Tag: December 2023 Marketing News

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Latest Marketing Trends in December 2023

Latest Marketing Trends in December 2023

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Latest Marketing Trends in December 2023.

  • Meta plans to launch its social media app, Threads, in Europe within the next few weeks.
  • TikTok has launched a new website called Creative Cards that provides holiday marketing ideas.
  • Pinterest has launched a new AI body-type filter to make search more inclusive and healthy.
  • Elon Musk has told advertisers to “Go F**k Yourself” if they don’t want to run ads on his social media platform, X.
  • Reddit has gone through a rebranding process, which includes a new logo and typography, new conversation bubbles and colors, and a new Snoo logo.
  • YouTube is rolling out Shorts Ads to more advertisers.

What happened in Marketing & Advertising in 2023?

1. The Gen-Z Camera Zoom proves social is fiction

Millennials getting trolled for their camera zoom isn’t a normal event. In influencer culture, the first few seconds are depiction of what is yet to come. It shows that Gen-Z treats social media differently, it’s media first, social second. For older Generations, it’s social first, that’s why millennials have a pause, they are being natural like real life. Gen-Z on other hand is being natural but it’s TV show-type natural.

2. Reformation’s Balletcore & Consumer love

They have been very consistent with unique and brand-building collaborations. From their partnership with New York City Ballet bringing Balletcore to NY Streets. To their sustainability partnership with Thredup to give existing customers credit for sending back old clothes.

3. Disloyalty Programs for the win

Apart from MischiefUS’s disloyalty program for peet’s coffee, there were few other businesses running disloyalty schemes, but why?

  • Kaleido Rolls did a similar disloyalty campaign but very straightforward. (TG)

  • AAPI Month Disloyalty program. (HG)

  • Subway launched a one-day disloyalty program for National Sandwich Day. (PR)

The latest arguments in the marketing industry highlights disloyalty programs make consumers more aware of the brands they really like and align with.

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4. McDonald’s grimace + duolingo’s living with lily

1/ McDonald’s Grimace taking over TikTok & Twitter (X).
2/ Duolingo’s living with lily content series.

These two social media successes of 2024 explain NPC culture and how brands create trends. Most people think NPC Culture is only people controlling others, instead we control each other. The Actions of an NPC Influencer/Character influences your next action, problem is you are unaware and too indulged into the game. Using Social listening & NPC Culture built on the idea of control, brands utilise their characters like Grimace and Lily, creating interactive social media content, keeping the audience hooked. Making all of us NPCs on Internet.

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5. IKEA’s proudly second best made us question?

Everyone asked who’s the number one? If IKEA would have said they are the best, people would have trolled them for 100 different factor. With them saying, they are the second best. The brand won the heart of the consumers and the relatability of most purchasers by being second. In 2024, if someone asks who’s the best in furniture business? I don’t know about the best, but I do know IKEA is the second best.


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6. Balenciaga’s Street Show in LA & Rise of Erewhon

After getting cancelled for their controversial ad campaign, Balenciaga’s Fall Show was a critique on luxury fashion and showed many of us that luxury in 2023-24 is different. Luxury in 2023 isn’t only about brand value or quality of clothing. It’s about being seen like someone else. The meaning of luxury is changed, it would be hard to imagine many brands survival of many brands without influencers.
The same goes for Erewhon, The growing purchases are more influenced by idea of being seen as their customer. $150 Tote Bag? You might think, this is normal everyone want to buy from brands because they are a brand. No, they don’t. Boomers & Gen-X bought luxury because the luxury products were luxury in product quality and the limited supply. Now, Paper bags are luxury too.

8. Fast fashion-ification of books

The latest argument of book lovers and creators on tiktok and twitter is #booktok changed how most people consume and read books. With #booktok algorithm making content quick-to read and appeal-to-everyone books go viral. One of the main creator leading the discussion about booktok shared that her posts with bad reviews about TikTok books were taken down for absolutely no reasoning. Who’s to blame? TikTok, Influencers or Publishers.

10. Celebrity Documentaries to Change the plot

This was the year of documentaries with releases like Beckhams, Taylor Swift Era’s tour, Harry & Meghan, Beyoncé’s Renaissance taking over the movie screens. But the decision-making behind these releases was to change the plot of their life story. All of the documentaries above were funded by the celebrities being documented. These weren’t independent documentaries showing the art of documentations, what most documentaries tend to do.
Online Streaming now allows Celebs to self-produce new content, not films or movies. Films & Movies are art, what we saw in these documentaries was content about their life and story, portrayed how they wanted. I am not saying they are evil to do this, but we only saw one-sided stories. And I expect many brands will do something like this in 2024.

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11. Hijacking Events; Dash Water & SURREAL

  • Dash Water gained over 1.8 million views on TikTok and extra coverage from BBC when they hijacked the Prince Harry’s visit to the High court.

  • Duolingo Germany gained more than 4M views and around 500k Likes on their Octoberfest content, the platform brought Duo to Munich and the talk of the week was how the character was engaging with others at the event.

