Latest Marketing Trends in December 2023

Latest Marketing Trends in December 2023

Latest Marketing Trends in December 2023.

  • Meta plans to launch its social media app, Threads, in Europe within the next few weeks.
  • TikTok has launched a new website called Creative Cards that provides holiday marketing ideas.
  • Pinterest has launched a new AI body-type filter to make search more inclusive and healthy.
  • Elon Musk has told advertisers to “Go F**k Yourself” if they don’t want to run ads on his social media platform, X.
  • Reddit has gone through a rebranding process, which includes a new logo and typography, new conversation bubbles and colors, and a new Snoo logo.
  • YouTube is rolling out Shorts Ads to more advertisers.

What happened in Marketing & Advertising in 2023?

1. The Gen-Z Camera Zoom proves social is fiction

Millennials getting trolled for their camera zoom isn’t a normal event. In influencer culture, the first few seconds are depiction of what is yet to come. It shows that Gen-Z treats social media differently, it’s media first, social second. For older Generations, it’s social first, that’s why millennials have a pause, they are being natural like real life. Gen-Z on other hand is being natural but it’s TV show-type natural.

2. Reformation’s Balletcore & Consumer love

They have been very consistent with unique and brand-building collaborations. From their partnership with New York City Ballet bringing Balletcore to NY Streets. To their sustainability partnership with Thredup to give existing customers credit for sending back old clothes.

3. Disloyalty Programs for the win

Apart from MischiefUS’s disloyalty program for peet’s coffee, there were few other businesses running disloyalty schemes, but why?

  • Kaleido Rolls did a similar disloyalty campaign but very straightforward. (TG)

  • AAPI Month Disloyalty program. (HG)

  • Subway launched a one-day disloyalty program for National Sandwich Day. (PR)

The latest arguments in the marketing industry highlights disloyalty programs make consumers more aware of the brands they really like and align with.

4. McDonald’s grimace + duolingo’s living with lily

1/ McDonald’s Grimace taking over TikTok & Twitter (X).
2/ Duolingo’s living with lily content series.

These two social media successes of 2024 explain NPC culture and how brands create trends. Most people think NPC Culture is only people controlling others, instead we control each other. The Actions of an NPC Influencer/Character influences your next action, problem is you are unaware and too indulged into the game. Using Social listening & NPC Culture built on the idea of control, brands utilise their characters like Grimace and Lily, creating interactive social media content, keeping the audience hooked. Making all of us NPCs on Internet.

5. IKEA’s proudly second best made us question?

Everyone asked who’s the number one? If IKEA would have said they are the best, people would have trolled them for 100 different factor. With them saying, they are the second best. The brand won the heart of the consumers and the relatability of most purchasers by being second. In 2024, if someone asks who’s the best in furniture business? I don’t know about the best, but I do know IKEA is the second best.

6. Balenciaga’s Street Show in LA & Rise of Erewhon

After getting cancelled for their controversial ad campaign, Balenciaga’s Fall Show was a critique on luxury fashion and showed many of us that luxury in 2023-24 is different. Luxury in 2023 isn’t only about brand value or quality of clothing. It’s about being seen like someone else. The meaning of luxury is changed, it would be hard to imagine many brands survival of many brands without influencers.
The same goes for Erewhon, The growing purchases are more influenced by idea of being seen as their customer. $150 Tote Bag? You might think, this is normal everyone want to buy from brands because they are a brand. No, they don’t. Boomers & Gen-X bought luxury because the luxury products were luxury in product quality and the limited supply. Now, Paper bags are luxury too.

8. Fast fashion-ification of books

The latest argument of book lovers and creators on tiktok and twitter is #booktok changed how most people consume and read books. With #booktok algorithm making content quick-to read and appeal-to-everyone books go viral. One of the main creator leading the discussion about booktok shared that her posts with bad reviews about TikTok books were taken down for absolutely no reasoning. Who’s to blame? TikTok, Influencers or Publishers.

10. Celebrity Documentaries to Change the plot

This was the year of documentaries with releases like Beckhams, Taylor Swift Era’s tour, Harry & Meghan, Beyoncé’s Renaissance taking over the movie screens. But the decision-making behind these releases was to change the plot of their life story. All of the documentaries above were funded by the celebrities being documented. These weren’t independent documentaries showing the art of documentations, what most documentaries tend to do.
Online Streaming now allows Celebs to self-produce new content, not films or movies. Films & Movies are art, what we saw in these documentaries was content about their life and story, portrayed how they wanted. I am not saying they are evil to do this, but we only saw one-sided stories. And I expect many brands will do something like this in 2024.

11. Hijacking Events; Dash Water & SURREAL

  • Dash Water gained over 1.8 million views on TikTok and extra coverage from BBC when they hijacked the Prince Harry’s visit to the High court.

  • Duolingo Germany gained more than 4M views and around 500k Likes on their Octoberfest content, the platform brought Duo to Munich and the talk of the week was how the character was engaging with others at the event.

  • Eat Surreal crashed Kellogg’s pop-up event in london.

