Deciphering the Marketing Landscape: Latest Insights & Trends for 2023

Deciphering the Marketing Landscape: Latest Insights & Trends for 2023

Deciphering the Marketing Landscape: Latest Insights & Trends for 2023

In the dynamic world of marketing, trends evolve at a breakneck speed. As consumers become more discerning and digitally connected, their preferences and behavior patterns shift, requiring marketers to stay ahead of the curve. With each passing year, some strategies solidify their ground, while others wane. Dive into our curated compilation of the latest marketing insights and trends for 2023. Whether you’re a seasoned marketer or a curious entrepreneur, these findings offer a snapshot of the changing consumer landscape and emerging marketing frontiers. Get ready to recalibrate, reimagine, and reshape your strategies!

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1. The Eroding Value of “Sustainability” Recent research on Palm Oil reveals a surprising trend – consumers favor products labeled as “free-from palm oil” over those stamped with “sustainably produced palm oil.” This shift stems from the overused term “sustainable,” which seems to be losing its weight in the marketplace. This raises concerns, especially as WWF emphasizes that abandoning palm oil isn’t the right solution.


2. Packaging – The Silent Salesperson Kerry’s latest research underscores that 72% of consumers believe brands can help them reduce waste by enhancing the shelf life of food through better packaging. This trend is not just isolated. European publication Amcor’s findings align, showing a growing demand for improved packaging. In the future, marketers must spotlight their packaging efforts more prominently.


3. Cars and Consumers: A Telling Connection Recent data from the 2023 GWI Commerce Report showcases a peculiar trend – 40% of recent car purchasers also invested in a domestic vacation. In another intriguing find, consumers tend to make impulse purchases post physical activities. While not a new revelation, it’s worth noting for potential marketing strategies.


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4. Prime Day vs. Black Friday Amazon’s Prime Day is carving out its niche, with 4% of consumers favoring it over the traditional Black Friday. But with the US Consumer Confidence fluctuating in October, it’ll be intriguing to monitor Amazon’s trajectory in the coming year.


5. Rethinking Boomer Representation in Ads? Gen-Z and Millennials’ financial concerns are largely attributed to the Baby Boomer generation, as per OnePoll data. With Gen-Z’s growing bias against Baby Boomers, marketers might need to reevaluate the representation of this age group in advertising campaigns.


6. The UK’s Growing Love for Loyalty Discounts A significant portion of consumers in the UK is trading brand loyalty for alluring discounts. Findings from the Data & Marketing Association and American Express emphasize the importance of loyalty schemes. Given the current political and economic landscape, loyalty schemes could be the game-changer for retailers in the UK.

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7. Snapshots from Other Reports:

  • A whopping $80B is lost to Ad Fraud, as per new insights from Juniper Research.
  • Mobile advertising is booming in the UK, with over 60% of companies planning to ramp up their budgets.
  • Gen-X feels overlooked in TV advertising, says Wavermaker Studio.
  • The beauty industry take note: consumers crave educational content, says a report from Happi.
  • Italy’s consumer spending expected to dip by approximately $3.7B, data from Ansa suggests.

Conclusion: Staying updated with the ever-evolving marketing landscape is vital for businesses to make informed decisions. From the waning trust in sustainability claims to the UK’s growing penchant for loyalty schemes, marketers need to remain agile and receptive to these shifts.

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References: 

1- I read over 100 Marketing Papers

Podcast transcript: 

Welcome to the Djamgatech Marketing podcast, your go-to source for the latest trends and insights in the world of marketing. In today’s episode, we’ll cover the latest marketing insights and trends for 2023, including consumer preferences, improved packaging, investments in vacations, the popularity of Prime Day, generational differences, loyalty discounts, the rise of mobile ad budgets, neglected Gen-X in TV ads, the demand for educational beauty content, and the expected decrease in Italy’s consumer spending. Additionally, we’ll highlight the importance of staying updated in marketing for informed decisions on sustainability claims and UK loyalty schemes.

In the fast-paced world of marketing, trends come and go faster than you can say “advertise.” As consumers get pickier and more plugged in, their tastes and habits shift, forcing marketers to keep up with the times. Each year brings new opportunities and challenges, with some strategies becoming tried and true, while others fade into obscurity. But fear not, because we’ve got you covered. Take a deep dive into our meticulously curated collection of the freshest marketing insights and trends for 2023. Whether you’re a seasoned marketing guru or just starting out, these findings will give you a great snapshot of what’s happening in the ever-changing world of consumers and marketing. So get ready to adapt, think outside the box, and reshape your strategies to stay ahead of the game. It’s time to embrace the future!

So, let’s dive right into some interesting research findings that shed light on important consumer trends. First up, recent studies on Palm Oil reveal that consumers now prefer products labeled as “free-from palm oil” rather than those labeled as “sustainably produced palm oil.” It seems that the term “sustainable” has become so overused that it’s losing its impact in the marketplace. However, we need to be cautious about completely abandoning palm oil, as organizations like WWF emphasize. They argue that the solution lies not in abandoning palm oil, but in finding sustainable ways to produce it. Now let’s talk about the power of packaging. Kerry’s latest research shows that a whopping 72% of consumers believe that brands can help them reduce waste by improving the packaging of food and extending its shelf life. And this trend is not just limited to one study. European publication Amcor’s findings align with Kerry’s research, revealing a growing demand for better packaging. So, moving forward, marketers need to highlight their packaging efforts more prominently in order to cater to this consumer demand. Next, let’s take a look at an interesting connection between car purchases and consumer behavior. Data from the 2023 GWI Commerce Report shows that 40% of recent car purchasers also invested in a domestic vacation. This finding uncovers a possible pattern of consumers making impulse purchases following physical activities. While this may not be a groundbreaking revelation, it’s definitely worth noting for potential marketing strategies. We can’t talk about consumer trends without mentioning the impact of major shopping events.

