations. From their partnership with New York City Ballet bringing Balletcore to NY Streets. To their sustainability partnership with Thredup to give existing customers credit for sending back old clothes.

3. Disloyalty Programs for the win

Apart from MischiefUS’s disloyalty program for peet’s coffee, there were few other businesses running disloyalty schemes, but why?

  • Kaleido Rolls did a similar disloyalty campaign but very straightforward. (TG)

  • AAPI Month Disloyalty program. (HG)

  • Subway launched a one-day disloyalty program for National Sandwich Day. (PR)

The latest arguments in the marketing industry highlights disloyalty programs make consumers more aware of the brands they really like and align with.

4. McDonald’s grimace + duolingo’s living with lily

1/ McDonald’s Grimace taking over TikTok & Twitter (X).
2/ Duolingo’s living with lily content series.

These two social media successes of 2024 explain NPC culture and how brands create trends. Most people think NPC Culture is only people controlling others, instead we control each other. The Actions of an NPC Influencer/Character influences your next action, problem is you are unaware and too indulged into the game. Using Social listening & NPC Culture built on the idea of control, brands utilise their characters like Grimace and Lily, creating interactive social media content, keeping the audience hooked. Making all of us NPCs on Internet.

5. IKEA’s proudly second best made us question?

Everyone asked who’s the number one? If IKEA would have said they are the best, people would have trolled them for 100 different factor. With them saying, they are the second best. The brand won the heart of the consumers and the relatability of most purchasers by being second. In 2024, if someone asks who’s the best in furniture business? I don’t know about the best, but I do know IKEA is the second best.

6. Balenciaga’s Street Show in LA & Rise of Erewhon

After getting cancelled for their controversial ad campaign, Balenciaga’s Fall Show was a critique on luxury fashion and showed many of us that luxury in 2023-24 is different. Luxury in 2023 isn’t only about brand value or quality of clothing. It’s about being seen like someone else. The meaning of luxury is changed, it would be hard to imagine many brands survival of many brands without influencers.
The same goes for Erewhon, The growing purchases are more influenced by idea of being seen as their customer. $150 Tote Bag? You might think, this is normal everyone want to buy from brands because they are a brand. No, they don’t. Boomers & Gen-X bought luxury because the luxury products were luxury in product quality and the limited supply. Now, Paper bags are luxury too.

8. Fast fashion-ification of books

The latest argument of book lovers and creators on tiktok and twitter is #booktok changed how most people consume and read books. With #booktok algorithm making content quick-to read and appeal-to-everyone books go viral. One of the main creator leading the discussion about booktok shared that her posts with bad reviews about TikTok books were taken down for absolutely no reasoning. Who’s to blame? TikTok, Influencers or Publishers.

10. Celebrity Documentaries to Change the plot

This was the year of documentaries with releases like Beckhams, Taylor Swift Era’s tour, Harry & Meghan, Beyoncé’s Renaissance taking over the movie screens. But the decision-making behind these releases was to change the plot of their life story. All of the documentaries above were funded by the celebrities being documented. These weren’t independent documentaries showing the art of documentations, what most documentaries tend to do.
Online Streaming now allows Celebs to self-produce new content, not films or movies. Films & Movies are art, what we saw in these documentaries was content about their life and story, portrayed how they wanted. I am not saying they are evil to do this, but we only saw one-sided stories. And I expect many brands will do something like this in 2024.

11. Hijacking Events; Dash Water & SURREAL

  • Dash Water gained over 1.8 million views on TikTok and extra coverage from BBC when they hijacked the Prince Harry’s visit to the High court.

  • Duolingo Germany gained more than 4M views and around 500k Likes on their Octoberfest content, the platform brought Duo to Munich and the talk of the week was how the character was engaging with others at the event.

  • Eat Surreal crashed Kellogg’s pop-up event in london.

14. Gen Alpha in 2023; Skibidi Toilet & iPad Kids

1/ Gen Alpha showed even though they are kids, they won’t accept the Gen-Z culture and memes. They are here to create their own online culture as soon as possible. This happens with every generation, the surprise is AI & Metaverse games like roblox and fortnite, both are allowing them to build their culture early. It started in 2023 with their meme; Skibidi Toilet.
2/ The Second Trend of the year for Gen Alpha was the argument against Millennials being lazy and raising iPad Kids. Gen-Z multiple times took the argument to TikTok and Teachers did the same by sharing how hard teaching Gen-Alpha has become in 2023.

