Tag: Marketing in December

Latest Marketing Trends in December 2023: Top 6 Updates of the Week 1:

• Meta to launch Threads App in EU within next few weeks.

• New Website from TikTok called “Creative Cards” for Holiday marketing Ideas.

• Pinterest launches new AI Body-type filter to make search more inclusive & healthy.

• Elon Musk Tells Advertisers to “Go F**k Yourself” if you don’t want to run Ads on X.

• Reddit goes through a rebrand and it’s ok but too outdated.

• Youtube Shorts Ads are being rolled out to more Advertisers.

TikTok 🎶

• Lauded Advertising solution rolls out for UK Marketers.

• TikTok launches new “Artist Account” option to increase discoverability.

• TikTok wins the case against State Ban in Montana, US.

• New AR Event called “Openhouse” on 12th December.

• New Ads Insights about use of Ads for CPG Brands.

• TikTok Users now spend half of their time on app watching 1-min long videos.

Instagram & Threads 🗂️

• Instagram testing “Link Highlight” option for Posts.

• Instagram is said to be in its crisis era, why: Bad moderation & Scandals.

• Threads Keyword Search expands to all regions & languages.

• Threads working on a snowfall animation for Christmas.

Meta 😅

• Meta shares new insights on how they are planning to protect users in upcoming US Elections.

• Meta’s Quarterly Adversarial Threat Report is out now.

• New Six-Page Guide on Post-Holiday Marketing on Meta Apps.

• Meta sues FTC claiming Enforcement Action Unconstitutional.

• WhatsApp launches Chat Lock Codes Option for more privacy.

• WhatsApp testing Pin a message feature in iOS for regular chats.

X (Twitter) 🕹️

• X Spaces will soon allow to use Incognito Mode.

• Gork AI is now live on Web with new updates.

• Private accounts can now join Communities.

• You can now Embed Videos from X without adding Tweet Texts.

• X testing long-form Article posting feature.

Youtube 🕹️

• Youtube premium users can now find playable gaming hub.

• Youtube’s product drops feature made more accessible to all creators.

• New Changes to Post Creation flow & Revenue Analytics in YT Studio.

• The “Skip Ads” button gets smaller for more people with its expansion.

• YT Music Recaped was also launched.

Google 🔦

• Google Ads Chief: Jerry Dischler steps down after 15 years with Company.

• Google’s new RETVec Update tp prevent Gmail Spam.

• Google Patent explaining how SGE AI works.

• Google gets called out again for placing Ads on blacklisted sites.

• Google November 2023 Core update finished rolling out.

• Personalised Ads for Consumer Finance starting on Feb 2024 won’t be allowed.

• Google updates video publisher policy.

• Google announces .meme as top-level domain.

Agency News

• Mullenlowe US names new CEO.

• Ubisoft launches global media review.

• Denny’s names Mindshare & Finn Partners new AORs.

• GUT Agency got acquired this week by Globant.

• Dentsu expands its retail media business.

• LeoBurnett launches all-new design studio.

• Pathlabs COO shares new insights on Media Agencies & Programmatic Ads.

• M&C Saatchi launches creator marketing agency “Fabric”.

Brands & Ads 🏓

• Mountain Dew’s use of AI to partner with Twitch Streamers with low-effort.

• Disney Hits (music) launches their first Multi-Spot Ad campaign.

• Walmart’s New Video-Ad Series banking on “Romcom + Online Shopping”.

• Mars is recycling Old Ads in the name of sustainability.

• Avon promotes CMO Kristof Neirynck to CEO.

• Taika Waititi’s New Ad for Apple is the storytelling Ad of the week.

• McDonald’s New Product, Kevin Frost Box using Character Marketing.

• Olivia Colman calls out Oil Industry in new Ad campaign.

• Burger King UK goes TV-free this Christmas, Opts for OOH Ads only.

AI 🤨

• GPT Store is set to launch in Early 2024.

• Perplexity launches Always Online LLMs.

• Microsoft’s new Study highlighting better use of Prompts for GPT-4.

• Looking back at ChatGPT’s marketing journey on its One-year Anniversary.

• LinkedIn’s new system to detect AI content and replies on platform.

• Meta launches new language models for speech-to-speech translation.

Pinterest & Reddit

• Pinterest Expands Direct Links feature to more Ad formats.

• Reddit launches new Conversation Placement Ad formats.

• Reddit shares new insights about their International Growth as a platform.

• Reddit adds another certification course to its Ads formula Platform.

Microsoft & LinkedIn

• New Technical Updates announced for LinkedIn Ads.