Amazon’s Prime Day, which has gained popularity in recent years, now has 4% of consumers favoring it over the traditional Black Friday. However, with US Consumer Confidence fluctuating in October, it’ll be intriguing to see how Amazon’s trajectory plays out in the coming year. Moving on to demographics, recent data suggests that Gen-Z and Millennials have significant financial concerns that are often attributed to the Baby Boomer generation. OnePoll data reveals a growing bias among Gen-Z towards Baby Boomers. With this in mind, marketers might need to reevaluate the representation of this age group in their advertising campaigns in order to better resonate with younger consumers. Let’s now shift our focus to the UK, where loyalty discounts are gaining popularity among consumers. A significant portion of UK consumers is trading brand loyalty for attractive discounts.

The Data & Marketing Association, along with American Express, emphasizes the importance of loyalty schemes in the current political and economic landscape. It seems that loyalty schemes could be the game-changer for retailers in the UK. Now, let’s take a quick look at some snapshots from other reports: First, new insights from Juniper Research reveal that a staggering $80 billion is lost to ad fraud. This highlights the need for stricter measures to combat fraudulent advertising practices. Second, mobile advertising is booming in the UK, with over 60% of companies planning to increase their budgets in this area. This showcases the growing importance of mobile platforms in reaching targeted audiences.

Third, Wavermaker Studio reports that Gen-X feels overlooked in TV advertising. This demographic segment is seeking more representation and targeted messaging in TV ads for better engagement. Fourth, a report from Happi emphasizes that consumers in the beauty industry crave educational content. This highlights the opportunity for beauty brands to create informative and educational content to better connect with consumers. Finally, data from Ansa suggests that Italy’s consumer spending is expected to dip by approximately $3.7 billion. This indicates a potential shift in consumer behavior and purchasing power in the country. That wraps up our exploration of some recent research findings and their implications for marketers. It’s fascinating how consumer trends evolve and shape the strategies businesses need to adopt to stay relevant. Stay tuned for more insights and updates in the ever-changing world of marketing and consumer behavior.

So, here’s the thing. In today’s fast-paced world, staying on top of the latest trends and developments in marketing is absolutely crucial. Why? Well, because it allows businesses to make smart and informed decisions that can ultimately lead to success. Trust me, you don’t want to be left in the dust while your competitors are flourishing. One interesting observation that has been made is the growing skepticism around sustainability claims. Consumers are becoming more discerning and are not just going to blindly believe every green marketing message they come across. This means that businesses need to be extra careful and make sure their sustainability efforts are truly authentic and transparent. Now, let’s talk about loyalty schemes. Apparently, the UK has been going crazy for them. People just can’t seem to get enough of those reward programs and discounts. And you know what? Marketers need to take notice of this.

Loyalty schemes can be a powerful tool to not only retain existing customers but also to attract new ones. By the way, I came across some interesting resources that might pique your interest. It seems that a Redditor by the name of lazymentors has gathered a treasure trove of marketing papers from the subreddit r/Marketing. I’m talking about over 100 papers! So, if you’re looking to expand your knowledge and stay in the loop, you might want to check it out. In conclusion, my friend, the marketing landscape is constantly evolving, and it’s our job to stay agile and receptive. Trust is fading in sustainability claims, and loyalty schemes are all the rage in the UK. So, let’s keep our eyes peeled and make sure we’re on top of these shifts.

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In this episode, we covered the latest marketing insights and trends for 2023, including strategies to recalibrate in the evolving consumer landscape, the importance of improved packaging, the rising popularity of Prime Day, and the impact of ad fraud on mobile ad budgets. Stay informed and make informed decisions in marketing with our recap of top items covered. Thank you for joining us on the Djamgatech Marketing podcast, where we delve into the latest marketing trends and provide insightful information – be sure to subscribe and stay tuned for our next episode!

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Deciphering the Marketing Landscape: What’s the most wanted digital marketing skills?

Data story telling. Don’t just share data, share “why” it’s important and what to do with it. A big reason why I got the last few jobs is being able to show that I can translate data and what to do with it.

It boggles my mind sometimes that many agencies don’t do this correctly. Follow the McKinsey model:

  • Data synthesis

  • Summary

  • “Why this data matters/what it means”

  • What to do with it

How data can become your best sales strategy coupled with a string message focusing on user outcomes they are hiring the product/service for ( jobs-to-be-done theory)? Link

Here is the TLDR for the best tips without knowing your case in more detail (feel free to read the deep dive if you want):

  • Share multiple data points but keep it focused

  • Don’t overdo it on the number of decks

  • Remember that you’ll probably have to pivot at least once

Detectives don’t solve cases off one single data point and neither should marketing decisions be made (in my humble opinion)

Deep dive:

Point Number 1: 2-3 data points is enough to make a solid case (ex: if you’re trying to share which topics/content ideas their audience resonates with, look at engagement rates on topics across different channels). If it’s SEO, use 2 different softwares and find the patterns. Those are the most obvious bleeds.

Point number 2: Early in my career I made the mistake of creating 50+ power point slides which was great research but we ended up using only 20% of that data. Huge waste of time, energy, not to mention incredibly inefficient.

Point number 3: The reality is, pivots are bound to happen unless you’re working with a team that’s super patient for a strategy to come to fruition or if you make the right decision based on the data (business acumen happens as you grow in your career.)

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The most important skill is one that you can prove an ROI. For that I say Lead Gen.

Organic is:

  • “local” SEO (when you see a local company appear on the ‘map’ in search result near you)

  • regular SEO (regular search results under the map)

  • email marketing to an established email list

  • growing social media accounts

Paid is:

  • Google PPC ads

  • FB ads

  • any other… Tiktok, instagram etc.

I focus on Google PPC with Local SEO.

Pick a path and watch as much educational content on it as you can. Work for free initially. Then go wild.

SEO is highly wanted, and Google ads and Facebook ads are also highly wanted. I choose two things to become an expert in, and everything else just know enough to be able to do it. It also depends on where you get hired. Whatever u decide you want to do, become an expert in it, as there is a huge shortage of experts out there.

