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Deciphering the Marketing Landscape: Latest Insights & Trends for 2023
In the dynamic world of marketing, trends evolve at a breakneck speed. As consumers become more discerning and digitally connected, their preferences and behavior patterns shift, requiring marketers to stay ahead of the curve. With each passing year, some strategies solidify their ground, while others wane. Dive into our curated compilation of the latest marketing insights and trends for 2023. Whether you’re a seasoned marketer or a curious entrepreneur, these findings offer a snapshot of the changing consumer landscape and emerging marketing frontiers. Get ready to recalibrate, reimagine, and reshape your strategies!
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1. The Eroding Value of “Sustainability” Recent research on Palm Oil reveals a surprising trend – consumers favor products labeled as “free-from palm oil” over those stamped with “sustainably produced palm oil.” This shift stems from the overused term “sustainable,” which seems to be losing its weight in the marketplace. This raises concerns, especially as WWF emphasizes that abandoning palm oil isn’t the right solution.
2. Packaging – The Silent Salesperson Kerry’s latest research underscores that 72% of consumers believe brands can help them reduce waste by enhancing the shelf life of food through better packaging. This trend is not just isolated. European publication Amcor’s findings align, showing a growing demand for improved packaging. In the future, marketers must spotlight their packaging efforts more prominently.
3. Cars and Consumers: A Telling Connection Recent data from the 2023 GWI Commerce Report showcases a peculiar trend – 40% of recent car purchasers also invested in a domestic vacation. In another intriguing find, consumers tend to make impulse purchases post physical activities. While not a new revelation, it’s worth noting for potential marketing strategies.
4. Prime Day vs. Black Friday Amazon’s Prime Day is carving out its niche, with 4% of consumers favoring it over the traditional Black Friday. But with the US Consumer Confidence fluctuating in October, it’ll be intriguing to monitor Amazon’s trajectory in the coming year.
5. Rethinking Boomer Representation in Ads? Gen-Z and Millennials’ financial concerns are largely attributed to the Baby Boomer generation, as per OnePoll data. With Gen-Z’s growing bias against Baby Boomers, marketers might need to reevaluate the representation of this age group in advertising campaigns.
6. The UK’s Growing Love for Loyalty Discounts A significant portion of consumers in the UK is trading brand loyalty for alluring discounts. Findings from the Data & Marketing Association and American Express emphasize the importance of loyalty schemes. Given the current political and economic landscape, loyalty schemes could be the game-changer for retailers in the UK.
7. Snapshots from Other Reports:
- A whopping $80B is lost to Ad Fraud, as per new insights from Juniper Research.
- Mobile advertising is booming in the UK, with over 60% of companies planning to ramp up their budgets.
- Gen-X feels overlooked in TV advertising, says Wavermaker Studio.
- The beauty industry take note: consumers crave educational content, says a report from Happi.
- Italy’s consumer spending expected to dip by approximately $3.7B, data from Ansa suggests.
Conclusion: Staying updated with the ever-evolving marketing landscape is vital for businesses to make informed decisions. From the waning trust in sustainability claims to the UK’s growing penchant for loyalty schemes, marketers need to remain agile and receptive to these shifts.
References:
1- I read over 100 Marketing Papers
Podcast transcript:
Welcome to the Djamgatech Marketing podcast, your go-to source for the latest trends and insights in the world of marketing. In today’s episode, we’ll cover the latest marketing insights and trends for 2023, including consumer preferences, improved packaging, investments in vacations, the popularity of Prime Day, generational differences, loyalty discounts, the rise of mobile ad budgets, neglected Gen-X in TV ads, the demand for educational beauty content, and the expected decrease in Italy’s consumer spending. Additionally, we’ll highlight the importance of staying updated in marketing for informed decisions on sustainability claims and UK loyalty schemes.
In the fast-paced world of marketing, trends come and go faster than you can say “advertise.” As consumers get pickier and more plugged in, their tastes and habits shift, forcing marketers to keep up with the times. Each year brings new opportunities and challenges, with some strategies becoming tried and true, while others fade into obscurity. But fear not, because we’ve got you covered. Take a deep dive into our meticulously curated collection of the freshest marketing insights and trends for 2023. Whether you’re a seasoned marketing guru or just starting out, these findings will give you a great snapshot of what’s happening in the ever-changing world of consumers and marketing. So get ready to adapt, think outside the box, and reshape your strategies to stay ahead of the game. It’s time to embrace the future!
So, let’s dive right into some interesting research findings that shed light on important consumer trends. First up, recent studies on Palm Oil reveal that consumers now prefer products labeled as “free-from palm oil” rather than those labeled as “sustainably produced palm oil.” It seems that the term “sustainable” has become so overused that it’s losing its impact in the marketplace. However, we need to be cautious about completely abandoning palm oil, as organizations like WWF emphasize. They argue that the solution lies not in abandoning palm oil, but in finding sustainable ways to produce it. Now let’s talk about the power of packaging. Kerry’s latest research shows that a whopping 72% of consumers believe that brands can help them reduce waste by improving the packaging of food and extending its shelf life. And this trend is not just limited to one study. European publication Amcor’s findings align with Kerry’s research, revealing a growing demand for better packaging. So, moving forward, marketers need to highlight their packaging efforts more prominently in order to cater to this consumer demand. Next, let’s take a look at an interesting connection between car purchases and consumer behavior. Data from the 2023 GWI Commerce Report shows that 40% of recent car purchasers also invested in a domestic vacation. This finding uncovers a possible pattern of consumers making impulse purchases following physical activities. While this may not be a groundbreaking revelation, it’s definitely worth noting for potential marketing strategies. We can’t talk about consumer trends without mentioning the impact of major shopping events.
Amazon’s Prime Day, which has gained popularity in recent years, now has 4% of consumers favoring it over the traditional Black Friday. However, with US Consumer Confidence fluctuating in October, it’ll be intriguing to see how Amazon’s trajectory plays out in the coming year. Moving on to demographics, recent data suggests that Gen-Z and Millennials have significant financial concerns that are often attributed to the Baby Boomer generation. OnePoll data reveals a growing bias among Gen-Z towards Baby Boomers. With this in mind, marketers might need to reevaluate the representation of this age group in their advertising campaigns in order to better resonate with younger consumers. Let’s now shift our focus to the UK, where loyalty discounts are gaining popularity among consumers. A significant portion of UK consumers is trading brand loyalty for attractive discounts.
The Data & Marketing Association, along with American Express, emphasizes the importance of loyalty schemes in the current political and economic landscape. It seems that loyalty schemes could be the game-changer for retailers in the UK. Now, let’s take a quick look at some snapshots from other reports: First, new insights from Juniper Research reveal that a staggering $80 billion is lost to ad fraud. This highlights the need for stricter measures to combat fraudulent advertising practices. Second, mobile advertising is booming in the UK, with over 60% of companies planning to increase their budgets in this area. This showcases the growing importance of mobile platforms in reaching targeted audiences.
Third, Wavermaker Studio reports that Gen-X feels overlooked in TV advertising. This demographic segment is seeking more representation and targeted messaging in TV ads for better engagement. Fourth, a report from Happi emphasizes that consumers in the beauty industry crave educational content. This highlights the opportunity for beauty brands to create informative and educational content to better connect with consumers. Finally, data from Ansa suggests that Italy’s consumer spending is expected to dip by approximately $3.7 billion. This indicates a potential shift in consumer behavior and purchasing power in the country. That wraps up our exploration of some recent research findings and their implications for marketers. It’s fascinating how consumer trends evolve and shape the strategies businesses need to adopt to stay relevant. Stay tuned for more insights and updates in the ever-changing world of marketing and consumer behavior.
So, here’s the thing. In today’s fast-paced world, staying on top of the latest trends and developments in marketing is absolutely crucial. Why? Well, because it allows businesses to make smart and informed decisions that can ultimately lead to success. Trust me, you don’t want to be left in the dust while your competitors are flourishing. One interesting observation that has been made is the growing skepticism around sustainability claims. Consumers are becoming more discerning and are not just going to blindly believe every green marketing message they come across. This means that businesses need to be extra careful and make sure their sustainability efforts are truly authentic and transparent. Now, let’s talk about loyalty schemes. Apparently, the UK has been going crazy for them. People just can’t seem to get enough of those reward programs and discounts. And you know what? Marketers need to take notice of this.
Loyalty schemes can be a powerful tool to not only retain existing customers but also to attract new ones. By the way, I came across some interesting resources that might pique your interest. It seems that a Redditor by the name of lazymentors has gathered a treasure trove of marketing papers from the subreddit r/Marketing. I’m talking about over 100 papers! So, if you’re looking to expand your knowledge and stay in the loop, you might want to check it out. In conclusion, my friend, the marketing landscape is constantly evolving, and it’s our job to stay agile and receptive. Trust is fading in sustainability claims, and loyalty schemes are all the rage in the UK. So, let’s keep our eyes peeled and make sure we’re on top of these shifts.
In this episode, we covered the latest marketing insights and trends for 2023, including strategies to recalibrate in the evolving consumer landscape, the importance of improved packaging, the rising popularity of Prime Day, and the impact of ad fraud on mobile ad budgets. Stay informed and make informed decisions in marketing with our recap of top items covered. Thank you for joining us on the Djamgatech Marketing podcast, where we delve into the latest marketing trends and provide insightful information – be sure to subscribe and stay tuned for our next episode!
Smart Savings: Top 10 Life Hacks to Lower Your Monthly Expense in USA and Canada
Deciphering the Marketing Landscape: What’s the most wanted digital marketing skills?
