DjamgaMind: Audio Intelligence for the C-Suite (Energy, Healthcare, Finance)
Are you drowning in dense legal text? DjamgaMind is the new audio intelligence platform that turns 100-page healthcare or Energy mandates into 5-minute executive briefings. Whether you are navigating Bill C-27 (Canada) or the CMS-0057-F Interoperability Rule (USA), our AI agents decode the liability so you don’t have to. 👉 Start your specialized audio briefing today at Djamgamind.com
AI Jobs and Career
I wanted to share an exciting opportunity for those of you looking to advance your careers in the AI space. You know how rapidly the landscape is evolving, and finding the right fit can be a challenge. That's why I'm excited about Mercor – they're a platform specifically designed to connect top-tier AI talent with leading companies. Whether you're a data scientist, machine learning engineer, or something else entirely, Mercor can help you find your next big role. If you're ready to take the next step in your AI career, check them out through my referral link: https://work.mercor.com/?referralCode=82d5f4e3-e1a3-4064-963f-c197bb2c8db1. It's a fantastic resource, and I encourage you to explore the opportunities they have available.
- Full Stack Engineer [$150K-$220K]
- Software Engineer, Tooling & AI Workflow, Contract [$90/hour]
- DevOps Engineer, India, Contract [$90/hour]
- More AI Jobs Opportunitieshere
| Job Title | Status | Pay |
|---|---|---|
| Full-Stack Engineer | Strong match, Full-time | $150K - $220K / year |
| Developer Experience and Productivity Engineer | Pre-qualified, Full-time | $160K - $300K / year |
| Software Engineer - Tooling & AI Workflows (Contract) | Contract | $90 / hour |
| DevOps Engineer (India) | Full-time | $20K - $50K / year |
| Senior Full-Stack Engineer | Full-time | $2.8K - $4K / week |
| Enterprise IT & Cloud Domain Expert - India | Contract | $20 - $30 / hour |
| Senior Software Engineer | Contract | $100 - $200 / hour |
| Senior Software Engineer | Pre-qualified, Full-time | $150K - $300K / year |
| Senior Full-Stack Engineer: Latin America | Full-time | $1.6K - $2.1K / week |
| Software Engineering Expert | Contract | $50 - $150 / hour |
| Generalist Video Annotators | Contract | $45 / hour |
| Generalist Writing Expert | Contract | $45 / hour |
| Editors, Fact Checkers, & Data Quality Reviewers | Contract | $50 - $60 / hour |
| Multilingual Expert | Contract | $54 / hour |
| Mathematics Expert (PhD) | Contract | $60 - $80 / hour |
| Software Engineer - India | Contract | $20 - $45 / hour |
| Physics Expert (PhD) | Contract | $60 - $80 / hour |
| Finance Expert | Contract | $150 / hour |
| Designers | Contract | $50 - $70 / hour |
| Chemistry Expert (PhD) | Contract | $60 - $80 / hour |
Latest Marketing Trends in December 2023.
- Meta plans to launch its social media app, Threads, in Europe within the next few weeks.
- TikTok has launched a new website called Creative Cards that provides holiday marketing ideas.
- Pinterest has launched a new AI body-type filter to make search more inclusive and healthy.
- Elon Musk has told advertisers to “Go F**k Yourself” if they don’t want to run ads on his social media platform, X.
- Reddit has gone through a rebranding process, which includes a new logo and typography, new conversation bubbles and colors, and a new Snoo logo.
- YouTube is rolling out Shorts Ads to more advertisers.
What happened in Marketing & Advertising in 2023?
1. The Gen-Z Camera Zoom proves social is fiction
Millennials getting trolled for their camera zoom isn’t a normal event. In influencer culture, the first few seconds are depiction of what is yet to come. It shows that Gen-Z treats social media differently, it’s media first, social second. For older Generations, it’s social first, that’s why millennials have a pause, they are being natural like real life. Gen-Z on other hand is being natural but it’s TV show-type natural.
2. Reformation’s Balletcore & Consumer love
They have been very consistent with unique and brand-building collaborations. From their partnership with New York City Ballet bringing Balletcore to NY Streets. To their sustainability partnership with Thredup to give existing customers credit for sending back old clothes.
3. Disloyalty Programs for the win
Apart from MischiefUS’s disloyalty program for peet’s coffee, there were few other businesses running disloyalty schemes, but why?
Kaleido Rolls did a similar disloyalty campaign but very straightforward. (TG)
AAPI Month Disloyalty program. (HG)
Subway launched a one-day disloyalty program for National Sandwich Day. (PR)
The latest arguments in the marketing industry highlights disloyalty programs make consumers more aware of the brands they really like and align with.
4. McDonald’s grimace + duolingo’s living with lily
1/ McDonald’s Grimace taking over TikTok & Twitter (X).
2/ Duolingo’s living with lily content series.
These two social media successes of 2024 explain NPC culture and how brands create trends. Most people think NPC Culture is only people controlling others, instead we control each other. The Actions of an NPC Influencer/Character influences your next action, problem is you are unaware and too indulged into the game. Using Social listening & NPC Culture built on the idea of control, brands utilise their characters like Grimace and Lily, creating interactive social media content, keeping the audience hooked. Making all of us NPCs on Internet.
AI-Powered Professional Certification Quiz Platform
Web|iOs|Android|Windows
Are you passionate about AI and looking for your next career challenge? In the fast-evolving world of artificial intelligence, connecting with the right opportunities can make all the difference. We're excited to recommend Mercor, a premier platform dedicated to bridging the gap between exceptional AI professionals and innovative companies.
Whether you're seeking roles in machine learning, data science, or other cutting-edge AI fields, Mercor offers a streamlined path to your ideal position. Explore the possibilities and accelerate your AI career by visiting Mercor through our exclusive referral link:
Find Your AI Dream Job on Mercor
Your next big opportunity in AI could be just a click away!
5. IKEA’s proudly second best made us question?
Everyone asked who’s the number one? If IKEA would have said they are the best, people would have trolled them for 100 different factor. With them saying, they are the second best. The brand won the heart of the consumers and the relatability of most purchasers by being second. In 2024, if someone asks who’s the best in furniture business? I don’t know about the best, but I do know IKEA is the second best.
6. Balenciaga’s Street Show in LA & Rise of Erewhon
After getting cancelled for their controversial ad campaign, Balenciaga’s Fall Show was a critique on luxury fashion and showed many of us that luxury in 2023-24 is different. Luxury in 2023 isn’t only about brand value or quality of clothing. It’s about being seen like someone else. The meaning of luxury is changed, it would be hard to imagine many brands survival of many brands without influencers.
The same goes for Erewhon, The growing purchases are more influenced by idea of being seen as their customer. $150 Tote Bag? You might think, this is normal everyone want to buy from brands because they are a brand. No, they don’t. Boomers & Gen-X bought luxury because the luxury products were luxury in product quality and the limited supply. Now, Paper bags are luxury too.
