Latest Marketing Trends in December 2023
Posted on by Etienne Noumen

Latest Marketing Trends in December 2023


AI Jobs and Career

And before we wrap up today's AI news, I wanted to share an exciting opportunity for those of you looking to advance your careers in the AI space. You know how rapidly the landscape is evolving, and finding the right fit can be a challenge. That's why I'm excited about Mercor – they're a platform specifically designed to connect top-tier AI talent with leading companies. Whether you're a data scientist, machine learning engineer, or something else entirely, Mercor can help you find your next big role. If you're ready to take the next step in your AI career, check them out through my referral link: https://work.mercor.com/?referralCode=82d5f4e3-e1a3-4064-963f-c197bb2c8db1. It's a fantastic resource, and I encourage you to explore the opportunities they have available.

Job TitleStatusPay
Full-Stack Engineer Strong match, Full-time $150K - $220K / year
Developer Experience and Productivity Engineer Pre-qualified, Full-time $160K - $300K / year
Software Engineer - Tooling & AI Workflows (Contract) Contract $90 / hour
DevOps Engineer (India) Full-time $20K - $50K / year
Senior Full-Stack Engineer Full-time $2.8K - $4K / week
Enterprise IT & Cloud Domain Expert - India Contract $20 - $30 / hour
Senior Software Engineer Contract $100 - $200 / hour
Senior Software Engineer Pre-qualified, Full-time $150K - $300K / year
Senior Full-Stack Engineer: Latin America Full-time $1.6K - $2.1K / week
Software Engineering Expert Contract $50 - $150 / hour
Generalist Video Annotators Contract $45 / hour
Generalist Writing Expert Contract $45 / hour
Editors, Fact Checkers, & Data Quality Reviewers Contract $50 - $60 / hour
Multilingual Expert Contract $54 / hour
Mathematics Expert (PhD) Contract $60 - $80 / hour
Software Engineer - India Contract $20 - $45 / hour
Physics Expert (PhD) Contract $60 - $80 / hour
Finance Expert Contract $150 / hour
Designers Contract $50 - $70 / hour
Chemistry Expert (PhD) Contract $60 - $80 / hour

Latest Marketing Trends in December 2023.

  • Meta plans to launch its social media app, Threads, in Europe within the next few weeks.
  • TikTok has launched a new website called Creative Cards that provides holiday marketing ideas.
  • Pinterest has launched a new AI body-type filter to make search more inclusive and healthy.
  • Elon Musk has told advertisers to “Go F**k Yourself” if they don’t want to run ads on his social media platform, X.
  • Reddit has gone through a rebranding process, which includes a new logo and typography, new conversation bubbles and colors, and a new Snoo logo.
  • YouTube is rolling out Shorts Ads to more advertisers.

What happened in Marketing & Advertising in 2023?

1. The Gen-Z Camera Zoom proves social is fiction

Millennials getting trolled for their camera zoom isn’t a normal event. In influencer culture, the first few seconds are depiction of what is yet to come. It shows that Gen-Z treats social media differently, it’s media first, social second. For older Generations, it’s social first, that’s why millennials have a pause, they are being natural like real life. Gen-Z on other hand is being natural but it’s TV show-type natural.

2. Reformation’s Balletcore & Consumer love

They have been very consistent with unique and brand-building collaborations. From their partnership with New York City Ballet bringing Balletcore to NY Streets. To their sustainability partnership with Thredup to give existing customers credit for sending back old clothes.

3. Disloyalty Programs for the win

Apart from MischiefUS’s disloyalty program for peet’s coffee, there were few other businesses running disloyalty schemes, but why?

  • Kaleido Rolls did a similar disloyalty campaign but very straightforward. (TG)

  • AAPI Month Disloyalty program. (HG)

  • Subway launched a one-day disloyalty program for National Sandwich Day. (PR)

The latest arguments in the marketing industry highlights disloyalty programs make consumers more aware of the brands they really like and align with.

4. McDonald’s grimace + duolingo’s living with lily

1/ McDonald’s Grimace taking over TikTok & Twitter (X).
2/ Duolingo’s living with lily content series.

These two social media successes of 2024 explain NPC culture and how brands create trends. Most people think NPC Culture is only people controlling others, instead we control each other. The Actions of an NPC Influencer/Character influences your next action, problem is you are unaware and too indulged into the game. Using Social listening & NPC Culture built on the idea of control, brands utilise their characters like Grimace and Lily, creating interactive social media content, keeping the audience hooked. Making all of us NPCs on Internet.

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5. IKEA’s proudly second best made us question?

Everyone asked who’s the number one? If IKEA would have said they are the best, people would have trolled them for 100 different factor. With them saying, they are the second best. The brand won the heart of the consumers and the relatability of most purchasers by being second. In 2024, if someone asks who’s the best in furniture business? I don’t know about the best, but I do know IKEA is the second best.

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6. Balenciaga’s Street Show in LA & Rise of Erewhon

After getting cancelled for their controversial ad campaign, Balenciaga’s Fall Show was a critique on luxury fashion and showed many of us that luxury in 2023-24 is different. Luxury in 2023 isn’t only about brand value or quality of clothing. It’s about being seen like someone else. The meaning of luxury is changed, it would be hard to imagine many brands survival of many brands without influencers.
The same goes for Erewhon, The growing purchases are more influenced by idea of being seen as their customer. $150 Tote Bag? You might think, this is normal everyone want to buy from brands because they are a brand. No, they don’t. Boomers & Gen-X bought luxury because the luxury products were luxury in product quality and the limited supply. Now, Paper bags are luxury too.