Data story telling. Don’t just share data, share “why” it’s important and what to do with it. A big reason why I got the last few jobs is being able to show that I can translate data and what to do with it.
It boggles my mind sometimes that many agencies don’t do this correctly. Follow the McKinsey model:
Data synthesis
Summary
“Why this data matters/what it means”
What to do with it
How data can become your best sales strategy coupled with a string message focusing on user outcomes they are hiring the product/service for ( jobs-to-be-done theory)? Link
Here is the TLDR for the best tips without knowing your case in more detail (feel free to read the deep dive if you want):
Share multiple data points but keep it focused
Don’t overdo it on the number of decks
Remember that you’ll probably have to pivot at least once
Detectives don’t solve cases off one single data point and neither should marketing decisions be made (in my humble opinion)
Deep dive:
Point Number 1: 2-3 data points is enough to make a solid case (ex: if you’re trying to share which topics/content ideas their audience resonates with, look at engagement rates on topics across different channels). If it’s SEO, use 2 different softwares and find the patterns. Those are the most obvious bleeds.
Point number 2: Early in my career I made the mistake of creating 50+ power point slides which was great research but we ended up using only 20% of that data. Huge waste of time, energy, not to mention incredibly inefficient.
Point number 3: The reality is, pivots are bound to happen unless you’re working with a team that’s super patient for a strategy to come to fruition or if you make the right decision based on the data (business acumen happens as you grow in your career.)
The most important skill is one that you can prove an ROI. For that I say Lead Gen.
Organic is:
“local” SEO (when you see a local company appear on the ‘map’ in search result near you)
regular SEO (regular search results under the map)
email marketing to an established email list
growing social media accounts
Paid is:
Google PPC ads
FB ads
any other… Tiktok, instagram etc.
I focus on Google PPC with Local SEO.
Pick a path and watch as much educational content on it as you can. Work for free initially. Then go wild.
SEO is highly wanted, and Google ads and Facebook ads are also highly wanted. I choose two things to become an expert in, and everything else just know enough to be able to do it. It also depends on where you get hired. Whatever u decide you want to do, become an expert in it, as there is a huge shortage of experts out there.
After 23 years in the industry and quite high demand as an independent consultant advisor I would say what people want is you solve them their problems. and in digital marketing and growth problems are very complex and multidisciplinary. Ok, they want ads to run smoothly and cheaply, but you need to make the data stack good so you track everything, and you need to make the Conversion Rate higher, but that involves like six tools plus the web, and you need to orchestrate everything to out-optimize your competitors. It is the T-shaped knowledge but with many deep knowledge areas. And understanding how everything interacts with each other. Like how page speed increases conversions, decreases CPA on paid, increases SEO, and how you can improve it. I think that is what is lacking in most growth agencies. They see stuff as silos, they take 2yo experienced specialists on PPC or SEO or whatever, but they have no clue about how the rest is important.
I think you only can gain that knowledge if you have been running your own sites or webapps, from creation to monetization, etc. That gives you a great understanding on the orchestration of things. And above all you need to be able to move seamlessly between strategy, tactical and operational. And communicate equally good with CEO’s and developers with poor social skills.
Deciphering the Marketing Landscape: One-Minute Daily Marketing News
Deciphering the Marketing Landscape: What Happened In Marketing October 17th 2023
Meta launches new formats and updates for Reels Ads.
Google launches new tool to manage first-party data easily.
Youtube launches Audio Descriptions & Pronouns for Creators.
FTC proposes a new bill to fight against hidden fees in Product Prices.
Google’s multiple security updates focused on user privacy.
EU warns all Social Media Apps to do better moderation of content.
TikTok partners with Disney to introduce Disney Content and Elements.
Update to API, allowing better Direct Posting for Third-party apps.
TikTok shares more facts about user data privacy.
TikTok expands Effect House Rewards Program to more regions.
New Reports about TikTok rewarding creators to pump live shopping.
IG set to bring back Creator Cash Bonuses.
Instagram shares new tips for E-commerce shops in a Post.
Threads App gets new post editing and Voice notes feature.
Meta’s AI Chatbots are not working in the best way possible.
Facebook UK sales surged ahead of Ad Downturn.
WhatsApp testing Event Creation for Groups.
X aims to fight substack says Elon to allow article publishing.
X’s efforts to launch live-streaming features are coming together.
Expanded Bios are live on X Desktop.
New Feature &. Updates to X’s Security & Content Reporting.
X launches new updates to Community Notes to increase reliability.
Google SGE AI now helps to create Images and Content Drafts.
Google Demand Gen Ads roll out to all advertisers.
Disabling Third-party cookies for 1% Chrome Users.
Updating their Ads Policy later this month.
Google Search stops intended search results.
Expands access to Social Media Links for Business profiles.
WFA & MediaSense launch “Future of media Agency” Report.
Stagwell acquires Left Field Labs, A digital Agency.
Publicis Groupe Posts 5.3% growth in Q3.
Dentsu partners with VideoAmp for Ad buying.
Virgin Voyages gives its Global Media Account to Hearts & Science.
Idris Elba’s agency launches first campaign for Sky Cinema.
Wavemaker & Merlin Entertainment extend their partnership.
GroupM Betas Walmart Retail Media Certification Program.
Taco Bell & Deutsch LA partner with Pete Davidson for new campaign.
Lloyds Banking Group appoints new CMO.
N26 Bank launches new global brand campaign.
Doc Martens launch new Brand Platform “Made Strong”.
Netflix to open retail sites in 2025 as Brand move.
ASICS & City of Paris’s latest campaign launched on Mental Health Day.
Uber Eats launches “Never eat dirt again” campaign in Taiwan .
Stagwell launches Harris Quest, AI research-as-a-service tool.
Google assures Companies of legal coverage when using their AI Models.
Adobe announces AI-generated Image to Video Tool.
Adobe also announced new content credential tag for AI.
Optimizely launches new Marketing OS powered by AI.
Microsoft launches bug bounty program to improve Bing AI.
Microsoft completes acquisition of Activision Blizzard.
Pinterest to announce Q3 Results on 30th Oct.
Pinterest partnered with Anthropologie for Holiday Season Shophouse.
Snap My AI could face ban in UK over child privacy concerns.
Reddit launches new report on TV & Film Entertainment.
IAS partners with Instacart Ads to improve transparency.
Atlassian to buy Loom for nearly $1 Billion.
Inmobi launches new identity resolution tool.
Jetpack WordPress adds new AI updates.
Paramount adds iSpot as New Currency partner.
The Guardian unveiled new UK Ad council.
Yahoo’s Cookieless ID in partnership with Twilio.
Twitch to go through another round of layoffs.
New feature to Follow WordPress blog through Mastodon.
Twitch adds anti-harassment features to stop banned users.
What I read about Gen-Z Consumers this Month. (No Calls)
1/ 35% Gen-Z corespondents associate TikTok more with Influencers and Zers are less likely to follow influencers on non-social apps. (Report)
2/ 41% plan to start shopping by the end of October and 37% Gen-Z plan to spend more this season, Shopify data.
3/ e.l.f. remains the No. 1 cosmetics brand, increasing 13 points Y/Y to 29% for female teens. And 90% of Genders prefer Apple Products.
4/ Gen-Z doesn’t like to get called, mostly prefer online chat & WhatsApp to connect with friends and others, data from The Sun.
5/ 19% of US adults aged 18-34 are actively saving in case of layoffs, compared to only 13% of older adults.
6/ Black Gen-Zers are hiding names for job applications and being more private shares new data.
7/ 83% of Gen-Z workers are job hoppers. (CNBC)
8/ Gen-Z wants feminine care products to become more blunt and clear in their Ad Copies. (NY Post)
9/ Majority of Gen-Z Students trust College Education, shares new report exposing online gurus. (Gallup)
10/ 73% of Gen-Z Americans have changed their spending habits over inflation causes. 43% now prefer to home cook, 40% spend less on clothes and 33% limiting spend to Essential shopping. (Bank of America)
11/ Gen-Zers are struggling to find third places to network and make friends. Many are paying for multiple memberships to make friends.
12/ Harvard’s research suggests that Gen-Z 27% more likely to buy from sustainable brands. However new research from Kantar shares distrust of Gen-Z in Sustainability advertising.
13/ Gen-Z & Millennials are making impulse purchases of social media suggestions shares new data from Bankrate.
Deciphering the Marketing Landscape: What Happened In Marketing October 16th 2023
TikTok launches Search Ads Toggle, allowing brands to display ads in search results.
TikTok enhances data security and localized storage in US, Singapore, and Malaysia.
TikTok unveils Direct Post feature for smoother third-party platform content sharing.
Meta shared photos of the business onboarding steps for MetaVerified for Business
Instagram new “Avatar interactions” setting lets you control who can interact with your avatar
Instagram is working on a new sticker: Music Pick
Facebook is killing its Notes feature on Nov 13th
Facebook Messenger added a tab called Channels
Threads now showing the “Suggested for you” section in feed.
X rolls out new ad format that can’t be reported, blocked
X is working on giving streamers options on who can join their chat before the start of the stream
Google tests generative AI in Search for creating imagery and drafting text.
Passkeys introduced for secure, fingerprint-based login on eBay, Uber, and WhatsApp
Twitch update empowers streamers to block banned users from viewing their livestreams.
Duolingo will launch language learning lessons through Duolingo Music and Duolingo Math in the EU as well
CapCut added a new AI-based feature, AI model
Early preview unveiled for ‘X calling’ feature.
Facebook seeks feedback from Meta Verified subscribers on service quality.
Facebook starts showing the page name in the app header, and it sticks to the header when scrolling through the page.
TikTok enables mentioning videos via audio page in user-created content.