AI- Powered Jobs Interview Warmup For Job Seekers
⚽️Comparative Analysis: Top Calgary Amateur Soccer Clubs – Outdoor 2025 Season (Kids' Programs by Age Group)
8. Fast fashion-ification of books
The latest argument of book lovers and creators on tiktok and twitter is #booktok changed how most people consume and read books. With #booktok algorithm making content quick-to read and appeal-to-everyone books go viral. One of the main creator leading the discussion about booktok shared that her posts with bad reviews about TikTok books were taken down for absolutely no reasoning. Who’s to blame? TikTok, Influencers or Publishers.
10. Celebrity Documentaries to Change the plot
This was the year of documentaries with releases like Beckhams, Taylor Swift Era’s tour, Harry & Meghan, Beyoncé’s Renaissance taking over the movie screens. But the decision-making behind these releases was to change the plot of their life story. All of the documentaries above were funded by the celebrities being documented. These weren’t independent documentaries showing the art of documentations, what most documentaries tend to do.
Online Streaming now allows Celebs to self-produce new content, not films or movies. Films & Movies are art, what we saw in these documentaries was content about their life and story, portrayed how they wanted. I am not saying they are evil to do this, but we only saw one-sided stories. And I expect many brands will do something like this in 2024.
AI Jobs and Career
And before we wrap up today's AI news, I wanted to share an exciting opportunity for those of you looking to advance your careers in the AI space. You know how rapidly the landscape is evolving, and finding the right fit can be a challenge. That's why I'm excited about Mercor – they're a platform specifically designed to connect top-tier AI talent with leading companies. Whether you're a data scientist, machine learning engineer, or something else entirely, Mercor can help you find your next big role. If you're ready to take the next step in your AI career, check them out through my referral link: https://work.mercor.com/?referralCode=82d5f4e3-e1a3-4064-963f-c197bb2c8db1. It's a fantastic resource, and I encourage you to explore the opportunities they have available.
11. Hijacking Events; Dash Water & SURREAL
Dash Water gained over 1.8 million views on TikTok and extra coverage from BBC when they hijacked the Prince Harry’s visit to the High court.
Duolingo Germany gained more than 4M views and around 500k Likes on their Octoberfest content, the platform brought Duo to Munich and the talk of the week was how the character was engaging with others at the event.
Eat Surreal crashed Kellogg’s pop-up event in london.
14. Gen Alpha in 2023; Skibidi Toilet & iPad Kids
1/ Gen Alpha showed even though they are kids, they won’t accept the Gen-Z culture and memes. They are here to create their own online culture as soon as possible. This happens with every generation, the surprise is AI & Metaverse games like roblox and fortnite, both are allowing them to build their culture early. It started in 2023 with their meme; Skibidi Toilet.
2/ The Second Trend of the year for Gen Alpha was the argument against Millennials being lazy and raising iPad Kids. Gen-Z multiple times took the argument to TikTok and Teachers did the same by sharing how hard teaching Gen-Alpha has become in 2023.
15. Amazon’s Black Friday NFL Game predicts Future
With Amazon using purchase data to recommend products during live NFL Game from their retail partners. What happened this year is only the beginning, what Meta holds in their hands is much bigger. The Brand could do something similar but on a much bigger scale in the metaverse, doing livestreams of new movie launches with Ads powered by user activity.
Invest in your future today by enrolling in this Azure Fundamentals - Pass the Azure Fundamentals Exam with Ease: Master the AZ-900 Certification with the Comprehensive Exam Preparation Guide!
- AWS Certified AI Practitioner (AIF-C01): Conquer the AWS Certified AI Practitioner exam with our AI and Machine Learning For Dummies test prep. Master fundamental AI concepts, AWS AI services, and ethical considerations.
- Azure AI Fundamentals: Ace the Azure AI Fundamentals exam with our comprehensive test prep. Learn the basics of AI, Azure AI services, and their applications.
- Google Cloud Professional Machine Learning Engineer: Nail the Google Professional Machine Learning Engineer exam with our expert-designed test prep. Deepen your understanding of ML algorithms, models, and deployment strategies.
- AWS Certified Machine Learning Specialty: Dominate the AWS Certified Machine Learning Specialty exam with our targeted test prep. Master advanced ML techniques, AWS ML services, and practical applications.
- AWS Certified Data Engineer Associate (DEA-C01): Set yourself up for promotion, get a better job or Increase your salary by Acing the AWS DEA-C01 Certification.
1/ Megan Thee Stallion’s Paris Olympics Ad. (watch)
2/ Just Eat’s Ad with Latto & Christina Aguilera using a musical. (must watch)
These two ads were the talk in the pop culture as both borrowed engaging elements from the current Gen-Z baddie culture & Female hiphop trends. With Nicki Minaj making a comeback and SZA’s last album coming up. Marketers who want to do something similar to use the hyped-up female music genres, still have the time execute in 2024.
17. Most Experimental Brands of the year; Heinz & IKEA
I would say both brands have great teams in US & UK, but UK is just doing it better in terms of creative & social media content.
In UK, they launched the ‘clear ketchup’ with no color, that went extremely viral on Internet.
During Taylor’s NFL game hype cycle, they launched ‘seemingly ranch’ to attract her fans to buy the new product.
IKEA launched a towel skirt for their customers to make fun of balenciaga.
Heinz Beans Pizza trolling both UK & Italian Audiences.
IKEA launching massive ‘turkey-sized’ meatball in UK.
Just In, Heinz UK is giving away a ketchup boat, what’s that?
18. 2023 was the Year of Too Honest OOH Ads
SSENSE’s Iconic OOH Ads highlighting, they were marketing.
Raydar NZ’s Sorry not sorry DOOH Campaign.
Vinterior’s honest OOH Ad Campaign against IKEA.
Oatly’s Paris OOH Ads were honest but Parisians hated them.
Apart from these four, OOH Formats were filled with a lot of honesty-focused copy. Will this idea of being honest exist in 2024.
This was the year of Masculine content gurus (Andrew Tate) taking over social media with their idea of being a man, that happened a lot on TikTok, twitch and other apps. On TikTok and IG, we saw many female influencers like Gwen the milkmaid transitioning from ASMR to Tradwife content. Plus, the rise of RushTok influencing and portraying a traditional feminine society. This year was big on influencing teens and young kids toward a utopian world, impacting future decisions of these kids.
Latest Marketing Trends in December 2023: Top 6 Updates of Week 2
Threads App to launch next week in EU.
A Variety of In-App AI Updates coming to IG & Meta.
Google to support Programmatic Bidding for Limited Ads.
X’s Plan to bag advertisers by sharing Q5 Ad Opportunities.
Google launches Gemini AI and updates Bard with Gemini Integrations.
Youtube launches Pause feature to prevent new comments for a short period.
TikTok shares their Recap of Top 2023 Content Trends.