After 23 years in the industry and quite high demand as an independent consultant advisor I would say what people want is you solve them their problems. and in digital marketing and growth problems are very complex and multidisciplinary. Ok, they want ads to run smoothly and cheaply, but you need to make the data stack good so you track everything, and you need to make the Conversion Rate higher, but that involves like six tools plus the web, and you need to orchestrate everything to out-optimize your competitors. It is the T-shaped knowledge but with many deep knowledge areas. And understanding how everything interacts with each other. Like how page speed increases conversions, decreases CPA on paid, increases SEO, and how you can improve it. I think that is what is lacking in most growth agencies. They see stuff as silos, they take 2yo experienced specialists on PPC or SEO or whatever, but they have no clue about how the rest is important.

I think you only can gain that knowledge if you have been running your own sites or webapps, from creation to monetization, etc. That gives you a great understanding on the orchestration of things. And above all you need to be able to move seamlessly between strategy, tactical and operational. And communicate equally good with CEO’s and developers with poor social skills.

Deciphering the Marketing Landscape: One-Minute Daily Marketing News 

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Deciphering the Marketing Landscape: What Happened In Marketing October 17th 2023

  • Meta launches new formats and updates for Reels Ads.

  • Google launches new tool to manage first-party data easily.

  • Youtube launches Audio Descriptions & Pronouns for Creators.

  • FTC proposes a new bill to fight against hidden fees in Product Prices.

  • Google’s multiple security updates focused on user privacy.

  • EU warns all Social Media Apps to do better moderation of content.

TikTok 
  • TikTok partners with Disney to introduce Disney Content and Elements.

  • Update to API, allowing better Direct Posting for Third-party apps.

  • TikTok shares more facts about user data privacy.

  • TikTok expands Effect House Rewards Program to more regions.

  • New Reports about TikTok rewarding creators to pump live shopping.

Instagram & Threads
  • IG set to bring back Creator Cash Bonuses.

  • Instagram shares new tips for E-commerce shops in a Post.

  • Threads App gets new post editing and Voice notes feature.

Meta
  • Meta’s AI Chatbots are not working in the best way possible.

  • Facebook UK sales surged ahead of Ad Downturn.

  • WhatsApp testing Event Creation for Groups.

Twitter (X)
  • X aims to fight substack says Elon to allow article publishing.

  • X’s efforts to launch live-streaming features are coming together.

  • Expanded Bios are live on X Desktop.

  • New Feature &. Updates to X’s Security & Content Reporting.

  • X launches new updates to Community Notes to increase reliability.

Google
  • Google SGE AI now helps to create Images and Content Drafts.

  • Google Demand Gen Ads roll out to all advertisers.

  • Disabling Third-party cookies for 1% Chrome Users.

  • Updating their Ads Policy later this month.

  • Google Search stops intended search results.

  • Expands access to Social Media Links for Business profiles.

Agency News
  • WFA & MediaSense launch “Future of media Agency” Report.

  • Stagwell acquires Left Field Labs, A digital Agency.

  • Publicis Groupe Posts 5.3% growth in Q3.

  • Dentsu partners with VideoAmp for Ad buying.

  • Virgin Voyages gives its Global Media Account to Hearts & Science.

  • Idris Elba’s agency launches first campaign for Sky Cinema.

  • Wavemaker & Merlin Entertainment extend their partnership.

  • GroupM Betas Walmart Retail Media Certification Program.

Brands & Ads
  • Taco Bell & Deutsch LA partner with Pete Davidson for new campaign.

  • Lloyds Banking Group appoints new CMO.

  • N26 Bank launches new global brand campaign.

  • Doc Martens launch new Brand Platform “Made Strong”.

  • Netflix to open retail sites in 2025 as Brand move.

  • ASICS & City of Paris’s latest campaign launched on Mental Health Day.

  • Uber Eats launches “Never eat dirt again” campaign in Taiwan .

  • Stagwell launches Harris Quest, AI research-as-a-service tool.

AI 
  • Google assures Companies of legal coverage when using their AI Models.

  • Adobe announces AI-generated Image to Video Tool.

  • Adobe also announced new content credential tag for AI.

  • Optimizely launches new Marketing OS powered by AI.

Microsoft 
  • Microsoft launches bug bounty program to improve Bing AI.

  • Microsoft completes acquisition of Activision Blizzard.

Pinterest & Snap
  • Pinterest to announce Q3 Results on 30th Oct.

  • Pinterest partnered with Anthropologie for Holiday Season Shophouse.

  • Snap My AI could face ban in UK over child privacy concerns.

Reddit
  • Reddit launches new report on TV & Film Entertainment.

Marketing & Ad Tech
  • IAS partners with Instacart Ads to improve transparency.

  • Atlassian to buy Loom for nearly $1 Billion.

  • Inmobi launches new identity resolution tool.

  • Jetpack WordPress adds new AI updates.

  • Paramount adds iSpot as New Currency partner.

  • The Guardian unveiled new UK Ad council.

  • Yahoo’s Cookieless ID in partnership with Twilio.

  • Twitch to go through another round of layoffs.

  • New feature to Follow WordPress blog through Mastodon.

  • Twitch adds anti-harassment features to stop banned users.

What I read about Gen-Z Consumers this Month. (No Calls)

1/ 35% Gen-Z corespondents associate TikTok more with Influencers and Zers are less likely to follow influencers on non-social apps. (Report)

2/ 41% plan to start shopping by the end of October and 37% Gen-Z plan to spend more this season, Shopify data.

3/ e.l.f. remains the No. 1 cosmetics brand, increasing 13 points Y/Y to 29% for female teens. And 90% of Genders prefer Apple Products.

4/ Gen-Z doesn’t like to get called, mostly prefer online chat & WhatsApp to connect with friends and others, data from The Sun.

5/ 19% of US adults aged 18-34 are actively saving in case of layoffs, compared to only 13% of older adults.

6/ Black Gen-Zers are hiding names for job applications and being more private shares new data.

7/ 83% of Gen-Z workers are job hoppers. (CNBC)

8/ Gen-Z wants feminine care products to become more blunt and clear in their Ad Copies. (NY Post)

9/ Majority of Gen-Z Students trust College Education, shares new report exposing online gurus.  (Gallup)

10/ 73% of Gen-Z Americans have changed their spending habits over inflation causes. 43% now prefer to home cook, 40% spend less on clothes and 33% limiting spend to Essential shopping. (Bank of America)

11/ Gen-Zers are struggling to find third places to network and make friends. Many are paying for multiple memberships to make friends.