TikTok update removes auto-generated captions from post, privacy settings.
TikTok launches AI meme generation for user-taken or selected photos.
Instagram introduces option for page linking within user accounts.
Instagram extends account activity access to desktop platforms.
Meta offers business support option beyond Meta Verified service.
WhatsApp developing date-specific message search for web client.
WhatsApp Web rolls out ‘Create Channel’ feature for users.
Box unveils Box Hubs, streamlining document access with AI integration.
CharacterAI debuts ‘Character Group Chat’ for multi-user, multi-AI interactions.
Mozilla teams with Fastly, Divvi Up for enhanced Firefox privacy tech.
Elgato introduces web Marketplace, upgrading digital assets exchange for creators.
Search Engine Land Awards 2023 finalists announced, winners to be revealed Oct. 17.
Snapchat encourages gifting Snapchat+ to friends on upcoming birthdays.
Spotify trials top playback controls during in-app scrolling.
I analyze over 200 headlines per week. Here’s a well-known psychological bias you can use to drive a tonne of clicks
“Harvard psychologist: 7 things the most passive-aggressive people always do—and the No. 1 way to respond”
This article is trending hard on CNBC Make It.
Sure, it’s good content.
But the headline clearly plays a huge role in its success.
Confirmation bias is a psychological effect where people seek information to validate their pre-existing beliefs.
“Please tell me I’m right”.
To effectively use confirmation bias in headlines:
– Identify behaviors your audience likely has strong beliefs or opinions about
– Write a headline that appears to confirm or challenge that belief
In this headline, passive aggression is the behavior many have encountered or been accused of.
A lot of people have pre-existing beliefs about what it looks like.
The headline suggests there are definitive behaviors that passive-aggressive people exhibit.
Readers want to know whether their own beliefs will be confirmed or challenged.
So they click to find out.
It’s brilliant.
Other psychological effects that make this headline an absolute click magnet:
Authority Bias – “Harvard Professor”. Readers are more likely to click when a headline implies endorsement from an expert.
Social Identity Theory: People will always want to identify with certain groups (in-groups) and distance themselves from others (out-groups).
They’ll seek out content to determine which “bucket” they fall into.
Do people they know fall into the “passive-aggressive” bucket? Do they themselves fall into that bucket?
They can’t help but click to find out.
Examples from different niches:
Productivity: “The 7 App Habits Of Highly Productive People”
Pre-existing belief – Productive people do or do not use apps a certain way.
Personal Finance – “The Actual Impact Of Cutting Out Coffee On Your Savings”
Pre-existing belief – Cutting out a daily coffee will or will not have a meaningful impact on savings.
Parenting – “Does Strict Parenting Actually Lead To Academic Success?”
Pre-existing belief – Strict parenting does or does not lead to academic success.
——————————————————–
*Disclaimer* – The content needs to match the expectations set by the title.
That’s what makes a title clickworthy as opposed to clickbait.
Also, the content shouldn’t be written with the sole purpose of being provocative. It should solve real problems and provide real value.
Giving it a juicy title is just how you make sure it’s actually read and that value is delivered.
As Ogilvy says:
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Deciphering the Marketing Landscape: What Happened In Marketing October 01-07 2023
X is looking to launch Ad-free Premium Tier for users.
Instagram announces option to share instagram stories only to a certain no. of followers in lists.
Reddit expands its learning hub with new courses and updates.
Google releases October 2023 Brand Core Update.
Deutsch New York plans to lays off about 19% of staff.
Youtube Testing New Community Notes Feed on Mobile.
DDB WorldWide names Alex Lubar as global CEO.
Snapchat announces “Phantom House” new activision for halloween.
X has ruined everything for link sharing with new Link Preview UI.
VMLY&R Named Lead Creative Agency for World of Hyatt.
GA4 adds new features to improve data security and report accuracy.
BEReal launches a new global campaign, trying to get back attention.
Meta rolls out AI Tools for Advertisers.
X is testing a new Ad format that you can’t report or fight back against.
M&S Appoints Mother as Creative Agency for UK Business.
Non-Alcohol Brands are testing Sober October campaigns, Ritual biggest one so far.
Netflix global Ad president departs after 13 months. Now, Amy Reinhard is the new Ad President.
Mullenlowe retains US Military Account for Recruiting Marketing, Account worth $450M.
US Ad Employement grew by 3k Jobs in Sep 2023.
Google Spam October 2023 Core Update also launched.
IG testing Ad Carousels with tag “you might like” with 5 Different Ads side by side.
Watched 8 hours of MrBeast’s content. Here are 7 psychological strategies he’s used to get 34 billion views
MrBeast can fill giant stadiums and launch 8-figure candy companies on demand.
He’s unbelievably popular.
Recently, I listened to the brilliant marketer Phil Agnew being interviewed on the Creator Science podcast.
The episode focused on how MrBeast’s near-academic understanding of audience psychology is the key to his success.
Better than anyone, MrBeast knows how to get you:
– Click on his content (increase his click-through rate)
– Get you to stick around (increase his retention rate)
He gets you to click by using irresistible thumbnails and headlines.
I watched 8 hours of his content.
To build upon Phil Agnew’s work, I made a list of 7 psychological effects and biases he’s consistently used to write headlines that get clicked into oblivion.
Even the most aggressively “anti-clickbait” purists out there would benefit from learning the psychology of why people choose to click on some content over others.
Ultimately, if you don’t get the click, it really doesn’t matter how good your content is.
1. Novelty Effect
MrBeast Headline: “I Put 100 Million Orbeez In My Friend’s Backyard”
MrBeast often presents something so out of the ordinary that they have no choice but to click and find out more.
That’s the “novelty effect” at play.
Our brain’s reward system is engaged when we encounter something new.
You’ll notice that the headline examples you see in this list are extreme.
MrBeast takes things to the extreme.
You don’t have to.
Here’s your takeaway:
Consider breaking the reader/viewer’s scrolling pattern by adding some novelty to your headlines.
How?
Here are two ways:
Find the unique angle in your content
Find an unusual character in your content
Examples:
“How Moonlight Walks Skyrocketed My Productivity”.
“Meet the Artist Who Paints With Wine and Chocolate.”
Headlines like these catch the eye without requiring 100 million Orbeez.
2. Costly Signaling
MrBeast Headline: “Last To Leave $800,000 Island Keeps It”
Here’s the 3-step click-through process at play here:
MrBeast lets you know he’s invested a very significant amount of time and money into his content.
This signals to whoever reads the headline that it’s probably valuable and worth their time.
They click to find out more.
Costly signaling is all amount showcasing what you’ve invested into the content.
The higher the stakes, the more valuable the content will seem.
In this example, the $800,000 island he’s giving away just screams “This is worth your time!”
Again, they don’t need to be this extreme.
Here are two examples with a little more subtlety:
“I built a full-scale botanical garden in my backyard”.
“I used only vintage cookware from the 1800s for a week”.
Not too extreme, but not too subtle either.
3. Numerical Precision
MrBeast knows that using precise numbers in headlines just work.
Almost all of his most popular videos use headlines that contain a specific number.
“Going Through The Same Drive Thru 1,000 Times”
“$456,000 Squid Game In Real Life!”
Yes, these headlines also use costly signaling.
But there’s more to it than that.
Precise numbers are tangible.
They catch our eye, pique our curiosity, and add a sense of authenticity.
“The concreteness effect”:
Specific, concrete information is more likely to be remembered than abstract, intangible information.
“I went through the same drive thru 1000 times” is more impactful than “I went through the same drive thru countless times”.
4. Contrast
MrBeast Headline: “$1 vs $1,000,000 Hotel Room!”
Our brains are drawn to stark contrasts and MrBeast knows it.
His headlines often pit two extremes against each other.
It instantly creates a mental image of both scenarios.
You’re not just curious about what a $1,000,000 hotel room looks like.
You’re also wondering how it could possibly compare to a $1 room.
Was the difference wildly significant?
Was it actually not as significant as you’d think?
It increases the audience’s *curiosity gap* enough to get them to click and find out more.
Here are a few ways you could use contrast in your headlines effectively:
Transformational Content:
“From $200 to a $100M Empire – How A Small Town Accountant Took On Silicon Valley”
Here you’re contrasting different states or conditions of a single subject.
Transformation stories and before-and-after scenarios.
You’ve got the added benefit of people being drawn to aspirational/inspirational stories.
2. Direct Comparison
“Local Diner Vs Gourmet Bistro – Where Does The Best Comfort Food Lie?”
5. Nostalgia
MrBeast Headline: “I Built Willy Wonka’s Chocolate Factory!”
Nostalgia is a longing for the past.
It’s often triggered by sensory stimuli – smells, songs, images, etc.
It can feel comforting and positive, but sometimes bittersweet.
Nostalgia can provide emotional comfort, identity reinforcement, and even social connection.
People are drawn to it and MrBeast has it down to a tee.
He created a fantasy world most people on this planet came across at some point in their childhood.
While the headline does play on costly signaling here as well, nostalgia does help to clinch the click and get the view.
Subtle examples of nostalgia at play:
“How this [old school cartoon] is shaping new age animation”.
“[Your favorite childhood books] are getting major movie deals”.
6. Morbid Curiosity
MrBeast Headline: “Surviving 24 Hours Straight In The Bermuda Triangle”
People are drawn to the macabre and the dangerous.
Morbid curiosity explains why you’re drawn to situations that are disturbing, frightening, or gruesome.
It’s that tension between wanting to avoid harm and the irresistible desire to know about it.
It’s a peculiar aspect of human psychology and viral content marketers take full advantage of it.
The Bermuda Triangle is practically synonymous with danger.