15. Amazon’s Black Friday NFL Game predicts Future

With Amazon using purchase data to recommend products during live NFL Game from their retail partners. What happened this year is only the beginning, what Meta holds in their hands is much bigger. The Brand could do something similar but on a much bigger scale in the metaverse, doing livestreams of new movie launches with Ads powered by user activity.

16. Just Eat & Olympics 2024 Paris Ad Campaign

1/ Megan Thee Stallion’s Paris Olympics Ad. (watch)

2/ Just Eat’s Ad with Latto & Christina Aguilera using a musical. (must watch)

These two ads were the talk in the pop culture as both borrowed engaging elements from the current Gen-Z baddie culture & Female hiphop trends. With Nicki Minaj making a comeback and SZA’s last album coming up. Marketers who want to do something similar to use the hyped-up female music genres, still have the time execute in 2024.

17. Most Experimental Brands of the year; Heinz & IKEA

I would say both brands have great teams in US & UK, but UK is just doing it better in terms of creative & social media content.

  • In UK, they launched the ‘clear ketchup’ with no color, that went extremely viral on Internet.

  • During Taylor’s NFL game hype cycle, they launched ‘seemingly ranch’ to attract her fans to buy the new product.

  • IKEA launched a towel skirt for their customers to make fun of balenciaga.

  • Heinz Beans Pizza trolling both UK & Italian Audiences.

  • IKEA launching massive ‘turkey-sized’ meatball in UK.

  • Just In, Heinz UK is giving away a ketchup boat, what’s that?

18. 2023 was the Year of Too Honest OOH Ads

  • SSENSE’s Iconic OOH Ads highlighting, they were marketing.

  • Raydar NZ’s Sorry not sorry DOOH Campaign.

  • Vinterior’s honest OOH Ad Campaign against IKEA.

  • Oatly’s Paris OOH Ads were honest but Parisians hated them.

Apart from these four, OOH Formats were filled with a lot of honesty-focused copy. Will this idea of being honest exist in 2024.

19. Toxic masculinity & traditional femininity

This was the year of Masculine content gurus (Andrew Tate) taking over social media with their idea of being a man, that happened a lot on TikTok, twitch and other apps. On TikTok and IG, we saw many female influencers like Gwen the milkmaid transitioning from ASMR to Tradwife content. Plus, the rise of RushTok influencing and portraying a traditional feminine society. This year was big on influencing teens and young kids toward a utopian world, impacting future decisions of these kids.

What You Missed in Marketing & Advertising last week? (Survival of TikTok)

Latest Marketing Trends in December 2023: Top 6 Updates of the Week 1:

  • Meta to launch Threads App in EU within next few weeks.

  • New Website from TikTok called “Creative Cards” for Holiday marketing Ideas.

  • Pinterest launches new AI Body-type filter to make search more inclusive & healthy.

  • Elon Musk Tells Advertisers to “Go F**k Yourself” if you don’t want to run Ads on X.

  • Reddit goes through a rebrand and it’s ok but too outdated.

  • Youtube Shorts Ads are being rolled out to more Advertisers.

Latest Marketing Trends in December 2023
Latest Marketing Trends in December 2023

TikTok 🎶

  • Lauded Advertising solution rolls out for UK Marketers.

  • TikTok launches new “Artist Account” option to increase discoverability.

  • TikTok wins the case against State Ban in Montana, US.

  • New AR Event called “Openhouse” on 12th December.

  • New Ads Insights about use of Ads for CPG Brands.

  • TikTok Users now spend half of their time on app watching 1-min long videos.

Instagram & Threads 🗂️

  • Instagram testing “Link Highlight” option for Posts.

  • Instagram is said to be in its crisis era, why: Bad moderation & Scandals.

  • Threads Keyword Search expands to all regions & languages.

  • Threads working on a snowfall animation for Christmas.

Meta 😅

  • Meta shares new insights on how they are planning to protect users in upcoming US Elections.

  • Meta’s Quarterly Adversarial Threat Report is out now.