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8. Fast fashion-ification of books

The latest argument of book lovers and creators on tiktok and twitter is #booktok changed how most people consume and read books. With #booktok algorithm making content quick-to read and appeal-to-everyone books go viral. One of the main creator leading the discussion about booktok shared that her posts with bad reviews about TikTok books were taken down for absolutely no reasoning. Who’s to blame? TikTok, Influencers or Publishers.

10. Celebrity Documentaries to Change the plot

This was the year of documentaries with releases like Beckhams, Taylor Swift Era’s tour, Harry & Meghan, Beyoncé’s Renaissance taking over the movie screens. But the decision-making behind these releases was to change the plot of their life story. All of the documentaries above were funded by the celebrities being documented. These weren’t independent documentaries showing the art of documentations, what most documentaries tend to do.
Online Streaming now allows Celebs to self-produce new content, not films or movies. Films & Movies are art, what we saw in these documentaries was content about their life and story, portrayed how they wanted. I am not saying they are evil to do this, but we only saw one-sided stories. And I expect many brands will do something like this in 2024.

AI Jobs and Career

And before we wrap up today's AI news, I wanted to share an exciting opportunity for those of you looking to advance your careers in the AI space. You know how rapidly the landscape is evolving, and finding the right fit can be a challenge. That's why I'm excited about Mercor – they're a platform specifically designed to connect top-tier AI talent with leading companies. Whether you're a data scientist, machine learning engineer, or something else entirely, Mercor can help you find your next big role. If you're ready to take the next step in your AI career, check them out through my referral link: https://work.mercor.com/?referralCode=82d5f4e3-e1a3-4064-963f-c197bb2c8db1. It's a fantastic resource, and I encourage you to explore the opportunities they have available.

11. Hijacking Events; Dash Water & SURREAL

  • Dash Water gained over 1.8 million views on TikTok and extra coverage from BBC when they hijacked the Prince Harry’s visit to the High court.

  • Duolingo Germany gained more than 4M views and around 500k Likes on their Octoberfest content, the platform brought Duo to Munich and the talk of the week was how the character was engaging with others at the event.

  • Eat Surreal crashed Kellogg’s pop-up event in london.

14. Gen Alpha in 2023; Skibidi Toilet & iPad Kids

1/ Gen Alpha showed even though they are kids, they won’t accept the Gen-Z culture and memes. They are here to create their own online culture as soon as possible. This happens with every generation, the surprise is AI & Metaverse games like roblox and fortnite, both are allowing them to build their culture early. It started in 2023 with their meme; Skibidi Toilet.
2/ The Second Trend of the year for Gen Alpha was the argument against Millennials being lazy and raising iPad Kids. Gen-Z multiple times took the argument to TikTok and Teachers did the same by sharing how hard teaching Gen-Alpha has become in 2023.

15. Amazon’s Black Friday NFL Game predicts Future

With Amazon using purchase data to recommend products during live NFL Game from their retail partners. What happened this year is only the beginning, what Meta holds in their hands is much bigger. The Brand could do something similar but on a much bigger scale in the metaverse, doing livestreams of new movie launches with Ads powered by user activity.

16. Just Eat & Olympics 2024 Paris Ad Campaign

1/ Megan Thee Stallion’s Paris Olympics Ad. (watch)

2/ Just Eat’s Ad with Latto & Christina Aguilera using a musical. (must watch)

These two ads were the talk in the pop culture as both borrowed engaging elements from the current Gen-Z baddie culture & Female hiphop trends. With Nicki Minaj making a comeback and SZA’s last album coming up. Marketers who want to do something similar to use the hyped-up female music genres, still have the time execute in 2024.

17. Most Experimental Brands of the year; Heinz & IKEA

I would say both brands have great teams in US & UK, but UK is just doing it better in terms of creative & social media content.

  • In UK, they launched the ‘clear ketchup’ with no color, that went extremely viral on Internet.

  • During Taylor’s NFL game hype cycle, they launched ‘seemingly ranch’ to attract her fans to buy the new product.

  • IKEA launched a towel skirt for their customers to make fun of balenciaga.

  • Heinz Beans Pizza trolling both UK & Italian Audiences.

  • IKEA launching massive ‘turkey-sized’ meatball in UK.

  • Just In, Heinz UK is giving away a ketchup boat, what’s that?

18. 2023 was the Year of Too Honest OOH Ads

  • SSENSE’s Iconic OOH Ads highlighting, they were marketing.

  • Raydar NZ’s Sorry not sorry DOOH Campaign.

  • Vinterior’s honest OOH Ad Campaign against IKEA.

  • Oatly’s Paris OOH Ads were honest but Parisians hated them.

Apart from these four, OOH Formats were filled with a lot of honesty-focused copy. Will this idea of being honest exist in 2024.


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19. Toxic masculinity & traditional femininity

This was the year of Masculine content gurus (Andrew Tate) taking over social media with their idea of being a man, that happened a lot on TikTok, twitch and other apps. On TikTok and IG, we saw many female influencers like Gwen the milkmaid transitioning from ASMR to Tradwife content. Plus, the rise of RushTok influencing and portraying a traditional feminine society. This year was big on influencing teens and young kids toward a utopian world, impacting future decisions of these kids.

Latest Marketing Trends in December 2023: Top 6 Updates of Week 2

  • Threads App to launch next week in EU.