The headline suggests a pretty extreme encounter with it, so we click to find out more.
7. FOMO And Urgency
MrBeast Headline: “Last To Leave $800,000 Island Keeps It”
“FOMO”: the worry that others may be having fulfilling experiences that you’re absent from.
Marketers leverage FOMO to drive immediate action – clicking, subscribing, purchasing, etc.
The action is driven by the notion that delay could result in missing out on an exciting opportunity or event.
You could argue that MrBeast uses FOMO and urgency in all of his headlines.
They work under the notion that a delay in clicking could result in missing out on an exciting opportunity or event.
MrBeast’s time-sensitive challenge, exclusive opportunities, and high-stakes competitions all generate a sense of urgency.
People feel compelled to watch immediately for fear of missing out on the outcome or being left behind in conversations about the content.
Creators, writers, and marketers can tap into FOMO with their headlines without being so extreme.
“The Hidden Parisian Cafe To Visit Before The Crowds Do”
“How [Tech Innovation] Will Soon Change [Industry] For Good”
(Yep, FOMO and urgency are primarily responsible for the proliferation of AI-related headlines these days).
Why This All Matters
If you don’t have content you need people to consume, it probably doesn’t!
But if any aspect of your online business would benefit from people clicking on things more, it probably does.
“Yes, because we all need more clickbait in this world – *eye-roll emoji*” – Disgruntled Redditor
I never really understood this comment but I seem to get it pretty often.
My stance is this:
If the content delivers what the headline promises, it shouldn’t be labeled clickbait.
I wouldn’t call MrBeast’s content clickbait.
The fact is that linguistic techniques can be used to drive people to consume some content over others.
You don’t need to take things to the extremes that MrBeast does to make use of his headline techniques.
If content doesn’t get clicked, it won’t be read, viewed, or listened to – no matter how brilliant the content might be.
While “clickbait” content isn’t a good thing, we can all learn a thing or two from how they generate attention in an increasingly noisy digital world.
Little trick on how I use Quora to grow my business
This really doesn’t cost a lot of time and can be helpful for every business.
In order to leverage Quora effectively for your business, you need relevant questions to answer in the best possible way.
This can be tedious and a lot of work, while your answers can get buried quickly. To maximize the impact, I use this approach:
Look for Quora questions with many views but few answers.
Type in Google:
site:quora.com keyword “1 answer” “k views”
For example, I founded Simple Analytics, a GA4 alternative. So I’m interested in keywords like Google Analytics, Ga4, privacy-friendly analytics etc:
site:quora.com google analytics “1 answer” “k views”
It will find questions related to your keyword with just one answer but with many views (you can play around with the variables here)
But this is essentially where you want to be! Now provide a thoughtful answer and even mention your business if it fits the context. You’ll be the top rated answer and get many views.
The TOP 50 Finance Headlines of 2023: Unraveling the Patterns
Deciphering the Marketing Landscape: Latest News
- I’m not a marketing person - professionals please give me your opinion.by /u/Actual-Technician762 (Marketing & Advertising) on May 7, 2024 at 1:55 pm
Dear marketing redditors, every time I see this car for this brand, I hate their marketing image… the RED paint covering the earth and the slogan “Cover the earth” I’m like who is their marketing company cus they suck. I feel like it’s such a menacing/ negative marketing slogan. Professionals please give me ur opinions! submitted by /u/Actual-Technician762 [link] [comments]
- You missed the marketing news from last week to care about!by /u/lazymentors (Marketing & Advertising) on May 7, 2024 at 1:37 pm
Top 6 Updates of last Week TikTok & UMG reached a music licensing agreement, the songs from artists are coming back. Instagram changed their algorithm, new changes will promote smaller accounts and original content. Google announced 6 new AI features for Performance Max. Snapchat announced new AR & ML Ad products at IAB NewFronts. Meta launches new AI ad features, Recommendations for Creator Marketplace & Reels Update. LinkedIn officially launched In-app professional games. What? Trending News Pinterest shared Q1 earnings report, highlighting a jump from 498M monthly active users in Q4 to 518M users in Q1 2024. OpenAI partners with Financial Times to include summaries and links from the publisher. Liquid IV launches their first brand refresh since its official launch in 2012. Spotify testing artist short-form video clips on Playlist pages. Google’s search market share fell to 77.52% in April from 86.94%. Meanwhile both Bing & Yahoo grew their market share. Amazon's advertising revenue increased 24% in Q1. Spotify revealed new Digital Video Ad offerings at its first NewFronts event. Twitch rolls out TikTok-like short form content discovery feed. The feature was in testing for past few months. The Onion, the troll news website sold by G/O Media. Criteo reveals its retail media revenue in earnings call, signs of growth. McDonald’s and other big brands warn that low income consumers are cracking. MRC OOH Standards Phase 1 Document is here. TikTok TikTok announces new update to their premium ad format “pulse ad suite”. TikTok announced Ticket sales partnership with CTS EVENTIM. CapCut has launched InspireVid, An AI video generator. (limited access) TikTok shares new insights and data into state of TikTok Shops. TikTok testing a new navigation bar with explore page, with photos content. US House Lawmakers presses FTC to investigate TikTok’s Use of Kids for Lobbying. Instagram & Threads IG launches 4 new Stickers in Stories. Instagram testing a feature allowing creators to go live with only broadcast members. Instagram is testing a new feature allowing businesses to add customer details. Threads feature to limit who can quote your post is now available to everyone. IG is rolling out likes feature for notes. Instagram testing a clear mode feature for Reels. Meta Meta found subject to EU disinformation probe over handling of russian disinformation. WhatsApp launched new features, the main ones are launch of Community Events & Replies in Broadcasts. Meta implements new AI disclosure requirement with FB AI content label. Meta plans to cut off Oversight Board staff due to funding cuts. WhatsApp threatens to leave India if Gov pushes them to compromise encryption. X (Twitter) X launches AI-powered news summaries for premium subscribers. X updates Analytics dashboard with more details. X (Twitter) changed how block works. If you block someone in a convo, you will be able to see their reply and report. X has launched Grok AI in the UK and Japan. Users can now spotlight their favourite X community on profile. X is testing a similar user engagement button structure like Pinterest. Users can now repost content from X communities. Subscriber badges showing up in live chats. YouTube Youtube is testing a GenAI content inspiration tool on Studio desktop. Youtube is experimenting with Topics filter in comments section. Amazon and Youtube will be fighting for NBA Streaming rights when the current contract expires. Google Google Ads to pause low-activity keywords from June. Google expands Performance Max to online marketplaces. Google unveils new ways to reach streaming audiences. Google News deletes manual submission option. Google SGE answers now cost 80% less to generate. Snapchat Snapchat launched new DM features, fixing typos, AI reminders & more. Snapchat partners with CreatorIQ to help with creator discovery & insights. AI News Yelp launched new AI Assistant. A LLM called 'gpt2-chatbot' showed up recently and disappeared, people are speculating it was GPT-5. Tesco launches AI-powered Clubcard challenges for Shoppers. The next Safari 18 update rumoured to include AI browsing features. Github launches Copilot workspace for developers. Amazon Q, The AI Assistant for businesses and developer is here. Anthropic announced Claude AI app for iPhone and iPad. Microsoft & LinkedIn Microsoft expands access to Copilot for all advertisers & more news. Estée Lauder and Microsoft’s new partnership to launch AI Innovation lab. Microsoft release its first responsible AI report. Microsoft partners with Alliance of Independent Agencies. LinkedIn launches new feature for publishers to stitch pre-roll ads from partners. Marketing & AdTech Infillion has relaunched MediaMath. Roku and The Trade Desk announce new data-focused streaming partnership. Warner Bros. Discovery launches Olli A first-party data solution for advertisers. VSCO launched AI Hub connecting creators and photographers. Roblox launches In-platform video ads. Stagwell releases Q1 earnings report sharing an increase of 8% revenue versus the Q1 2023. MobileFuse expands partnership with LiveRamp. IAS and DoubleVerify called out for marking TIME's Person of the Year article as 'brand unsafe'. Fubo drops Warner Bros. Discovery Networks, Including HGTV, Food Networks, Discovery. Stagwell acquires Montreal Based Luxine Relations Publiques. Yahoo’s DSP partnership enables marketers to target Kroger’s retail audience. Asda and SMG’s retail media partnership moves to next level with launch of LS Eleven Media Services. Beehiiv, A newsletter marketing platform raises $33M in Series B funding. Qualtrics launches new Strategy & Research Suite for XM. I hope this helps to plan your week ahead. submitted by /u/lazymentors [link] [comments]
- Feedback needed. Is my game ad self-explanatory?by /u/Infinite-Nobody-8505 (Marketing & Advertising) on May 7, 2024 at 1:14 pm
I am creating an ad for my mobile game and need your opinion. Game is called Storiado and it's a party game where players create stories by answering simple questions like who? where? what did they do? etc. Then from those answers, one player gets a random set and generates a story to read aloud. If you've ever played Consequences or Mad Libs, you know what it's about. I wonder if my ad explains well what the game is about. Is it understandable? Ad on YT: https://www.youtube.com/watch?v=vBLLzAit7FA What do you guys think? submitted by /u/Infinite-Nobody-8505 [link] [comments]
- Consulting question.by /u/Canadiancouple1771 (Marketing & Advertising) on May 7, 2024 at 1:05 pm
I was just laid off and I’m thinking about what’s next. I work in the real estate industry and have realized that there is a lack of strategy by real estate developers when they are launching a new community or coming up with both short and long term campaigns to sell through product. I’m thinking of getting into consulting but don’t know where to start or if there is actually a need for this. Looking for advice. Has anyone recently been laid off and moved into consulting? submitted by /u/Canadiancouple1771 [link] [comments]