TikTok launches new guide with CreatorIQ about Creator Ads.
TT’s partnership with Ticketmaster expands to 20+ new countries.
Bytedance, TikTok Parent is planning to launch new AI Chatbots.
New Comment Filtering Options to prevent misinformation.
TikTok sets $12B Budget to set up data centres in Europe.
Threads App reimagines Hashtags, the iconic look is gone for TikTok-like Blue Keywords.
Instagram is rolling out ‘Hype Comments’ these are visible on your IG Stories.
Instagram launches Close Friends Only Podcast with Doja Cat & Ice Spice.
Meta establishes Purple Llama, An initiative toward AI safety and trust.
Meta makes End-to-End Encryption Default on Messenger.
Cross-App Communications Chats on IG are going away.
Meta sues FTC claiming Enforcement Action Unconstitutional.
WhatsApp partners with Dentsu to kickstart WA Business services.
WhatsApp launches Voice Messages that are view once only.
Harvard Academic misinformation expert fired after pressure from Meta.
Amazon & X are also in talks to allow In-app Product Purchases.
X’s Gork AI is rolling out to all Premium+ Subscribers.
Media Grids are now rolled out on Twitter Web.
Expanded Bios are available to all premium users on web & iOS.
Communities are now available globally.
Streamlabs’s new integration to improve Streaming on X.
A Cheaper Premium Tier for Organisations is in workings.
Youtube shares their Top trending Topics & creators of 2023 Report.
Youtube music will replace Google podcasts in April 2024.
Price hikes ahead for long-time YouTube premium members.
The “Skip Ads” button gets smaller for more people with its expansion.
YT Music Recaped was also launched.
Google Ads gambling and games policy updated.
Google admits their Gemini AI Demo video was fake.
Google November Reviews Update is completed now.
Google lets Advertisers opt out of Search Partner Network amid Adalytics claims.
Google to update their cryptocurrency advertising policies.
Google Analytics 4 rolls out new reports for linked 360 campaigns.
GSC to stop reporting on product results search in performance reports.
Adidas creates clothing for Roblox avatars.
Amazon Prime Video to Introduce Ads in partnership with IPG Mediabrands.
Kevani announces South Bay Pairing DOOH Displays, Largest Ad Space in the Area.
IPG goes through a round of Layoffs affecting UM & Magna teams.
Ehrmann returns to Mediaplus Germany to start with New Agency Model.
VML named as Krispy Kreme Creative Agency Partner.
FCA appoints M&C Saatchi as lead creative agency.
Dentsu Americas announces new Media, Strategy and Client Executives.
Amazon restores their 1999 Ad Campaign for Digital Advertising.
Domino’s reinvents their 2018 for winter season, they’re plowing for pizza.
Hinge App’s $1M initiative to cure Gen-Z loneliness.
Smirnoff’s new campaign shares message of life being a cocktail.
HP’s clever way to turn Printer Hate into Love.
Hellmann’s on the run again with their iconic Super Bowl Ads.
McDonald’s welcomes CosMc’s to its Universe.
Airline Ad Campaigns in UK banned by ASA for greenwashing claims.
Fabfitfun cancelled over their Elon Musk-type meme.
EU agrees on Landmark AI Rules.
Meta launches AI Image generator to US Public, it’s better than Dall-E.
China allows AI Images/Art to get copyright protection.
Yahoo Blueprint, A new AI Suite for Ad Performance and Optimization.
OpenAI Investigates Lazy GPT-4 complaints.
Snap premium subscriptions are now available to buy as a gift on Amazon.
Bitmoji Make-Up drop with E.l.f beauty starts new style of Brand Partnerships.
Snap offering Score Multiplier for Premium Subscribers.
Pinterest’s New NYC Pop-Up Store to feature Pinterest Trends Predictions.
Reddit adds two elements to Conversation Ads.
New Launch of ‘LinkedIn’s Guide to Creating’.
LinkedIn Newsletter Creators get new updates for creation.
Featured Section is testing new options to pin courses, recommendations & more.
Microsoft Ads partners with Baidu Global for Chat Ads API.
Microsoft Co-pilot (Bing AI) completes one year and gets new updates.
Microsoft launches Deep Search AI enhancing quality of Bing answers.
Twitch is leaving South Korean Market over expensive network fees.
VideoAMP provides Multi-source ID Solution to win in a cookie-less world.
Disney+ to offer Gaming and shopping features for Advertiser’s benefit.
Cher in partnership with Warner Music will promote new holiday album in Roblox.
An Early roll out of Hulu to Disney+ subscribers.
Pantone chooses their Color of the year for 2024.
ITV launches new insights group to supercharge data offering.
Discord’s new UI update brings a more clean look but UX got worse.
Channel 4 Extends their partnership with Snapchat for news sharing.
Samsung launches Flip-park with Iris Agency for Samsung Flip launch.
Tumblr is testing Communities with their own moderators and feeds.
Channel99 launches ‘view-through’ pixel tech for Digital B2B campaigns.
Here are most influential moments of 2023
1. The Gen-Z Camera Zoom proves social is fiction
Millennials getting trolled for their camera zoom isn’t a normal event. In influencer culture, the first few seconds are depiction of what is yet to come. It shows that Gen-Z treats social media differently, it’s media first, social second. For older Generations, it’s social first, that’s why millennials have a pause, they are being natural like real life. Gen-Z on other hand is being natural but it’s TV show-type natural.
2. Reformation’s Balletcore & Consumer love
They have been very consistent with unique and brand-building collaborations. From their partnership with New York City Ballet bringing Balletcore to NY Streets. To their sustainability partnership with Thredup to give existing customers credit for sending back old clothes.
3. Disloyalty Programs for the win
Apart from MischiefUS’s disloyalty program for peet’s coffee, there were few other businesses running disloyalty schemes, but why?
Kaleido Rolls did a similar disloyalty campaign but very straightforward. (TG)
AAPI Month Disloyalty program. (HG)
Subway launched a one-day disloyalty program for National Sandwich Day. (PR)
The latest arguments in the marketing industry highlights disloyalty programs make consumers more aware of the brands they really like and align with.
4. McDonald’s grimace + duolingo’s living with lily
1/ McDonald’s Grimace taking over TikTok & Twitter (X).
2/ Duolingo’s living with lily content series.
These two social media successes of 2024 explain NPC culture and how brands create trends. Most people think NPC Culture is only people controlling others, instead we control each other. The Actions of an NPC Influencer/Character influences your next action, problem is you are unaware and too indulged into the game. Using Social listening & NPC Culture built on the idea of control, brands utilise their characters like Grimace and Lily, creating interactive social media content, keeping the audience hooked. Making all of us NPCs on Internet.
5. IKEA’s proudly second best made us question?
Everyone asked who’s the number one? If IKEA would have said they are the best, people would have trolled them for 100 different factor. With them saying, they are the second best. The brand won the heart of the consumers and the relatability of most purchasers by being second. In 2024, if someone asks who’s the best in furniture business? I don’t know about the best, but I do know IKEA is the second best.