  • A Variety of In-App AI Updates coming to IG & Meta.

  • Google to support Programmatic Bidding for Limited Ads.

  • X’s Plan to bag advertisers by sharing Q5 Ad Opportunities.

  • Google launches Gemini AI and updates Bard with Gemini Integrations.



  • Youtube launches Pause feature to prevent new comments for a short period.

TikTok:

  • TikTok shares their Recap of Top 2023 Content Trends.

  • TikTok launches new guide with CreatorIQ about Creator Ads.

  • TT’s partnership with Ticketmaster expands to 20+ new countries.

  • Bytedance, TikTok Parent is planning to launch new AI Chatbots.

  • New Comment Filtering Options to prevent misinformation.

  • TikTok sets $12B Budget to set up data centres in Europe.

Instagram & Threads:

  • Threads App reimagines Hashtags, the iconic look is gone for TikTok-like Blue Keywords.

  • Instagram is rolling out ‘Hype Comments’ these are visible on your IG Stories.

  • Instagram launches Close Friends Only Podcast with Doja Cat & Ice Spice.

Meta:

  • Meta establishes Purple Llama, An initiative toward AI safety and trust.

  • Meta makes End-to-End Encryption Default on Messenger.

  • Cross-App Communications Chats on IG are going away.

  • Meta sues FTC claiming Enforcement Action Unconstitutional.

  • WhatsApp partners with Dentsu to kickstart WA Business services.

  • WhatsApp launches Voice Messages that are view once only.

  • Harvard Academic misinformation expert fired after pressure from Meta.

X (Twitter):

  • Amazon & X are also in talks to allow In-app Product Purchases.

  • X’s Gork AI is rolling out to all Premium+ Subscribers.

  • Media Grids are now rolled out on Twitter Web.

  • Expanded Bios are available to all premium users on web & iOS.

  • Communities are now available globally.

  • Streamlabs’s new integration to improve Streaming on X.

  • A Cheaper Premium Tier for Organisations is in workings.

Youtube:

  • Youtube shares their Top trending Topics & creators of 2023 Report.

  • Youtube music will replace Google podcasts in April 2024.

  • Price hikes ahead for long-time YouTube premium members.

  • The “Skip Ads” button gets smaller for more people with its expansion.

  • YT Music Recaped was also launched.

Google:

  • Google Ads gambling and games policy updated.

  • Google admits their Gemini AI Demo video was fake.

  • Google November Reviews Update is completed now.

  • Google lets Advertisers opt out of Search Partner Network amid Adalytics claims.

  • Google to update their cryptocurrency advertising policies.

  • Google Analytics 4 rolls out new reports for linked 360 campaigns.

  • GSC to stop reporting on product results search in performance reports.

Agency News:

  • Adidas creates clothing for Roblox avatars.

  • Amazon Prime Video to Introduce Ads in partnership with IPG Mediabrands.

  • Kevani announces South Bay Pairing DOOH Displays, Largest Ad Space in the Area.

  • IPG goes through a round of Layoffs affecting UM & Magna teams.

  • Ehrmann returns to Mediaplus Germany to start with New Agency Model.

  • VML named as Krispy Kreme Creative Agency Partner.

  • FCA appoints M&C Saatchi as lead creative agency.

  • Dentsu Americas announces new Media, Strategy and Client Executives.

Brands & Ads:

  • Amazon restores their 1999 Ad Campaign for Digital Advertising.

  • Domino’s reinvents their 2018 for winter season, they’re plowing for pizza.

  • Hinge App’s $1M initiative to cure Gen-Z loneliness.

  • Smirnoff’s new campaign shares message of life being a cocktail.

  • HP’s clever way to turn Printer Hate into Love.

  • Hellmann’s on the run again with their iconic Super Bowl Ads.

  • McDonald’s welcomes CosMc’s to its Universe.

  • Airline Ad Campaigns in UK banned by ASA for greenwashing claims.

  • Fabfitfun cancelled over their Elon Musk-type meme.

AI:

  • EU agrees on Landmark AI Rules.

  • Meta launches AI Image generator to US Public, it’s better than Dall-E.

  • China allows AI Images/Art to get copyright protection.

  • Yahoo Blueprint, A new AI Suite for Ad Performance and Optimization.

  • OpenAI Investigates Lazy GPT-4 complaints.

Snapchat:

  • Snap premium subscriptions are now available to buy as a gift on Amazon.

  • Bitmoji Make-Up drop with E.l.f beauty starts new style of Brand Partnerships.

  • Snap offering Score Multiplier for Premium Subscribers.

Pinterest & Reddit:

  • Pinterest’s New NYC Pop-Up Store to feature Pinterest Trends Predictions.

  • Reddit adds two elements to Conversation Ads.

LinkedIn:

  • New Launch of ‘LinkedIn’s Guide to Creating’.

  • LinkedIn Newsletter Creators get new updates for creation.

  • Featured Section is testing new options to pin courses, recommendations & more.

Microsoft:

  • Microsoft Ads partners with Baidu Global for Chat Ads API.

  • Microsoft Co-pilot (Bing AI) completes one year and gets new updates.

  • Microsoft launches Deep Search AI enhancing quality of Bing answers.

Marketing & AdTech:

  • Twitch is leaving South Korean Market over expensive network fees.

  • VideoAMP provides Multi-source ID Solution to win in a cookie-less world.

  • Disney+ to offer Gaming and shopping features for Advertiser’s benefit.