- What do you all think??by /u/Most-Place5602 (Marketing & Advertising) on May 7, 2024 at 12:57 pm
We just started a sustainable loungewear business. Currently we are only present online! There is sooo much efforts that have gone into this! From our products to our packaging everything is sustainable! We are really having difficulty to create visibility! We are trying to approach new and growing influencers to working and support eachother! Recently and influencers put up a story calling out small businesses to work together and we responded! She is asking for 3 loungewear sets in return she will post ONE SINGLE story. Do you think that 24 hours of visibility is going to help us?? Influencer has 103k followers! Do you think 3 loungewear sets = 1 story is a good deal!??? submitted by /u/Most-Place5602 [link] [comments]
- Have someone ever tried negative "on sale"?by /u/Equivalent-Exercise7 (Marketing & Advertising) on May 7, 2024 at 11:33 am
Its price would go up instead down. It would show people that it sales better than avarage. It would value not on sale products higher, becouse the negative sale thing is worse. What do you think? submitted by /u/Equivalent-Exercise7 [link] [comments]
- MSc Marketing or MSc Digital Marketing or none?by /u/tangerineleankeen (Marketing & Advertising) on May 7, 2024 at 10:37 am
Hello everyone, I’m looking to ask if I should pursue a Masters in Marketing, and got accepted to two universities in the UK for Digital Marketing. I feel a bit unsure about my decision now that I’m almost done with a chartered institute of marketing diploma in digital marketing and i have a BA in Management (marketing) part of me wants to apply for a supply chain masters with no experience other than just genuine interest but at the same time I’m interested in studying marketing just not pursuing it as a career other than academically. I’m looking for advice from more experienced individuals here as I barely just finished my degree and I’m almost done with this diploma. Thanks submitted by /u/tangerineleankeen [link] [comments]
- Best Digital Marketing Company in Coimbatoreby /u/repute_2024 (Marketing & Advertising) on May 7, 2024 at 9:57 am
submitted by /u/repute_2024 [link] [comments]
- Risks of a part time jobby /u/leolock567 (Marketing & Advertising) on May 7, 2024 at 9:42 am
Hi, I got an offer for a part time job. Role-wise, it's basically what I do now, just fewer hours. I'm currently the sole marketer of a very small business. I have 4 years of experience, but this part time job, even with the reduced hours, is still a significantly better pay. The company's reputation is not bad, not great, been in the game for some time and definitely not a fly by night kind of company. I'm positive they're not going to withhold payment or any such nonsense. It's not really possible to do two jobs at once for me, so if I take the part time job, I'd have to quit my current one. My concerns are - 1) would a part time job in resume be bad for future career prospects? 2) part time job security - exists? It's more pay and fewer hours, yes, but if job security is not great for part time roles and they decide to fire me a few months down the road because their plans changed or something, I might be in a worse position than now. As at least now, I'm looking for another job while holding one. All help appreciated. submitted by /u/leolock567 [link] [comments]
- Mystery spammy email referrals to our website with an unknown UTM link - any ideas?by /u/partyhatpolarbear (Marketing & Advertising) on May 7, 2024 at 9:41 am
I'm a lowly paid part-timer so excuse my ignorance here, the company I work for only has me for basic digital marketing functions and website maintenance, but they also work with an external lead generation company. This lead gen place sends out mass cold emails to what they say are companies who are registered on Companies House. I know it's dubiously legal, but they seem very confident they've consulted on the best way to do this within the law. (UK) This has been fine but recently we've had a huge 7x increase in traffic for April. I've used my limited analytics skills to work out that the new traffic all comes from email click referrals. I have filtered out traffic that came via the UTM I provided to the lead gen company. The rest of the traffic comes from another, different UTM link with the Source and Campaign just being random letters: "utm_campaign=Evtvgby" . All of this traffic is going to the exact same two pages on our website that we have linked in our cold email, but I did not create this link and the lead gen company are claiming complete ignorance and essentially saying it's my problem (it may be!). The spammy traffic first began in January on a much smaller scale and coincides with when we last updated our campaign with the lead gen company. The external company are not judged on traffic, they're judged on total leads, and they send us a report which only matches the analytics numbers I have for my UTM link. So they're not claiming they caused the traffic increase and none of it works in their favour. None of the traffic from the weird UTM has filled in a form on our website either, they just visit both links and leave. No clicks, no nothing. Users from the weird UTM are from slightly odd countries (Netherlands, France) but still the majority are UK which is where our campaign is aimed, and there aren't any fishy IPs, repeat sessions or anything. So what on earth is going on? Has something cloned our email campaign? There's no ads on our site to click and we're not running any PPC. With the referrer being email clicks, there's no spammy website source. Any ideas? submitted by /u/partyhatpolarbear [link] [comments]
- 3 month paid strategy for job interviewby /u/Danger_Mouse8 (Marketing & Advertising) on May 7, 2024 at 8:17 am
Ive been asked to put together a 3 month paid marketing strategy for a final stage job interview. The details say 'its to get an idea of where I would start if I was offered the job'. The company already advertises on google ads and meta so I'm trying to work out how best to approach this tasks. For example, should I be super high level and mention things like audit current accounts, review competitor activity etc or should I actually do this as part of the task (I don't have access to the accounts but I could look up competitors and see what they're doing and comment) or considering the presenting of the strategy is only 10 minutes, is this too much detail. I know no one can definitely answer this for me but wanted to get some ideas based on other people who have had to do the same for interviews submitted by /u/Danger_Mouse8 [link] [comments]
- How do I do healthcare outreach via Linkedin and Facebook?by /u/Live_Storage1480 (Marketing & Advertising) on May 7, 2024 at 7:49 am
tldr: Guidance on how to go about Linkedin and Facebook to gain some organic healthcare leads via regular posts; unable to set targets on Linkedin because of virtually no followers. Hello folks, I own a medical scribe company and we're still on a client hunting phase (the first client sadly). For now, I'm working on gathering leads to call, but I'd like to focus on social media posts as well to get some reach on Linkedin and Facebook and maybe divert some of those people who react to the post to the company's website. Right now, would like to avoid using ads as the budget is pretty tight. I was wondering if you have any suggestions on how to go about accomplishing social media outreach i.e Linkedin and Facebook. Are there any free AI tools that can help with creating posts? I believe the term is copywriting? I plan on editing the AI text and adding in my own words. The goal is to have a building block to go about so that it would be much more helpful and I don't have to think each time. I'm not sure how the sites work but ideally I'd like people to come up to our pages organically. Is that feasible? Slow and steady is fine with me but as long as we're getting people to interact with posts and transfer to our site. Would social media posts in any way show up on people's feeds without ads, especially for my targeted sector i.e healthcare? How do I actually go about increasing my reach in social media? I'm fairly new at this without very limited knowledge. I'm not sure where to go about looking so would appreciate any guidance/help here. Also, feel free to drop in any tools that I can use for image creation, text creation etc that could come in handy. submitted by /u/Live_Storage1480 [link] [comments]
- Need advice on how to monetize this blog postby /u/Archiolidius (Marketing & Advertising) on May 7, 2024 at 6:38 am
One of the blog posts on our company blog brings a massive amount of traffic. https://preview.redd.it/fxbb8da99yyc1.png?width=1430&format=png&auto=webp&s=a201cc8b4679978618ad439e1e010d468e6a653d The problem is that the audience is irrelevant to our product. We can not convert them well (literally 5 signups and 0 purchases from 300k+ visits). Tried to do affiliate partnerships with companies that provide quiz questions, but from 1000 clicks, I got 0 conversions. Should I put banner ads from Adsence? submitted by /u/Archiolidius [link] [comments]
- Fashion Marketingby /u/Ill-thatdesihead0810 (Marketing & Advertising) on May 7, 2024 at 6:34 am
Anyone knows any fashion branding or brand fashion marketing crash courses?(For around 2-3 months) submitted by /u/Ill-thatdesihead0810 [link] [comments]
- Do I need a masters in digital marketing?by /u/girliepop10 (Marketing & Advertising) on May 7, 2024 at 6:12 am
Hi, everyone! Is a masters in digital marketing necessary/required? I’m graduating this December with a degree in family science and a digital marketing certification. Originally wanted to go to grad school to become a therapist. For context, I’ve been in school since 2017. I’m sick of school but I just recently discovered my love for marketing. Now I just want to work in marketing after graduation but I’m not sure if Masters is something I should look into. Any advice is appreciated! Thank you! 😄 submitted by /u/girliepop10 [link] [comments]
- Best way to send subscribe invitation to past clientsby /u/Misiwasy (Marketing & Advertising) on May 7, 2024 at 4:54 am
I have a problem, I have a list of past clients but they haven't suscribed to my newsletter and talking with some friends, they recommend me do send invitations. I have like 200 contacts and the thing is, how can I send an invitation to a newsletter? I 'm checking MailChimp but I'm lost and I would like alternatives for this... submitted by /u/Misiwasy [link] [comments]
- What does your team uniform look like and say about your companies field teams?by /u/SatoshiDegen (Marketing & Advertising) on May 7, 2024 at 4:51 am
How do you dress your external teams and what does it say about them and your team? Do you stick to traditional logos or apparel adhesives? Do you stick to khakis and black slacks or jeans? Solid colored shoes? submitted by /u/SatoshiDegen [link] [comments]