6. Balenciaga’s Street Show in LA & Rise of Erewhon
After getting cancelled for their controversial ad campaign, Balenciaga’s Fall Show was a critique on luxury fashion and showed many of us that luxury in 2023-24 is different. Luxury in 2023 isn’t only about brand value or quality of clothing. It’s about being seen like someone else. The meaning of luxury is changed, it would be hard to imagine many brands survival of many brands without influencers.
The same goes for Erewhon, The growing purchases are more influenced by idea of being seen as their customer. $150 Tote Bag? You might think, this is normal everyone want to buy from brands because they are a brand. No, they don’t. Boomers & Gen-X bought luxury because the luxury products were luxury in product quality and the limited supply. Now, Paper bags are luxury too.
8. Fast fashion-ification of books
The latest argument of book lovers and creators on tiktok and twitter is #booktok changed how most people consume and read books. With #booktok algorithm making content quick-to read and appeal-to-everyone books go viral. One of the main creator leading the discussion about booktok shared that her posts with bad reviews about TikTok books were taken down for absolutely no reasoning. Who’s to blame? TikTok, Influencers or Publishers.
10. Celebrity Documentaries to Change the plot
This was the year of documentaries with releases like Beckhams, Taylor Swift Era’s tour, Harry & Meghan, Beyoncé’s Renaissance taking over the movie screens. But the decision-making behind these releases was to change the plot of their life story. All of the documentaries above were funded by the celebrities being documented. These weren’t independent documentaries showing the art of documentations, what most documentaries tend to do.
Online Streaming now allows Celebs to self-produce new content, not films or movies. Films & Movies are art, what we saw in these documentaries was content about their life and story, portrayed how they wanted. I am not saying they are evil to do this, but we only saw one-sided stories. And I expect many brands will do something like this in 2024.
11. Hijacking Events; Dash Water & SURREAL
Dash Water gained over 1.8 million views on TikTok and extra coverage from BBC when they hijacked the Prince Harry’s visit to the High court.
Duolingo Germany gained more than 4M views and around 500k Likes on their Octoberfest content, the platform brought Duo to Munich and the talk of the week was how the character was engaging with others at the event.
Eat Surreal crashed Kellogg’s pop-up event in london.
14. Gen Alpha in 2023; Skibidi Toilet & iPad Kids
1/ Gen Alpha showed even though they are kids, they won’t accept the Gen-Z culture and memes. They are here to create their own online culture as soon as possible. This happens with every generation, the surprise is AI & Metaverse games like roblox and fortnite, both are allowing them to build their culture early. It started in 2023 with their meme; Skibidi Toilet.
2/ The Second Trend of the year for Gen Alpha was the argument against Millennials being lazy and raising iPad Kids. Gen-Z multiple times took the argument to TikTok and Teachers did the same by sharing how hard teaching Gen-Alpha has become in 2023.
15. Amazon’s Black Friday NFL Game predicts Future
With Amazon using purchase data to recommend products during live NFL Game from their retail partners. What happened this year is only the beginning, what Meta holds in their hands is much bigger. The Brand could do something similar but on a much bigger scale in the metaverse, doing livestreams of new movie launches with Ads powered by user activity.
16. Just Eat & Olympics 2024 Paris Ad Campaign
1/ Megan Thee Stallion’s Paris Olympics Ad. (watch)
2/ Just Eat’s Ad with Latto & Christina Aguilera using a musical. (must watch)
These two ads were the talk in the pop culture as both borrowed engaging elements from the current Gen-Z baddie culture & Female hiphop trends. With Nicki Minaj making a comeback and SZA’s last album coming up. Marketers who want to do something similar to use the hyped-up female music genres, still have the time execute in 2024.
17. Most Experimental Brands of the year; Heinz & IKEA
I would say both brands have great teams in US & UK, but UK is just doing it better in terms of creative & social media content.
In UK, they launched the ‘clear ketchup’ with no color, that went extremely viral on Internet.
During Taylor’s NFL game hype cycle, they launched ‘seemingly ranch’ to attract her fans to buy the new product.
IKEA launched a towel skirt for their customers to make fun of balenciaga.
Heinz Beans Pizza trolling both UK & Italian Audiences.
IKEA launching massive ‘turkey-sized’ meatball in UK.
Just In, Heinz UK is giving away a ketchup boat, what’s that?
18. 2023 was the Year of Too Honest OOH Ads
SSENSE’s Iconic OOH Ads highlighting, they were marketing.
Raydar NZ’s Sorry not sorry DOOH Campaign.
Vinterior’s honest OOH Ad Campaign against IKEA.
Oatly’s Paris OOH Ads were honest but Parisians hated them.
Apart from these four, OOH Formats were filled with a lot of honesty-focused copy. Will this idea of being honest exist in 2024.
19. Toxic masculinity & traditional femininity
This was the year of Masculine content gurus (Andrew Tate) taking over social media with their idea of being a man, that happened a lot on TikTok, twitch and other apps. On TikTok and IG, we saw many female influencers like Gwen the milkmaid transitioning from ASMR to Tradwife content. Plus, the rise of RushTok influencing and portraying a traditional feminine society. This year was big on influencing teens and young kids toward a utopian world, impacting future decisions of these kids.
What You Missed in Marketing & Advertising last week? (Survival of TikTok)
Latest Marketing Trends in December 2023: Top 6 Updates of the Week 1:
Meta to launch Threads App in EU within next few weeks.
New Website from TikTok called “Creative Cards” for Holiday marketing Ideas.
Pinterest launches new AI Body-type filter to make search more inclusive & healthy.
Elon Musk Tells Advertisers to “Go F**k Yourself” if you don’t want to run Ads on X.
Reddit goes through a rebrand and it’s ok but too outdated.
Youtube Shorts Ads are being rolled out to more Advertisers.
TikTok 🎶
Lauded Advertising solution rolls out for UK Marketers.
TikTok launches new “Artist Account” option to increase discoverability.
TikTok wins the case against State Ban in Montana, US.
New AR Event called “Openhouse” on 12th December.
New Ads Insights about use of Ads for CPG Brands.
TikTok Users now spend half of their time on app watching 1-min long videos.
Instagram & Threads 🗂️
Instagram testing “Link Highlight” option for Posts.
Instagram is said to be in its crisis era, why: Bad moderation & Scandals.
Threads Keyword Search expands to all regions & languages.
Threads working on a snowfall animation for Christmas.
Meta 😅
Meta shares new insights on how they are planning to protect users in upcoming US Elections.
Meta’s Quarterly Adversarial Threat Report is out now.
New Six-Page Guide on Post-Holiday Marketing on Meta Apps.
Meta sues FTC claiming Enforcement Action Unconstitutional.