  • Cher in partnership with Warner Music will promote new holiday album in Roblox.

  • An Early roll out of Hulu to Disney+ subscribers.

  • Pantone chooses their Color of the year for 2024.

  • ITV launches new insights group to supercharge data offering.

  • Discord’s new UI update brings a more clean look but UX got worse.

  • Channel 4 Extends their partnership with Snapchat for news sharing.

  • Samsung launches Flip-park with Iris Agency for Samsung Flip launch.

  • Tumblr is testing Communities with their own moderators and feeds.

  • Channel99 launches ‘view-through’ pixel tech for Digital B2B campaigns.

Here are most influential moments of 2023

1. The Gen-Z Camera Zoom proves social is fiction

Millennials getting trolled for their camera zoom isn’t a normal event. In influencer culture, the first few seconds are depiction of what is yet to come. It shows that Gen-Z treats social media differently, it’s media first, social second. For older Generations, it’s social first, that’s why millennials have a pause, they are being natural like real life. Gen-Z on other hand is being natural but it’s TV show-type natural.

2. Reformation’s Balletcore & Consumer love

They have been very consistent with unique and brand-building collaborations. From their partnership with New York City Ballet bringing Balletcore to NY Streets. To their sustainability partnership with Thredup to give existing customers credit for sending back old clothes.

3. Disloyalty Programs for the win

Apart from MischiefUS’s disloyalty program for peet’s coffee, there were few other businesses running disloyalty schemes, but why?

  • Kaleido Rolls did a similar disloyalty campaign but very straightforward. (TG)

  • AAPI Month Disloyalty program. (HG)

  • Subway launched a one-day disloyalty program for National Sandwich Day. (PR)

The latest arguments in the marketing industry highlights disloyalty programs make consumers more aware of the brands they really like and align with.

4. McDonald’s grimace + duolingo’s living with lily

1/ McDonald’s Grimace taking over TikTok & Twitter (X).
2/ Duolingo’s living with lily content series.

These two social media successes of 2024 explain NPC culture and how brands create trends. Most people think NPC Culture is only people controlling others, instead we control each other. The Actions of an NPC Influencer/Character influences your next action, problem is you are unaware and too indulged into the game. Using Social listening & NPC Culture built on the idea of control, brands utilise their characters like Grimace and Lily, creating interactive social media content, keeping the audience hooked. Making all of us NPCs on Internet.

5. IKEA’s proudly second best made us question?

Everyone asked who’s the number one? If IKEA would have said they are the best, people would have trolled them for 100 different factor. With them saying, they are the second best. The brand won the heart of the consumers and the relatability of most purchasers by being second. In 2024, if someone asks who’s the best in furniture business? I don’t know about the best, but I do know IKEA is the second best.

6. Balenciaga’s Street Show in LA & Rise of Erewhon

After getting cancelled for their controversial ad campaign, Balenciaga’s Fall Show was a critique on luxury fashion and showed many of us that luxury in 2023-24 is different. Luxury in 2023 isn’t only about brand value or quality of clothing. It’s about being seen like someone else. The meaning of luxury is changed, it would be hard to imagine many brands survival of many brands without influencers.
The same goes for Erewhon, The growing purchases are more influenced by idea of being seen as their customer. $150 Tote Bag? You might think, this is normal everyone want to buy from brands because they are a brand. No, they don’t. Boomers & Gen-X bought luxury because the luxury products were luxury in product quality and the limited supply. Now, Paper bags are luxury too.

8. Fast fashion-ification of books

The latest argument of book lovers and creators on tiktok and twitter is #booktok changed how most people consume and read books. With #booktok algorithm making content quick-to read and appeal-to-everyone books go viral. One of the main creator leading the discussion about booktok shared that her posts with bad reviews about TikTok books were taken down for absolutely no reasoning. Who’s to blame? TikTok, Influencers or Publishers.

10. Celebrity Documentaries to Change the plot

This was the year of documentaries with releases like Beckhams, Taylor Swift Era’s tour, Harry & Meghan, Beyoncé’s Renaissance taking over the movie screens. But the decision-making behind these releases was to change the plot of their life story. All of the documentaries above were funded by the celebrities being documented. These weren’t independent documentaries showing the art of documentations, what most documentaries tend to do.
Online Streaming now allows Celebs to self-produce new content, not films or movies. Films & Movies are art, what we saw in these documentaries was content about their life and story, portrayed how they wanted. I am not saying they are evil to do this, but we only saw one-sided stories. And I expect many brands will do something like this in 2024.

11. Hijacking Events; Dash Water & SURREAL

  • Dash Water gained over 1.8 million views on TikTok and extra coverage from BBC when they hijacked the Prince Harry’s visit to the High court.

  • Duolingo Germany gained more than 4M views and around 500k Likes on their Octoberfest content, the platform brought Duo to Munich and the talk of the week was how the character was engaging with others at the event.

  • Eat Surreal crashed Kellogg’s pop-up event in london.

14. Gen Alpha in 2023; Skibidi Toilet & iPad Kids

1/ Gen Alpha showed even though they are kids, they won’t accept the Gen-Z culture and memes. They are here to create their own online culture as soon as possible. This happens with every generation, the surprise is AI & Metaverse games like roblox and fortnite, both are allowing them to build their culture early. It started in 2023 with their meme; Skibidi Toilet.
2/ The Second Trend of the year for Gen Alpha was the argument against Millennials being lazy and raising iPad Kids. Gen-Z multiple times took the argument to TikTok and Teachers did the same by sharing how hard teaching Gen-Alpha has become in 2023.

