Tag: Latest Marketing Trends in December 2023

Latest Marketing Trends in December 2023: Top 6 Updates of the Week 1:

• Meta to launch Threads App in EU within next few weeks.

• New Website from TikTok called “Creative Cards” for Holiday marketing Ideas.

• Pinterest launches new AI Body-type filter to make search more inclusive & healthy.

• Elon Musk Tells Advertisers to “Go F**k Yourself” if you don’t want to run Ads on X.

• Reddit goes through a rebrand and it’s ok but too outdated.

• Youtube Shorts Ads are being rolled out to more Advertisers.

TikTok 🎶

• Lauded Advertising solution rolls out for UK Marketers.

• TikTok launches new “Artist Account” option to increase discoverability.

• TikTok wins the case against State Ban in Montana, US.

• New AR Event called “Openhouse” on 12th December.

• New Ads Insights about use of Ads for CPG Brands.

• TikTok Users now spend half of their time on app watching 1-min long videos.

Instagram & Threads 🗂️

• Instagram testing “Link Highlight” option for Posts.

• Instagram is said to be in its crisis era, why: Bad moderation & Scandals.

• Threads Keyword Search expands to all regions & languages.

• Threads working on a snowfall animation for Christmas.

Meta 😅

• Meta shares new insights on how they are planning to protect users in upcoming US Elections.

• Meta’s Quarterly Adversarial Threat Report is out now.

• New Six-Page Guide on Post-Holiday Marketing on Meta Apps.

• Meta sues FTC claiming Enforcement Action Unconstitutional.

• WhatsApp launches Chat Lock Codes Option for more privacy.

• WhatsApp testing Pin a message feature in iOS for regular chats.

X (Twitter) 🕹️

• X Spaces will soon allow to use Incognito Mode.

• Gork AI is now live on Web with new updates.

• Private accounts can now join Communities.

• You can now Embed Videos from X without adding Tweet Texts.

• X testing long-form Article posting feature.

Youtube 🕹️

• Youtube premium users can now find playable gaming hub.

• Youtube’s product drops feature made more accessible to all creators.

• New Changes to Post Creation flow & Revenue Analytics in YT Studio.

• The “Skip Ads” button gets smaller for more people with its expansion.

• YT Music Recaped was also launched.

Google 🔦

• Google Ads Chief: Jerry Dischler steps down after 15 years with Company.

• Google’s new RETVec Update tp prevent Gmail Spam.

• Google Patent explaining how SGE AI works.

• Google gets called out again for placing Ads on blacklisted sites.

• Google November 2023 Core update finished rolling out.

• Personalised Ads for Consumer Finance starting on Feb 2024 won’t be allowed.

• Google updates video publisher policy.

• Google announces .meme as top-level domain.

Agency News

• Mullenlowe US names new CEO.

• Ubisoft launches global media review.

• Denny’s names Mindshare & Finn Partners new AORs.

• GUT Agency got acquired this week by Globant.

• Dentsu expands its retail media business.

• LeoBurnett launches all-new design studio.

• Pathlabs COO shares new insights on Media Agencies & Programmatic Ads.

• M&C Saatchi launches creator marketing agency “Fabric”.

Brands & Ads 🏓

• Mountain Dew’s use of AI to partner with Twitch Streamers with low-effort.

• Disney Hits (music) launches their first Multi-Spot Ad campaign.

• Walmart’s New Video-Ad Series banking on “Romcom + Online Shopping”.

• Mars is recycling Old Ads in the name of sustainability.

• Avon promotes CMO Kristof Neirynck to CEO.

• Taika Waititi’s New Ad for Apple is the storytelling Ad of the week.

• McDonald’s New Product, Kevin Frost Box using Character Marketing.

• Olivia Colman calls out Oil Industry in new Ad campaign.

• Burger King UK goes TV-free this Christmas, Opts for OOH Ads only.

AI 🤨

• GPT Store is set to launch in Early 2024.

• Perplexity launches Always Online LLMs.

• Microsoft’s new Study highlighting better use of Prompts for GPT-4.

• Looking back at ChatGPT’s marketing journey on its One-year Anniversary.

• LinkedIn’s new system to detect AI content and replies on platform.

• Meta launches new language models for speech-to-speech translation.

Pinterest & Reddit

• Pinterest Expands Direct Links feature to more Ad formats.

• Reddit launches new Conversation Placement Ad formats.