  • Eat Surreal crashed Kellogg’s pop-up event in london.

14. Gen Alpha in 2023; Skibidi Toilet & iPad Kids

1/ Gen Alpha showed even though they are kids, they won’t accept the Gen-Z culture and memes. They are here to create their own online culture as soon as possible. This happens with every generation, the surprise is AI & Metaverse games like roblox and fortnite, both are allowing them to build their culture early. It started in 2023 with their meme; Skibidi Toilet.
2/ The Second Trend of the year for Gen Alpha was the argument against Millennials being lazy and raising iPad Kids. Gen-Z multiple times took the argument to TikTok and Teachers did the same by sharing how hard teaching Gen-Alpha has become in 2023.

15. Amazon’s Black Friday NFL Game predicts Future

With Amazon using purchase data to recommend products during live NFL Game from their retail partners. What happened this year is only the beginning, what Meta holds in their hands is much bigger. The Brand could do something similar but on a much bigger scale in the metaverse, doing livestreams of new movie launches with Ads powered by user activity.

16. Just Eat & Olympics 2024 Paris Ad Campaign

1/ Megan Thee Stallion’s Paris Olympics Ad. (watch)

2/ Just Eat’s Ad with Latto & Christina Aguilera using a musical. (must watch)

These two ads were the talk in the pop culture as both borrowed engaging elements from the current Gen-Z baddie culture & Female hiphop trends. With Nicki Minaj making a comeback and SZA’s last album coming up. Marketers who want to do something similar to use the hyped-up female music genres, still have the time execute in 2024.

17. Most Experimental Brands of the year; Heinz & IKEA

I would say both brands have great teams in US & UK, but UK is just doing it better in terms of creative & social media content.

  • In UK, they launched the ‘clear ketchup’ with no color, that went extremely viral on Internet.

  • During Taylor’s NFL game hype cycle, they launched ‘seemingly ranch’ to attract her fans to buy the new product.

  • IKEA launched a towel skirt for their customers to make fun of balenciaga.

  • Heinz Beans Pizza trolling both UK & Italian Audiences.

  • IKEA launching massive ‘turkey-sized’ meatball in UK.

  • Just In, Heinz UK is giving away a ketchup boat, what’s that?

18. 2023 was the Year of Too Honest OOH Ads

  • SSENSE’s Iconic OOH Ads highlighting, they were marketing.

  • Raydar NZ’s Sorry not sorry DOOH Campaign.

  • Vinterior’s honest OOH Ad Campaign against IKEA.

  • Oatly’s Paris OOH Ads were honest but Parisians hated them.

Apart from these four, OOH Formats were filled with a lot of honesty-focused copy. Will this idea of being honest exist in 2024.

19. Toxic masculinity & traditional femininity

This was the year of Masculine content gurus (Andrew Tate) taking over social media with their idea of being a man, that happened a lot on TikTok, twitch and other apps. On TikTok and IG, we saw many female influencers like Gwen the milkmaid transitioning from ASMR to Tradwife content. Plus, the rise of RushTok influencing and portraying a traditional feminine society. This year was big on influencing teens and young kids toward a utopian world, impacting future decisions of these kids.

Latest Marketing Trends in December 2023: Top 6 Updates of Week 2

  • Threads App to launch next week in EU.

  • A Variety of In-App AI Updates coming to IG & Meta.

  • Google to support Programmatic Bidding for Limited Ads.

  • X’s Plan to bag advertisers by sharing Q5 Ad Opportunities.

  • Google launches Gemini AI and updates Bard with Gemini Integrations.

  • Youtube launches Pause feature to prevent new comments for a short period.

TikTok:

  • TikTok shares their Recap of Top 2023 Content Trends.

  • TikTok launches new guide with CreatorIQ about Creator Ads.

  • TT’s partnership with Ticketmaster expands to 20+ new countries.

  • Bytedance, TikTok Parent is planning to launch new AI Chatbots.

  • New Comment Filtering Options to prevent misinformation.

  • TikTok sets $12B Budget to set up data centres in Europe.

Instagram & Threads:

  • Threads App reimagines Hashtags, the iconic look is gone for TikTok-like Blue Keywords.

  • Instagram is rolling out ‘Hype Comments’ these are visible on your IG Stories.

  • Instagram launches Close Friends Only Podcast with Doja Cat & Ice Spice.

Meta:

  • Meta establishes Purple Llama, An initiative toward AI safety and trust.

  • Meta makes End-to-End Encryption Default on Messenger.

  • Cross-App Communications Chats on IG are going away.

  • Meta sues FTC claiming Enforcement Action Unconstitutional.

  • WhatsApp partners with Dentsu to kickstart WA Business services.

  • WhatsApp launches Voice Messages that are view once only.

  • Harvard Academic misinformation expert fired after pressure from Meta.

X (Twitter):

  • Amazon & X are also in talks to allow In-app Product Purchases.