- Hot take: don't take a sole marketer positionby /u/BooDuh228 (Marketing & Advertising) on May 7, 2024 at 3:49 am
Disclaimer: this post is in no way designed to denigrate early career marketers. I wish you all success finding supportive employers and mentors to grow in your career. My POV: I've seen on this platform and elsewhere a lot of folks struggle with taking an entry level or early career job where they are the sole marketer for a small business. My take is early career roles where you are the sole marketer, reporting to a head of sales or CEO/business owner, are generally a recipe for disaster. Why: 1) when you're early in your career, you need managers and mentors who will help you gain the skillsets to be a great marketer. It's not enough to learn by doing, you need professional guidance to hone your craft. 2) companies that hire early career folks to run all of marketing inherently don't value or understand what marketing can bring to the table. Their hiring strategy signals they want the cheapest headcount they can get and don't care about expertise or quality. What do you all think? submitted by /u/BooDuh228 [link] [comments]
- Does item pricing make or break a business in Shopping?by /u/Powerful_Advice82 (Ads on Google, Meta, Microsoft, etc.) on May 7, 2024 at 3:44 am
So I have a client selling auto spare parts and the GMC Performance Dashboard is telling me that my client's products are split as follows: 53% cheaper, 4% similar and 43% more expensive. Is this split normal? The price gap can go up to 30% (more expensive). I wonder if this can have a big impact on the volume of sales and performance of my campaigns in general. I personally think it's normal that product pricing varies from a retailer to another, and that chasing the cheapest price across all SKUs doesn't make sense as every retailer has their pricing strategy, costs, and profit margins. But I want to hear from the e-commerce experts here. Is price a key element to drive more sales? If that is the case, shall I ask the client to slash their prices on the expensive products? Or may be just run some promotions every now and then? Help please. submitted by /u/Powerful_Advice82 [link] [comments]
- Industry Switch?by /u/Mother-Dimension545 (Marketing & Advertising) on May 7, 2024 at 2:02 am
Hi! 25f here 👋 been a marketing analyst for a financial firm for the past 2 years. I don’t mind the work, but hate the culture. I’m curious if you’ve switched industries within marketing. What was your experience? How easy or hard is it? Some industries I’m interested in are beauty, fitness, fashion, tech… but have no prof experience in yet. Appreciate you reading! submitted by /u/Mother-Dimension545 [link] [comments]
- I’m not a marketing person - professionals please give me your opinion.by /u/Actual-Technician762 (Marketing & Advertising) on May 7, 2024 at 1:55 pm
Dear marketing redditors, every time I see this car for this brand, I hate their marketing image… the RED paint covering the earth and the slogan “Cover the earth” I’m like who is their marketing company cus they suck. I feel like it’s such a menacing/ negative marketing slogan. Professionals please give me ur opinions! submitted by /u/Actual-Technician762 [link] [comments]
- You missed the marketing news from last week to care about!by /u/lazymentors (Marketing & Advertising) on May 7, 2024 at 1:37 pm
Top 6 Updates of last Week TikTok & UMG reached a music licensing agreement, the songs from artists are coming back. Instagram changed their algorithm, new changes will promote smaller accounts and original content. Google announced 6 new AI features for Performance Max. Snapchat announced new AR & ML Ad products at IAB NewFronts. Meta launches new AI ad features, Recommendations for Creator Marketplace & Reels Update. LinkedIn officially launched In-app professional games. What? Trending News Pinterest shared Q1 earnings report, highlighting a jump from 498M monthly active users in Q4 to 518M users in Q1 2024. OpenAI partners with Financial Times to include summaries and links from the publisher. Liquid IV launches their first brand refresh since its official launch in 2012. Spotify testing artist short-form video clips on Playlist pages. Google’s search market share fell to 77.52% in April from 86.94%. Meanwhile both Bing & Yahoo grew their market share. Amazon's advertising revenue increased 24% in Q1. Spotify revealed new Digital Video Ad offerings at its first NewFronts event. Twitch rolls out TikTok-like short form content discovery feed. The feature was in testing for past few months. The Onion, the troll news website sold by G/O Media. Criteo reveals its retail media revenue in earnings call, signs of growth. McDonald’s and other big brands warn that low income consumers are cracking. MRC OOH Standards Phase 1 Document is here. TikTok TikTok announces new update to their premium ad format “pulse ad suite”. TikTok announced Ticket sales partnership with CTS EVENTIM. CapCut has launched InspireVid, An AI video generator. (limited access) TikTok shares new insights and data into state of TikTok Shops. TikTok testing a new navigation bar with explore page, with photos content. US House Lawmakers presses FTC to investigate TikTok’s Use of Kids for Lobbying. Instagram & Threads IG launches 4 new Stickers in Stories. Instagram testing a feature allowing creators to go live with only broadcast members. Instagram is testing a new feature allowing businesses to add customer details. Threads feature to limit who can quote your post is now available to everyone. IG is rolling out likes feature for notes. Instagram testing a clear mode feature for Reels. Meta Meta found subject to EU disinformation probe over handling of russian disinformation. WhatsApp launched new features, the main ones are launch of Community Events & Replies in Broadcasts. Meta implements new AI disclosure requirement with FB AI content label. Meta plans to cut off Oversight Board staff due to funding cuts. WhatsApp threatens to leave India if Gov pushes them to compromise encryption. X (Twitter) X launches AI-powered news summaries for premium subscribers. X updates Analytics dashboard with more details. X (Twitter) changed how block works. If you block someone in a convo, you will be able to see their reply and report. X has launched Grok AI in the UK and Japan. Users can now spotlight their favourite X community on profile. X is testing a similar user engagement button structure like Pinterest. Users can now repost content from X communities. Subscriber badges showing up in live chats. YouTube Youtube is testing a GenAI content inspiration tool on Studio desktop. Youtube is experimenting with Topics filter in comments section. Amazon and Youtube will be fighting for NBA Streaming rights when the current contract expires. Google Google Ads to pause low-activity keywords from June. Google expands Performance Max to online marketplaces. Google unveils new ways to reach streaming audiences. Google News deletes manual submission option. Google SGE answers now cost 80% less to generate. Snapchat Snapchat launched new DM features, fixing typos, AI reminders & more. Snapchat partners with CreatorIQ to help with creator discovery & insights. AI News Yelp launched new AI Assistant. A LLM called 'gpt2-chatbot' showed up recently and disappeared, people are speculating it was GPT-5. Tesco launches AI-powered Clubcard challenges for Shoppers. The next Safari 18 update rumoured to include AI browsing features. Github launches Copilot workspace for developers. Amazon Q, The AI Assistant for businesses and developer is here. Anthropic announced Claude AI app for iPhone and iPad. Microsoft & LinkedIn Microsoft expands access to Copilot for all advertisers & more news. Estée Lauder and Microsoft’s new partnership to launch AI Innovation lab. Microsoft release its first responsible AI report. Microsoft partners with Alliance of Independent Agencies. LinkedIn launches new feature for publishers to stitch pre-roll ads from partners. Marketing & AdTech Infillion has relaunched MediaMath. Roku and The Trade Desk announce new data-focused streaming partnership. Warner Bros. Discovery launches Olli A first-party data solution for advertisers. VSCO launched AI Hub connecting creators and photographers. Roblox launches In-platform video ads. Stagwell releases Q1 earnings report sharing an increase of 8% revenue versus the Q1 2023. MobileFuse expands partnership with LiveRamp. IAS and DoubleVerify called out for marking TIME's Person of the Year article as 'brand unsafe'. Fubo drops Warner Bros. Discovery Networks, Including HGTV, Food Networks, Discovery. Stagwell acquires Montreal Based Luxine Relations Publiques. Yahoo’s DSP partnership enables marketers to target Kroger’s retail audience. Asda and SMG’s retail media partnership moves to next level with launch of LS Eleven Media Services. Beehiiv, A newsletter marketing platform raises $33M in Series B funding. Qualtrics launches new Strategy & Research Suite for XM. I hope this helps to plan your week ahead. submitted by /u/lazymentors [link] [comments]
- Feedback needed. Is my game ad self-explanatory?by /u/Infinite-Nobody-8505 (Marketing & Advertising) on May 7, 2024 at 1:14 pm
I am creating an ad for my mobile game and need your opinion. Game is called Storiado and it's a party game where players create stories by answering simple questions like who? where? what did they do? etc. Then from those answers, one player gets a random set and generates a story to read aloud. If you've ever played Consequences or Mad Libs, you know what it's about. I wonder if my ad explains well what the game is about. Is it understandable? Ad on YT: https://www.youtube.com/watch?v=vBLLzAit7FA What do you guys think? submitted by /u/Infinite-Nobody-8505 [link] [comments]
- Consulting question.by /u/Canadiancouple1771 (Marketing & Advertising) on May 7, 2024 at 1:05 pm
I was just laid off and I’m thinking about what’s next. I work in the real estate industry and have realized that there is a lack of strategy by real estate developers when they are launching a new community or coming up with both short and long term campaigns to sell through product. I’m thinking of getting into consulting but don’t know where to start or if there is actually a need for this. Looking for advice. Has anyone recently been laid off and moved into consulting? submitted by /u/Canadiancouple1771 [link] [comments]
- What do you all think??by /u/Most-Place5602 (Marketing & Advertising) on May 7, 2024 at 12:57 pm
We just started a sustainable loungewear business. Currently we are only present online! There is sooo much efforts that have gone into this! From our products to our packaging everything is sustainable! We are really having difficulty to create visibility! We are trying to approach new and growing influencers to working and support eachother! Recently and influencers put up a story calling out small businesses to work together and we responded! She is asking for 3 loungewear sets in return she will post ONE SINGLE story. Do you think that 24 hours of visibility is going to help us?? Influencer has 103k followers! Do you think 3 loungewear sets = 1 story is a good deal!??? submitted by /u/Most-Place5602 [link] [comments]