14. Gen Alpha in 2023; Skibidi Toilet & iPad Kids

1/ Gen Alpha showed even though they are kids, they won’t accept the Gen-Z culture and memes. They are here to create their own online culture as soon as possible. This happens with every generation, the surprise is AI & Metaverse games like roblox and fortnite, both are allowing them to build their culture early. It started in 2023 with their meme; Skibidi Toilet.
2/ The Second Trend of the year for Gen Alpha was the argument against Millennials being lazy and raising iPad Kids. Gen-Z multiple times took the argument to TikTok and Teachers did the same by sharing how hard teaching Gen-Alpha has become in 2023.

15. Amazon’s Black Friday NFL Game predicts Future

With Amazon using purchase data to recommend products during live NFL Game from their retail partners. What happened this year is only the beginning, what Meta holds in their hands is much bigger. The Brand could do something similar but on a much bigger scale in the metaverse, doing livestreams of new movie launches with Ads powered by user activity.

16. Just Eat & Olympics 2024 Paris Ad Campaign

1/ Megan Thee Stallion’s Paris Olympics Ad. (watch)

2/ Just Eat’s Ad with Latto & Christina Aguilera using a musical. (must watch)

These two ads were the talk in the pop culture as both borrowed engaging elements from the current Gen-Z baddie culture & Female hiphop trends. With Nicki Minaj making a comeback and SZA’s last album coming up. Marketers who want to do something similar to use the hyped-up female music genres, still have the time execute in 2024.

17. Most Experimental Brands of the year; Heinz & IKEA

I would say both brands have great teams in US & UK, but UK is just doing it better in terms of creative & social media content.

  • In UK, they launched the ‘clear ketchup’ with no color, that went extremely viral on Internet.

  • During Taylor’s NFL game hype cycle, they launched ‘seemingly ranch’ to attract her fans to buy the new product.

  • IKEA launched a towel skirt for their customers to make fun of balenciaga.

  • Heinz Beans Pizza trolling both UK & Italian Audiences.

  • IKEA launching massive ‘turkey-sized’ meatball in UK.

  • Just In, Heinz UK is giving away a ketchup boat, what’s that?

18. 2023 was the Year of Too Honest OOH Ads

  • SSENSE’s Iconic OOH Ads highlighting, they were marketing.

  • Raydar NZ’s Sorry not sorry DOOH Campaign.

  • Vinterior’s honest OOH Ad Campaign against IKEA.

  • Oatly’s Paris OOH Ads were honest but Parisians hated them.

Apart from these four, OOH Formats were filled with a lot of honesty-focused copy. Will this idea of being honest exist in 2024.

19. Toxic masculinity & traditional femininity

This was the year of Masculine content gurus (Andrew Tate) taking over social media with their idea of being a man, that happened a lot on TikTok, twitch and other apps. On TikTok and IG, we saw many female influencers like Gwen the milkmaid transitioning from ASMR to Tradwife content. Plus, the rise of RushTok influencing and portraying a traditional feminine society. This year was big on influencing teens and young kids toward a utopian world, impacting future decisions of these kids.

Latest Marketing Trends in December 2023: Top 6 Updates of Week 2

  • Threads App to launch next week in EU.

  • A Variety of In-App AI Updates coming to IG & Meta.

  • Google to support Programmatic Bidding for Limited Ads.

  • X’s Plan to bag advertisers by sharing Q5 Ad Opportunities.

  • Google launches Gemini AI and updates Bard with Gemini Integrations.

  • Youtube launches Pause feature to prevent new comments for a short period.

TikTok:
  • TikTok shares their Recap of Top 2023 Content Trends.

  • TikTok launches new guide with CreatorIQ about Creator Ads.

  • TT’s partnership with Ticketmaster expands to 20+ new countries.

  • Bytedance, TikTok Parent is planning to launch new AI Chatbots.

  • New Comment Filtering Options to prevent misinformation.

  • TikTok sets $12B Budget to set up data centres in Europe.

Instagram & Threads:
  • Threads App reimagines Hashtags, the iconic look is gone for TikTok-like Blue Keywords.

  • Instagram is rolling out ‘Hype Comments’ these are visible on your IG Stories.

  • Instagram launches Close Friends Only Podcast with Doja Cat & Ice Spice.

Meta:
  • Meta establishes Purple Llama, An initiative toward AI safety and trust.

  • Meta makes End-to-End Encryption Default on Messenger.

  • Cross-App Communications Chats on IG are going away.

  • Meta sues FTC claiming Enforcement Action Unconstitutional.

  • WhatsApp partners with Dentsu to kickstart WA Business services.

  • WhatsApp launches Voice Messages that are view once only.

  • Harvard Academic misinformation expert fired after pressure from Meta.

X (Twitter):
  • Amazon & X are also in talks to allow In-app Product Purchases.

  • X’s Gork AI is rolling out to all Premium+ Subscribers.

  • Media Grids are now rolled out on Twitter Web.

  • Expanded Bios are available to all premium users on web & iOS.