  • X’s Gork AI is rolling out to all Premium+ Subscribers.

  • Media Grids are now rolled out on Twitter Web.

  • Expanded Bios are available to all premium users on web & iOS.

  • Communities are now available globally.

  • Streamlabs’s new integration to improve Streaming on X.

  • A Cheaper Premium Tier for Organisations is in workings.

Youtube:

  • Youtube shares their Top trending Topics & creators of 2023 Report.

  • Youtube music will replace Google podcasts in April 2024.

  • Price hikes ahead for long-time YouTube premium members.

  • The “Skip Ads” button gets smaller for more people with its expansion.

  • YT Music Recaped was also launched.

Google:

  • Google Ads gambling and games policy updated.

  • Google admits their Gemini AI Demo video was fake.

  • Google November Reviews Update is completed now.

  • Google lets Advertisers opt out of Search Partner Network amid Adalytics claims.

  • Google to update their cryptocurrency advertising policies.

  • Google Analytics 4 rolls out new reports for linked 360 campaigns.

  • GSC to stop reporting on product results search in performance reports.

Agency News:

  • Adidas creates clothing for Roblox avatars.

  • Amazon Prime Video to Introduce Ads in partnership with IPG Mediabrands.

  • Kevani announces South Bay Pairing DOOH Displays, Largest Ad Space in the Area.

  • IPG goes through a round of Layoffs affecting UM & Magna teams.

  • Ehrmann returns to Mediaplus Germany to start with New Agency Model.

  • VML named as Krispy Kreme Creative Agency Partner.

  • FCA appoints M&C Saatchi as lead creative agency.

  • Dentsu Americas announces new Media, Strategy and Client Executives.

Brands & Ads:

  • Amazon restores their 1999 Ad Campaign for Digital Advertising.

  • Domino’s reinvents their 2018 for winter season, they’re plowing for pizza.

  • Hinge App’s $1M initiative to cure Gen-Z loneliness.

  • Smirnoff’s new campaign shares message of life being a cocktail.

  • HP’s clever way to turn Printer Hate into Love.

  • Hellmann’s on the run again with their iconic Super Bowl Ads.

  • McDonald’s welcomes CosMc’s to its Universe.

  • Airline Ad Campaigns in UK banned by ASA for greenwashing claims.

  • Fabfitfun cancelled over their Elon Musk-type meme.

AI:

  • EU agrees on Landmark AI Rules.

  • Meta launches AI Image generator to US Public, it’s better than Dall-E.

  • China allows AI Images/Art to get copyright protection.

  • Yahoo Blueprint, A new AI Suite for Ad Performance and Optimization.

  • OpenAI Investigates Lazy GPT-4 complaints.

Snapchat:

  • Snap premium subscriptions are now available to buy as a gift on Amazon.

  • Bitmoji Make-Up drop with E.l.f beauty starts new style of Brand Partnerships.

  • Snap offering Score Multiplier for Premium Subscribers.

Pinterest & Reddit:

  • Pinterest’s New NYC Pop-Up Store to feature Pinterest Trends Predictions.

  • Reddit adds two elements to Conversation Ads.

LinkedIn:

  • New Launch of ‘LinkedIn’s Guide to Creating’.

  • LinkedIn Newsletter Creators get new updates for creation.

  • Featured Section is testing new options to pin courses, recommendations & more.

Microsoft:

  • Microsoft Ads partners with Baidu Global for Chat Ads API.

  • Microsoft Co-pilot (Bing AI) completes one year and gets new updates.

  • Microsoft launches Deep Search AI enhancing quality of Bing answers.

Marketing & AdTech:

  • Twitch is leaving South Korean Market over expensive network fees.

  • VideoAMP provides Multi-source ID Solution to win in a cookie-less world.

  • Disney+ to offer Gaming and shopping features for Advertiser’s benefit.

  • Cher in partnership with Warner Music will promote new holiday album in Roblox.

  • An Early roll out of Hulu to Disney+ subscribers.

  • Pantone chooses their Color of the year for 2024.

  • ITV launches new insights group to supercharge data offering.

  • Discord’s new UI update brings a more clean look but UX got worse.

  • Channel 4 Extends their partnership with Snapchat for news sharing.

  • Samsung launches Flip-park with Iris Agency for Samsung Flip launch.

  • Tumblr is testing Communities with their own moderators and feeds.

  • Channel99 launches ‘view-through’ pixel tech for Digital B2B campaigns.

Here are most influential moments of 2023

1. The Gen-Z Camera Zoom proves social is fiction

Millennials getting trolled for their camera zoom isn’t a normal event. In influencer culture, the first few seconds are depiction of what is yet to come. It shows that Gen-Z treats social media differently, it’s media first, social second. For older Generations, it’s social first, that’s why millennials have a pause, they are being natural like real life. Gen-Z on other hand is being natural but it’s TV show-type natural.