- Have someone ever tried negative "on sale"?by /u/Equivalent-Exercise7 (Marketing & Advertising) on May 7, 2024 at 11:33 am
Its price would go up instead down. It would show people that it sales better than avarage. It would value not on sale products higher, becouse the negative sale thing is worse. What do you think? submitted by /u/Equivalent-Exercise7 [link] [comments]
- MSc Marketing or MSc Digital Marketing or none?by /u/tangerineleankeen (Marketing & Advertising) on May 7, 2024 at 10:37 am
Hello everyone, I’m looking to ask if I should pursue a Masters in Marketing, and got accepted to two universities in the UK for Digital Marketing. I feel a bit unsure about my decision now that I’m almost done with a chartered institute of marketing diploma in digital marketing and i have a BA in Management (marketing) part of me wants to apply for a supply chain masters with no experience other than just genuine interest but at the same time I’m interested in studying marketing just not pursuing it as a career other than academically. I’m looking for advice from more experienced individuals here as I barely just finished my degree and I’m almost done with this diploma. Thanks submitted by /u/tangerineleankeen [link] [comments]
- Best Digital Marketing Company in Coimbatoreby /u/repute_2024 (Marketing & Advertising) on May 7, 2024 at 9:57 am
submitted by /u/repute_2024 [link] [comments]
- Risks of a part time jobby /u/leolock567 (Marketing & Advertising) on May 7, 2024 at 9:42 am
Hi, I got an offer for a part time job. Role-wise, it's basically what I do now, just fewer hours. I'm currently the sole marketer of a very small business. I have 4 years of experience, but this part time job, even with the reduced hours, is still a significantly better pay. The company's reputation is not bad, not great, been in the game for some time and definitely not a fly by night kind of company. I'm positive they're not going to withhold payment or any such nonsense. It's not really possible to do two jobs at once for me, so if I take the part time job, I'd have to quit my current one. My concerns are - 1) would a part time job in resume be bad for future career prospects? 2) part time job security - exists? It's more pay and fewer hours, yes, but if job security is not great for part time roles and they decide to fire me a few months down the road because their plans changed or something, I might be in a worse position than now. As at least now, I'm looking for another job while holding one. All help appreciated. submitted by /u/leolock567 [link] [comments]
- Mystery spammy email referrals to our website with an unknown UTM link - any ideas?by /u/partyhatpolarbear (Marketing & Advertising) on May 7, 2024 at 9:41 am
I'm a lowly paid part-timer so excuse my ignorance here, the company I work for only has me for basic digital marketing functions and website maintenance, but they also work with an external lead generation company. This lead gen place sends out mass cold emails to what they say are companies who are registered on Companies House. I know it's dubiously legal, but they seem very confident they've consulted on the best way to do this within the law. (UK) This has been fine but recently we've had a huge 7x increase in traffic for April. I've used my limited analytics skills to work out that the new traffic all comes from email click referrals. I have filtered out traffic that came via the UTM I provided to the lead gen company. The rest of the traffic comes from another, different UTM link with the Source and Campaign just being random letters: "utm_campaign=Evtvgby" . All of this traffic is going to the exact same two pages on our website that we have linked in our cold email, but I did not create this link and the lead gen company are claiming complete ignorance and essentially saying it's my problem (it may be!). The spammy traffic first began in January on a much smaller scale and coincides with when we last updated our campaign with the lead gen company. The external company are not judged on traffic, they're judged on total leads, and they send us a report which only matches the analytics numbers I have for my UTM link. So they're not claiming they caused the traffic increase and none of it works in their favour. None of the traffic from the weird UTM has filled in a form on our website either, they just visit both links and leave. No clicks, no nothing. Users from the weird UTM are from slightly odd countries (Netherlands, France) but still the majority are UK which is where our campaign is aimed, and there aren't any fishy IPs, repeat sessions or anything. So what on earth is going on? Has something cloned our email campaign? There's no ads on our site to click and we're not running any PPC. With the referrer being email clicks, there's no spammy website source. Any ideas? submitted by /u/partyhatpolarbear [link] [comments]
- 3 month paid strategy for job interviewby /u/Danger_Mouse8 (Marketing & Advertising) on May 7, 2024 at 8:17 am
Ive been asked to put together a 3 month paid marketing strategy for a final stage job interview. The details say 'its to get an idea of where I would start if I was offered the job'. The company already advertises on google ads and meta so I'm trying to work out how best to approach this tasks. For example, should I be super high level and mention things like audit current accounts, review competitor activity etc or should I actually do this as part of the task (I don't have access to the accounts but I could look up competitors and see what they're doing and comment) or considering the presenting of the strategy is only 10 minutes, is this too much detail. I know no one can definitely answer this for me but wanted to get some ideas based on other people who have had to do the same for interviews submitted by /u/Danger_Mouse8 [link] [comments]
- How do I do healthcare outreach via Linkedin and Facebook?by /u/Live_Storage1480 (Marketing & Advertising) on May 7, 2024 at 7:49 am
tldr: Guidance on how to go about Linkedin and Facebook to gain some organic healthcare leads via regular posts; unable to set targets on Linkedin because of virtually no followers. Hello folks, I own a medical scribe company and we're still on a client hunting phase (the first client sadly). For now, I'm working on gathering leads to call, but I'd like to focus on social media posts as well to get some reach on Linkedin and Facebook and maybe divert some of those people who react to the post to the company's website. Right now, would like to avoid using ads as the budget is pretty tight. I was wondering if you have any suggestions on how to go about accomplishing social media outreach i.e Linkedin and Facebook. Are there any free AI tools that can help with creating posts? I believe the term is copywriting? I plan on editing the AI text and adding in my own words. The goal is to have a building block to go about so that it would be much more helpful and I don't have to think each time. I'm not sure how the sites work but ideally I'd like people to come up to our pages organically. Is that feasible? Slow and steady is fine with me but as long as we're getting people to interact with posts and transfer to our site. Would social media posts in any way show up on people's feeds without ads, especially for my targeted sector i.e healthcare? How do I actually go about increasing my reach in social media? I'm fairly new at this without very limited knowledge. I'm not sure where to go about looking so would appreciate any guidance/help here. Also, feel free to drop in any tools that I can use for image creation, text creation etc that could come in handy. submitted by /u/Live_Storage1480 [link] [comments]
- Need advice on how to monetize this blog postby /u/Archiolidius (Marketing & Advertising) on May 7, 2024 at 6:38 am
One of the blog posts on our company blog brings a massive amount of traffic. https://preview.redd.it/fxbb8da99yyc1.png?width=1430&format=png&auto=webp&s=a201cc8b4679978618ad439e1e010d468e6a653d The problem is that the audience is irrelevant to our product. We can not convert them well (literally 5 signups and 0 purchases from 300k+ visits). Tried to do affiliate partnerships with companies that provide quiz questions, but from 1000 clicks, I got 0 conversions. Should I put banner ads from Adsence? submitted by /u/Archiolidius [link] [comments]
- Fashion Marketingby /u/Ill-thatdesihead0810 (Marketing & Advertising) on May 7, 2024 at 6:34 am
Anyone knows any fashion branding or brand fashion marketing crash courses?(For around 2-3 months) submitted by /u/Ill-thatdesihead0810 [link] [comments]
- Do I need a masters in digital marketing?by /u/girliepop10 (Marketing & Advertising) on May 7, 2024 at 6:12 am
Hi, everyone! Is a masters in digital marketing necessary/required? I’m graduating this December with a degree in family science and a digital marketing certification. Originally wanted to go to grad school to become a therapist. For context, I’ve been in school since 2017. I’m sick of school but I just recently discovered my love for marketing. Now I just want to work in marketing after graduation but I’m not sure if Masters is something I should look into. Any advice is appreciated! Thank you! 😄 submitted by /u/girliepop10 [link] [comments]
- Best way to send subscribe invitation to past clientsby /u/Misiwasy (Marketing & Advertising) on May 7, 2024 at 4:54 am
I have a problem, I have a list of past clients but they haven't suscribed to my newsletter and talking with some friends, they recommend me do send invitations. I have like 200 contacts and the thing is, how can I send an invitation to a newsletter? I 'm checking MailChimp but I'm lost and I would like alternatives for this... submitted by /u/Misiwasy [link] [comments]
- What does your team uniform look like and say about your companies field teams?by /u/SatoshiDegen (Marketing & Advertising) on May 7, 2024 at 4:51 am
How do you dress your external teams and what does it say about them and your team? Do you stick to traditional logos or apparel adhesives? Do you stick to khakis and black slacks or jeans? Solid colored shoes? submitted by /u/SatoshiDegen [link] [comments]
- Hot take: don't take a sole marketer positionby /u/BooDuh228 (Marketing & Advertising) on May 7, 2024 at 3:49 am
Disclaimer: this post is in no way designed to denigrate early career marketers. I wish you all success finding supportive employers and mentors to grow in your career. My POV: I've seen on this platform and elsewhere a lot of folks struggle with taking an entry level or early career job where they are the sole marketer for a small business. My take is early career roles where you are the sole marketer, reporting to a head of sales or CEO/business owner, are generally a recipe for disaster. Why: 1) when you're early in your career, you need managers and mentors who will help you gain the skillsets to be a great marketer. It's not enough to learn by doing, you need professional guidance to hone your craft. 2) companies that hire early career folks to run all of marketing inherently don't value or understand what marketing can bring to the table. Their hiring strategy signals they want the cheapest headcount they can get and don't care about expertise or quality. What do you all think? submitted by /u/BooDuh228 [link] [comments]