  • Communities are now available globally.

  • Streamlabs’s new integration to improve Streaming on X.

  • A Cheaper Premium Tier for Organisations is in workings.

Youtube:
  • Youtube shares their Top trending Topics & creators of 2023 Report.

  • Youtube music will replace Google podcasts in April 2024.

  • Price hikes ahead for long-time YouTube premium members.

  • The “Skip Ads” button gets smaller for more people with its expansion.

  • YT Music Recaped was also launched.

Google:
  • Google Ads gambling and games policy updated.

  • Google admits their Gemini AI Demo video was fake.

  • Google November Reviews Update is completed now.

  • Google lets Advertisers opt out of Search Partner Network amid Adalytics claims.

  • Google to update their cryptocurrency advertising policies.

  • Google Analytics 4 rolls out new reports for linked 360 campaigns.

  • GSC to stop reporting on product results search in performance reports.

Agency News:
  • Adidas creates clothing for Roblox avatars.

  • Amazon Prime Video to Introduce Ads in partnership with IPG Mediabrands.

  • Kevani announces South Bay Pairing DOOH Displays, Largest Ad Space in the Area.

  • IPG goes through a round of Layoffs affecting UM & Magna teams.

  • Ehrmann returns to Mediaplus Germany to start with New Agency Model.

  • VML named as Krispy Kreme Creative Agency Partner.

  • FCA appoints M&C Saatchi as lead creative agency.

  • Dentsu Americas announces new Media, Strategy and Client Executives.

Brands & Ads:
  • Amazon restores their 1999 Ad Campaign for Digital Advertising.

  • Domino’s reinvents their 2018 for winter season, they’re plowing for pizza.

  • Hinge App’s $1M initiative to cure Gen-Z loneliness.

  • Smirnoff’s new campaign shares message of life being a cocktail.

  • HP’s clever way to turn Printer Hate into Love.

  • Hellmann’s on the run again with their iconic Super Bowl Ads.

  • McDonald’s welcomes CosMc’s to its Universe.

  • Airline Ad Campaigns in UK banned by ASA for greenwashing claims.

  • Fabfitfun cancelled over their Elon Musk-type meme.

AI:
  • EU agrees on Landmark AI Rules.

  • Meta launches AI Image generator to US Public, it’s better than Dall-E.

  • China allows AI Images/Art to get copyright protection.

  • Yahoo Blueprint, A new AI Suite for Ad Performance and Optimization.

  • OpenAI Investigates Lazy GPT-4 complaints.

Snapchat:
  • Snap premium subscriptions are now available to buy as a gift on Amazon.

  • Bitmoji Make-Up drop with E.l.f beauty starts new style of Brand Partnerships.

  • Snap offering Score Multiplier for Premium Subscribers.

Pinterest & Reddit:
  • Pinterest’s New NYC Pop-Up Store to feature Pinterest Trends Predictions.

  • Reddit adds two elements to Conversation Ads.

LinkedIn:
  • New Launch of ‘LinkedIn’s Guide to Creating’.

  • LinkedIn Newsletter Creators get new updates for creation.

  • Featured Section is testing new options to pin courses, recommendations & more.

Microsoft:
  • Microsoft Ads partners with Baidu Global for Chat Ads API.

  • Microsoft Co-pilot (Bing AI) completes one year and gets new updates.

  • Microsoft launches Deep Search AI enhancing quality of Bing answers.

Marketing & AdTech:
  • Twitch is leaving South Korean Market over expensive network fees.

  • VideoAMP provides Multi-source ID Solution to win in a cookie-less world.

  • Disney+ to offer Gaming and shopping features for Advertiser’s benefit.

  • Cher in partnership with Warner Music will promote new holiday album in Roblox.

  • An Early roll out of Hulu to Disney+ subscribers.

  • Pantone chooses their Color of the year for 2024.

  • ITV launches new insights group to supercharge data offering.

  • Discord’s new UI update brings a more clean look but UX got worse.

  • Channel 4 Extends their partnership with Snapchat for news sharing.

  • Samsung launches Flip-park with Iris Agency for Samsung Flip launch.

  • Tumblr is testing Communities with their own moderators and feeds.

  • Channel99 launches ‘view-through’ pixel tech for Digital B2B campaigns.

Here are most influential moments of 2023

1. The Gen-Z Camera Zoom proves social is fiction

Millennials getting trolled for their camera zoom isn’t a normal event. In influencer culture, the first few seconds are depiction of what is yet to come. It shows that Gen-Z treats social media differently, it’s media first, social second. For older Generations, it’s social first, that’s why millennials have a pause, they are being natural like real life. Gen-Z on other hand is being natural but it’s TV show-type natural.

2. Reformation’s Balletcore & Consumer love

They have been very consistent with unique and brand-building collaborations. From their partnership with New York City Ballet bringing Balletcore to NY Streets. To their sustainability partnership with Thredup to give existing customers credit for sending back old clothes.