12/ Harvard’s research suggests that Gen-Z 27% more likely to buy from sustainable brands. However new research from Kantar shares distrust of Gen-Z in Sustainability advertising.

13/ Gen-Z & Millennials are making impulse purchases of social media suggestions shares new data from Bankrate.

Deciphering the Marketing Landscape: What Happened In Marketing October 16th 2023

Tiktok
  • TikTok launches Search Ads Toggle, allowing brands to display ads in search results.

  • TikTok enhances data security and localized storage in US, Singapore, and Malaysia.

  • TikTok unveils Direct Post feature for smoother third-party platform content sharing.

Meta
  • Meta shared photos of the business onboarding steps for MetaVerified for Business

  • Instagram new “Avatar interactions” setting lets you control who can interact with your avatar

  • Instagram is working on a new sticker: Music Pick

  • Facebook is killing its Notes feature on Nov 13th

  • Facebook Messenger added a tab called Channels

  • Threads now showing the “Suggested for you” section in feed.

X (Twitter)
  • X rolls out new ad format that can’t be reported, blocked

  • X is working on giving streamers options on who can join their chat before the start of the stream

Google
  • Google tests generative AI in Search for creating imagery and drafting text.

  • Passkeys introduced for secure, fingerprint-based login on eBay, Uber, and WhatsApp

Others
  • Twitch update empowers streamers to block banned users from viewing their livestreams.

  • Duolingo will launch language learning lessons through Duolingo Music and Duolingo Math in the EU as well

  • CapCut added a new AI-based feature, AI model

Twitter
  • Early preview unveiled for ‘X calling’ feature.

Facebook
  • Facebook seeks feedback from Meta Verified subscribers on service quality.

  • Facebook starts showing the page name in the app header, and it sticks to the header when scrolling through the page.

Tiktok
  • TikTok enables mentioning videos via audio page in user-created content.

  • TikTok update removes auto-generated captions from post, privacy settings.

  • TikTok launches AI meme generation for user-taken or selected photos.

Instagram 🔥
  • Instagram introduces option for page linking within user accounts.

  • Instagram extends account activity access to desktop platforms.

Meta
  • Meta offers business support option beyond Meta Verified service.

Whatsapp
  • WhatsApp developing date-specific message search for web client.

  • WhatsApp Web rolls out ‘Create Channel’ feature for users.

Ai
  • Box unveils Box Hubs, streamlining document access with AI integration.

  • CharacterAI debuts ‘Character Group Chat’ for multi-user, multi-AI interactions.

Others
  • Mozilla teams with Fastly, Divvi Up for enhanced Firefox privacy tech.

  • Elgato introduces web Marketplace, upgrading digital assets exchange for creators.

  • Search Engine Land Awards 2023 finalists announced, winners to be revealed Oct. 17.

  • Snapchat encourages gifting Snapchat+ to friends on upcoming birthdays.

  • Spotify trials top playback controls during in-app scrolling.

I analyze over 200 headlines per week. Here’s a well-known psychological bias you can use to drive a tonne of clicks

“Harvard psychologist: 7 things the most passive-aggressive people always do—and the No. 1 way to respond”

This article is trending hard on CNBC Make It.

Sure, it’s good content.

But the headline clearly plays a huge role in its success.

Confirmation bias is a psychological effect where people seek information to validate their pre-existing beliefs.

“Please tell me I’m right”.

To effectively use confirmation bias in headlines:

– Identify behaviors your audience likely has strong beliefs or opinions about

– Write a headline that appears to confirm or challenge that belief

In this headline, passive aggression is the behavior many have encountered or been accused of.

A lot of people have pre-existing beliefs about what it looks like.

The headline suggests there are definitive behaviors that passive-aggressive people exhibit.

Readers want to know whether their own beliefs will be confirmed or challenged.

So they click to find out.

It’s brilliant.

Other psychological effects that make this headline an absolute click magnet:

Authority Bias – “Harvard Professor”. Readers are more likely to click when a headline implies endorsement from an expert.

Social Identity Theory: People will always want to identify with certain groups (in-groups) and distance themselves from others (out-groups).

They’ll seek out content to determine which “bucket” they fall into.

Do people they know fall into the “passive-aggressive” bucket? Do they themselves fall into that bucket?

They can’t help but click to find out.

Examples from different niches:

Productivity: “The 7 App Habits Of Highly Productive People”

Pre-existing belief – Productive people do or do not use apps a certain way.

Personal Finance – “The Actual Impact Of Cutting Out Coffee On Your Savings”

Pre-existing belief – Cutting out a daily coffee will or will not have a meaningful impact on savings.

Parenting – “Does Strict Parenting Actually Lead To Academic Success?”

Pre-existing belief – Strict parenting does or does not lead to academic success.

——————————————————–

*Disclaimer* – The content needs to match the expectations set by the title.

That’s what makes a title clickworthy as opposed to clickbait.

Also, the content shouldn’t be written with the sole purpose of being provocative. It should solve real problems and provide real value.

Giving it a juicy title is just how you make sure it’s actually read and that value is delivered.

As Ogilvy says:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Deciphering the Marketing Landscape: What Happened In Marketing October 01-07 2023

X is looking to launch Ad-free Premium Tier for users.

Instagram announces option to share instagram stories only to a certain no. of followers in lists.

Reddit expands its learning hub with new courses and updates.

Google releases October 2023 Brand Core Update.

Deutsch New York plans to lays off about 19% of staff.

Youtube Testing New Community Notes Feed on Mobile.

DDB WorldWide names Alex Lubar as global CEO.

Snapchat announces “Phantom House” new activision for halloween.

X has ruined everything for link sharing with new Link Preview UI.

VMLY&R Named Lead Creative Agency for World of Hyatt.

GA4 adds new features to improve data security and report accuracy.

BEReal launches a new global campaign, trying to get back attention.

Meta rolls out AI Tools for Advertisers.

X is testing a new Ad format that you can’t report or fight back against.

M&S Appoints Mother as Creative Agency for UK Business.