• Reddit shares new insights about their International Growth as a platform.

• Reddit adds another certification course to its Ads formula Platform.

Microsoft & LinkedIn

• New Technical Updates announced for LinkedIn Ads.

• Microsoft launches new publisher dashboard called “Monetise Insights”.

• GPT-4 Turbo coming to Microsoft Bing AI.

• New tools to find Nursing Jobs on LinkedIn.

• ID Verification expanded to more regions.

Marketing & AdTech 🔉

• Canadian Media Execs react to new Bill C-18 Agreement.

• Tesco ramps up In-store Ad Network with screen roll-out.

• AWS expands its Martech competency program.

• Apple is ending Credit Card partnership with Goldman Sachs.

• Tubi plans to enter new Markets in 2024, starting with UK.

• Salesforce & AWS expand their partnership for AWS Marketplace.

• Instacart Adds Peacock as first-ever Streaming Partner.

• Substack comes for Video Content with launch of new video publishing features.

• Telegram’s new set of features & updates to launch Channels & fight rival WA.

• Pastel Magazine acquires Jezebel from G/O Media.

• Samsung launches Flip-park with Iris Agency for Samsung Flip launch.

• Johnny Bauer is starting a new brand agency with his Blackstone Team.

What I’ve learned in 20+ years of building startups

Marketing & Advertising For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search, campaigns, data science, email, user experience, content, copywriting, segmentation, attribution, data visualization, testing, optimization, and martech. We are a support network for people working at brands, businesses, agencies, vendors, and academia.

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  Dunkin' marketing campaign idea for foray into Canada
  by /u/coolinjapan001 on May 14, 2026 at 12:27 am

  For my Canadians out there, let's say Dunkin' only hires canadians (i.e. zero TFW etc) and goes hard with a marketing push about how they are supporting local communities etc. What impact do you think that would have on Tim Horton's sales if any? submitted by /u/coolinjapan001 [link] [comments]

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  Who finalizes disclosures in marketing ads?
  by /u/TerrifiedQueen on May 13, 2026 at 3:14 am

  For those of you working in industries with sensitive disclaimers, do you manually add the disclosures to your advertisements or email campaigns, or do you have a team handling it? What is your team's process of creating, finalizing, and coordinating advertisement disclaimers? I'm in an industry with heavy disclaimers in all products, and sometimes the legal team expects me to figure them out. I'm not sure how common this is. I am in a mid-level marketing position. submitted by /u/TerrifiedQueen [link] [comments]

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  Marketing Folks, which is the more fun place to be in between brand and growth marketing in the long term?
  by /u/give_me_wings101 on May 12, 2026 at 8:52 pm

  Hi you marketing geniuses! Help this human out please. A little bit about me - Marketer with 2.6 years of experience. Had been a generalist until 1.5 years back when I moved to growth full time but now confused again as to if I should maybe move back to doing more brand marketing since it seemed more fun to be in when I was actively working in it. Growth in my current org is all about chasing numbers left, right and center which is honestly been draining me all this while. So, just want everyone’s perspective here about what’s a fun space to be in and also compensation how would you say it looks like between growth and brand marketing?! Thanks in advance 🙌 submitted by /u/give_me_wings101 [link] [comments]

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  New Job Listings
  by /u/AutoModerator on May 9, 2026 at 7:10 pm

  Are you looking to hire? Share your opening to the marketing professionals here on r/marketing. Please include title, description, full-time or part-time, location (on-site location or remote), and a link to apply. Don't forget to add to our community job board for more exposure. If you are looking to be hired, this is not the place to post that and your post will be removed. submitted by /u/AutoModerator [link] [comments]

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  How to switch from content marketing to a more impactful and broader marketing role?
  by /u/Any-Competition8494 on May 9, 2026 at 5:23 pm

  Hi everyone. So for the last 10 years, I have been doing content marketing. I have only worked for content agencies. This mostly involves writing B2B content and some strategy work. Over the last 12 months, I have also re-invented myself to work with AI and also focus on ranking my clients for both SEO and AI visibility. While I seem to have a stable job for now, I want to pivot because of two reasons. 1- Content marketing has been affected a lot by AI and I don't see a bright future. Have seen lots of experienced and ex-collegues losing jobs and struggling. I am lucky to have my job. 2- Based on #1 and as well my personal analysis, I want to be able to tie my work to revenue. Content marketing isn't respected compared to growth or product. Those roles are paid and seen more seriously because their work is more visible for the company's success. So, I have two questions. 1- First, where to pivot? Product, growth, or GTM engineering (been reading a lot about this). I want to be in a role where the founder of a startup needs me the most when they think about marketing. 2- How to pivot to any these fields? P.S: I have been working remotely from a South Asian city for US-based agencies for the last 6 years. So, keep in mind that I can't work on-site. submitted by /u/Any-Competition8494 [link] [comments]