3. Disloyalty Programs for the win

Apart from MischiefUS’s disloyalty program for peet’s coffee, there were few other businesses running disloyalty schemes, but why?


AI Unraveled: Demystifying Frequently Asked Questions on Artificial Intelligence (OpenAI, ChatGPT, Google Gemini, Generative AI, Discriminative AI, xAI, LLMs, GPUs, Machine Learning, NLP, Promp Engineering)
  • Kaleido Rolls did a similar disloyalty campaign but very straightforward. (TG)

  • AAPI Month Disloyalty program. (HG)

  • Subway launched a one-day disloyalty program for National Sandwich Day. (PR)

The latest arguments in the marketing industry highlights disloyalty programs make consumers more aware of the brands they really like and align with.

4. McDonald’s grimace + duolingo’s living with lily

1/ McDonald’s Grimace taking over TikTok & Twitter (X).
2/ Duolingo’s living with lily content series.

These two social media successes of 2024 explain NPC culture and how brands create trends. Most people think NPC Culture is only people controlling others, instead we control each other. The Actions of an NPC Influencer/Character influences your next action, problem is you are unaware and too indulged into the game. Using Social listening & NPC Culture built on the idea of control, brands utilise their characters like Grimace and Lily, creating interactive social media content, keeping the audience hooked. Making all of us NPCs on Internet.

5. IKEA’s proudly second best made us question?

Everyone asked who’s the number one? If IKEA would have said they are the best, people would have trolled them for 100 different factor. With them saying, they are the second best. The brand won the heart of the consumers and the relatability of most purchasers by being second. In 2024, if someone asks who’s the best in furniture business? I don’t know about the best, but I do know IKEA is the second best.

6. Balenciaga’s Street Show in LA & Rise of Erewhon

After getting cancelled for their controversial ad campaign, Balenciaga’s Fall Show was a critique on luxury fashion and showed many of us that luxury in 2023-24 is different. Luxury in 2023 isn’t only about brand value or quality of clothing. It’s about being seen like someone else. The meaning of luxury is changed, it would be hard to imagine many brands survival of many brands without influencers.
The same goes for Erewhon, The growing purchases are more influenced by idea of being seen as their customer. $150 Tote Bag? You might think, this is normal everyone want to buy from brands because they are a brand. No, they don’t. Boomers & Gen-X bought luxury because the luxury products were luxury in product quality and the limited supply. Now, Paper bags are luxury too.

8. Fast fashion-ification of books

The latest argument of book lovers and creators on tiktok and twitter is #booktok changed how most people consume and read books. With #booktok algorithm making content quick-to read and appeal-to-everyone books go viral. One of the main creator leading the discussion about booktok shared that her posts with bad reviews about TikTok books were taken down for absolutely no reasoning. Who’s to blame? TikTok, Influencers or Publishers.

10. Celebrity Documentaries to Change the plot

This was the year of documentaries with releases like Beckhams, Taylor Swift Era’s tour, Harry & Meghan, Beyoncé’s Renaissance taking over the movie screens. But the decision-making behind these releases was to change the plot of their life story. All of the documentaries above were funded by the celebrities being documented. These weren’t independent documentaries showing the art of documentations, what most documentaries tend to do.
Online Streaming now allows Celebs to self-produce new content, not films or movies. Films & Movies are art, what we saw in these documentaries was content about their life and story, portrayed how they wanted. I am not saying they are evil to do this, but we only saw one-sided stories. And I expect many brands will do something like this in 2024.

11. Hijacking Events; Dash Water & SURREAL

  • Dash Water gained over 1.8 million views on TikTok and extra coverage from BBC when they hijacked the Prince Harry’s visit to the High court.

  • Duolingo Germany gained more than 4M views and around 500k Likes on their Octoberfest content, the platform brought Duo to Munich and the talk of the week was how the character was engaging with others at the event.

  • Eat Surreal crashed Kellogg’s pop-up event in london.

14. Gen Alpha in 2023; Skibidi Toilet & iPad Kids

1/ Gen Alpha showed even though they are kids, they won’t accept the Gen-Z culture and memes. They are here to create their own online culture as soon as possible. This happens with every generation, the surprise is AI & Metaverse games like roblox and fortnite, both are allowing them to build their culture early. It started in 2023 with their meme; Skibidi Toilet.
2/ The Second Trend of the year for Gen Alpha was the argument against Millennials being lazy and raising iPad Kids. Gen-Z multiple times took the argument to TikTok and Teachers did the same by sharing how hard teaching Gen-Alpha has become in 2023.

15. Amazon’s Black Friday NFL Game predicts Future

With Amazon using purchase data to recommend products during live NFL Game from their retail partners. What happened this year is only the beginning, what Meta holds in their hands is much bigger. The Brand could do something similar but on a much bigger scale in the metaverse, doing livestreams of new movie launches with Ads powered by user activity.