15. Amazon’s Black Friday NFL Game predicts Future

With Amazon using purchase data to recommend products during live NFL Game from their retail partners. What happened this year is only the beginning, what Meta holds in their hands is much bigger. The Brand could do something similar but on a much bigger scale in the metaverse, doing livestreams of new movie launches with Ads powered by user activity.

16. Just Eat & Olympics 2024 Paris Ad Campaign

1/ Megan Thee Stallion’s Paris Olympics Ad. (watch)

2/ Just Eat’s Ad with Latto & Christina Aguilera using a musical. (must watch)

These two ads were the talk in the pop culture as both borrowed engaging elements from the current Gen-Z baddie culture & Female hiphop trends. With Nicki Minaj making a comeback and SZA’s last album coming up. Marketers who want to do something similar to use the hyped-up female music genres, still have the time execute in 2024.

17. Most Experimental Brands of the year; Heinz & IKEA

I would say both brands have great teams in US & UK, but UK is just doing it better in terms of creative & social media content.

  • In UK, they launched the ‘clear ketchup’ with no color, that went extremely viral on Internet.

  • During Taylor’s NFL game hype cycle, they launched ‘seemingly ranch’ to attract her fans to buy the new product.

  • IKEA launched a towel skirt for their customers to make fun of balenciaga.

  • Heinz Beans Pizza trolling both UK & Italian Audiences.

  • IKEA launching massive ‘turkey-sized’ meatball in UK.

  • Just In, Heinz UK is giving away a ketchup boat, what’s that?

18. 2023 was the Year of Too Honest OOH Ads

  • SSENSE’s Iconic OOH Ads highlighting, they were marketing.

  • Raydar NZ’s Sorry not sorry DOOH Campaign.

  • Vinterior’s honest OOH Ad Campaign against IKEA.

  • Oatly’s Paris OOH Ads were honest but Parisians hated them.

Apart from these four, OOH Formats were filled with a lot of honesty-focused copy. Will this idea of being honest exist in 2024.

19. Toxic masculinity & traditional femininity

This was the year of Masculine content gurus (Andrew Tate) taking over social media with their idea of being a man, that happened a lot on TikTok, twitch and other apps. On TikTok and IG, we saw many female influencers like Gwen the milkmaid transitioning from ASMR to Tradwife content. Plus, the rise of RushTok influencing and portraying a traditional feminine society. This year was big on influencing teens and young kids toward a utopian world, impacting future decisions of these kids.

What You Missed in Marketing & Advertising last week? (Survival of TikTok)

Latest Marketing Trends in December 2023: Top 6 Updates of the Week 1:

  • Meta to launch Threads App in EU within next few weeks.

  • New Website from TikTok called “Creative Cards” for Holiday marketing Ideas.

  • Pinterest launches new AI Body-type filter to make search more inclusive & healthy.

  • Elon Musk Tells Advertisers to “Go F**k Yourself” if you don’t want to run Ads on X.

  • Reddit goes through a rebrand and it’s ok but too outdated.

  • Youtube Shorts Ads are being rolled out to more Advertisers.

Latest Marketing Trends in December 2023
Latest Marketing Trends in December 2023

TikTok 🎶

  • Lauded Advertising solution rolls out for UK Marketers.

  • TikTok launches new “Artist Account” option to increase discoverability.

  • TikTok wins the case against State Ban in Montana, US.

  • New AR Event called “Openhouse” on 12th December.

  • New Ads Insights about use of Ads for CPG Brands.

  • TikTok Users now spend half of their time on app watching 1-min long videos.

Instagram & Threads 🗂️

  • Instagram testing “Link Highlight” option for Posts.

  • Instagram is said to be in its crisis era, why: Bad moderation & Scandals.

  • Threads Keyword Search expands to all regions & languages.

  • Threads working on a snowfall animation for Christmas.

Meta 😅

  • Meta shares new insights on how they are planning to protect users in upcoming US Elections.

  • Meta’s Quarterly Adversarial Threat Report is out now.

  • New Six-Page Guide on Post-Holiday Marketing on Meta Apps.

  • Meta sues FTC claiming Enforcement Action Unconstitutional.

  • WhatsApp launches Chat Lock Codes Option for more privacy.

  • WhatsApp testing Pin a message feature in iOS for regular chats.

X (Twitter) 🕹️

  • X Spaces will soon allow to use Incognito Mode.

  • Gork AI is now live on Web with new updates.

  • Private accounts can now join Communities.

  • You can now Embed Videos from X without adding Tweet Texts.

  • X testing long-form Article posting feature.

Youtube 🕹️

  • Youtube premium users can now find playable gaming hub.

  • Youtube’s product drops feature made more accessible to all creators.

  • New Changes to Post Creation flow & Revenue Analytics in YT Studio.

  • The “Skip Ads” button gets smaller for more people with its expansion.

  • YT Music Recaped was also launched.

Google 🔦

  • Google Ads Chief: Jerry Dischler steps down after 15 years with Company.

  • Google’s new RETVec Update tp prevent Gmail Spam.

  • Google Patent explaining how SGE AI works.

  • Google gets called out again for placing Ads on blacklisted sites.

  • Google November 2023 Core update finished rolling out.

  • Personalised Ads for Consumer Finance starting on Feb 2024 won’t be allowed.

  • Google updates video publisher policy.