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  Going into my 3rd year of marketing…
  by /u/smalltalkisntfun on May 9, 2026 at 5:11 am

  Losing my passion. Don’t understand a single thing. I do really enjoy the study of consumer behavior, but the manipulation tactics and competing with other ideas is exhausting. I just turned 21 and feel like everyone my age has some kind of cool, niche job. Marketing position titles sound lame. Help me find my passion again. submitted by /u/smalltalkisntfun [link] [comments]

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  Looking for advice!! How to scale + marketing effectively high-ticket ecommerce/furniture brands?
  by /u/Careful_Guidance3310 on May 9, 2026 at 2:11 am

  So here is a quick recap about my situation: Selling a ~$1,000 luxury sofa online and honestly struggling hard with conversions. We offer free returns, 30-day home trial, financing, etc. Advertising: Running Meta sales + awareness campaigns, Google PMax + Shopping. Getting traffic, clicks, even ATCs, but almost no actual sales. What marketing strategy do you would work best and what type of campaign do you think would get the best ROI? Anyone here have experience scaling high-ticket ecommerce/furniture brands? Would really appreciate any advice or things that helped you finally convert. submitted by /u/Careful_Guidance3310 [link] [comments]

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  Fulfillment house for swag and POP materials
  by /u/musicfanatic76 on May 7, 2026 at 8:17 pm

  Looking for a recommendation for a company that could manage inventory and shipping of branded swag and POP materials. I would also want them to have the ability to build an ordering site for internal staff and sales people. In addition, if they could handle some orders generated by a Shopify web site, that would be great. In old-school terms, it was a "mail house" but logically, there's not very many of those any more. I know there are companies that provide "end to end" services in terms of creating, printing and shipping (even Staples does) but we have some specialty items that we would make elsewhere and then simply store and ship with this new partner. They may be able to take on some printing, but that's not my top priority. submitted by /u/musicfanatic76 [link] [comments]

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  Have any of you made a documentary style video using an AI tool?
  by /u/MKahnIsBent on May 7, 2026 at 10:59 am

  Which tool did you use? What were the pros and cons? Can you remember any gotchas? Can you remember the overall cost? Thanks. submitted by /u/MKahnIsBent [link] [comments]

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  Service which can tell me the historical frequency of keywords on Reddit?
  by /u/polygraph-net on May 7, 2026 at 10:07 am

  Hi all I want to know how often the phrase "click fraud" was mentioned on Reddit for the years 2020, 2021, 2022, 2023, 2024, 2025, and 2026 so far. Is there a service which can do this? If it's your own service, please mention that. No stealth ads please. Thanks submitted by /u/polygraph-net [link] [comments]

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  PR releases are just too expensive. Tell me I'm wrong.
  by /u/krajacic on May 7, 2026 at 7:30 am

  For the last 1 to 2 months I’ve been trying to figure out the PR / guest post / media placement world for a SaaS launch in the AI space. We’re not starting completely from zero. We’ve already had strong traction with a few related things, some pre-seed investments.. but I don’t want to turn this post into self-promotion, so I’ll keep the company details out of it (dont' even ask). What surprised me is how expensive this whole game seems to be. I’ve been looking into highly authoritative publications like WSJ, Bloomberg, Inc, TechCrunch, VentureBeat, NYT, The Economist, Washington Post, Mashable, Engadget, Business Insider, and similar sites. I contacted some publications directly. Most did not respond. Then I spoke with a few PR companies / people who claim they can help with placements or sponsored editorial opportunities, and the numbers are honestly wild. Examples I’ve heard: $15k for Inc / VentureBeat type placements. $25k for a TechCrunch hosted article where you write the article yourself. Maybe I’m naive, but that feels insane. I understand that serious publications have value. I understand authority, trust, distribution, backlinks, brand credibility, and all of that. I also understand that earned media and paid media are not the same thing. But at some point, I have to ask: Are these actually normal market prices? Or is this just the “AI startup tax” because everyone assumes you raised money and can burn cash? For marketers who have done this before: What is the realistic way to get strong exposure and high-authority backlinks without spending $15k to $25k per article? Is it better to (gpt helped me with the questions): Work with niche publications first? Build relationships with journalists directly? Use HARO / Qwoted / Featured-style platforms? Publish data reports and pitch them as stories? Focus on founder-led LinkedIn / Twitter instead? Ignore big media and put that budget into SEO content, partnerships, and affiliates? Pay for placements only when the publication is extremely relevant? I’m genuinely trying to understand whether this is just how the market works now, or whether I’m looking in the wrong places. Would love to hear from people who have actually secured meaningful PR, backlinks, or media exposure for SaaS companies without burning a ridiculous amount of money. submitted by /u/krajacic [link] [comments]