16. Just Eat & Olympics 2024 Paris Ad Campaign

1/ Megan Thee Stallion’s Paris Olympics Ad. (watch)

2/ Just Eat’s Ad with Latto & Christina Aguilera using a musical. (must watch)

These two ads were the talk in the pop culture as both borrowed engaging elements from the current Gen-Z baddie culture & Female hiphop trends. With Nicki Minaj making a comeback and SZA’s last album coming up. Marketers who want to do something similar to use the hyped-up female music genres, still have the time execute in 2024.

17. Most Experimental Brands of the year; Heinz & IKEA

I would say both brands have great teams in US & UK, but UK is just doing it better in terms of creative & social media content.

  • In UK, they launched the ‘clear ketchup’ with no color, that went extremely viral on Internet.

  • During Taylor’s NFL game hype cycle, they launched ‘seemingly ranch’ to attract her fans to buy the new product.

  • IKEA launched a towel skirt for their customers to make fun of balenciaga.

  • Heinz Beans Pizza trolling both UK & Italian Audiences.

  • IKEA launching massive ‘turkey-sized’ meatball in UK.

  • Just In, Heinz UK is giving away a ketchup boat, what’s that?

18. 2023 was the Year of Too Honest OOH Ads

  • SSENSE’s Iconic OOH Ads highlighting, they were marketing.

  • Raydar NZ’s Sorry not sorry DOOH Campaign.

  • Vinterior’s honest OOH Ad Campaign against IKEA.

  • Oatly’s Paris OOH Ads were honest but Parisians hated them.

Apart from these four, OOH Formats were filled with a lot of honesty-focused copy. Will this idea of being honest exist in 2024.

19. Toxic masculinity & traditional femininity

This was the year of Masculine content gurus (Andrew Tate) taking over social media with their idea of being a man, that happened a lot on TikTok, twitch and other apps. On TikTok and IG, we saw many female influencers like Gwen the milkmaid transitioning from ASMR to Tradwife content. Plus, the rise of RushTok influencing and portraying a traditional feminine society. This year was big on influencing teens and young kids toward a utopian world, impacting future decisions of these kids.

What You Missed in Marketing & Advertising last week? (Survival of TikTok)

Latest Marketing Trends in December 2023: Top 6 Updates of the Week 1:

  • Meta to launch Threads App in EU within next few weeks.

  • New Website from TikTok called “Creative Cards” for Holiday marketing Ideas.

  • Pinterest launches new AI Body-type filter to make search more inclusive & healthy.

  • Elon Musk Tells Advertisers to “Go F**k Yourself” if you don’t want to run Ads on X.

  • Reddit goes through a rebrand and it’s ok but too outdated.

  • Youtube Shorts Ads are being rolled out to more Advertisers.

Latest Marketing Trends in December 2023
Latest Marketing Trends in December 2023

TikTok 🎶

  • Lauded Advertising solution rolls out for UK Marketers.

  • TikTok launches new “Artist Account” option to increase discoverability.

  • TikTok wins the case against State Ban in Montana, US.

  • New AR Event called “Openhouse” on 12th December.

  • New Ads Insights about use of Ads for CPG Brands.

  • TikTok Users now spend half of their time on app watching 1-min long videos.

Instagram & Threads 🗂️

  • Instagram testing “Link Highlight” option for Posts.

  • Instagram is said to be in its crisis era, why: Bad moderation & Scandals.

  • Threads Keyword Search expands to all regions & languages.

  • Threads working on a snowfall animation for Christmas.

Meta 😅

  • Meta shares new insights on how they are planning to protect users in upcoming US Elections.

  • Meta’s Quarterly Adversarial Threat Report is out now.

  • New Six-Page Guide on Post-Holiday Marketing on Meta Apps.

  • Meta sues FTC claiming Enforcement Action Unconstitutional.

  • WhatsApp launches Chat Lock Codes Option for more privacy.

  • WhatsApp testing Pin a message feature in iOS for regular chats.

X (Twitter) 🕹️

  • X Spaces will soon allow to use Incognito Mode.

  • Gork AI is now live on Web with new updates.

  • Private accounts can now join Communities.

  • You can now Embed Videos from X without adding Tweet Texts.

  • X testing long-form Article posting feature.

Youtube 🕹️

  • Youtube premium users can now find playable gaming hub.

  • Youtube’s product drops feature made more accessible to all creators.

  • New Changes to Post Creation flow & Revenue Analytics in YT Studio.

  • The “Skip Ads” button gets smaller for more people with its expansion.

  • YT Music Recaped was also launched.

Google 🔦

  • Google Ads Chief: Jerry Dischler steps down after 15 years with Company.

  • Google’s new RETVec Update tp prevent Gmail Spam.

  • Google Patent explaining how SGE AI works.

  • Google gets called out again for placing Ads on blacklisted sites.

  • Google November 2023 Core update finished rolling out.

  • Personalised Ads for Consumer Finance starting on Feb 2024 won’t be allowed.

  • Google updates video publisher policy.

  • Google announces .meme as top-level domain.

Agency News

  • Mullenlowe US names new CEO.

  • Ubisoft launches global media review.

  • Denny’s names Mindshare & Finn Partners new AORs.