  • Google announces .meme as top-level domain.

Agency News

  • Mullenlowe US names new CEO.

  • Ubisoft launches global media review.

  • Denny’s names Mindshare & Finn Partners new AORs.

  • GUT Agency got acquired this week by Globant.

  • Dentsu expands its retail media business.

  • LeoBurnett launches all-new design studio.

  • Pathlabs COO shares new insights on Media Agencies & Programmatic Ads.

  • M&C Saatchi launches creator marketing agency “Fabric”.

Brands & Ads 🏓

  • Mountain Dew’s use of AI to partner with Twitch Streamers with low-effort.

  • Disney Hits (music) launches their first Multi-Spot Ad campaign.

  • Walmart’s New Video-Ad Series banking on “Romcom + Online Shopping”.

  • Mars is recycling Old Ads in the name of sustainability.

  • Avon promotes CMO Kristof Neirynck to CEO.

  • Taika Waititi’s New Ad for Apple is the storytelling Ad of the week.

  • McDonald’s New Product, Kevin Frost Box using Character Marketing.

  • Olivia Colman calls out Oil Industry in new Ad campaign.

  • Burger King UK goes TV-free this Christmas, Opts for OOH Ads only.

AI 🤨

  • GPT Store is set to launch in Early 2024.

  • Perplexity launches Always Online LLMs.

  • Microsoft’s new Study highlighting better use of Prompts for GPT-4.

  • Looking back at ChatGPT’s marketing journey on its One-year Anniversary.

  • LinkedIn’s new system to detect AI content and replies on platform.

  • Meta launches new language models for speech-to-speech translation.

Pinterest & Reddit

  • Pinterest Expands Direct Links feature to more Ad formats.

  • Reddit launches new Conversation Placement Ad formats.

  • Reddit shares new insights about their International Growth as a platform.

  • Reddit adds another certification course to its Ads formula Platform.

Microsoft & LinkedIn

  • New Technical Updates announced for LinkedIn Ads.

  • Microsoft launches new publisher dashboard called “Monetise Insights”.

  • GPT-4 Turbo coming to Microsoft Bing AI.

  • New tools to find Nursing Jobs on LinkedIn.

  • ID Verification expanded to more regions.

Marketing & AdTech 🔉

  • Canadian Media Execs react to new Bill C-18 Agreement.

  • Tesco ramps up In-store Ad Network with screen roll-out.

  • AWS expands its Martech competency program.

  • Apple is ending Credit Card partnership with Goldman Sachs.

  • Tubi plans to enter new Markets in 2024, starting with UK.

  • Salesforce & AWS expand their partnership for AWS Marketplace.

  • Instacart Adds Peacock as first-ever Streaming Partner.

  • Substack comes for Video Content with launch of new video publishing features.

  • Telegram’s new set of features & updates to launch Channels & fight rival WA.

  • Pastel Magazine acquires Jezebel from G/O Media.

  • Samsung launches Flip-park with Iris Agency for Samsung Flip launch.

  • Johnny Bauer is starting a new brand agency with his Blackstone Team.

What I’ve learned in 20+ years of building startups

Marketing & Advertising For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search, campaigns, data science, email, user experience, content, copywriting, segmentation, attribution, data visualization, testing, optimization, and martech. We are a support network for people working at brands, businesses, agencies, vendors, and academia.

  • Need Out-of-the-Box Christmas Campaign Ideas (Already Doing the Basics)
    by /u/SmileySouls on December 12, 2025 at 10:31 am

    Hey everyone, We’re running a Christmas campaign for our ed-tech platform where we’re offering 15% OFF on all our test-prep packages (PTE, IELTS, Duolingo, CELPIP). We’re already doing the usual stuff: Social posts Email marketing Website banners Meme content Giveaway + contest Urgency timers Discount codes Retargeting ads Reels/shorts Blog content Now I’m specifically looking for truly out-of-the-box and creative ideas that go beyond standard promotions. Something that has the potential to be viral, unexpected, interactive, or highly engaging. For example: Fun tools Gamification Community-driven campaigns Something interactive Something emotional or storytelling-based Anything disruptive or attention-grabbing We want to do something that stands out from every other holiday campaign in the education space. If you’ve tried or seen anything unique for holiday promotions, I’d love your suggestions. Appreciate any inputs! 🙌 submitted by /u/SmileySouls [link] [comments]

  • Do you have a good personal or company library of great Marketing books?
    by /u/biz_booster on December 12, 2025 at 4:28 am

    If yes, pls name few great books. If no, WHY? submitted by /u/biz_booster [link] [comments]

  • Unreasonable emails and requests from previous employer
    by /u/majr104 on December 11, 2025 at 8:53 pm

    About 3/4 months ago I was made “redundant” as the solo marketer for a manufacturing company, I Had posted in this group about their unreasonable expectations while working there like getting 1000s of followers for a company that makes pumps for a very niche market, or just magicking up sales when they already sell to everyone they can. When my redundancy was put forward to me they promised that they would give me work each month and surprise… surprise they haven’t. A few days ago I received an email from one of the owners letting me know they wanted some products removed from the web app I programmed that sits on their website (that I built from scratch for them) I responded enthusiastically, letting him know I’d be more than happy to help with that. Explained what that task required and how long it would take including QA time. It’s only going to take an hour or so with full testing so I just said an hour, and asked if he wanted me to send across a quote. His response was “I hoped it would be something I could do myself” I went back reiterating this is custom built for them, using html, css and JavaScript and they would need to be removed from said code, have all it all tested to make sure nothing goes wrong. He has then responded tonight with: “I just need “products” removing from the ' tool' on our website. Given how small a job this is, I really need to be able to do this myself. Please share with me what needs doing.” I have responded a little bit obtusely saying “yeah that’s super easy just remove the options from code on your site” I just don’t understand how people can think something is so “easy” or “simple” but they can’t do it themselves and insist on a freebie this company turns over 1.5m in profit and only hire 3 people… but can’t afford to chuck £70 to someone to fix the issue they have identified. I’m pretty sure £70 is too little how much would you charge also what do I do in this situation? submitted by /u/majr104 [link] [comments]