Non-Alcohol Brands are testing Sober October campaigns, Ritual biggest one so far.

Netflix global Ad president departs after 13 months. Now, Amy Reinhard is the new Ad President.

Mullenlowe retains US Military Account for Recruiting Marketing, Account worth $450M.

US Ad Employement grew by 3k Jobs in Sep 2023.

Google Spam October 2023 Core Update also launched.

IG testing Ad Carousels with tag “you might like” with 5 Different Ads side by side.

Watched 8 hours of MrBeast’s content. Here are 7 psychological strategies he’s used to get 34 billion views

MrBeast can fill giant stadiums and launch 8-figure candy companies on demand.

He’s unbelievably popular.

Recently, I listened to the brilliant marketer Phil Agnew being interviewed on the Creator Science podcast.

The episode focused on how MrBeast’s near-academic understanding of audience psychology is the key to his success.

Better than anyone, MrBeast knows how to get you:

– Click on his content (increase his click-through rate)

– Get you to stick around (increase his retention rate)

He gets you to click by using irresistible thumbnails and headlines.

I watched 8 hours of his content.

To build upon Phil Agnew’s work, I made a list of 7 psychological effects and biases he’s consistently used to write headlines that get clicked into oblivion.

Even the most aggressively “anti-clickbait” purists out there would benefit from learning the psychology of why people choose to click on some content over others.

Ultimately, if you don’t get the click, it really doesn’t matter how good your content is.

1. Novelty Effect

MrBeast Headline: “I Put 100 Million Orbeez In My Friend’s Backyard”

MrBeast often presents something so out of the ordinary that they have no choice but to click and find out more.

That’s the “novelty effect” at play.

Our brain’s reward system is engaged when we encounter something new.

You’ll notice that the headline examples you see in this list are extreme.

MrBeast takes things to the extreme.

You don’t have to.

Here’s your takeaway:

Consider breaking the reader/viewer’s scrolling pattern by adding some novelty to your headlines.

How?

Here are two ways:

  1. Find the unique angle in your content

  2. Find an unusual character in your content

Examples:

“How Moonlight Walks Skyrocketed My Productivity”.

“Meet the Artist Who Paints With Wine and Chocolate.”

Headlines like these catch the eye without requiring 100 million Orbeez.

2. Costly Signaling

MrBeast Headline: “Last To Leave $800,000 Island Keeps It”

Here’s the 3-step click-through process at play here:

  1. MrBeast lets you know he’s invested a very significant amount of time and money into his content.

  2. This signals to whoever reads the headline that it’s probably valuable and worth their time.

  3. They click to find out more.

Costly signaling is all amount showcasing what you’ve invested into the content.

The higher the stakes, the more valuable the content will seem.

In this example, the $800,000 island he’s giving away just screams “This is worth your time!”

Again, they don’t need to be this extreme.

Here are two examples with a little more subtlety:

“I built a full-scale botanical garden in my backyard”.

“I used only vintage cookware from the 1800s for a week”.

Not too extreme, but not too subtle either.

3. Numerical Precision

MrBeast knows that using precise numbers in headlines just work.

Almost all of his most popular videos use headlines that contain a specific number.

“Going Through The Same Drive Thru 1,000 Times”

“$456,000 Squid Game In Real Life!”

Yes, these headlines also use costly signaling.

But there’s more to it than that.

Precise numbers are tangible.

They catch our eye, pique our curiosity, and add a sense of authenticity.

“The concreteness effect”:

Specific, concrete information is more likely to be remembered than abstract, intangible information.

“I went through the same drive thru 1000 times” is more impactful than “I went through the same drive thru countless times”.

4. Contrast

MrBeast Headline: “$1 vs $1,000,000 Hotel Room!”

Our brains are drawn to stark contrasts and MrBeast knows it.

His headlines often pit two extremes against each other.

It instantly creates a mental image of both scenarios.

You’re not just curious about what a $1,000,000 hotel room looks like.

You’re also wondering how it could possibly compare to a $1 room.

Was the difference wildly significant?

Was it actually not as significant as you’d think?

It increases the audience’s *curiosity gap* enough to get them to click and find out more.

Here are a few ways you could use contrast in your headlines effectively:

  1. Transformational Content:

“From $200 to a $100M Empire – How A Small Town Accountant Took On Silicon Valley”

Here you’re contrasting different states or conditions of a single subject.

Transformation stories and before-and-after scenarios.

You’ve got the added benefit of people being drawn to aspirational/inspirational stories.

2. Direct Comparison

“Local Diner Vs Gourmet Bistro – Where Does The Best Comfort Food Lie?”

5. Nostalgia

MrBeast Headline: “I Built Willy Wonka’s Chocolate Factory!”

Nostalgia is a longing for the past.

It’s often triggered by sensory stimuli – smells, songs, images, etc.

It can feel comforting and positive, but sometimes bittersweet.

Nostalgia can provide emotional comfort, identity reinforcement, and even social connection.

People are drawn to it and MrBeast has it down to a tee.

He created a fantasy world most people on this planet came across at some point in their childhood.

While the headline does play on costly signaling here as well, nostalgia does help to clinch the click and get the view.

Subtle examples of nostalgia at play:

“How this [old school cartoon] is shaping new age animation”.

“[Your favorite childhood books] are getting major movie deals”.

6. Morbid Curiosity

MrBeast Headline: “Surviving 24 Hours Straight In The Bermuda Triangle”

People are drawn to the macabre and the dangerous.

Morbid curiosity explains why you’re drawn to situations that are disturbing, frightening, or gruesome.

It’s that tension between wanting to avoid harm and the irresistible desire to know about it.

It’s a peculiar aspect of human psychology and viral content marketers take full advantage of it.

The Bermuda Triangle is practically synonymous with danger.

The headline suggests a pretty extreme encounter with it, so we click to find out more.

7. FOMO And Urgency

MrBeast Headline: “Last To Leave $800,000 Island Keeps It”

“FOMO”: the worry that others may be having fulfilling experiences that you’re absent from.

Marketers leverage FOMO to drive immediate action – clicking, subscribing, purchasing, etc.