WhatsApp launches Chat Lock Codes Option for more privacy.
WhatsApp testing Pin a message feature in iOS for regular chats.
X (Twitter) 🕹️
X Spaces will soon allow to use Incognito Mode.
Gork AI is now live on Web with new updates.
Private accounts can now join Communities.
You can now Embed Videos from X without adding Tweet Texts.
X testing long-form Article posting feature.
Youtube 🕹️
Youtube premium users can now find playable gaming hub.
Youtube’s product drops feature made more accessible to all creators.
New Changes to Post Creation flow & Revenue Analytics in YT Studio.
The “Skip Ads” button gets smaller for more people with its expansion.
YT Music Recaped was also launched.
Google 🔦
Google Ads Chief: Jerry Dischler steps down after 15 years with Company.
Google’s new RETVec Update tp prevent Gmail Spam.
Google Patent explaining how SGE AI works.
Google gets called out again for placing Ads on blacklisted sites.
Google November 2023 Core update finished rolling out.
Personalised Ads for Consumer Finance starting on Feb 2024 won’t be allowed.
Google updates video publisher policy.
Google announces .meme as top-level domain.
Agency News
Mullenlowe US names new CEO.
Ubisoft launches global media review.
Denny’s names Mindshare & Finn Partners new AORs.
GUT Agency got acquired this week by Globant.
Dentsu expands its retail media business.
LeoBurnett launches all-new design studio.
Pathlabs COO shares new insights on Media Agencies & Programmatic Ads.
M&C Saatchi launches creator marketing agency “Fabric”.
Brands & Ads 🏓
Mountain Dew’s use of AI to partner with Twitch Streamers with low-effort.
Disney Hits (music) launches their first Multi-Spot Ad campaign.
Walmart’s New Video-Ad Series banking on “Romcom + Online Shopping”.
Mars is recycling Old Ads in the name of sustainability.
Avon promotes CMO Kristof Neirynck to CEO.
Taika Waititi’s New Ad for Apple is the storytelling Ad of the week.
McDonald’s New Product, Kevin Frost Box using Character Marketing.
Olivia Colman calls out Oil Industry in new Ad campaign.
Burger King UK goes TV-free this Christmas, Opts for OOH Ads only.
AI 🤨
GPT Store is set to launch in Early 2024.
Perplexity launches Always Online LLMs.
Microsoft’s new Study highlighting better use of Prompts for GPT-4.
Looking back at ChatGPT’s marketing journey on its One-year Anniversary.
LinkedIn’s new system to detect AI content and replies on platform.
Meta launches new language models for speech-to-speech translation.
Pinterest & Reddit
Pinterest Expands Direct Links feature to more Ad formats.
Reddit launches new Conversation Placement Ad formats.
Reddit shares new insights about their International Growth as a platform.
Reddit adds another certification course to its Ads formula Platform.
Microsoft & LinkedIn
New Technical Updates announced for LinkedIn Ads.
Microsoft launches new publisher dashboard called “Monetise Insights”.
GPT-4 Turbo coming to Microsoft Bing AI.
New tools to find Nursing Jobs on LinkedIn.
ID Verification expanded to more regions.
Marketing & AdTech 🔉
Canadian Media Execs react to new Bill C-18 Agreement.
Tesco ramps up In-store Ad Network with screen roll-out.
AWS expands its Martech competency program.
Apple is ending Credit Card partnership with Goldman Sachs.
Tubi plans to enter new Markets in 2024, starting with UK.
Salesforce & AWS expand their partnership for AWS Marketplace.
Instacart Adds Peacock as first-ever Streaming Partner.
Substack comes for Video Content with launch of new video publishing features.
Telegram’s new set of features & updates to launch Channels & fight rival WA.
Pastel Magazine acquires Jezebel from G/O Media.
Samsung launches Flip-park with Iris Agency for Samsung Flip launch.
Johnny Bauer is starting a new brand agency with his Blackstone Team.
Marketing & Advertising For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search, campaigns, data science, email, user experience, content, copywriting, segmentation, attribution, data visualization, testing, optimization, and martech. We are a support network for people working at brands, businesses, agencies, vendors, and academia.
Boss uses AI for all marketing and it makes me crazyby /u/bruinbear913 on January 21, 2026 at 9:23 pm Im not trying to be dramatic when I say this- but my company has started to rely so heavily on AI. I spent 3 hours scripting a video (which I have done MANY times for other videos without AI). My boss now tells me to use AI for everything but it peeves me because AI all sounds the same, it uses the same emojis, it’s so obvious that you’re using ai. AI can help with some things - but y’all I don’t want to post the cheesy captions it makes. I don’t want to post videos where the entire thing was made by AI. It sounds so bad and I am annoyed I spent so much time for AI to do it in 3 minutes lol. We even have consultants who literally write our emails and captions with AI and want me to use those but we lose followers. Plz God end the suffering of AI submitted by /u/bruinbear913 [link] [comments]
- Lots of younger social media types say Facebook is dead, but which brands prove otherwise?by /u/davepepe on January 21, 2026 at 6:19 pm
As the title says. My nomination is Asda's very good Facebook page, focusing on its people and some of the amazing things they do. submitted by /u/davepepe [link] [comments]
- Prospects say yes, ask for contract, then disappear. What am I doing wrong?by /u/Wiresharkk_ on January 21, 2026 at 5:41 pm
Hello! Posting this because it has happened a few times now and I am starting to think there is a pattern. I run a high ticket service agency. Our sales process usually takes 2 to 4 calls with a prospect. What keeps happening is this: After the last call, everything sounds good. They say yes, ask me to send the contract, and say they will sign and make the first (small) down payment. I send the contract and invoice the same day, confirm next steps, and explain that once the contract is signed, the next step is an onboarding call. Usually the last thing they say is something like: “Let me get you some more info/data first to make onboarding easier.” Then they go completely silent. I follow up by email the next day, then after 3 days, then 5, then after two weeks. No reply at all. At that point I stop chasing. Am I doing something wrong in my process, or is this just normal and I have to accept that some people will vanish even after saying yes? Would really like to understand what I could improve here. EDIT: I disclose the price and the down payment from the very first call submitted by /u/Wiresharkk_ [link] [comments]
- Can we talk about persona development?by /u/SeldomScene on January 21, 2026 at 4:10 pm
So I was hired as a marketing manger for a higher ed group in a fast growing private university. One of the first projects I’ve been asked to work on is to develop personas for our entire marketing funnel. Can we talk about how tricky this is to do right? There are a thousand data points (both qualitative and quantitative) that could greatly effect the outcome of the targeted persona and it almost seems like there is no really way to quantify their individual impact beyond an educated guess. There are just too many variables to account for with a nationwide audience. I’ve done this before on a smaller scale as a marketing manager at a previous role but I think the scope of the project is making this rough. It doesn’t help that my boss got promoted out of marketing so now the only time I get with my current boss is once every 1-2 weeks since he has so many direct reports (which I totally get). Anyway, I’m ranting now. Has anyone else done this at scale and found a way to do it following a scientific method without the outcome being totally useless to creative and the rest of the marketing team? submitted by /u/SeldomScene [link] [comments]