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  Creative ideas to attract people to an IT security trade show booth?
  by /u/US_Notepad on May 7, 2026 at 7:01 am

  Hello, I’m not a native speaker, so I used AI to help translate this text. I work for a small IT company and am currently preparing our presence at an IT security trade fair. My goal is to attract as many people as possible to our booth so that our sales colleagues always have visitors to talk to. I’m looking for a good, fun (but not silly), exciting, innovative, etc. way to grab attention. At another trade fair, games at the booth worked really well, but I don’t want to set up the 100th prize wheel. I also don’t want to attract people simply by giving away lots of money or buying extremely expensive gifts. Do you have any good ideas? Have you tried something yourself that worked well, or seen something you liked? Thank you very much for your help. submitted by /u/US_Notepad [link] [comments]

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  Laws about unsubscribe links in email marketing, don't mean they have to actually let you unsubscribe do they?
  by /u/Sologretto2 on May 7, 2026 at 2:30 am

  Today I tried to unsubscribe from marketing emails from 3 large banks and 2 large companies. NONE of the unsubscribe features worked at all. Two 403 forwarded to about:blanks, 2 had creative statements like "the email address you're trying to unsubscribe isn't a real email address," one just did nothing when clicking the button. Obviously this is now common practice in the industry so there's some sort of precedent. Was it just the gutting of enforcement, or was there actually a ruling that revoked the FCCs capacity to punish failure to have the unsubscribe actually work? submitted by /u/Sologretto2 [link] [comments]

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  Need help with my ads
  by /u/almcoplumbing on May 7, 2026 at 1:50 am

  Need honest feedback from people experienced with Reddit Ads because I’m confused by what I’m seeing. I’m running Reddit traffic ads for a local California plumbing / trenchless sewer company. The ad metrics themselves don’t look terrible: But the website behavior makes almost no sense. Users arrive on the site and stay around 1 minute to 1 minute 20 seconds on average… but there is basically ZERO interaction. . Would really appreciate advice from anyone who has real experience scaling Reddit Ads — especially for local services, construction, plumbing, or high-ticket businesses. What would you investigate first? submitted by /u/almcoplumbing [link] [comments]

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  Lost in the Marketing world, unemployed for over a year now. (NOT ASKING FOR A JOB, but for advice)
  by /u/katepiva on May 6, 2026 at 7:46 pm

  I’m 28 and I’ve been unemployed for almost a year, and I’m honestly starting to feel completely lost career-wise. I have close to 10 years of experience, mostly across marketing, brand, account management, digital campaigns, content, client-facing work, and cross-functional coordination. I’ve worked in different kinds of roles and industries, and that’s part of the problem. My background is broad, but not deep enough in one single lane, and I think that may be hurting me now. On paper, I’m not inexperienced. I have a degree in marketing/advertising and an MBA in marketing, branding, and growth. I’ve worked with clients, campaigns, reporting, content strategy, social, performance analysis, and some project/account management type of work. But I feel like my resume reads a little mixed, and maybe employers don’t know where to place me. For the past year, I’ve been applying online constantly. In that whole time, I think I got around five interviews. Most of them felt like a really strong fit, to the point where I genuinely thought at least one would work out, but I got ghosted after. No feedback, no clarity, nothing. At this point I genuinely don’t know what the smartest move is anymore. Do I keep going and just keep applying until something finally sticks? Do I try to narrow myself into a more specific path like account management, project management, customer success, or something similar? Do I go back to school? Do I take certifications or some kind of course to make myself more competitive? And if so, what actually makes sense without throwing away the experience I already have? That’s another big thing for me. I don’t want to start from zero in a completely unrelated field. If I study something else, I’d want it to build on what I already know, not erase it. I’d really appreciate honest advice, especially from people who’ve had a “mixed” background and still managed to reposition themselves successfully. I’m open to hearing hard truths too. I think what I need most right now is clarity. What would you do if you were in my position? submitted by /u/katepiva [link] [comments]