• Microsoft launches new publisher dashboard called “Monetise Insights”.

• GPT-4 Turbo coming to Microsoft Bing AI.

• New tools to find Nursing Jobs on LinkedIn.

• ID Verification expanded to more regions.

Marketing & AdTech 🔉

• Canadian Media Execs react to new Bill C-18 Agreement.

• Tesco ramps up In-store Ad Network with screen roll-out.

• AWS expands its Martech competency program.

• Apple is ending Credit Card partnership with Goldman Sachs.

• Tubi plans to enter new Markets in 2024, starting with UK.

• Salesforce & AWS expand their partnership for AWS Marketplace.

• Instacart Adds Peacock as first-ever Streaming Partner.

• Substack comes for Video Content with launch of new video publishing features.

• Telegram’s new set of features & updates to launch Channels & fight rival WA.

• Pastel Magazine acquires Jezebel from G/O Media.

• Samsung launches Flip-park with Iris Agency for Samsung Flip launch.

• Johnny Bauer is starting a new brand agency with his Blackstone Team.

What I’ve learned in 20+ years of building startups

Marketing & Advertising For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search, campaigns, data science, email, user experience, content, copywriting, segmentation, attribution, data visualization, testing, optimization, and martech. We are a support network for people working at brands, businesses, agencies, vendors, and academia.

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  API to Get US Addresses in Radius Around Coordinate?
  by /u/geo1999 on June 5, 2026 at 10:20 pm

  I am looking for an API that will let me provide a US coordinate plus a radius and then return all the postal addresses. Does something like this exist? Thanks. submitted by /u/geo1999 [link] [comments]

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  ESPN Evaluating AI Promos After Tony Parker Backlash
  by /u/cynicalmarketer on June 5, 2026 at 4:06 pm

  submitted by /u/cynicalmarketer [link] [comments]

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  Has anyone removed their primary Facebook Page from a Meta Business Portfolio? Any consequences?
  by /u/SecondGuessingLife_ on June 5, 2026 at 4:42 am

  Hi guys, I've been working in performance marketing for around 8 years, mostly with larger organizations. Recently, I joined a startup that works more like an agency and manages Meta ads for clients. The leadership team is considering deleting the company's Facebook Page and X profile because they're not really being used. I pushed back on the idea, but wanted to get some opinions from people who've been in similar setups. Their reasoning is that they checked with ChatGPT and it said it's possible to run Meta ads without having your own primary Facebook Page. Technically, that's kinda true. Right now, deleting the Pages probably wouldn't affect much. We create and manage client ad accounts through our Business Portfolio and usually get partner access to client Pages anyway. My concern is more about the future. Having company-owned social assets seems useful for things like business verification, credibility, flexibility if Meta changes requirements, and not being completely dependent on client-owned assets. Maybe I'm overthinking it, but deleting owned assets feels like one of those decisions that saves nothing today and creates headaches later. 🙄 For those running agencies or managing multiple client accounts: Do you keep your own Facebook Page even if it's barely used? Have you run into any issues after removing company-owned social assets? Is this a genuine risk or am I being overly cautious? Would love to learn more about this? submitted by /u/SecondGuessingLife_ [link] [comments]

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  How is your marketing team working with your company’s SDR team?
  by /u/SugarWraith92 on June 4, 2026 at 8:51 pm

  So there's an initiative for our marketing team to work closer with our SDR team but we really don't know where to start. We've run initiatives in the past around webinars and we make content but that's really the extent of it. I was just curious if there's anything creative that your team's doing in tandem with your SDR team that's really driving results and generating some pipeline submitted by /u/SugarWraith92 [link] [comments]

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  How to better relationship with sales?
  by /u/Unfair_Average5532 on June 4, 2026 at 5:17 pm

  Hi! Dealing with a situation at work I need help with. I’m a marketing manager at a tech firm, for context. Basically, having issues with my sales team. Here they are: - won’t communicate with me about accounts they’re prioritizing (which makes ABM extremely difficult). Provide no visibility into pipeline/customer conversations - won’t respond to my messages when asking a question. They seem to be ignoring/avoiding me - Rarely loop me into anything, even though it’s my responsibility to orchestrate sponsorships, client dinners, lunch and learns, and any events for our product - point fingers at me when they are the ones not talking to leads at a trade show. They say it’s my fault for not making the booth placement better, etc - when they are at trade shows, they just meet with the same people/customers instead of trying to find net new leads or have new conversations - won’t go to networking events outside of work/network while at trade shows - Don’t invite me to meetings I’ve told my manager all these issues and he sees them too. However, he’s not doing much to help and seems to be prioritizing other things at the moment. To provide more context, the team is not hitting their revenue goals, which are lofty for the rest of the year. Any advice on how I could navigate this would be appreciated. I’m at a loss and don’t really know where my role even fits in anymore/ where I could drive impact, since so much of my job is dependent on sales. I’m nervous for my job since I’m not driving impact and the product I work for isn’t hitting goals. Thank you submitted by /u/Unfair_Average5532 [link] [comments]