  • GUT Agency got acquired this week by Globant.

  • Dentsu expands its retail media business.

  • LeoBurnett launches all-new design studio.

  • Pathlabs COO shares new insights on Media Agencies & Programmatic Ads.

  • M&C Saatchi launches creator marketing agency “Fabric”.

Brands & Ads 🏓

  • Mountain Dew’s use of AI to partner with Twitch Streamers with low-effort.

  • Disney Hits (music) launches their first Multi-Spot Ad campaign.

  • Walmart’s New Video-Ad Series banking on “Romcom + Online Shopping”.

  • Mars is recycling Old Ads in the name of sustainability.

  • Avon promotes CMO Kristof Neirynck to CEO.

  • Taika Waititi’s New Ad for Apple is the storytelling Ad of the week.

  • McDonald’s New Product, Kevin Frost Box using Character Marketing.

  • Olivia Colman calls out Oil Industry in new Ad campaign.

  • Burger King UK goes TV-free this Christmas, Opts for OOH Ads only.

AI 🤨

  • GPT Store is set to launch in Early 2024.

  • Perplexity launches Always Online LLMs.

  • Microsoft’s new Study highlighting better use of Prompts for GPT-4.

  • Looking back at ChatGPT’s marketing journey on its One-year Anniversary.

  • LinkedIn’s new system to detect AI content and replies on platform.

  • Meta launches new language models for speech-to-speech translation.

Pinterest & Reddit

  • Pinterest Expands Direct Links feature to more Ad formats.

  • Reddit launches new Conversation Placement Ad formats.

  • Reddit shares new insights about their International Growth as a platform.

  • Reddit adds another certification course to its Ads formula Platform.

Microsoft & LinkedIn

  • New Technical Updates announced for LinkedIn Ads.

  • Microsoft launches new publisher dashboard called “Monetise Insights”.

  • GPT-4 Turbo coming to Microsoft Bing AI.

  • New tools to find Nursing Jobs on LinkedIn.

  • ID Verification expanded to more regions.

Marketing & AdTech 🔉

  • Canadian Media Execs react to new Bill C-18 Agreement.

  • Tesco ramps up In-store Ad Network with screen roll-out.

  • AWS expands its Martech competency program.

  • Apple is ending Credit Card partnership with Goldman Sachs.

  • Tubi plans to enter new Markets in 2024, starting with UK.

  • Salesforce & AWS expand their partnership for AWS Marketplace.

  • Instacart Adds Peacock as first-ever Streaming Partner.

  • Substack comes for Video Content with launch of new video publishing features.

  • Telegram’s new set of features & updates to launch Channels & fight rival WA.

  • Pastel Magazine acquires Jezebel from G/O Media.

  • Samsung launches Flip-park with Iris Agency for Samsung Flip launch.

  • Johnny Bauer is starting a new brand agency with his Blackstone Team.

What I’ve learned in 20+ years of building startups

Marketing & Advertising For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search, campaigns, data science, email, user experience, content, copywriting, segmentation, attribution, data visualization, testing, optimization, and martech. Get advice, ask questions, or discuss any marketing-related topics. We are a support network for people working at brands, businesses, agencies, vendors, and academia.

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    Hey, r/marketing community! I hope you're all doing great! I'm building a top-tier crypto team and looking for talented individuals and agencies for the following services: Community Management Tokenomics Review Social Media Management and Content Creation Content Writing Content Video Web3 Paid Advertising Web Design (React) Biz Dev Project Manager / Account Manager / Marketing Manager| Market Maker Experience in Web3 is required. I'd love to hear from you if you have expertise in any of these areas! Please drop a comment or message me if you want to connect. Looking forward to chatting! submitted by /u/alejandro-EVG [link] [comments]

  • Is Page Pros a scam?
    by /u/Dependent_Director97 on July 16, 2024 at 3:15 pm

    I am a business owner and it is the second time I got a call from them and they are very pushy in terms of sales, they first said instead of being 249 plus 500 they could do it for like 349 and then the called his manager since I told them is too much with no guarantee and his manager said I’ll put you in the most expensive service but I’ll take of 1000 setup fee and wave off 100 dollars monthly, well do it for 249 for the “best package. Is this normal for agencies, it seems like they are just making up prices… Also in marketing is it the same thing like in cellphones company in which they just pay a ton of money to the award admins for them to put the as the best for whatever since they claim being “the best digital business of the year of 2023”? submitted by /u/Dependent_Director97 [link] [comments]

  • Press opportunity: ecommerce marketing SME
    by /u/transfercannoli on July 16, 2024 at 2:39 pm

    Hello! I am a writer working on a piece for a large online outlet, and I'd like to interview a marketer or business owner with experience in ecommerce gamification, co-branding, or video podcasts. I'll cite the contributor by name and include a backlink to your site. DM me for details please! submitted by /u/transfercannoli [link] [comments]

  • Which ai ad creative app you recommend?
    by /u/GregKarpathy on July 16, 2024 at 2:28 pm