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  Tracking Performance When Platform Doesn’t Allow Conversion Tracking
  by /u/Formal_Surround4201 on May 6, 2026 at 6:39 pm

  I work for an event venue. We want to track conversions but the ticketing platform we use doesn’t allow for conversions to be tracked. What are some other ways I can reliably track my ad performance/ROI when I can’t see conversions? submitted by /u/Formal_Surround4201 [link] [comments]

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  iHeart Media - to advertise with them or not
  by /u/shetravelsfar on May 5, 2026 at 6:44 pm

  I run a small but nationwide company and am looking for ways to grow. An email from a local iHeart Media sales rep came through my inbox, and I just had a call with them. I'm looking for feedback on the company, success stories, horror stories, etc. Of course they make it sound good, but I'm still very skeptical. I'm trying to figure out if advertising with them is legit/worth it. Any experience with them? submitted by /u/shetravelsfar [link] [comments]

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  Yelp keeps filtering our legit reviews. Is it even worth caring anymore?
  by /u/Agreeable_Rub_552 on May 5, 2026 at 4:35 pm

  We’re a home services company in Canada, and I’m honestly stuck on what to do with Yelp. We do good work. Obviously not every job is perfect, but our reputation on Google, HomeStars, and BBB is solid and way more representative of the actual customer experience. Then there’s Yelp… and it looks terrible. The frustrating part is that when happy customers do leave reviews, a lot of them get filtered. First-time reviewers are basically invisible. Even detailed, legitimate reviews sometimes don’t show up. So now we’re in this weird position where we can’t confidently ask customers to review us on Yelp, because there’s a decent chance their review just disappears. It feels like sending happy customers into a black hole. I’ve read the usual explanations about Yelp’s algorithm, trust signals, review quality, user activity, etc. But from the outside, it feels like reviews only stick if the person is already an active Yelp user. And yeah, I know Yelp officially says ads don’t affect review visibility. Still, the whole thing feels suspiciously pay-to-play sometimes. Maybe that’s unfair, but that’s the vibe. For context, we’re in a high-ticket home services category where one job can be around $10K, so reviews actually matter a lot for conversion. So I’m curious: Has anyone in home services actually figured out Yelp? Is there any ethical way to improve review visibility there? Have Yelp Ads ever produced real ROI for you, or did it feel like a money pit? At what point do you just stop caring about Yelp and focus on Google/HomeStars/BBB instead? I don’t want to ignore Yelp if it still has strategic value, but right now it feels like a lot of effort for very little control. Would love to hear what others have seen, especially in Canada. submitted by /u/Agreeable_Rub_552 [link] [comments]

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  How do you forecast revenue and ROAS on a marketing campaign that hasn't launched yet?
  by /u/SeaSuspect5665 on May 4, 2026 at 6:53 pm

  Looking for general advice on how other marketers go about coming up with what they forecast will be the results of a marketing campaign that hasn't even launched yet. I asked Claude for help and it gave me a random number based on vibes but I'm wondering if others here have a method or system. For instance if a client has a goal of ROAS 4x and their last campaign was at 3.4x, how do you assign forecasted revenue to every tactic / element of the media plan to get to 4x? submitted by /u/SeaSuspect5665 [link] [comments]

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  trying to understand how brands in the UAE actually convert social media attention into sales, the gap feels huge
  by /u/InevitableGur6701 on May 4, 2026 at 5:00 pm

  our social media content is performing well by most metrics. reach is growing, engagement is solid, the comments are positive and the follower growth has been consistent. but the conversion from social media attention to actual sales is nearly invisible. we can see traffic from social in our analytics but the conversion rate is much lower than from other channels. i know social media is not a direct response channel in the traditional sense but i also know brands are closing the loop between content and commerce in ways that our current approach is not achieving. what does actually converting social attention into sales look like in the UAE market specifically? submitted by /u/InevitableGur6701 [link] [comments]