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  A question for those who manage / hire multiple micro-influencers
  by /u/huskyfluffgamer on June 3, 2026 at 4:47 pm

  How do you keep track that they are compliant all around? That every post ticks every box (for example that they linked the right URL, include correct FTC disclosures, etc)? submitted by /u/huskyfluffgamer [link] [comments]

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  Optimising SEO!
  by /u/KOgenie on June 3, 2026 at 8:47 am

  hey eveyone! Needed some help! I just can't understand GSC! When it shows the position of my blog, it actually isn't anywhere near what the number is given by GSC! How accurate is GSC? and how do i keep my meta description intact without Google overwriting? submitted by /u/KOgenie [link] [comments]

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  Help with physical marketing
  by /u/Big_Persimmon_6638 on June 2, 2026 at 10:10 am

  Hello. I’ve managed to get the addresses of around 100 people that are founders for companies I’m targeting, and I though instead of just calling and emailing and sending a letter, I would send a box to enhance the chances of them opening it. I was curious, do you think I should just put the letter inside or should I put like an item or something on the box to make them want to open it? Thanks in advance. submitted by /u/Big_Persimmon_6638 [link] [comments]

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  Career crisis/ being lowballed
  by /u/Bitter-Tomatillo3427 on June 1, 2026 at 2:25 pm

  Has anyone else been in a similar boat? I make 41k a year at my company as the only marketing specialist. I know I’m young, I was hired part time out of college and it turned into a salary, full time role for me. But I’m being expected to do things that I feel like doesn’t match my pay grade at all. I run the socials, write blogs, help the SEO/ web content, make campaigns and promotions, event planning, I’m the graphic designer and I do a bunch of other miscellaneous stuff. The company is decently large and growing. And I am getting very little assistance from anyone because #1 it’s not their job and #2 they don’t understand what I’m here doing. The wall I’m hitting is that I don’t know how much I can grow without assistance and costing money for the company. I have to take on huge projects alone and I don’t want to do them. I do literally everything that sometimes I wish I had a more straight forward job to do. I kind of just make up what I do every day. For my ADHD brain, it’s nice being able to do it all. At times. Then sometimes, it’s overwhelming knowing where to begin, what to do and how to get it done. I just need to be making more money…I want to buy a home in the future but I can’t afford to live on my own right now so I need to try to raise the bar for myself. If I leave my job now, I would leave them with an unfinished mess of many projects. There’s still no established direction of where I want things to go. Feeling lost & unsure on how I approach this. And maybe I need some encouraging motivation lol. submitted by /u/Bitter-Tomatillo3427 [link] [comments]

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  Advice for working with a difficult client?
  by /u/LolitaLobster on May 31, 2026 at 11:43 pm

  I recently started offering marketing services on the side of my FTE in the hopes of building confidence in my ability to build a business and experience so I could understand what potential clients want and need. I signed one client at a very low hourly rate and I have been LOVING the additional ~$1600/month income. However, this client is very difficult to work for. Her business is a mess, with no systems, no processes, a tiny audience and seemingly low revenue. However, she seems to be in denial about this. She critiques every move I make and complains about the work she wants to be prioritized vs what I know would actually move the needle. She says she’s really happy with my work and grateful but she sure doesn’t act like it. I want to up my rate and create better boundaries but I don’t want to lose this client because I haven’t had a chance to build out my own business enough that I’m confident I could replace the income. Any advice on how to deal with critical clients who have no idea what they’re talking about but insist on having control? Is it not worth it if one’s knowledge is being constantly undermined? Should I have a conversation with her? Thank you! submitted by /u/LolitaLobster [link] [comments]

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  Looking for marketing SOPs
  by /u/specialchar123 on May 30, 2026 at 3:47 am

  Hi! Where can I find marketing SOPs and strategies so I can train my AI agent on them? I’m looking for resources or just simple steps that I can feed into my agent. Thank you so much! submitted by /u/specialchar123 [link] [comments]

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  How do I start an Ambassador Program
  by /u/Puzzleheaded-Bake132 on May 28, 2026 at 6:08 pm