  • When is a marketing initiative not effective anymore?
    by /u/denniszen on December 11, 2025 at 6:33 pm

    I tried to post this yesterday, but it was blocked. So I am going to make the headline a bit vague. What marketing initiative has become less effective in the advent of social media? Would you say events because their success are not easy to measure? Are there any studies that point to how event marketing is not as effective as it once was, especially for those event companies who actually hold the events? Do these event companies even make money or if they do, do they have to charge more to exhibitors and sponsors? submitted by /u/denniszen [link] [comments]

  • The new Coca-Cola christmas ad is a load of ai-generated slop. Is it intentional?
    by /u/Dragonogard549 on December 11, 2025 at 3:41 pm

    The new coca-cola christmas advert is once again, second time, ai-generated. Last year was as well, and it somehwat usefula s you can see how AI has improved. It is far more stable in what it generates (objects dont jitter and flicker) even though theyre still completely wrong (as attached). After the first year went so shockingly badly, this year couldnt have gone much better. After the first one any sound marketing department would clean their hands of this and pretend it never happened. But they released another AI ad. And again, its awful. It must be intentional, get people talking about it, "any press is good press". submitted by /u/Dragonogard549 [link] [comments]

  • Got a “free teabag” in a marketing mailer today… except nothing on the packet confirms it’s actually tea. 🤔
    by /u/RootsRockRitual on December 11, 2025 at 2:16 pm

    I received a marketing mailer today that included what appeared to be a complimentary teabag. The accompanying message implied it was tea (“faster than boiling a kettle”), but the sachet itself contained no information whatsoever... no ingredients, no product description, no allergens, no manufacturer details, nothing to confirm it was even a consumable item. From my understanding of UK food safety legislation and the Food Information Regulations, free samples are still required to meet standard food labelling requirements. If this was intended to be tea, it seems like a surprising oversight from a company that would normally be expected to operate within quite strict regulatory frameworks. If it wasn’t intended to be consumed, the messaging could be considered misleading.... So I’m curious how others interpret this. Is this simply a creative idea executed without considering compliance, or a more significant regulatory misstep? submitted by /u/RootsRockRitual [link] [comments]

  • Did anyone noticed that how half of the trending videos on YouTube has this same type of cover photo? It’s almost like an image version of shorts to generate an emotion. They are tricking my little monkey brain.
    by /u/ephesusa on December 11, 2025 at 1:59 pm

    submitted by /u/ephesusa [link] [comments]

  • Non Technical marketers who have used AI tools to improve their productivity/output, what are the exact tools and processes you used to acheive set result? What were the usecases solved for?
    by /u/manusougly on December 11, 2025 at 12:43 pm

    Im tired of all the linkedin posts asking you to comment and never getting a reply. and everyone online seem to be talking about possibilities and not actual things they have implemented at their job. So very curious submitted by /u/manusougly [link] [comments]

  • Should I take this job?
    by /u/Dazzling_Tonight663 on December 11, 2025 at 6:38 am

    I really need y’all’s advice because I am so torn between thinking this is a great idea and this is the stupidest decision ever. I got an offer for a company for the title of Marketing Director. To be completely honest, I haven’t worked in marketing in 3 years bc of life reasons (currently a SAHM) and my last marketing job was as an intern. This HR team is so confused about what the actual job description is. In their words they “need marketing but don’t know exactly what they need”. They are asking for waay too much for what they are paying, like at least 3 different roles in 1. Based on that, horrible, terrible idea. But, on the other hand, I haven’t been able to land a marketing job since I graduated. It would be a huge step up career-wise. They are a hybrid model, which would work great with the fact I have a baby. And I can bring baby whenever I come in since they have a daycare. Please tell me your opinions. I am so stumped on what to do submitted by /u/Dazzling_Tonight663 [link] [comments]

  • Ad attribution - advice requested
    by /u/polkadotplum on December 10, 2025 at 10:29 pm

    I work in a highly regulated industry (cannabis) with crazy thin marketing budgets. I allocate 90% of my spending to in menu advertising (so ads that are “sponsored products” on dispensary sites. These are direct click ads- so they track when someone clicks on the ad and tracks through the purchase of a product. I get incredible results- 10x ROAS. The problem- my boss doesn’t believe the numbers. He got an MBA in marketing 30 years ago. So he says “he knows it’s fuzzy math….“ In our top stores, my ads are converting 20% of total retail sales of our products. Any suggestions on how to convince him of the ad value (and MY value??) TIA! submitted by /u/polkadotplum [link] [comments]

  • how something becomes cool?
    by /u/Large_Dragonfruit_20 on December 10, 2025 at 5:16 pm