The action is driven by the notion that delay could result in missing out on an exciting opportunity or event.

You could argue that MrBeast uses FOMO and urgency in all of his headlines.

They work under the notion that a delay in clicking could result in missing out on an exciting opportunity or event.

MrBeast’s time-sensitive challenge, exclusive opportunities, and high-stakes competitions all generate a sense of urgency.

People feel compelled to watch immediately for fear of missing out on the outcome or being left behind in conversations about the content.

Creators, writers, and marketers can tap into FOMO with their headlines without being so extreme.

“The Hidden Parisian Cafe To Visit Before The Crowds Do”

“How [Tech Innovation] Will Soon Change [Industry] For Good”

(Yep, FOMO and urgency are primarily responsible for the proliferation of AI-related headlines these days).

Why This All Matters

If you don’t have content you need people to consume, it probably doesn’t!

But if any aspect of your online business would benefit from people clicking on things more, it probably does.

“Yes, because we all need more clickbait in this world – *eye-roll emoji*” – Disgruntled Redditor

I never really understood this comment but I seem to get it pretty often.

My stance is this:

If the content delivers what the headline promises, it shouldn’t be labeled clickbait.

I wouldn’t call MrBeast’s content clickbait.

The fact is that linguistic techniques can be used to drive people to consume some content over others.

You don’t need to take things to the extremes that MrBeast does to make use of his headline techniques.

If content doesn’t get clicked, it won’t be read, viewed, or listened to – no matter how brilliant the content might be.

While “clickbait” content isn’t a good thing, we can all learn a thing or two from how they generate attention in an increasingly noisy digital world.

Little trick on how I use Quora to grow my business

This really doesn’t cost a lot of time and can be helpful for every business.

In order to leverage Quora effectively for your business, you need relevant questions to answer in the best possible way.

This can be tedious and a lot of work, while your answers can get buried quickly. To maximize the impact, I use this approach:

Look for Quora questions with many views but few answers.

Type in Google:

site:quora.com keyword “1 answer” “k views”

For example, I founded Simple Analytics, a GA4 alternative. So I’m interested in keywords like Google Analytics, Ga4, privacy-friendly analytics etc:

site:quora.com google analytics “1 answer” “k views”

It will find questions related to your keyword with just one answer but with many views (you can play around with the variables here)

But this is essentially where you want to be! Now provide a thoughtful answer and even mention your business if it fits the context. You’ll be the top rated answer and get many views.

AI in Marketing in November 2023

The TOP 50 Finance Headlines of 2023: Unraveling the Patterns

Deciphering the Marketing Landscape: Latest News

  • Amazon Attribution URL parameters stripped by FB boosted posts?
    by /u/FixClassic778 (Ads on Google, Meta, Microsoft, etc.) on March 3, 2024 at 11:45 am

    I've been trying and trying to get boosted posts to work with Amazon Attribution links, and no matter what I try it would seem that FB strips the parameters from the URL. Note, this is different from setting up an ad that is not a boosted post. I tried asking support about it but they were worthless. Here's what I tried: Putting the full Amazon attribution link in as the website URL, when I click it in the ads manager preview section, it works correctly. However, when I go to the post itself and click the "shop now" link, the parameters are stripped. Putting the parameters section of the url in the "build url parameters" section via ads manager, "maas=blah" without a "?" at the beginning. Again, did not work. Neither of these made the "shop now" link start working correctly. And, clicks are not showing up in the Amazon Attribution campaign area. ​ ​ submitted by /u/FixClassic778 [link] [comments]

  • Which skills make a marketer advanced?
    by /u/shahinsalehiin (Marketing & Advertising) on March 3, 2024 at 11:42 am

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  • Change in Campaign goal from all available goals to only purchases / PMAX being a cunt
    by /u/SkynetMedia93 (Ads on Google, Meta, Microsoft, etc.) on March 3, 2024 at 11:26 am

    Hey, so I've been at it with Google ads for around 2 months now, running a PMAX and Search Engine. Why? Because my Google Ads "Expert" told me to do so... My Business sells refurbished AirPods and Beats in case that matters PMAX has been a great headache, running wonderfully for a few days giving me a profit around 700eur and then nearly running my business into the ground. Going from 14 conversions a day to around 1 or 2. Normal fluctuations, right? I just can't seem to get PMAX to run stable, trying to optimize the campaign every other week doesn't help either. Lowering tCPA only makes things worse. I've been "Forced" to increase my TCPA from 12 to around 55 now since otherwise I can't seem to get any conversions... In case I'm missing some information for you all to help me gladly let me know! I'm desperate... ​ My most recent change was due to my Google Ads "Expert" telling me to change my Campaign goals from basically everything ( website clicks, add to cart, etc.) to only Conversions. Since doing that around 4 days ago now, nothing changed. I'm barely covering my Ad and Product expenses which has resulted in me ripping out my hair every night wondering why tf nothing is working. ​ Things I've thought about doing differently: - Disable PMAX and do only a smart shopping campaign ( since all of my sales come through that channel and not fucking youtube ads ) - Give up and move to Thailand ​ So in case anyone can help me I'm fully open to new ideas and tips. I would greatly appreciate anything from any Redditor at this point since the wonderful Lady at Google can't help me at all. ​ submitted by /u/SkynetMedia93 [link] [comments]

  • Ad schedule and daily budget
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    Hi, i'm quite new to Google ads and I've tried searching for this but didn't find a good explanation. Let's say that I've had a daily budget of $100 for my campaign that runs every day and every hour. Now if I changed that ad schedule to only weekdays and hours between 7AM - 10PM would I have to take that into consideration in my daily budget to increase that budget or will Google do that automatically in the background even though the budget is still $100 day IF I want to keep the monthly spend the same? Or should I raise the budget to compensate for the loss of the days? submitted by /u/Jdoda [link] [comments]

  • A tool to repurpose long-form videos into short-form clips
    by /u/_realkitsune (Marketing & Advertising) on March 3, 2024 at 10:37 am