2. Reformation’s Balletcore & Consumer love

They have been very consistent with unique and brand-building collaborations. From their partnership with New York City Ballet bringing Balletcore to NY Streets. To their sustainability partnership with Thredup to give existing customers credit for sending back old clothes.

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3. Disloyalty Programs for the win

Apart from MischiefUS’s disloyalty program for peet’s coffee, there were few other businesses running disloyalty schemes, but why?

  • Kaleido Rolls did a similar disloyalty campaign but very straightforward. (TG)

  • AAPI Month Disloyalty program. (HG)

  • Subway launched a one-day disloyalty program for National Sandwich Day. (PR)

The latest arguments in the marketing industry highlights disloyalty programs make consumers more aware of the brands they really like and align with.

4. McDonald’s grimace + duolingo’s living with lily

1/ McDonald’s Grimace taking over TikTok & Twitter (X).
2/ Duolingo’s living with lily content series.

These two social media successes of 2024 explain NPC culture and how brands create trends. Most people think NPC Culture is only people controlling others, instead we control each other. The Actions of an NPC Influencer/Character influences your next action, problem is you are unaware and too indulged into the game. Using Social listening & NPC Culture built on the idea of control, brands utilise their characters like Grimace and Lily, creating interactive social media content, keeping the audience hooked. Making all of us NPCs on Internet.

5. IKEA’s proudly second best made us question?

Everyone asked who’s the number one? If IKEA would have said they are the best, people would have trolled them for 100 different factor. With them saying, they are the second best. The brand won the heart of the consumers and the relatability of most purchasers by being second. In 2024, if someone asks who’s the best in furniture business? I don’t know about the best, but I do know IKEA is the second best.

6. Balenciaga’s Street Show in LA & Rise of Erewhon

After getting cancelled for their controversial ad campaign, Balenciaga’s Fall Show was a critique on luxury fashion and showed many of us that luxury in 2023-24 is different. Luxury in 2023 isn’t only about brand value or quality of clothing. It’s about being seen like someone else. The meaning of luxury is changed, it would be hard to imagine many brands survival of many brands without influencers.
The same goes for Erewhon, The growing purchases are more influenced by idea of being seen as their customer. $150 Tote Bag? You might think, this is normal everyone want to buy from brands because they are a brand. No, they don’t. Boomers & Gen-X bought luxury because the luxury products were luxury in product quality and the limited supply. Now, Paper bags are luxury too.

8. Fast fashion-ification of books

The latest argument of book lovers and creators on tiktok and twitter is #booktok changed how most people consume and read books. With #booktok algorithm making content quick-to read and appeal-to-everyone books go viral. One of the main creator leading the discussion about booktok shared that her posts with bad reviews about TikTok books were taken down for absolutely no reasoning. Who’s to blame? TikTok, Influencers or Publishers.

10. Celebrity Documentaries to Change the plot

This was the year of documentaries with releases like Beckhams, Taylor Swift Era’s tour, Harry & Meghan, Beyoncé’s Renaissance taking over the movie screens. But the decision-making behind these releases was to change the plot of their life story. All of the documentaries above were funded by the celebrities being documented. These weren’t independent documentaries showing the art of documentations, what most documentaries tend to do.
Online Streaming now allows Celebs to self-produce new content, not films or movies. Films & Movies are art, what we saw in these documentaries was content about their life and story, portrayed how they wanted. I am not saying they are evil to do this, but we only saw one-sided stories. And I expect many brands will do something like this in 2024.

11. Hijacking Events; Dash Water & SURREAL

  • Dash Water gained over 1.8 million views on TikTok and extra coverage from BBC when they hijacked the Prince Harry’s visit to the High court.

  • Duolingo Germany gained more than 4M views and around 500k Likes on their Octoberfest content, the platform brought Duo to Munich and the talk of the week was how the character was engaging with others at the event.

  • Eat Surreal crashed Kellogg’s pop-up event in london.

14. Gen Alpha in 2023; Skibidi Toilet & iPad Kids

1/ Gen Alpha showed even though they are kids, they won’t accept the Gen-Z culture and memes. They are here to create their own online culture as soon as possible. This happens with every generation, the surprise is AI & Metaverse games like roblox and fortnite, both are allowing them to build their culture early. It started in 2023 with their meme; Skibidi Toilet.
2/ The Second Trend of the year for Gen Alpha was the argument against Millennials being lazy and raising iPad Kids. Gen-Z multiple times took the argument to TikTok and Teachers did the same by sharing how hard teaching Gen-Alpha has become in 2023.

15. Amazon’s Black Friday NFL Game predicts Future

With Amazon using purchase data to recommend products during live NFL Game from their retail partners. What happened this year is only the beginning, what Meta holds in their hands is much bigger. The Brand could do something similar but on a much bigger scale in the metaverse, doing livestreams of new movie launches with Ads powered by user activity.