    Hi! Please recommend AI ad creating platforms/brands, where you can easily make ads for different platforms (FB, google, LinkedIn etc). Thank you! submitted by /u/GregKarpathy [link] [comments]

  • TikTok Views Lacking- Advice?
    by /u/marketingnerd18 on July 16, 2024 at 2:27 pm

    Quick question to see what you all think. All of a sudden, the TikTok views of my company page has decreased rapidly. We're talking going from 400+ views per video, to now only 20, with absolutely no engagement. Type of content we post hasn't changed, and nothing has violated community guidelines. Wondering what you all think the reason for this sudden, drastic change, is? submitted by /u/marketingnerd18 [link] [comments]

  • How to deal with colleagues with constant excuses?
    by /u/Zestypalmtree on July 16, 2024 at 2:23 pm

    I work for a very large global corporation, and it’s my first time doing so. My background is all small, mid-sized, or start up companies. I was also in the cruise industry, which is more fun and progressive with marketing and new technology. I’m in construction material manufacturing now and am beyond frustrated. I feel like everyone has so many excuses for not doing things, especially when trying new ideas. One of the areas I oversee is social media, which is always evolving. And I have tons of ideas to bring their social channels to the next level but am getting met with so many excuses as to why things can’t be done. Video content is off the cuff unless it’s a promo or corporate branded video, but people insist we need a script for a silly meme video or that it needs to be budgeted for a year out when all we need is an iPhone (we all have company phones) and someone to take an hour out of their day. Idk if people think these ideas take a lot of effort but it feels like no one wants to work with me on anything. Even my ideas for our email marketing are met with excuses and people always kick the can down the road, saying we can implement it “in the future.” I work with a lot of old school minded people, and most are a good 20-40 years older than me who have been with the company for decades, who aren’t up to speed with modern marketing methods or tactics. I’m told they brought me in as a Digital Marketing Manager because I have a track record of bringing new ideas and technology to the table but now I’m thinking it’s all talk because no one is being receptive except for like 2-3 people on the team. People will say they like the ideas and know things need to change but refuse to implement or say it’s a year long process for things that take weeks. I just don’t know if it’s worth it to keep this job. I’m about to hit my three month so I feel like I need to make a decision soon before I get stuck here. I’m just at the point where I’m like screw you guys, I’m out, enjoy your shitty digital presence, because it’s just such an uphill battle with such closed minded people. On the other hand, it’s so stable, and a challenge, so I don’t want to regret leaving. I can get away with bare minimum here on a good salary, but that’s also so boring. What do I do? Anyone been in my shoes before? TYIA submitted by /u/Zestypalmtree [link] [comments]

  • Marketing Masterminds?
    by /u/Grand-Arugula9988 on July 16, 2024 at 2:14 pm

    Does anyone have a referral or marketing mastermind group they are a part of? Work has given me $$ specifically for a mastermind group 😁 I'm about 7-8 years in my career and have mentored others people in marketing, so I'm looking for something more advanced than a marketing guru course. Thanks in advance! submitted by /u/Grand-Arugula9988 [link] [comments]

  • Need Help Negotiating my First Comp Plan
    by /u/FatherOfReddit on July 16, 2024 at 1:55 pm

    Hi Everybody, I am moving from the sales world (public sector, multi-billion dollar company) as a BDR to a marketer at a very small but powerful startup. They have some traction but have no real marketing. I am their first marketing hire. The comp plan is kinda strange, but if I hit 150% quota (75 MQLs) I get $112k. At my sales job, high performance earned me over $10k/mo so I don't know how to feel about the pay cut. I want them to hire me as a contractor and give me $20k more but they do not want to do that. My target income is $130k +/- $10k. The first offer was $102k. I told him what I wanted and they added $10k. I really like the company and the opportunity. I just don't want to feel sour about pay. submitted by /u/FatherOfReddit [link] [comments]

  • Why do big companies market even though everyone knows their products?
    by /u/EastCoastDancer2024 on July 16, 2024 at 1:12 pm

    Examples like rolex, coca cola, etc. These huge brands pump out a lot of money on marketing. Why is that necessary even though everyone already knows their business and that they are the best? submitted by /u/EastCoastDancer2024 [link] [comments]

  • Google ads education
    by /u/Organic_Fee1987 on July 16, 2024 at 12:36 pm

    Hello everyone, I need a recommendation for a good Google ads education. Someone who is always on trend, not someone who posted last video 2 years ago. It can be on udemy, or on youtube, but its should be more advanced education. I've been in Google Ads for years, but I believe I still have a lot to learn. I believe that there is something else that I have not learned, or that I have not yet encountered. Where do you usually get your Google ads education? submitted by /u/Organic_Fee1987 [link] [comments]

  • which digital marketing skill pays the most?
    by /u/Saran_RK on July 16, 2024 at 12:26 pm