  • New Six-Page Guide on Post-Holiday Marketing on Meta Apps.

  • Meta sues FTC claiming Enforcement Action Unconstitutional.

  • WhatsApp launches Chat Lock Codes Option for more privacy.

  • WhatsApp testing Pin a message feature in iOS for regular chats.

X (Twitter) 🕹️

  • X Spaces will soon allow to use Incognito Mode.

  • Gork AI is now live on Web with new updates.

  • Private accounts can now join Communities.

  • You can now Embed Videos from X without adding Tweet Texts.

  • X testing long-form Article posting feature.

Youtube 🕹️

  • Youtube premium users can now find playable gaming hub.

  • Youtube’s product drops feature made more accessible to all creators.

  • New Changes to Post Creation flow & Revenue Analytics in YT Studio.

  • The “Skip Ads” button gets smaller for more people with its expansion.

  • YT Music Recaped was also launched.

Google 🔦

  • Google Ads Chief: Jerry Dischler steps down after 15 years with Company.

  • Google’s new RETVec Update tp prevent Gmail Spam.

  • Google Patent explaining how SGE AI works.

  • Google gets called out again for placing Ads on blacklisted sites.

  • Google November 2023 Core update finished rolling out.

  • Personalised Ads for Consumer Finance starting on Feb 2024 won’t be allowed.

  • Google updates video publisher policy.

  • Google announces .meme as top-level domain.

Agency News

  • Mullenlowe US names new CEO.

  • Ubisoft launches global media review.

  • Denny’s names Mindshare & Finn Partners new AORs.

  • GUT Agency got acquired this week by Globant.

  • Dentsu expands its retail media business.

  • LeoBurnett launches all-new design studio.

  • Pathlabs COO shares new insights on Media Agencies & Programmatic Ads.

  • M&C Saatchi launches creator marketing agency “Fabric”.

Brands & Ads 🏓

  • Mountain Dew’s use of AI to partner with Twitch Streamers with low-effort.

  • Disney Hits (music) launches their first Multi-Spot Ad campaign.

  • Walmart’s New Video-Ad Series banking on “Romcom + Online Shopping”.

  • Mars is recycling Old Ads in the name of sustainability.

  • Avon promotes CMO Kristof Neirynck to CEO.

  • Taika Waititi’s New Ad for Apple is the storytelling Ad of the week.

  • McDonald’s New Product, Kevin Frost Box using Character Marketing.

  • Olivia Colman calls out Oil Industry in new Ad campaign.

  • Burger King UK goes TV-free this Christmas, Opts for OOH Ads only.

AI 🤨

  • GPT Store is set to launch in Early 2024.

  • Perplexity launches Always Online LLMs.

  • Microsoft’s new Study highlighting better use of Prompts for GPT-4.

  • Looking back at ChatGPT’s marketing journey on its One-year Anniversary.

  • LinkedIn’s new system to detect AI content and replies on platform.

  • Meta launches new language models for speech-to-speech translation.

Pinterest & Reddit

  • Pinterest Expands Direct Links feature to more Ad formats.

  • Reddit launches new Conversation Placement Ad formats.

  • Reddit shares new insights about their International Growth as a platform.

  • Reddit adds another certification course to its Ads formula Platform.

Microsoft & LinkedIn

  • New Technical Updates announced for LinkedIn Ads.

  • Microsoft launches new publisher dashboard called “Monetise Insights”.

  • GPT-4 Turbo coming to Microsoft Bing AI.

  • New tools to find Nursing Jobs on LinkedIn.

  • ID Verification expanded to more regions.

Marketing & AdTech 🔉

  • Canadian Media Execs react to new Bill C-18 Agreement.

  • Tesco ramps up In-store Ad Network with screen roll-out.

  • AWS expands its Martech competency program.

  • Apple is ending Credit Card partnership with Goldman Sachs.

  • Tubi plans to enter new Markets in 2024, starting with UK.

  • Salesforce & AWS expand their partnership for AWS Marketplace.

  • Instacart Adds Peacock as first-ever Streaming Partner.

  • Substack comes for Video Content with launch of new video publishing features.

  • Telegram’s new set of features & updates to launch Channels & fight rival WA.

  • Pastel Magazine acquires Jezebel from G/O Media.