  I’m looking for some advice on growing our company’s LinkedIn presence. I know a big part of that is encouraging our employees to post about the company and share their involvement, but I’m struggling with how to build an ambassador program around that. We’re a civil engineering firm, so social media isn’t their primary focus or responsibility. For those of you who have implemented an employee ambassador program, how did you get started and encourage participation? submitted by /u/Puzzleheaded-Bake132 [link] [comments]

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  What types of jobs combine marketing and design?
  by /u/New_Investigator197 on May 28, 2026 at 11:18 am

  I’m trying to figure out what kind of role I should be looking for. I graduated with a marketing degree and had marketing jobs out of college that had a small focus on motion design. And then the motion design focus got larger and larger over time as I moved jobs until today where I am a full on motion designer at a production studio. I really did enjoy marketing though and want to transition back into a job where it's kinda half and half. To give some context my skillset is my pretty wide, I'm adept in all major adobe applications, 2D animation with After Effects/Cavalry and also 3D animation. In summary, I’m looking for a role that’s roughly: 50% digital design / motion design 50% marketing / campaign strategy / content planning Hoping I can go somewhere where I can leverage this be some sort of swiss army knife lol. Does this kind of role exist under a specific title? I’ve seen titles like Marketing Designer, Digital Designer, Creative Strategist, Content Marketing Designer, Visual Communications Specialist, and Creative Producer, but it’s hard to tell which ones are actually hybrid roles versus just design production jobs with a marketing team. Also for anyone who works in marketing or hires creatives, what titles should I be searching for? And how would you recommend positioning this kind of mixed skill set? Thanks in advance! submitted by /u/New_Investigator197 [link] [comments]

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  How do you test ad variations properly?
  by /u/lool270 on May 27, 2026 at 9:25 am

  I’m running a marketing campaign for 3 vacancy positions that are pretty similar. I created 3 ad sets, one for each vacancy. Each ad set had 4 ad variations: Short text in the visual + short copy Short text in the visual + long copy Long text in the visual + short copy Long text in the visual + long copy My main metrics are CTR (with reasonable amount of clicks) and lead conversions. The top-performing combinations are different for each ad set: Ad set 1: long visual text + short copy Ad set 2: long visual text + long copy Ad set 3: short visual text + long copy All the other combinations performed a lot worse. Now I’m wondering how to interpret this properly. Since the vacancies are similar but not exactly the same, can I conclude anything about whether short or long text works better? Or should I treat each ad set separately because the position itself may influence the results? I’m also curious how others would structure this test more cleanly. Would you test the same ad variations across all vacancies, or isolate one variable at a time, like visual text length first and copy length later? submitted by /u/lool270 [link] [comments]

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  Client expects me to film authentic HVAC ads for them, am I wrong for pushing back?
  by /u/da_mfkn_BEAST on May 27, 2026 at 5:55 am

  I’m a media buyer running Meta Ads for a few clients. One of them is an HVAC company in Texas. We had great success taking one of their old videos (a woman speaking to camera) and turning it into a high-performing ad, lots of leads at decent cost. Now they want more ads “just like that one.” I explained that the video that worked was one they filmed, and in HVAC right now, authenticity is key. I told them the best results usually come from their own techs or owner filming real talking-head videos. I’m in Canada, I’m a young guy with zero HVAC knowledge, so me filming it wouldn’t look or feel authentic. Their response: “We pay you to handle our ads, so this should be included.” I’m happy to write scripts, produce static ads, give filming instructions, edit the footage, and optimize the ads, but actually producing the raw video content (especially authentic HVAC stuff) feels outside my role. Question for you guys: Am I being unreasonable here? Do clients have the right to expect their media buyer to also produce on-camera video content? Would other agencies just do it themselves, hire a videographer, figure out a way to hire another creator to do it or push back like I am? I’m trying to do right by the client but also set proper boundaries. Looking for honest outside opinions on how to handle this. Thanks! submitted by /u/da_mfkn_BEAST [link] [comments]

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  How to prove to my boss our agency is doing a terrible job?
  by /u/_mavricks on May 26, 2026 at 5:30 pm