16. Just Eat & Olympics 2024 Paris Ad Campaign

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1/ Megan Thee Stallion’s Paris Olympics Ad. (watch)

2/ Just Eat’s Ad with Latto & Christina Aguilera using a musical. (must watch)

These two ads were the talk in the pop culture as both borrowed engaging elements from the current Gen-Z baddie culture & Female hiphop trends. With Nicki Minaj making a comeback and SZA’s last album coming up. Marketers who want to do something similar to use the hyped-up female music genres, still have the time execute in 2024.

17. Most Experimental Brands of the year; Heinz & IKEA

I would say both brands have great teams in US & UK, but UK is just doing it better in terms of creative & social media content.

  • In UK, they launched the ‘clear ketchup’ with no color, that went extremely viral on Internet.

  • During Taylor’s NFL game hype cycle, they launched ‘seemingly ranch’ to attract her fans to buy the new product.

  • IKEA launched a towel skirt for their customers to make fun of balenciaga.

  • Heinz Beans Pizza trolling both UK & Italian Audiences.

  • IKEA launching massive ‘turkey-sized’ meatball in UK.

  • Just In, Heinz UK is giving away a ketchup boat, what’s that?

18. 2023 was the Year of Too Honest OOH Ads

  • SSENSE’s Iconic OOH Ads highlighting, they were marketing.

  • Raydar NZ’s Sorry not sorry DOOH Campaign.

  • Vinterior’s honest OOH Ad Campaign against IKEA.

  • Oatly’s Paris OOH Ads were honest but Parisians hated them.

Apart from these four, OOH Formats were filled with a lot of honesty-focused copy. Will this idea of being honest exist in 2024.

19. Toxic masculinity & traditional femininity

This was the year of Masculine content gurus (Andrew Tate) taking over social media with their idea of being a man, that happened a lot on TikTok, twitch and other apps. On TikTok and IG, we saw many female influencers like Gwen the milkmaid transitioning from ASMR to Tradwife content. Plus, the rise of RushTok influencing and portraying a traditional feminine society. This year was big on influencing teens and young kids toward a utopian world, impacting future decisions of these kids.

What You Missed in Marketing & Advertising last week? (Survival of TikTok)

Latest Marketing Trends in December 2023: Top 6 Updates of the Week 1:

  • Meta to launch Threads App in EU within next few weeks.

  • New Website from TikTok called “Creative Cards” for Holiday marketing Ideas.

  • Pinterest launches new AI Body-type filter to make search more inclusive & healthy.

  • Elon Musk Tells Advertisers to “Go F**k Yourself” if you don’t want to run Ads on X.

  • Reddit goes through a rebrand and it’s ok but too outdated.

  • Youtube Shorts Ads are being rolled out to more Advertisers.

Latest Marketing Trends in December 2023
Latest Marketing Trends in December 2023

TikTok 🎶

  • Lauded Advertising solution rolls out for UK Marketers.

  • TikTok launches new “Artist Account” option to increase discoverability.

  • TikTok wins the case against State Ban in Montana, US.

  • New AR Event called “Openhouse” on 12th December.

  • New Ads Insights about use of Ads for CPG Brands.

  • TikTok Users now spend half of their time on app watching 1-min long videos.

Instagram & Threads 🗂️

  • Instagram testing “Link Highlight” option for Posts.

  • Instagram is said to be in its crisis era, why: Bad moderation & Scandals.

  • Threads Keyword Search expands to all regions & languages.

  • Threads working on a snowfall animation for Christmas.

Meta 😅

  • Meta shares new insights on how they are planning to protect users in upcoming US Elections.

  • Meta’s Quarterly Adversarial Threat Report is out now.

  • New Six-Page Guide on Post-Holiday Marketing on Meta Apps.

  • Meta sues FTC claiming Enforcement Action Unconstitutional.

  • WhatsApp launches Chat Lock Codes Option for more privacy.

  • WhatsApp testing Pin a message feature in iOS for regular chats.

X (Twitter) 🕹️

  • X Spaces will soon allow to use Incognito Mode.

  • Gork AI is now live on Web with new updates.

  • Private accounts can now join Communities.

  • You can now Embed Videos from X without adding Tweet Texts.

  • X testing long-form Article posting feature.

Youtube 🕹️

  • Youtube premium users can now find playable gaming hub.

  • Youtube’s product drops feature made more accessible to all creators.

  • New Changes to Post Creation flow & Revenue Analytics in YT Studio.

  • The “Skip Ads” button gets smaller for more people with its expansion.

  • YT Music Recaped was also launched.

Google 🔦

  • Google Ads Chief: Jerry Dischler steps down after 15 years with Company.

  • Google’s new RETVec Update tp prevent Gmail Spam.

  • Google Patent explaining how SGE AI works.

  • Google gets called out again for placing Ads on blacklisted sites.

  • Google November 2023 Core update finished rolling out.

  • Personalised Ads for Consumer Finance starting on Feb 2024 won’t be allowed.

  • Google updates video publisher policy.

  • Google announces .meme as top-level domain.

Agency News

  • Mullenlowe US names new CEO.

  • Ubisoft launches global media review.