  • Samsung launches Flip-park with Iris Agency for Samsung Flip launch.

  • Johnny Bauer is starting a new brand agency with his Blackstone Team.

What I’ve learned in 20+ years of building startups

Marketing & Advertising For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search, campaigns, data science, email, user experience, content, copywriting, segmentation, attribution, data visualization, testing, optimization, and martech. Get advice, ask questions, or discuss any marketing-related topics. We are a support network for people working at brands, businesses, agencies, vendors, and academia.

  • Working on doing free content to get clients
    by /u/QuitComprehensive73 on May 13, 2025 at 3:14 pm

    I watched a video of Alex hormozi wife saying that to get her as a clients a individual sent her ready made content. So my question is how should I go about it with out them being in the video and being a story based content style. Anything helps. submitted by /u/QuitComprehensive73 [link] [comments]

  • DigitalMarketer Lab FB Group
    by /u/Magare106 on May 13, 2025 at 2:51 pm

    Hi all. A few months ago my fb profile got hacked, and later fb simply deleted it. I'm now trying to rebuild my network, but for the life of me, I can't find the DigitalMarketer Lab/Engage group. Anyone is part of that group, that can share a link? submitted by /u/Magare106 [link] [comments]

  • When you listen to all the clients Marketing campaign suggestions.
    by /u/biz_booster on May 13, 2025 at 2:49 pm

    submitted by /u/biz_booster [link] [comments]

  • Mad Mimi alternative
    by /u/No_Ideal9319 on May 13, 2025 at 2:40 pm

    I am semi retired and only need a bulk email service for 3 months. I have about 2200 contacts, and do about 3 mailings a month. Are there any free options? Or any services with a low monthly rate that do not require a yearly subscription. submitted by /u/No_Ideal9319 [link] [comments]

  • Newsletter Ads, pros and cons?
    by /u/TwistCareless3402 on May 13, 2025 at 1:00 pm

    Hey folks, I’m growing a B2B Startup that helps companies cut saas and cloud costs. My ICP are executives at 100-500 emp. teams (CEO, CFO, CIO, etc.).I have an idea to test advertising through newsletter sponsorships and have collected some offers up to $500 per placement. Avg. I see 10-25$ CPM, 1-5$ CPC, up to 70k subs. Also, I researched Behiiv and Paved to launch a campaign on those networks. So, I would appreciate your tips, experience, and gotchas about such a type of campaign. Maybe you could share some nice creators to place my ads there. submitted by /u/TwistCareless3402 [link] [comments]

  • GoogleAds campaign
    by /u/Outside-Plankton6987 on May 13, 2025 at 12:34 pm

    Hey there my boss has a agency who only set up Googlead campaigns. For 2000$ (2 month) + GoogleAd fees 2.500$ To set up a googled campaign are not that much afford I believe or I am in the wrong? submitted by /u/Outside-Plankton6987 [link] [comments]

  • Practical framework for messaging and copywriting. Voice of the customer
    by /u/olenabomko on May 13, 2025 at 11:57 am

    For messaging, I use a very practical framework. I do qualitative research (conduct customer interviews, analyze reviews or sales calls) I analyze everything in a doc or different docs (reviews, calls). I use different colors to highlight important phrases (problems, pains, needs, and goals). I create a table with different columns and put all important phrases in different columns. I sort them based on frequency (it should be aligned with positioning). I use these phrases when I write messaging docs and copy. submitted by /u/olenabomko [link] [comments]

  • Best online quiz makers for lead generation?
    by /u/Comprehensive_Low262 on May 13, 2025 at 11:55 am

    I'm looking for a good online quiz maker that can actually drive lead generation, not just fun quizzes, but quizzes that capture emails and segment users based on their answers. I'm only looking for no-code tools. Ideally, it should let me personalize questions and results, score answers, and integrate with my CRM or email marketing platform. I've tried a few free tools before, but they often miss key features like multi-page quizzes, conditional logic, or easy embed options. What are you guys using? submitted by /u/Comprehensive_Low262 [link] [comments]

  • Do the work! But, not allowed to do it anywhere...
    by /u/vintage_user on May 13, 2025 at 11:08 am