- Has anyone noticed Google Business Profile no longer updating phone numbers or business names consistently?by /u/Forward-Purpose7795 on January 21, 2026 at 10:50 am
Lately, we’re seeing Google Business Profile edits for phone numbers and business names either stay pending, disappear, or not update consistently across Search and Maps. There’s no clear approval or rejection message. Curious if others are experiencing this and how you’re handling updates now. submitted by /u/Forward-Purpose7795 [link] [comments]
- Low participation in a $1000 giveaway. Boss wants to cancel the prizes. What should I do?by /u/Big_Nebula_2604 on January 21, 2026 at 7:03 am
I recently launched a social media campaign for our brand with a total prize pool of $1,000. The entry requirement was simple: post content using a specific hashtag. We planned for 8 winners. However, the campaign flopped. Only 3 people participated. Now, my boss doesn't want to fulfill the prizes because the "ROI isn't there" and the participation was so low. Has anyone dealt with this? submitted by /u/Big_Nebula_2604 [link] [comments]
- Distributing business cards at a busy intersectionby /u/Lazy-Operation6579 on January 21, 2026 at 4:25 am
You have business cards that you need to hand out to people at a busy intersection. In Toronto how much would you pay somebody to do this per hour and how would you go about finding somebody to do this? Thanks! submitted by /u/Lazy-Operation6579 [link] [comments]
- Send Time Optimize. . .Does it workby /u/No_Big_3379 on January 21, 2026 at 1:33 am
Based on my past experiences I have always viewed Send Time Optimize as a gimmick But against my better judgement we recently started evaluating the effectiveness of Adobe Journey Optimizer’s Send Time Optimize feature by running 50/50 STO and Non-STO splits Let’s say we are not seeing a lift and might even be seeing a slight decline since our current send times are based of what we have seen as far a preferred send times. My questions. . . 1) Has anyone actually seen a lift using STO? 2) if yes under what circumstances do you actually see the benefit (i.e how long of a STO window, types of campaign, types of audiences etc)? Thanks for the insights. submitted by /u/No_Big_3379 [link] [comments]
- Marketing teams aren’t slow, they’re just stuck waiting on permissionby /u/Rtrade770 on January 20, 2026 at 8:45 pm
Something I keep seeing is teams blamed for moving slow when the real bottleneck is decision paralysis. Every change needs buy-in, every experiment needs alignment, every idea needs to survive a meeting where nobody wants to be responsible if it fails. So nothing ships unless it already feels safe, which usually means it’s late or obvious. Then leadership asks why marketing isn’t “proactive,” while the system is designed to punish anyone who tries to be. submitted by /u/Rtrade770 [link] [comments]
- Discovered the Idiot Curve in marketing‼️by /u/r_MadeMeExplore on January 20, 2026 at 2:47 pm
It’s when an idea feels so obvious that you skip validation and later realise you relied on assumptions, not insight. The best marketers don’t avoid this curve. They shorten it. How do you pressure-test ideas before committing budget/time? submitted by /u/r_MadeMeExplore [link] [comments]
- Been tasked with “cleaning up” our social workflow and i’m realizing how vague that actually isby /u/mick1706 on January 20, 2026 at 2:33 pm
Right now we’ve got scheduling in one tool, approvals half in email half in slack, comments handled natively, and reporting whenever someone remembers to pull it. i started looking at all in one platforms and immediately hit the wall between super basic schedulers and full blown command center software. hootsuite and sprout social feel heavy for what we need, but lighter tools don’t really solve the collaboration mess. vista social keeps popping up when i search for something in the middle, but i’m struggling to tell where these tools actually help vs just adding another layer. for folks who’ve gone through this, what problems did an all in one tool actually fix for you, and what stuff still stayed messy no matter what platform you used? submitted by /u/mick1706 [link] [comments]
- I clicked on an ad for Polaris snowmobiles, then exited the page once it loaded. A week later i get a brochure in the mail for…Polaris snowmobiles. How’d they do that?by /u/Broad-Worry-5395 on January 20, 2026 at 2:26 pm
Ive shown ZERO interest in snowmobiles for years. And no, i dont have any Alexa devices or Meta-owned apps that listen in on me. submitted by /u/Broad-Worry-5395 [link] [comments]
- Is influencer marketing a significant part of your strategy?by /u/senpaitakeda on January 20, 2026 at 4:59 am
I'm pretty biased since I work in the niche, but I think it's up there with some of the best ROI strategies. And in the interest of putting my biases aside, I'd like to see how many of you use it often, at scale, etc. If you've been burned, what happened, things like that submitted by /u/senpaitakeda [link] [comments]
- My first marketing role…by /u/trillexratings on January 20, 2026 at 2:11 am
For context I just finished studying business in uni at the end of 2024. For the whole of 2025, I couldn’t land a job in the field. Too competitive. However, end of 2025 in dec, I finally got one. A digital marketer for a retail store selling combat sports equipment. The business moved on from marketing agencies to an in-house role. Boxing gloves, hand wraps, muay thai shorts, shinguards etc. Last year the store made ~$9-10 million in sales. The goal is $30 million in sales by 2030. This being my first proper 9-5 marketing gig, I just realised im taking on the work of an entire agency all by myself (im the only hired marketer). I do everything from shopify, klaviyo, google workspace, meta ads, reporting, optimisation, strategies, and its getting overwhelming. So I wanted to get some insight of other people who may be in a similar role to me within a similar niche/industry. Do you do the same things? How do you manage your time? What kind of strategies or content do you do for your role, and what would you suggest for mine? Thanks in advance submitted by /u/trillexratings [link] [comments]
- 2026 Marketing Worksheetby /u/JonODonovan on January 19, 2026 at 8:49 pm
Hey everyone, A little late for this update. This is a follow up from my last posts in 2025 about the marketing worksheets. Here's the 2026 updated Google Sheet Either create your own copy or click on File -> Download. Templates for: User Persona Creation Guide Marketing Goal and Results Tracker Campaign Theme Planner Event Planning 12 Month Content Calendar Social Media Growth & Engagement Trackers Site Page Analyzer Let me know if there are any other tools or templates you think would help you in your marketing day-to-day. Happy 2026! Thank you submitted by /u/JonODonovan [link] [comments]
- Looking for guidance on CAC Reportingby /u/radicalelk on January 19, 2026 at 6:58 pm
Tl;dr How do you calculate and report on your CAC? I just started my first senior role as in a small (less thank 30 employees) SaaS company and I've been asked to help put together some better CAC reporting. For context, I am the only full time marketing hire and they are entering a round of funding + growth that requires a little more diligence on spend. Previously I have only worked in roles where I have not had to do much of the legwork reporting, so outside of tracking spend and lead/conversion count I am a little intimidated by this task. Does anyone have any advice, tools, directions, or insights into how I can present this report? submitted by /u/radicalelk [link] [comments]