  • Denny’s names Mindshare & Finn Partners new AORs.

  • GUT Agency got acquired this week by Globant.

  • Dentsu expands its retail media business.

  • LeoBurnett launches all-new design studio.

  • Pathlabs COO shares new insights on Media Agencies & Programmatic Ads.

  • M&C Saatchi launches creator marketing agency “Fabric”.

Brands & Ads 🏓

  • Mountain Dew’s use of AI to partner with Twitch Streamers with low-effort.

  • Disney Hits (music) launches their first Multi-Spot Ad campaign.

  • Walmart’s New Video-Ad Series banking on “Romcom + Online Shopping”.

  • Mars is recycling Old Ads in the name of sustainability.

  • Avon promotes CMO Kristof Neirynck to CEO.

  • Taika Waititi’s New Ad for Apple is the storytelling Ad of the week.

  • McDonald’s New Product, Kevin Frost Box using Character Marketing.

  • Olivia Colman calls out Oil Industry in new Ad campaign.

  • Burger King UK goes TV-free this Christmas, Opts for OOH Ads only.

AI 🤨

  • GPT Store is set to launch in Early 2024.

  • Perplexity launches Always Online LLMs.

  • Microsoft’s new Study highlighting better use of Prompts for GPT-4.

  • Looking back at ChatGPT’s marketing journey on its One-year Anniversary.

  • LinkedIn’s new system to detect AI content and replies on platform.

  • Meta launches new language models for speech-to-speech translation.

Pinterest & Reddit

  • Pinterest Expands Direct Links feature to more Ad formats.

  • Reddit launches new Conversation Placement Ad formats.

  • Reddit shares new insights about their International Growth as a platform.

  • Reddit adds another certification course to its Ads formula Platform.

Microsoft & LinkedIn

  • New Technical Updates announced for LinkedIn Ads.

  • Microsoft launches new publisher dashboard called “Monetise Insights”.

  • GPT-4 Turbo coming to Microsoft Bing AI.

  • New tools to find Nursing Jobs on LinkedIn.

  • ID Verification expanded to more regions.

Marketing & AdTech 🔉

  • Canadian Media Execs react to new Bill C-18 Agreement.

  • Tesco ramps up In-store Ad Network with screen roll-out.

  • AWS expands its Martech competency program.

  • Apple is ending Credit Card partnership with Goldman Sachs.

  • Tubi plans to enter new Markets in 2024, starting with UK.

  • Salesforce & AWS expand their partnership for AWS Marketplace.

  • Instacart Adds Peacock as first-ever Streaming Partner.

  • Substack comes for Video Content with launch of new video publishing features.

  • Telegram’s new set of features & updates to launch Channels & fight rival WA.

  • Pastel Magazine acquires Jezebel from G/O Media.

  • Samsung launches Flip-park with Iris Agency for Samsung Flip launch.

  • Johnny Bauer is starting a new brand agency with his Blackstone Team.

What I’ve learned in 20+ years of building startups

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  • Facebook verification code?
    by /u/ImpossibleAd2936 on May 8, 2024 at 4:49 pm

    I just got a new client who has to enter a text code anytime someone logs into the company facebook page. She wants me to be able to log into facebook without it sending her a text. How can we fix this issue? This is for a university so I am not sure if using a VPN is related to the issue. submitted by /u/ImpossibleAd2936 [link] [comments]

  • How much does a Marketing Manager at Microsoft makes?
    by /u/NoCap5295 on May 8, 2024 at 4:26 pm

    Glassdoor looks completely out of touch on this one, wanted to know if it was worth applying for it or not. submitted by /u/NoCap5295 [link] [comments]

  • Which is better - URL addition
    by /u/brett_22 on May 8, 2024 at 3:46 pm

    I was asked the other day which url is better for an ecommerce site. What do you guys think out of these two: shop.whateverthesiteiscalled.com or store.whateverthesiteiscalled.com If it helps it's for a uk company. I think shop. just sounds and looks better honestly. Let me know what you all think! submitted by /u/brett_22 [link] [comments]

  • Has anyone here had Any success with AI phone calls? Been fiddling w this for days & it's not super smooth...
    by /u/AccidentallyGotHere on May 8, 2024 at 3:41 pm

    I feel quite alone in this venture so wanted to know if anyone experienced smth similar. I lately discovered that AI phone calls are a thing. (specifically I'm using Bland but not affiliated & don't know whether to recommend since I haven't tried competitors...). It should be perfect for me, since my startup is all about cold outreach in vast numbers. It hasn't been so easy to do. I've spent long learning it & refining my prompts. It sometimes gets it right, but there's way too many off moments. Quite surprisingly though, it's never suspected to be AI. Just a weirdo 😛 Put another way, and this may sound familiar to anyone acquanited w cold calling -- I'm cringed to my heart when listening to the convos. To the point I can't listen to them & have actually tried hiring someone to do it (the listening!) for me. It's like 2nd hand cold calls anxiety. For me it does make sense tho. I've had terrible experience with fiverr freelancers which I'd never repeat, not to mention the pricing of actual salespersons which makes no sense unit economics wise. It's prob ~500x or smth cheaper and at least comapred to fiverr guys does better job (they did a really bad job). It's a numbers game, so I'm hopeful even if I'm sometimes unbearably cringed & need a lot of fine tuning. I guess I just wanted to vent out this cringe feeling & hear similar experiences. Boy some convos are hard to listen to. submitted by /u/AccidentallyGotHere [link] [comments]