    Here are the most well-paid digital marketing skills in 2024 that are in high demand 1.Data Analytics High demand for software engineers who have the cognitive capability to analyze and interpret marketing data. Important tools: Google Analytics, SEMrush, Tableau. 2.Search Engine Optimization (SEO) One who can improve website visibility and bring in organic traffic is a person who specializes in the field. It requires understanding the dynamics of search engine algorithms and the current trends. 3.Pay-Per-Click (PPC) Advertising The ad campaign is best managed and tweaked on platforms like Google Ads and social media. It predominantly involves return on investment assessments and lead generation target setting. 4.Content Marketing Compelling content is the thing here, and if you can write stories that not only touch hearts but also bring customers on board, companies will pay big bucks for them. "If you're a wordsmith and have a head for business, you will write magic with blog posts and articles, so every device was special and unique." The digital marketing domain is driven by data, thus skills related to it usually reach the highest pays. Which other digital marketing skills do you think are imperative to have in a career? submitted by /u/Saran_RK [link] [comments]

  • struggling in getting clients form instagram marketing
    by /u/Mobile_Credit_3955 on July 16, 2024 at 11:52 am

    i have started an interior design business and i have running pages on facebook and instagram and i am using all the instagram marketing strategies like lead magnets, hooks, CTA's and SEO keywords and alt text etc and i am making really effective templates on canva and posting it according to vertical grid style but its been many months i didnot get any client yet and my followers are just 212 what can i do to fix this problem you can check my page on instagram its name is bespokeinteriorss submitted by /u/Mobile_Credit_3955 [link] [comments]

  • Caught up in my 3rd layoff in 5 years - switch to Ops?
    by /u/fit_it on July 16, 2024 at 11:45 am

    I'm an enterprise copywriter who's made it as far as being the director of marketing for a small (80 person) org. I just got laid off again, 3rd time in 5 years. I know part of that is the risk of working at small companies but every time the reasoning is that they "can't justify the cost of creative, results are too slow," etc so funneling that money elsewhere - usually automation and sales. I have heard "why is this taking so long, just have AI write it" despite showing the difference in quality between a human authored article and an AI one many times. I'm pretty convinced that creative roles are about to go through a very hard few years before AI goes full ouroboros. I'm considering switching to Ops, despite not being drawn to it. Has anyone started doing the same? How are we finding the industry right now overall? submitted by /u/fit_it [link] [comments]

  • How to I target women over 30 yrs old?
    by /u/Major-Breadfruit8131 on July 16, 2024 at 11:40 am

    I've started a new secondhand clothing service called Rejazz that takes all the hassle out of resale. I think the target seller is in her 30s-40s who lead busy lifestyles so don't have time to sell clothes themselves. How can I target this customer? submitted by /u/Major-Breadfruit8131 [link] [comments]

  • Mobile App Developer looking for networking with Marketers
    by /u/True-Assistance3171 on July 16, 2024 at 11:30 am

    Hello! I’m a mobile app developer with a focus on creating solutions that address social issues. My goal is to use technology to make a positive impact and bridge social gaps through innovative apps. I’m looking to connect with someone in marketing who can help with ideas, questions, and collaboration, someone who enjoys sharing knowledge. Your marketing expertise would be a great complement to my technical skills, and hopefully, I can share some of my knowledge in mobile development in return! Do you know where can I expand my social networking circle with Marketers? I mostly know developers. submitted by /u/True-Assistance3171 [link] [comments]

  • Marketing partnership
    by /u/olivieraton on July 16, 2024 at 11:24 am

    I am working on a mobile app mixing music and podcasts and live voice chat. If you are interested to know more and work together, drop me a DM here or at [contact@hikoapp.com](mailto:contact@hikoapp.com) Tips are welcome. submitted by /u/olivieraton [link] [comments]

  • People who market your services to other countries, Help please
    by /u/Brilliant_Cod_8229 on July 16, 2024 at 10:46 am

    I've been onboarded as a digital marketing freelancer for a Wellness Centre in Kerala. I need to promote their retreats/wellness packages to Europeans. They have a budget of only USD 300/Month. What's the best way to optimize for better conversions? Which platform will work well? Their Audience is Retired/Old People currently living in Europe and Open to Travel to India for Natural Treatments with Ayurveda and Accupuncture to cure Body Pains. submitted by /u/Brilliant_Cod_8229 [link] [comments]

  • Question about SKAN data tracking for app ads.
    by /u/Kind-Chapter8989 on July 16, 2024 at 10:26 am

    I am submitting app ads on Meta ,TikTok ,Google and I am tracking iOS apps using SKAN data for. Is the definition of SKAN install data for iOS Install not ”First open”? And is this SKAN install data essentially the same number as app store connect downloads? submitted by /u/Kind-Chapter8989 [link] [comments]

  • Are ad spy tools really effective?
    by /u/Complete_Pack_2019 on July 16, 2024 at 7:50 am

    I wonder if anyone has heard of ad spy tools. Recently, I came across these websites while struggling with advertising for my store. I was considering trying them out, but their prices are quite high. I want to know if anyone has used these tools. Are they truly effective? I just want to make sure my money is well spent. submitted by /u/Complete_Pack_2019 [link] [comments]

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