- Faceseek makes online promotion feel less stressfulby /u/ryukendo_25 on January 19, 2026 at 4:53 am
Marketing online can get overwhelming fast, especially when every platform wants ads or paid boosts. Faceseek takes a different approach and that’s why it stood out to me. It helps you put your brand in front of the right audience without forcing things. The platform feels smooth, clean, and actually enjoyable to use. I noticed better engagement compared to random posting everywhere. If you’re tired of complicated marketing tools and want something that just works, Faceseek is definitely something to look into. submitted by /u/ryukendo_25 [link] [comments]
- Marketing Exec Turned to Uber Eats Gig Work for Incomeby /u/philosopher137 on January 19, 2026 at 1:31 am
This doesn't fill me with confidence on the future of our industry. What does everyone think? submitted by /u/philosopher137 [link] [comments]
- Leave Leadership Role for One-Man Marketing Team?by /u/OhJoyy on January 19, 2026 at 1:20 am
At a crossroads - want as much feedback to help me make an unemotional decision. Currently at a medium sized business with 10 direct reports, increasingly political and heavy on optics. Feels more and more like theatre and less like doing meaningful work. It makes me want to jump off a cliff. Started applying and got offered a position at a small company where I would be the only marketing person, reporting directly to the owner and managing agency/creative vendors. Assuming pay is the same, would you do it? submitted by /u/OhJoyy [link] [comments]
- How has your relationship been with PR and Adversting people?by /u/BATIRONSHARK on January 18, 2026 at 9:47 pm
I asked on the PR and Adversting subs but I was curious on how y'all see it. We spend a little time on our "Sister disciplines " I guess in PR education althrough thats just based off my experience. submitted by /u/BATIRONSHARK [link] [comments]
Marketing & Advertising For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search, campaigns, data science, email, user experience, content, copywriting, segmentation, attribution, data visualization, testing, optimization, and martech. We are a support network for people working at brands, businesses, agencies, vendors, and academia.
- Boss uses AI for all marketing and it makes me crazyby /u/bruinbear913 on January 21, 2026 at 9:23 pm
Im not trying to be dramatic when I say this- but my company has started to rely so heavily on AI. I spent 3 hours scripting a video (which I have done MANY times for other videos without AI). My boss now tells me to use AI for everything but it peeves me because AI all sounds the same, it uses the same emojis, it’s so obvious that you’re using ai. AI can help with some things - but y’all I don’t want to post the cheesy captions it makes. I don’t want to post videos where the entire thing was made by AI. It sounds so bad and I am annoyed I spent so much time for AI to do it in 3 minutes lol. We even have consultants who literally write our emails and captions with AI and want me to use those but we lose followers. Plz God end the suffering of AI submitted by /u/bruinbear913 [link] [comments]
- Lots of younger social media types say Facebook is dead, but which brands prove otherwise?by /u/davepepe on January 21, 2026 at 6:19 pm
As the title says. My nomination is Asda's very good Facebook page, focusing on its people and some of the amazing things they do. submitted by /u/davepepe [link] [comments]
- Prospects say yes, ask for contract, then disappear. What am I doing wrong?by /u/Wiresharkk_ on January 21, 2026 at 5:41 pm
Hello! Posting this because it has happened a few times now and I am starting to think there is a pattern. I run a high ticket service agency. Our sales process usually takes 2 to 4 calls with a prospect. What keeps happening is this: After the last call, everything sounds good. They say yes, ask me to send the contract, and say they will sign and make the first (small) down payment. I send the contract and invoice the same day, confirm next steps, and explain that once the contract is signed, the next step is an onboarding call. Usually the last thing they say is something like: “Let me get you some more info/data first to make onboarding easier.” Then they go completely silent. I follow up by email the next day, then after 3 days, then 5, then after two weeks. No reply at all. At that point I stop chasing. Am I doing something wrong in my process, or is this just normal and I have to accept that some people will vanish even after saying yes? Would really like to understand what I could improve here. EDIT: I disclose the price and the down payment from the very first call submitted by /u/Wiresharkk_ [link] [comments]
- Can we talk about persona development?by /u/SeldomScene on January 21, 2026 at 4:10 pm
So I was hired as a marketing manger for a higher ed group in a fast growing private university. One of the first projects I’ve been asked to work on is to develop personas for our entire marketing funnel. Can we talk about how tricky this is to do right? There are a thousand data points (both qualitative and quantitative) that could greatly effect the outcome of the targeted persona and it almost seems like there is no really way to quantify their individual impact beyond an educated guess. There are just too many variables to account for with a nationwide audience. I’ve done this before on a smaller scale as a marketing manager at a previous role but I think the scope of the project is making this rough. It doesn’t help that my boss got promoted out of marketing so now the only time I get with my current boss is once every 1-2 weeks since he has so many direct reports (which I totally get). Anyway, I’m ranting now. Has anyone else done this at scale and found a way to do it following a scientific method without the outcome being totally useless to creative and the rest of the marketing team? submitted by /u/SeldomScene [link] [comments]
- Has anyone noticed Google Business Profile no longer updating phone numbers or business names consistently?by /u/Forward-Purpose7795 on January 21, 2026 at 10:50 am
Lately, we’re seeing Google Business Profile edits for phone numbers and business names either stay pending, disappear, or not update consistently across Search and Maps. There’s no clear approval or rejection message. Curious if others are experiencing this and how you’re handling updates now. submitted by /u/Forward-Purpose7795 [link] [comments]
- Low participation in a $1000 giveaway. Boss wants to cancel the prizes. What should I do?by /u/Big_Nebula_2604 on January 21, 2026 at 7:03 am
I recently launched a social media campaign for our brand with a total prize pool of $1,000. The entry requirement was simple: post content using a specific hashtag. We planned for 8 winners. However, the campaign flopped. Only 3 people participated. Now, my boss doesn't want to fulfill the prizes because the "ROI isn't there" and the participation was so low. Has anyone dealt with this? submitted by /u/Big_Nebula_2604 [link] [comments]
- Distributing business cards at a busy intersectionby /u/Lazy-Operation6579 on January 21, 2026 at 4:25 am
You have business cards that you need to hand out to people at a busy intersection. In Toronto how much would you pay somebody to do this per hour and how would you go about finding somebody to do this? Thanks! submitted by /u/Lazy-Operation6579 [link] [comments]
- Send Time Optimize. . .Does it workby /u/No_Big_3379 on January 21, 2026 at 1:33 am