  • Meta API/Pixel Setup - What a nightmare
    by /u/kdavis307 on May 8, 2024 at 3:34 pm

    Is it just me or is getting the conversion API setup with GTM just pure luck? As it seems it just does whatever it feels like no matter what you do then magically somehow it connects but then doesn't show up on the ads so you have to create 17 of them and then one finally works even after going through the same set up 17 times and changing nothing or is it just me? The platform is the most convoluted pile of junk I've ever worked with its enough to give ya stroke just about just unreal submitted by /u/kdavis307 [link] [comments]

  • How can I market my online store development service?
    by /u/dejanrobi93 on May 8, 2024 at 3:15 pm

    I am a Shopify store designer and developer helping businesses to develop their online stores and start selling online. How can I go about marketing my service. I currently have no single client. Thank you for any advice. submitted by /u/dejanrobi93 [link] [comments]

  • quick question - advice?
    by /u/sometimesjupiter on May 8, 2024 at 3:15 pm

    Im new here in San Diego, Ca. The other day the owner of a liquor / smoke shop offered me 25% of all online sales after I offered to help. im excited about the opportunity but want to guage if its worth persuing.. They sell kratom, smoke gear, bongs, drinks, snacks etc but currently dont have any online presence. As for myself I already do freelance websites, product photos, and social media and have experience hiring out for help with projects (I have most of the technical know-how) my site is yourfriendrobert for reference. just wondering whats the best way to do the marketing for this? the physical shop isnt anything special. is it worth it? any ideas? thank you for any insight submitted by /u/sometimesjupiter [link] [comments]

  • Is 49k CAD/year too low?
    by /u/thepolarbearxz_ on May 8, 2024 at 2:45 pm

    Hey! Is 49k CAD a year too low for a marketing team of 1 in real estate brokerage? A bit of background: I was a recent grad with 1.5 year (part time) as a marketing assistant in a social media agency when I was in school + 3 years of experience of running my small postcards&stickers business using Etsy, and offline retails in some stores. I’ve been working here for 6 months now and do petty much do everything- running ads, create websites (wix&squarespace), UX research, graphic design sometimes, marketing plans, SEO/SEM, CRM, and more. I lived in Toronto btw. Thank you in advance! submitted by /u/thepolarbearxz_ [link] [comments]

  • New admin can't connect to my Instagram page through Meta Business Manager. What should I do? Thank you
    by /u/Shoddy-Role-7283 on May 8, 2024 at 2:45 pm

    I tried to add admin to my Instagram profile through Meta Business Manager, I sent her invitation (in People > Invite people > I added her email), but she says she did not receive it. We checked that I added email is right. Where should she recieve the invitation? Or what could go wrong? Thank you. submitted by /u/Shoddy-Role-7283 [link] [comments]

  • Venting from recent interview
    by /u/thenuttyhazlenut on May 8, 2024 at 2:42 pm

    The interview was for an account management position for marketing accounts. I've done this type of work in the past. They basically asked me to control their mouse and walk them through tasks on GA4, search console, semrush. I was asked a lot of questions relating to GA4, like show us this data compared to that data, etc. And it was frustrating, because although that's how they present data to clients, that's not how the agency I work for presents data to clients. I focus on SEO accounts and use semrush 99% of the time for data, and if I need basic GA4 data in my semrush reports I include it. I expected questions like "What is your process in managing accounts?" "What is your process is keyword research? Walk us through it" "How do you report to clients?". But the questions were related more to: show us how to do it our way, find this feature on this software. It was humiliating. There's so many ways to report data nowadays. What are the odds they'll get someone who does it exactly their way? I ranked clients in some of the most competitive cities in US and Canada. Yet my knowledge is being measured by.... do this how I would do it, find this in this software. I had high hopes in working for this company. I'm feeling defeated. Before the interview I read similar complaints about the questions asked from people who interviewed there on glassdoor. submitted by /u/thenuttyhazlenut [link] [comments]

  • Unresponsive client?
    by /u/ImpossibleAd2936 on May 8, 2024 at 2:33 pm

    After working freelance for several years I sarted my own company a few months ago and I have a client who never responds to me or responds to me at the last second. I’m always sent things to work on at the last minute sometimes with a 24 hour deadline or less. They also only want me to call or email them between 9-5 but send me things to work on at any time of the day/night/morning so I feel this makes communicating for last minute situations very hard. They were my first client so at first I just suffered through all nighters but now I have other clients so their last minute deadlines/responses are affecting my other work and clients. Outside of work related tasks this client and their team are super nice and have actually become close friends with my parents (who happen to participate in the same club as them) so I don’t want to drop them as a client. But I need sleep and my work for my other clients is suffering do to their lack of communication. What can I do? submitted by /u/ImpossibleAd2936 [link] [comments]