  I work for an enterprise insurance company, and where they have been working with an "ad agency" for the last few years for they run Meta ad campaigns. The agency has two goals for them. One is to generate as many leads as possible for our lead generation focused campaigns, the other is to run awareness campaigns (branding campaigns) with Traffic and Engagement ads, but I realized NO ONE at the company has ever looked into their actual performance. I did an analysis of our awareness type campaigns running on CTV, display, YouTube and I see on the back end while we have a lot of page views, directionally our page visits (of JUST the audience that clicks those ads), shows a positive lead conversion rate. I get awareness campaigns may lead people to the main site and there is incremental lift from that. The agency we have for awareness has the highest amount of page views out of all traffic sources, with the almost zero conversions. Directionally, this tells me they are just burning money. Now - our internal Meta ads team that runs different creative directionally has way more leads than this agency with their awareness campaigns. I don't know what other way I can show my manager we are just wasting money with this agency. Our conversion focused lead gen campaigns with them come in at $200 per lead, while our internal media buyers get leads for $80. Any other type of analysis I should show? Like time on site with page visits? What would you do in this situation? submitted by /u/_mavricks [link] [comments]

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  In house marketers, how are you actually using AI in your work? Anyone feeling behind?
  by /u/AC_Schnitzel on May 26, 2026 at 2:51 pm

  Going beyond copilot summaries and drafts, what are ways you’re using AI in your flows today? My company rolled out Claude code to marketers and people have really gotten ahead (and I’m feeling behind). Anyone else? submitted by /u/AC_Schnitzel [link] [comments]

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  “Thinking work” vs “doing work”
  by /u/justanotherfixture on May 26, 2026 at 1:24 pm

  In marketing we have to do a lot of different kinds of work and they basically fall into two categories; thinking (strategy, logistics, risk management, data analysis, etc) and doing (designing, coordinating, writing, posting, sending, etc). Lately I’ve been struggling because I don’t feel like I have enough time to do both and my boss (for context I’m a one man marketing team) doesn’t see that there needs to be time to think when it comes to putting together strategies and campaigns and plans. He thinks since I’m in marketing the strategy is just already known by me and instinctual. Now I do have a strategic mind, and I’ve been in marketing for 15 years so I do feel very well versed in many strategic approach’s to many situations and need outcomes. But I still need a moment to think and kind of weigh options and play things out. My question for my fellow marketers is how much time do you spend on the thinking aspect of marketing, is it automatic for you? Because lately I’m wondering if I am just not as capable as I thought. submitted by /u/justanotherfixture [link] [comments]

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  Magazines reach out for feature articles
  by /u/ThenBridge8090 on May 26, 2026 at 10:28 am

  Startup founder here - recently have been approached by 3rd party to feature my product in a magazine feature article. Questions I have - - cold reach out by 3rd party - how do I even validate they r legit - let’s say they r legit, how to negotiate in such scenarios. submitted by /u/ThenBridge8090 [link] [comments]

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  What’s an awful client experience you’ve had recently? I’ll go first.
  by /u/Current_Bumblebee142 on May 26, 2026 at 1:51 am

  We knocked Google Ads out of the park for a client who signed really late into their busy season, but still we managed to get 3 landing pages and 3 campaigns with landing page videos in a short amount of time. They ran for about 3 months and got to half the price of typical leads in their industry. It was really great, we’re really proud. Well… busy season ended and they moved into a different part of their annual product cycle with a focus on different types of products. We needed to make a new campaign and get new content. Initially the client agreed with our Google Ads expert that they should offer one type of service, but then at the last minute after making all of the content needed for that and the landing page, they changed their mind and cut the initial budget for ads. On top of this we have been warning the client and reminding them that we needed things asap because of Google ad conversion data running out - but they took a month of travel - then had the audacity to say they didn’t understand that leads would completely dry up if we weren’t running a Google Ad campaign except on very low maintenance. Then when they were back in the country and ready to get going, they decided they didn’t like who I was using for videos and wanted a say in the direction of the videos. So over a weekend they hired a videographer who told them that what I gave them for a take list wasn’t a good idea. Not to mention that the client told the videographer it was all for Google Ads, which it was not all for Google Ads…. one video was for Google Ads and for the landing page. Both the client and videographer did not understand that typical search Google Ads do not really use videos despite showing the client on multiple occasions what the ads look like. On top of this, I wasn’t involved in hiring the videographer or planning for how long the shoot would be, nor when, and was expected to have a turnaround of video ideas for *4 hours* of filming within four days or 3 business days. Which by the way, the videographer only turned around with 15 videos, all raw and unedited. They slashed what we needed for the Google Ads campaign landing page, and the client doesn’t understand why all of the other irrelevant videos aren’t going to work within the Google campaign. The client didn’t want to have any additional money put into Meta ads where they all could be used. Lastly, they’re all CTA hook videos. No storytelling, no relating to the viewer. All just straight up selling services. Ugh. I am planning on firing the client if things don’t get better because wow. Just wow. submitted by /u/Current_Bumblebee142 [link] [comments]