    I've tried a bunch of different tools for repurposing long-form content into short-form clips. Here's a quick rundown of what I think is the best tool for that purpose -- Opus Clip (I'm not affiliated in any way). Video submission process Submit videos through links from YouTube, Google Drive, Zoom, and Rumble, or directly from your device in MP4, MOV, and WEBM formats Videos can be up to 3 hours long and 10GB in size Processing time Processing time can vary. For example, a 34-minute video might take about 15 minutes You get an email when your video is ready User interface and generated clips Your clips are stored in your dashboard The number of clips you get depends on your video's length and content. A 34-minute debate might give you 23 clips, while a 19-minute talk could give you 8 clips Clip analysis and management Clips are scored on things like how interesting they are and how well they flow. You get a score and some feedback From your dashboard, you can post clips to social media, download them in HD, and do some basic editing, even without paying Editing capabilities The editing area lets you work on captions and the design You can pick where clips start and end, edit captions, and change the design You can split clips, delete scenes, change the layout, and track who's speaking Additional features You can add B-Roll to make your clips better, but you can't change it much There's a feature for adding emojis to captions, but it could be better (i.e., add more emojis) You get some preset styles for captions and options to add your logo Performance and limitations Good at arranging the layout of clips based on who's talking and how they interact There's a difference in FPS between clips from YouTube and those uploaded directly Good support for other languages. I tried it with a video in Czech, and it did well, including accurate captions Is there some other tool I'm not aware of that does it better? submitted by /u/_realkitsune [link] [comments]

  • Retargeting for forbidden niches
    by /u/Hexcook (Ads on Google, Meta, Microsoft, etc.) on March 3, 2024 at 10:33 am

    Are there any good retargeting services for niches / markets that are usually banned on google ads? I was never able to find any submitted by /u/Hexcook [link] [comments]

  • Accepted a job I feel underqualified for! Any tips?
    by /u/pastaforever142 (Marketing & Advertising) on March 3, 2024 at 9:56 am

    I work in B2B marketing (tech) and just received an offer that is both a huge upgrade in compensation and responsibility. I got in through performing well on interviews and an extremely strong referral from my ex-manager. I am feeling anxious and nervous about not performing up to expectations. I also see a skill gap between what’s required for the role and my experience More on the soft-skill side of things. I’ll be working and collaborating with more senior leaders within the company to drive projects forward. I am afraid that they will view me as young and inexperience and would not take me seriously. I also think I am lacking in executive presence and workplace confidence. I don’t want to fuck this up - any advice / tips welcomed!! submitted by /u/pastaforever142 [link] [comments]

  • Just a coincidence or clever marketing?
    by /u/paul-happyatom (Marketing & Advertising) on March 3, 2024 at 9:00 am

    Made me laugh - and then I wondered if there is a way to target specific posts with ads. If it is possible, the marketing team must have been working overtime and very alert. submitted by /u/paul-happyatom [link] [comments]

  • Is body aware of a list of marketing campaign ideas for their email lists?
    by /u/sheepofwallstreet86 (Marketing & Advertising) on March 3, 2024 at 8:58 am

    For example, I recently ran one that gave people the opportunity to win $500 for whoever guessed the closest outcome of the superbowl. Engagement went way up and the winner got her $500 cash. We of course put that on the socials, but round two was the revenue generating part. For everybody else, I sent a consolation prize email that consisted of three redeemable coupons for other services we offer. Of that, 24 people picked a coupon. Overall, that campaign turned into over 20k worth of revenue. So now I’m thinking I should do this monthly or quarterly. However, coming up with these campaigns are not my strong suit. Do you know of any playbooks that I could buy to reference or books that might at least get the creative juices flowing? submitted by /u/sheepofwallstreet86 [link] [comments]

  • GMC: Unable to add multiple rates in shipping service
    by /u/lordofthethingybobs (Ads on Google, Meta, Microsoft, etc.) on March 3, 2024 at 7:40 am

    Hi, I was wondering if there was a development that removed the add button for adding multiple rates inside a given shipping service for new accounts. I used to be able to add as many as I wanted in order to cater for different shipping labels and their respective table rates. Now, the service does not have the button so I am stuck with 1 rate for 1 service, forcing me to create multiple services to circumvent (which appears to me to be a hack so my OCD is having a riot). Google support is being deliberately thick and after screenshots and videos shpwing an account that does have the add button and the one that expiernces the issues they still pretend they do not understand. Thanks ​ ​ submitted by /u/lordofthethingybobs [link] [comments]

  • Social media manager/marketer, Influencer Marketer Prerequisites
    by /u/The_BigEnchilada (Marketing & Advertising) on March 3, 2024 at 7:36 am

    Hey guys!!! i wanna do the above mentioned Paid remote internships or part time online job and wanted to know the pre requisites which can be helpful for me. I've done these sorta work but always under someone's wing and followed whatever they told me to but this time i wanna take sole projects if i could and also i dont know much about the said positions if i went ahead and take a solo gig (i hope i am being clear lol) So i just wanna know anything which employers want in their manager/marketer (like certifications etc) Thank you so much!! PS: the reason i wanna do these jobs is that i am about to do my mba in marketing and data analytics but rn it'll take months before i join one cuz the new session will start in the end of may and i dont wanna sit idle and wanna get the taste of it, and also i am open to work lol if you wanna hire me cuz online platforms are dry as hell for these jobs submitted by /u/The_BigEnchilada [link] [comments]

  • Growth Marketing Job Pivot
    by /u/shelbytheorchid (Marketing & Advertising) on March 3, 2024 at 7:12 am

    Hello! I come from an academic background in engineering however I have a lot of skills in growing businesses. Specifically my own nonprofit groups when I was in grade school. I’m in the running for a spectacular role at a company in growth marketing. I’d solely be working with the marketing team, and they are kick ass people! Engineering is a completely different world: we are like robots, work on repetitive jobs, and work in sweatpants all the time. My view of marketing is that everyone is brilliant, has great social skills, and have very creative minds. I won’t lie I feel intimidated. Considering I have no prior work experience in marketing, where should I begin in learning the tools and ways to assimilate? I’m studying up on ABS marketing and the current tech stack since that’s what the company uses. But what about everything else? My role is all about finding ways to market to specific companies and I’m new to this. I want to make a good impression, fit in, and give great input. I’m open to all thoughts, thank you! submitted by /u/shelbytheorchid [link] [comments]