  • Product marketing towards Indian audience
    by /u/Creative-Price6905 on May 8, 2024 at 2:30 pm

    I am looking for someone who knows how to market a product to Indian audience submitted by /u/Creative-Price6905 [link] [comments]

  • Resources to Learn Mobile App Marketing
    by /u/Competitive-Ear-6357 on May 8, 2024 at 2:12 pm

    I am a data analyst consultant. Was recently moved into a team that caters to an e-commerce client working on mobile app marketing. While I understand the basic terminologies they use, I am unable to work out quite a lot of the conversation they have with other stakeholders like Google, Meta which are their primary paid media partners. I wanted to learn more about the mobile app marketing landscape and was wondering if I could get help from professionals here on where to start and some of the resources I can go through to help me understand the subject. Also, what are some of the platforms you guys follow to keep yourself up to date with mobile app marketing landscape, given that it's a dynamic field? submitted by /u/Competitive-Ear-6357 [link] [comments]

  • Tips from the Best to Get the Job
    by /u/DyslexicLinguist on May 8, 2024 at 1:29 pm

    Hi all, I'm currently responsible for my family busniess/SME's marketing and advertisement, and I'm looking for a move into a marketing role. I'm applying for roles and have tried my best with my CV and cover letters, I used to be in recruitment and I like to think that helps me on the application side of things. I was wondering if there's anything I can be doing other than just application best practice that could give me the edge. Anything that such roles look for or any key points? Id really appreciate any insight you can give me! Cheers! submitted by /u/DyslexicLinguist [link] [comments]

  • Applying for US remote jobs while based on the UK
    by /u/fayemoonlight on May 8, 2024 at 1:13 pm

    London salaries are diabolical and, quite frankly, I wouldn’t mind having a job which allowed me to go the States once in a while. My question is, however, is it even possible? Looked around and people are saying it’s incredibly difficult, but I was wondering if anyone had had any luck? I’ll have to be applying for entry level position. I’ve got 3 years of social media experience under my belt, but I’m finding it impossible to find a job in the UK. They’re either requiring 5+ years of experience or just not willing to give anyone a chance. Edit: I’m eligible for an American passport if that changes anything. I can’t live in the States physically, long-term right now as I have elderly relatives to look after, and health insurance would be a major problem for me. submitted by /u/fayemoonlight [link] [comments]

  • Looking for Mailchimp Alternatives
    by /u/gordon22 on May 8, 2024 at 1:05 pm

    Hey everyone, Hope you're all doing great! We're currently in the process of transitioning away from Mailchimp and are on the lookout for alternatives that offer similar/lower pricing and same functionality. I've heard about Brevo, but I'm not sure if it will fulfill all our requirements. Any recommendations for Mailchimp alternatives would be greatly appreciated. Thanks in advance! submitted by /u/gordon22 [link] [comments]

  • Has Anyone Used Snapchat Ads?
    by /u/alabamajma on May 8, 2024 at 1:05 pm

    Hi All, I learned the other day that Snapchat has 750m active users. First, that's insane and seems massively underreported. But my question is, has anyone used Snapchat for advertising? Their stock is terrible so I'm assuming the users don't necessarily convert to valuable ROAS. Looking for any insights good or bad! submitted by /u/alabamajma [link] [comments]

  • Share your tools, tactics, and tales of data-driven positioning
    by /u/asya_stepko on May 8, 2024 at 12:29 pm

    How do you effectively research and analyze competitors' offerings to refine market positioning and craft a unique value proposition? Share your preferred tools, methods, and any automation used in this process. Additionally, could you provide examples of similar data-driven projects or tasks you've undertaken? submitted by /u/asya_stepko [link] [comments]

  • want to discuss the problems in digital marketing?
    by /u/SecretTadpole7120 on May 8, 2024 at 11:54 am

    Hi Everyone, I'm 25M, want to have a discussion about the problems in the field of digital marketing and talk about them. My biggest problem I faced is that targeting and finding the right audience and creating the video ad for that. It takes me around 2 -3 hour to make a interactive or informative video and engaging of course. So for that reason I can not work for multiple clients. I have to manage all by my self. If I hire someone then I have to make him understand each and everything and over see his/her work all the time and the quality will be compromised. Drop your concerns in comment section. submitted by /u/SecretTadpole7120 [link] [comments]

  • (CPG) What's your experience with rewards / cash back marketing?
    by /u/MorePeppers9 on May 8, 2024 at 11:12 am

    Title. Particularly looking to learn about Ibotta performance network. It started as Ibotta cash back app, but now added Walmart, Dollar General, Kroger to its publishers. submitted by /u/MorePeppers9 [link] [comments]

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