    Ok so first of all I'm not a marketing or sales guy, so I acknowledge that I don't have all the info and knowledge around this and if that's the case - please point me to the right direction! What makes no sense to me is this scenario: I have developed a digital product, or I'm considering doing that. Now, I need to reach target audience to validate it. Putting aside ads and promotions via ads or posting on ProductHunt etc. Let's focus on direct reach via reddit, forums, facebook groups etc. Now the problem is: every freaking subreddit and facebook group etc has a rule: No promotion! No market research! And so on... So how do I then do the research work? Or offer the product and get the feedback? So from what I see my options are ads or sites like ProductHunt if I have a product, or Linkedin/Social posts and manual reaching to individuals if I don't have product developed. This is in a context of early building, no sick budgets and channels etc. So how do you promote (putting aside mentioned channels) and/or reach target customers? Is there a better way? Pull me to the sunshine please, what am I missing? Even if I put PS here, saying if you need this, go see that its promotion.. submitted by /u/vintage_user [link] [comments]

  • What’s your actual content approval time — and what’s causing the delays?
    by /u/shumaky on May 13, 2025 at 11:04 am

    I recently ran a test with two identical content briefs: one went through the standard multi-person approval chain (took 4 days), the other had pre-aligned criteria and a single decision-maker (done in 4 hours). No AI shortcuts, no hacks - just a clean workflow. It confirmed what I’ve suspected for a while: most teams don’t need more writers, they need less chaos in how content gets approved. So I’m curious - How long does it usually take to get content approved at your company? And what’s usually responsible for the delay—feedback loops, unclear ownership, too many cooks? Would love to hear what others are seeing, especially in B2B teams or agency setups. submitted by /u/shumaky [link] [comments]

  • Need Advice on Boosting Sales for My Jewellery Business in a Small Town
    by /u/Valuable-Storm00 on May 13, 2025 at 10:47 am

    Hi everyone, I run a small jewellery shop in a town with modest local demand. We sell gold and silver items—mainly traditional and occasional-wear jewellery. While the foot traffic in our immediate area is limited, I believe there’s decent potential to attract customers from nearby towns or rural areas. I’d really appreciate advice on how to expand our reach and improve sales. Specifically: How can we market effectively to nearby areas? Would social media or WhatsApp marketing work in such regions? Any tips on affordable advertising or word-of-mouth strategies? Open to all suggestions! Thanks in advance for your help. submitted by /u/Valuable-Storm00 [link] [comments]

  • Marketing adult content
    by /u/Free_Front_9834 on May 13, 2025 at 10:11 am

    Is there any big marketing bros/ gals that would be interested in helping me with marketing and content shooting for an x rated business for equity share? I just started a startup and need to bring someone else on board as I’m clueless in marketing. Preferably needs to be someone with connections to OF models / adult entertainment etc. Drop me a message. submitted by /u/Free_Front_9834 [link] [comments]

  • Stake Logo - Where are people signing up for this content rewards?
    by /u/FoxExeYt on May 13, 2025 at 9:17 am

    I know they're paying 5c/1000 views submitted by /u/FoxExeYt [link] [comments]

  • Why do most email platforms still look like spreadsheets?
    by /u/AntarticOcean on May 13, 2025 at 7:58 am

    Tried a few lately and I’m shocked at how clunky the design still is. Anyone found something that actually feels modern? submitted by /u/AntarticOcean [link] [comments]

  • Let’s talk on your marketing strategy (Ex-CMO Here!)
    by /u/shamalbadhe14 on May 13, 2025 at 7:17 am