- Does item pricing make or break a business in Shopping?by /u/Powerful_Advice82 (Ads on Google, Meta, Microsoft, etc.) on May 7, 2024 at 3:44 am
So I have a client selling auto spare parts and the GMC Performance Dashboard is telling me that my client's products are split as follows: 53% cheaper, 4% similar and 43% more expensive. Is this split normal? The price gap can go up to 30% (more expensive). I wonder if this can have a big impact on the volume of sales and performance of my campaigns in general. I personally think it's normal that product pricing varies from a retailer to another, and that chasing the cheapest price across all SKUs doesn't make sense as every retailer has their pricing strategy, costs, and profit margins. But I want to hear from the e-commerce experts here. Is price a key element to drive more sales? If that is the case, shall I ask the client to slash their prices on the expensive products? Or may be just run some promotions every now and then? Help please. submitted by /u/Powerful_Advice82 [link] [comments]
- Industry Switch?by /u/Mother-Dimension545 (Marketing & Advertising) on May 7, 2024 at 2:02 am
Hi! 25f here 👋 been a marketing analyst for a financial firm for the past 2 years. I don’t mind the work, but hate the culture. I’m curious if you’ve switched industries within marketing. What was your experience? How easy or hard is it? Some industries I’m interested in are beauty, fitness, fashion, tech… but have no prof experience in yet. Appreciate you reading! submitted by /u/Mother-Dimension545 [link] [comments]
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List of Freely available programming books - What is the single most influential book every Programmers should read
- Bjarne Stroustrup - The C++ Programming Language
- Brian W. Kernighan, Rob Pike - The Practice of Programming
- Donald Knuth - The Art of Computer Programming
- Ellen Ullman - Close to the Machine
- Ellis Horowitz - Fundamentals of Computer Algorithms
- Eric Raymond - The Art of Unix Programming
- Gerald M. Weinberg - The Psychology of Computer Programming
- James Gosling - The Java Programming Language
- Joel Spolsky - The Best Software Writing I
- Keith Curtis - After the Software Wars
- Richard M. Stallman - Free Software, Free Society
- Richard P. Gabriel - Patterns of Software
- Richard P. Gabriel - Innovation Happens Elsewhere
- Code Complete (2nd edition) by Steve McConnell
- The Pragmatic Programmer
- Structure and Interpretation of Computer Programs
- The C Programming Language by Kernighan and Ritchie
- Introduction to Algorithms by Cormen, Leiserson, Rivest & Stein
- Design Patterns by the Gang of Four
- Refactoring: Improving the Design of Existing Code
- The Mythical Man Month
- The Art of Computer Programming by Donald Knuth
- Compilers: Principles, Techniques and Tools by Alfred V. Aho, Ravi Sethi and Jeffrey D. Ullman
- Gödel, Escher, Bach by Douglas Hofstadter
- Clean Code: A Handbook of Agile Software Craftsmanship by Robert C. Martin
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- CODE by Charles Petzold
- Programming Pearls by Jon Bentley
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- Effective Java 2nd edition
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- The Art of Unix Programming
- Test-Driven Development: By Example by Kent Beck
- Practices of an Agile Developer
- Don't Make Me Think
- Agile Software Development, Principles, Patterns, and Practices by Robert C. Martin
- Domain Driven Designs by Eric Evans
- The Design of Everyday Things by Donald Norman
- Modern C++ Design by Andrei Alexandrescu
- Best Software Writing I by Joel Spolsky
- The Practice of Programming by Kernighan and Pike
- Pragmatic Thinking and Learning: Refactor Your Wetware by Andy Hunt
- Software Estimation: Demystifying the Black Art by Steve McConnel
- The Passionate Programmer (My Job Went To India) by Chad Fowler
- Hackers: Heroes of the Computer Revolution
- Algorithms + Data Structures = Programs
- Writing Solid Code
- JavaScript - The Good Parts
- Getting Real by 37 Signals
- Foundations of Programming by Karl Seguin
- Computer Graphics: Principles and Practice in C (2nd Edition)
- Thinking in Java by Bruce Eckel
- The Elements of Computing Systems
- Refactoring to Patterns by Joshua Kerievsky
- Modern Operating Systems by Andrew S. Tanenbaum
- The Annotated Turing
- Things That Make Us Smart by Donald Norman
- The Timeless Way of Building by Christopher Alexander
- The Deadline: A Novel About Project Management by Tom DeMarco
- The C++ Programming Language (3rd edition) by Stroustrup
- Patterns of Enterprise Application Architecture
- Computer Systems - A Programmer's Perspective
- Agile Principles, Patterns, and Practices in C# by Robert C. Martin
- Growing Object-Oriented Software, Guided by Tests
- Framework Design Guidelines by Brad Abrams
- Object Thinking by Dr. David West
- Advanced Programming in the UNIX Environment by W. Richard Stevens
- Hackers and Painters: Big Ideas from the Computer Age
- The Soul of a New Machine by Tracy Kidder
- CLR via C# by Jeffrey Richter
- The Timeless Way of Building by Christopher Alexander
- Design Patterns in C# by Steve Metsker
- Alice in Wonderland by Lewis Carol
- Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig
- About Face - The Essentials of Interaction Design
- Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
- The Tao of Programming
- Computational Beauty of Nature
- Writing Solid Code by Steve Maguire
- Philip and Alex's Guide to Web Publishing
- Object-Oriented Analysis and Design with Applications by Grady Booch
- Effective Java by Joshua Bloch
- Computability by N. J. Cutland
- Masterminds of Programming
- The Tao Te Ching
- The Productive Programmer
- The Art of Deception by Kevin Mitnick
- The Career Programmer: Guerilla Tactics for an Imperfect World by Christopher Duncan
- Paradigms of Artificial Intelligence Programming: Case studies in Common Lisp
- Masters of Doom
- Pragmatic Unit Testing in C# with NUnit by Andy Hunt and Dave Thomas with Matt Hargett
- How To Solve It by George Polya
- The Alchemist by Paulo Coelho
- Smalltalk-80: The Language and its Implementation
- Writing Secure Code (2nd Edition) by Michael Howard
- Introduction to Functional Programming by Philip Wadler and Richard Bird
- No Bugs! by David Thielen
- Rework by Jason Freid and DHH
- JUnit in Action
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- Experimental gene therapy restores some vision in patients with inherited blindnessby /u/cnn on May 7, 2024 at 12:02 am
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- Breast cancer is on the rise in women in their 40s. An earlier mammogram may help catch it soonerby /u/DoremusJessup on May 6, 2024 at 9:26 pm
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- KARE 11 Investigates: Addiction treatment center billed taxpayers for 203 hours of work by one employee in single day. With millions of dollars at stake, former workers and clients accuse Evergreen Recovery of falsifying records and overbilling taxpayers for addiction services.by /u/jms1225 on May 6, 2024 at 7:47 pm
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Today I Learned (TIL) You learn something new every day; what did you learn today? Submit interesting and specific facts about something that you just found out here.
- TIL the oldest confirmed dildo is ~28,000 years old, made of siltstone, has etched rings around the top, and is highly polished from use…by /u/cluthais on May 7, 2024 at 1:27 am
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- TIL about a fancy apartment in Paris that was abandoned in 1942. It became a time capsule that remained untouched until 2010.by /u/Joggingmusic on May 7, 2024 at 1:24 am
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Reddit Science This community is a place to share and discuss new scientific research. Read about the latest advances in astronomy, biology, medicine, physics, social science, and more. Find and submit new publications and popular science coverage of current research.
- For the first time, researchers from the Queensland Brain Institute have proven that a mild stress is enough to trigger post-traumatic stress disorder (PTSD) in mouse models of autism spectrum disorder (ASD).by /u/QldBrainInst on May 7, 2024 at 3:53 am
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- Medications for attention deficit hyperactivity disorder are associated with increased risk of developing glaucomaby /u/BlitzOrion on May 7, 2024 at 2:21 am
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- Study: Extremely preterm or preterm infants born with extremely low birth weight or born full term with encephalopathy and received therapeutic hypothermia finds that early neurodevelopmental assessments were effective in identifying infants with cerebral palsyby /u/FunnyGamer97 on May 7, 2024 at 2:13 am
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- Green-rumped parrotlet stepdads are as likely to adopt the mother’s chicks as to kill them. Surprisingly, these adoptive fathers wind up having as many offspring of their own over their lifetimes as do infanticidal males.by /u/MistWeaver80 on May 7, 2024 at 12:54 am
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- Cytisinicline, a compound found naturally in plants, could help people quit nicotine vaping, according to international research | Researchers say 31.8% of the cytisinicline group had successfully abstained from vaping, compared to 15.1% of the placebo group.by /u/chrisdh79 on May 6, 2024 at 11:56 pm
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Reddit Sports Sports News and Highlights from the NFL, NBA, NHL, MLB, MLS, and leagues around the world.
- Brunson scores 43, rallies Knicks to 121-117 win over Pacers in Game 1 of Eastern Conference semisby /u/Oldtimer_2 on May 7, 2024 at 2:30 am
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- Klay Thompson Linked to Orlando Magic Ahead of Free Agencyby /u/Oldtimer_2 on May 7, 2024 at 2:03 am
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- Kyren Wilson wins world snooker championship for the first time after beating Jak Jones 18-14by /u/Oldtimer_2 on May 7, 2024 at 1:15 am
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- Bengals Joe Burrow returns to practice following wrist surgeryby /u/Oldtimer_2 on May 6, 2024 at 11:09 pm
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- Wembanyama unanimously wins Rookie of the Yearby /u/SpiritedSuccess5675 on May 6, 2024 at 11:08 pm
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