    Hi, I know what "cool" is in products but how can you actually make it cool? Especially organically? If you have experienced something like that before please share your thoughts. What products you felt they were cool since day one? What products were cringe but became cool afterwards? i am genuinely trying to figure out coolness lol submitted by /u/Large_Dragonfruit_20 [link] [comments]

  • Tunnel vision clients
    by /u/couldneverfindaname on December 10, 2025 at 3:30 pm

    Ever notice how some clients seem to believe their target audience thinks the same as they do? For example, a client isn’t interested in advertising opportunities aligned with the World Cup because they don’t like soccer and they can’t wrap their head around people having opinions any different than theirs? How do you all deal with this? Is this one of those, “I’m here for the income not the outcome situations?” submitted by /u/couldneverfindaname [link] [comments]

  • Feels like every other marketing webinar follows this format nowadays
    by /u/Yeebees on December 10, 2025 at 3:12 pm

    submitted by /u/Yeebees [link] [comments]

  • Has anyone seen a more generic, noncommittal tagline than "we are here."
    by /u/FlowSoSlow on December 10, 2025 at 12:15 pm

    It honestly sounds like something you'd see on The Office lol submitted by /u/FlowSoSlow [link] [comments]

  • What actually breaks first when marketing teams scale
    by /u/Fit-Fill5587 on December 10, 2025 at 11:45 am

    Curious to hear how others have experienced this. When teams move from scrappy to scaled, something always cracks first, sometimes it's creative consistency. sometimes reporting, sometimes communication between channels, rarely is it traffic or tools. In my experience, the real friction shows up in handoffs, creative to media, media to analytics, analytics back to creative, everyone has data but no shared loop to turn it into decisions quickly. teams often respond by adding more tools or more people but that doesn't always fix the bottleneck. clarity around ownership and iteration seems to matter more than stack size. for those of you who have scaled programs meaningfully, what broke first for you and what actually fixed it? submitted by /u/Fit-Fill5587 [link] [comments]

  • Luxury advertising
    by /u/MonicaCDigitalMkting on December 10, 2025 at 10:42 am

    Hi! I’m working on strategy for a uber luxury brand (7 star hotels, 3k night min) and I was wondering if anyone has any tips on audience building for SoMe and programmatic beyond zip codes with high income? I have a strong CRM & Call Center Strategy, so I want to polish audiences (purchasing audiences is ok, but I’d like to know best sources for this target). submitted by /u/MonicaCDigitalMkting [link] [comments]

  • Urgent : PR Agencies with global media coverage
    by /u/offlinebutalpha on December 10, 2025 at 8:09 am

    Hi, my company is looking for PR Agencies that have global media coverage and presence. We need some articles to be published and are in need to a legitimate and effective source. If you know someone, could you please help me with this. submitted by /u/offlinebutalpha [link] [comments]

  • What's the best Holiday Marketing you have ever seen?
    by /u/AdamYamada on December 9, 2025 at 11:33 pm

    Interesting to know what was the best Holiday Marketing and Campaigns you have ever seen? Could be a TV Commercial, Print Ad, Radio Spot, etc. Why did you like it and did it work? submitted by /u/AdamYamada [link] [comments]

  • New Job Listings
    by /u/AutoModerator on December 9, 2025 at 8:10 pm

    Are you looking to hire? Share your opening to the marketing professionals here on r/marketing. Please include title, description, full-time or part-time, location (on-site location or remote), and a link to apply. Don't forget to add to our community job board for more exposure. If you are looking to be hired, this is not the place to post that and your post will be removed. submitted by /u/AutoModerator [link] [comments]

  • Click fraud rates by ad network for September - December 2025
    by /u/polygraph-net on December 9, 2025 at 4:36 pm

    Hi all Below are the click fraud rates by ad network for September - December 2025. Notes: The amount of click fraud you'll get depends on a number of factors: the industry, location, language, campaign setup, and history of click fraud (especially fake conversions). The data contains objective detection only (100% proven to be a bot). I have excluded "suspicious" traffic as that doesn't really tell us anything (maybe a bot, maybe a human), so you can consider the numbers to be the minimum amount of click fraud by ad network. The reason search ads / platform ads get click fraud is due to a click fraud technique called "retargeting click fraud". The reason display / audience network ads get lots of click fraud is because that's where the criminals earn money from this scam - they own the display / audience websites, so for every fake view / click they get paid by the ad network. If you're new to all this, click fraud exists because it allows criminals to steal your ad budget. The flow of money is advertiser -> ad network -> criminal's website. At least $100B is stolen from advertisers every year due to click fraud, and the ad networks do very little to stop it since they rely on click fraud for their revenue targets. The way to stop click fraud is to prevent the bots from generating fake conversions. That's because the ad networks send you traffic which looks like your converting traffic, so if you only allow human conversions, you'll be sent human traffic. How do you do this? Either use purchase conversions only, or offline conversions, or competent bot protection. Two of the signs you have a click fraud problem are spam leads and excessive abandoned checkouts. I work in the bot protection industry, have been a click fraud researcher for 12 years, and I'm currently doing a doctorate in this topic. Click fraud rates by ad network: Google Search: 13% Google Display: 27% Meta (Facebook): 6% Meta (Instagram): 38% Meta (Audience): 67% LinkedIn: 17% LinkedIn Audience: 24% Microsoft Search: 14% Microsoft Audience: 24% Reddit Ads and X Ads consistently have 80%+ bot / immediate bounce traffic, so we consider them worthless. Happy to answer any questions. submitted by /u/polygraph-net [link] [comments]

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