    Hey Founders, If you’ve built a solid product and are ready to scale but feel stuck on the marketing side, I might be able to help. Quick intro: I’ve spent 9+ years working in B2B startups (SaaS, fintech, AI tools) across growth, product marketing, and CMO roles. I’ve scaled companies from 0 to 10M+ ARR by fixing leaky funnels, building repeatable acquisition engines, and turning customers into evangelists. I also write about startup growth on LinkedIn/Medium (20k+ followers combined). Sound familiar? Your product is ready, but lead gen is inconsistent. Your CAC is climbing, but conversions aren’t. You’re wearing the “marketing hat” but need senior expertise to build systems, not just tactics. You want to position as a category leader, not just another vendor. How I can help: ✅ Fractional CMO Services: Build your GTM strategy, messaging, and marketing ops from scratch. ✅ Growth Audits: Uncover low-hanging opportunities in your funnel (I’ve found 30%+ efficiency gains for past clients). ✅ Team Scaling: Hire/mentor your first marketers if you’re not ready for a full-time CMO. Why me? I’ve been in your shoes: I’ve worked at early-stage startups where I had to bootstrap growth with $0 ad budgets. No fluff: I focus on metrics that tie directly to pipeline and revenue (not just “brand awareness”). Agnostic approach: I’ll tell you if paid ads, SEO, partnerships, or outbound sales make sense for YOUR business. Who I work with: Startups with PMF (at least $5k MRR) who need a strategic partner, not just a freelancer. If this resonates, comment below or DM me with: Your niche (e.g., “HR tech for SMBs”) Biggest marketing bottleneck right now Your revenue stage I’ll reply with tailored advice (even if we don’t work together). PS: If you’re pre-revenue but have strong early traction, still reach out—happy to share free frameworks. submitted by /u/shamalbadhe14 [link] [comments]

  • Where do I go from here?
    by /u/Expert-Garage-7003 on May 13, 2025 at 6:47 am

    I am a copy writer and work for a service agency with 3 yoe. As more and more companies adopt AI in their workflows it has become difficult to be a generalist. My workplace is fast adopting an AI-first approach. So much so that I have been encouraged to use extensive AI in most things I write for the last 6 months. I can’t even call any of this work my own because of how much AI has gone into it. I can’t show 6 months worth of work in my portfolio. I was wondering if somebody here could guide me how do I upskill myself to take on more mature roles? I am a (writer) writer and it kinda kills me when my writing is replaced with AI because it’s faster and everybody on LinkedIn is now talking in the same braindead way. I’ve been looking into performance and growth marketing and I feel lost. I really want to move out of a writing role at this point. submitted by /u/Expert-Garage-7003 [link] [comments]

  • Laid off Advertising Account Manager Stuck in Career Path
    by /u/No-Pop5907 on May 13, 2025 at 4:17 am

    As the title suggests worked in an agency apart of Gannett, as a digital presence manager, got laid off and looking at either rapid applying until I find a role or even better with my skills where can I up-skill and earn the big bucks? submitted by /u/No-Pop5907 [link] [comments]

  • Is promoting job vacancy in linkedin become way more expensive now?
    by /u/Ok_Ordinary3509 on May 13, 2025 at 2:21 am

    I am using the same amount of $ as before, and it lasted for a week and now only few minutes? What did i do wrong here? submitted by /u/Ok_Ordinary3509 [link] [comments]

  • Need help knowing if this is part of my job
    by /u/xdesm0 on May 13, 2025 at 1:54 am

    I started working at a company that didn't have a marketing department so basically started from scratch. no problem, I know what it needs and how to do it. There have been many setbacks in the last few weeks because there was nothing done ever and my bosses understand it but recently sales asked me to take a database and, in their words, do some marketing with it. They never contacted the people in the database, they bought it, so I asked them to sign them up to some email automations to qualify and they told me that's a sales thing, what can I do as a marketing thing. I could send emails myself or upload it to google or linkedin ads but we're not doing ads yet and I can't dump 10k contacts to our mailing tool. So, what else. Is it really my job to cold email the database? They expect MQLs from me, fine, I'm literally working on it, but I thought cold calling and cold emailing was a sales thing. I'm starting with inbound because it takes longer to work and my bosses agreed but sales are asking very ambiguos things. submitted by /u/xdesm0 [link] [comments]

  • To everyone with ads on META Ads Manager with manually selected music - check on them
    by /u/fyn_world on May 12, 2025 at 8:22 pm

    Hi everyone. Today a customer told me that he didn't like the music I had set for a specific ad. I had never put that music on it by the way, and another strange thing is that it was a 3 second loop of Clint Eastwood by Gorillaz, which should not be eligible because of copyright. Anyways, I checked on other ads of other customers as well. ALL my ads on which I had Music turned on (and selected by hand of course because META sucks at choosing appropiate music), had been reset and were playing Suggested by Meta again. So, just in case, check your ads. And yes, this has effectively reset the learning phase of these ads again. FFS Cheers submitted by /u/fyn_world [link] [comments]

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