Based on my past experiences I have always viewed Send Time Optimize as a gimmick But against my better judgement we recently started evaluating the effectiveness of Adobe Journey Optimizer’s Send Time Optimize feature by running 50/50 STO and Non-STO splits Let’s say we are not seeing a lift and might even be seeing a slight decline since our current send times are based of what we have seen as far a preferred send times. My questions. . . 1) Has anyone actually seen a lift using STO? 2) if yes under what circumstances do you actually see the benefit (i.e how long of a STO window, types of campaign, types of audiences etc)? Thanks for the insights. submitted by /u/No_Big_3379 [link] [comments]
- Marketing teams aren’t slow, they’re just stuck waiting on permissionby /u/Rtrade770 on January 20, 2026 at 8:45 pm
Something I keep seeing is teams blamed for moving slow when the real bottleneck is decision paralysis. Every change needs buy-in, every experiment needs alignment, every idea needs to survive a meeting where nobody wants to be responsible if it fails. So nothing ships unless it already feels safe, which usually means it’s late or obvious. Then leadership asks why marketing isn’t “proactive,” while the system is designed to punish anyone who tries to be. submitted by /u/Rtrade770 [link] [comments]
- Discovered the Idiot Curve in marketing‼️by /u/r_MadeMeExplore on January 20, 2026 at 2:47 pm
It’s when an idea feels so obvious that you skip validation and later realise you relied on assumptions, not insight. The best marketers don’t avoid this curve. They shorten it. How do you pressure-test ideas before committing budget/time? submitted by /u/r_MadeMeExplore [link] [comments]
- Been tasked with “cleaning up” our social workflow and i’m realizing how vague that actually isby /u/mick1706 on January 20, 2026 at 2:33 pm
Right now we’ve got scheduling in one tool, approvals half in email half in slack, comments handled natively, and reporting whenever someone remembers to pull it. i started looking at all in one platforms and immediately hit the wall between super basic schedulers and full blown command center software. hootsuite and sprout social feel heavy for what we need, but lighter tools don’t really solve the collaboration mess. vista social keeps popping up when i search for something in the middle, but i’m struggling to tell where these tools actually help vs just adding another layer. for folks who’ve gone through this, what problems did an all in one tool actually fix for you, and what stuff still stayed messy no matter what platform you used? submitted by /u/mick1706 [link] [comments]
- I clicked on an ad for Polaris snowmobiles, then exited the page once it loaded. A week later i get a brochure in the mail for…Polaris snowmobiles. How’d they do that?by /u/Broad-Worry-5395 on January 20, 2026 at 2:26 pm
Ive shown ZERO interest in snowmobiles for years. And no, i dont have any Alexa devices or Meta-owned apps that listen in on me. submitted by /u/Broad-Worry-5395 [link] [comments]
- Is influencer marketing a significant part of your strategy?by /u/senpaitakeda on January 20, 2026 at 4:59 am
I'm pretty biased since I work in the niche, but I think it's up there with some of the best ROI strategies. And in the interest of putting my biases aside, I'd like to see how many of you use it often, at scale, etc. If you've been burned, what happened, things like that submitted by /u/senpaitakeda [link] [comments]
- My first marketing role…by /u/trillexratings on January 20, 2026 at 2:11 am
For context I just finished studying business in uni at the end of 2024. For the whole of 2025, I couldn’t land a job in the field. Too competitive. However, end of 2025 in dec, I finally got one. A digital marketer for a retail store selling combat sports equipment. The business moved on from marketing agencies to an in-house role. Boxing gloves, hand wraps, muay thai shorts, shinguards etc. Last year the store made ~$9-10 million in sales. The goal is $30 million in sales by 2030. This being my first proper 9-5 marketing gig, I just realised im taking on the work of an entire agency all by myself (im the only hired marketer). I do everything from shopify, klaviyo, google workspace, meta ads, reporting, optimisation, strategies, and its getting overwhelming. So I wanted to get some insight of other people who may be in a similar role to me within a similar niche/industry. Do you do the same things? How do you manage your time? What kind of strategies or content do you do for your role, and what would you suggest for mine? Thanks in advance submitted by /u/trillexratings [link] [comments]
- 2026 Marketing Worksheetby /u/JonODonovan on January 19, 2026 at 8:49 pm
Hey everyone, A little late for this update. This is a follow up from my last posts in 2025 about the marketing worksheets. Here's the 2026 updated Google Sheet Either create your own copy or click on File -> Download. Templates for: User Persona Creation Guide Marketing Goal and Results Tracker Campaign Theme Planner Event Planning 12 Month Content Calendar Social Media Growth & Engagement Trackers Site Page Analyzer Let me know if there are any other tools or templates you think would help you in your marketing day-to-day. Happy 2026! Thank you submitted by /u/JonODonovan [link] [comments]
- Looking for guidance on CAC Reportingby /u/radicalelk on January 19, 2026 at 6:58 pm
Tl;dr How do you calculate and report on your CAC? I just started my first senior role as in a small (less thank 30 employees) SaaS company and I've been asked to help put together some better CAC reporting. For context, I am the only full time marketing hire and they are entering a round of funding + growth that requires a little more diligence on spend. Previously I have only worked in roles where I have not had to do much of the legwork reporting, so outside of tracking spend and lead/conversion count I am a little intimidated by this task. Does anyone have any advice, tools, directions, or insights into how I can present this report? submitted by /u/radicalelk [link] [comments]
- Faceseek makes online promotion feel less stressfulby /u/ryukendo_25 on January 19, 2026 at 4:53 am
Marketing online can get overwhelming fast, especially when every platform wants ads or paid boosts. Faceseek takes a different approach and that’s why it stood out to me. It helps you put your brand in front of the right audience without forcing things. The platform feels smooth, clean, and actually enjoyable to use. I noticed better engagement compared to random posting everywhere. If you’re tired of complicated marketing tools and want something that just works, Faceseek is definitely something to look into. submitted by /u/ryukendo_25 [link] [comments]
- Marketing Exec Turned to Uber Eats Gig Work for Incomeby /u/philosopher137 on January 19, 2026 at 1:31 am
This doesn't fill me with confidence on the future of our industry. What does everyone think? submitted by /u/philosopher137 [link] [comments]
- Leave Leadership Role for One-Man Marketing Team?by /u/OhJoyy on January 19, 2026 at 1:20 am
At a crossroads - want as much feedback to help me make an unemotional decision. Currently at a medium sized business with 10 direct reports, increasingly political and heavy on optics. Feels more and more like theatre and less like doing meaningful work. It makes me want to jump off a cliff. Started applying and got offered a position at a small company where I would be the only marketing person, reporting directly to the owner and managing agency/creative vendors. Assuming pay is the same, would you do it? submitted by /u/OhJoyy [link] [comments]
- How has your relationship been with PR and Adversting people?by /u/BATIRONSHARK on January 18, 2026 at 9:47 pm
I asked on the PR and Adversting subs but I was curious on how y'all see it. We spend a little time on our "Sister disciplines " I guess in PR education althrough thats just based off my experience. submitted by /u/BATIRONSHARK [link] [comments]