  • Stuck as a Contractor?
    by /u/NoCelebration2295 (Marketing & Advertising) on March 3, 2024 at 7:05 am

    I’m a social media coordinator (contractor) at a pretty well known nationwide company. I manage about 12 different social channels all in the 10K to 50k follower range, in addition to providing support to the nationwide corporate account with about 100K+ followers per social channel. It’s been a great experience, and I’ve asked pretty regularly about any opportunities for me to work full time, but I feel stuck as a contractor. Does anybody have any advice for me? I just want to know if maybe I’m wasting my time or if there are certain things I should highlight with my manager to help secure a full time role. Thank you! submitted by /u/NoCelebration2295 [link] [comments]

  • If not cold emailing, how else can you reach more people?
    by /u/Newbie_Copywriter (Marketing & Advertising) on March 3, 2024 at 7:02 am

    Hey everyone. I’m a complete newbie (see username) and I was hired to take up a social media/content management position at a consulting company that offers both consulting services (so B2B) and career development services to aspiring consultants (B2C). My manager’s go-to method for reaching new people and getting more leads is cold emailing. It wasn’t until I joined this sub that I realized that isn’t the best, most efficient way of generating leads. I’ve noticed many people here hate it. I’m really new to this, but I want to make a difference and excel at this job instead of just doing what the boss says. If you can’t cold email people then how else do you generate leads? We’re active on LinkedIn and other platforms like Instagram, X (formerly Twitter) and Facebook. Most of our leads are from LinkedIn posts and cold emails if I’m honest. But if there’s a better way to reach more people aside from cold emailing then I’d love to know because nothing new is turning up in my research for better methods (unless I’m not even researching this the right way… I don’t even know). So if you’re not cold emailing, how do you guys generate leads when advertising a new product or service? Sorry if I sound like a complete noob and ignoramus, but I have no clue where else to get useful opinions on this and I have no friends in marketing that I can ask about this. submitted by /u/Newbie_Copywriter [link] [comments]

  • Interview tips for a fintech company
    by /u/Individual_Shock_347 (Marketing & Advertising) on March 3, 2024 at 6:47 am

    I'm a fresh grad with a background in marketing communications mostly such as graphic design and video production for marketing collaterals/edms etc. I have an upcoming interview as a marketing executive with a fintech company and I really want to do well in the interview. Some of the requirements are data-related and I'm feeling insecure as my past internship experiences are not data heavy. They also deal with cryptocurrency which I have no experience with but have definitely read quite a bit about it. How do I show interest in their products during the interview and what are some ways I could also show that I am willing to learn how to deal with data? submitted by /u/Individual_Shock_347 [link] [comments]

  • Lots of bot traffic running Commercial Cleaning in the US
    by /u/HanamichiSakurag1 (Ads on Google, Meta, Microsoft, etc.) on March 3, 2024 at 6:00 am

    Hey everyone, For those running commercial cleaning ads in the us, have you noticed an influx of bot traffic especially in the morning? It’s crazy how many invalid clicks we’re getting. I am starting to consider purchasing Clickarma just to see if that will help submitted by /u/HanamichiSakurag1 [link] [comments]

  • Salary Ceiling For Marketing
    by /u/MaterialDifficult874 (Marketing & Advertising) on March 3, 2024 at 6:00 am

    I am curious as to what the earnings ceiling looks like for marketing. Would a person who’s the head of marketing for a company like Apple be making the most, or the ceo of a marketing firm? How much would they be making? submitted by /u/MaterialDifficult874 [link] [comments]

  • Applying for a job with same organization after rejection. Should I do it?
    by /u/Level_Hamster_9777 (Marketing & Advertising) on March 3, 2024 at 5:57 am

    So I need some input from the group. I work in higher ed at a major university and was 1 of 3 finalists for a Sr. Marketing director position within the same university I work at, just in a different department. It was myself, an outside candidate and the current director looking to advance to a Sr role. After speaking with a friend that works in that department and was in the interviews, I felt I had a good chance and would be between me and the currrent director, however she was young and inexperienced. I thought I had it in the bag. The offer never came and I found out they hired the outside candidate. This one hurt since I thought I had it, but oh well, maybe not for me. So...the director that was turned down for the role ended up taking another position on campus and they are currently hiring the director role. I am currently in a manager role, so it would be a jump in title and pay. I run a department and lead a team like a director but without the benefits which is why I am looking to leave. I am torn because I am bitter I was not selected but I am also in a market that is very limited on marketing roles, especially director or higher level. I live in a smaller market, population is 200-300k and there are maybe 3-5 marketing jobs posted every 3 months or so and director level positions maybe once every 6 months. Most of these positions are at the university. I am thinking I apply and just see, but what if I grt rejected again. I have had a bad experience in the past where I was rejected for a job but then the director reached out a couple months later with a similar role. I ended up taking it, but then found out the person hired over me the first time did not have the experience, or education I had, she was a friend of the director. So I had a chip on my shoulder and dislike for both the employee and my director from then on that stayed with me until I loved departments. This again was at the university TLDR would you apply for a position with an organization/department after being rejected for the higher one? submitted by /u/Level_Hamster_9777 [link] [comments]

  • F100 CMO Comp
    by /u/MaterialDifficult874 (Marketing & Advertising) on March 3, 2024 at 5:33 am

    Just curious as to how much CMO’s at some of the biggest companies in America are paid. submitted by /u/MaterialDifficult874 [link] [comments]

  • first internship project
    by /u/Moonixel (Marketing & Advertising) on March 3, 2024 at 5:26 am

    so i’m a college student doing my very first marketing internship for a small app start up company…my first project is to make an app demo video but that’s all the instructions i have….im not even sure where to go from here and i feel really silly but i asked for tips or like suggestions for the style and didn’t get anywhere so im not even sure where to start. i have some knowledge with a few video editing apps but im not even sure what type of style they want like a literal demonstration or like promo? i tried asking these questions in the call and got no where and now i’m stressed submitted by /u/Moonixel [link] [comments]

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