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Deciphering the Marketing Landscape: Latest Insights & Trends for 2023
In the dynamic world of marketing, trends evolve at a breakneck speed. As consumers become more discerning and digitally connected, their preferences and behavior patterns shift, requiring marketers to stay ahead of the curve. With each passing year, some strategies solidify their ground, while others wane. Dive into our curated compilation of the latest marketing insights and trends for 2023. Whether you’re a seasoned marketer or a curious entrepreneur, these findings offer a snapshot of the changing consumer landscape and emerging marketing frontiers. Get ready to recalibrate, reimagine, and reshape your strategies!
1. The Eroding Value of “Sustainability” Recent research on Palm Oil reveals a surprising trend – consumers favor products labeled as “free-from palm oil” over those stamped with “sustainably produced palm oil.” This shift stems from the overused term “sustainable,” which seems to be losing its weight in the marketplace. This raises concerns, especially as WWF emphasizes that abandoning palm oil isn’t the right solution.
2. Packaging – The Silent Salesperson Kerry’s latest research underscores that 72% of consumers believe brands can help them reduce waste by enhancing the shelf life of food through better packaging. This trend is not just isolated. European publication Amcor’s findings align, showing a growing demand for improved packaging. In the future, marketers must spotlight their packaging efforts more prominently.
3. Cars and Consumers: A Telling Connection Recent data from the 2023 GWI Commerce Report showcases a peculiar trend – 40% of recent car purchasers also invested in a domestic vacation. In another intriguing find, consumers tend to make impulse purchases post physical activities. While not a new revelation, it’s worth noting for potential marketing strategies.
4. Prime Day vs. Black Friday Amazon’s Prime Day is carving out its niche, with 4% of consumers favoring it over the traditional Black Friday. But with the US Consumer Confidence fluctuating in October, it’ll be intriguing to monitor Amazon’s trajectory in the coming year.
5. Rethinking Boomer Representation in Ads? Gen-Z and Millennials’ financial concerns are largely attributed to the Baby Boomer generation, as per OnePoll data. With Gen-Z’s growing bias against Baby Boomers, marketers might need to reevaluate the representation of this age group in advertising campaigns.
6. The UK’s Growing Love for Loyalty Discounts A significant portion of consumers in the UK is trading brand loyalty for alluring discounts. Findings from the Data & Marketing Association and American Express emphasize the importance of loyalty schemes. Given the current political and economic landscape, loyalty schemes could be the game-changer for retailers in the UK.
7. Snapshots from Other Reports:
- A whopping $80B is lost to Ad Fraud, as per new insights from Juniper Research.
- Mobile advertising is booming in the UK, with over 60% of companies planning to ramp up their budgets.
- Gen-X feels overlooked in TV advertising, says Wavermaker Studio.
- The beauty industry take note: consumers crave educational content, says a report from Happi.
- Italy’s consumer spending expected to dip by approximately $3.7B, data from Ansa suggests.
Conclusion: Staying updated with the ever-evolving marketing landscape is vital for businesses to make informed decisions. From the waning trust in sustainability claims to the UK’s growing penchant for loyalty schemes, marketers need to remain agile and receptive to these shifts.
References:
1- I read over 100 Marketing Papers
Podcast transcript:
Welcome to the Djamgatech Marketing podcast, your go-to source for the latest trends and insights in the world of marketing. In today’s episode, we’ll cover the latest marketing insights and trends for 2023, including consumer preferences, improved packaging, investments in vacations, the popularity of Prime Day, generational differences, loyalty discounts, the rise of mobile ad budgets, neglected Gen-X in TV ads, the demand for educational beauty content, and the expected decrease in Italy’s consumer spending. Additionally, we’ll highlight the importance of staying updated in marketing for informed decisions on sustainability claims and UK loyalty schemes.
In the fast-paced world of marketing, trends come and go faster than you can say “advertise.” As consumers get pickier and more plugged in, their tastes and habits shift, forcing marketers to keep up with the times. Each year brings new opportunities and challenges, with some strategies becoming tried and true, while others fade into obscurity. But fear not, because we’ve got you covered. Take a deep dive into our meticulously curated collection of the freshest marketing insights and trends for 2023. Whether you’re a seasoned marketing guru or just starting out, these findings will give you a great snapshot of what’s happening in the ever-changing world of consumers and marketing. So get ready to adapt, think outside the box, and reshape your strategies to stay ahead of the game. It’s time to embrace the future!
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So, let’s dive right into some interesting research findings that shed light on important consumer trends. First up, recent studies on Palm Oil reveal that consumers now prefer products labeled as “free-from palm oil” rather than those labeled as “sustainably produced palm oil.” It seems that the term “sustainable” has become so overused that it’s losing its impact in the marketplace. However, we need to be cautious about completely abandoning palm oil, as organizations like WWF emphasize. They argue that the solution lies not in abandoning palm oil, but in finding sustainable ways to produce it. Now let’s talk about the power of packaging. Kerry’s latest research shows that a whopping 72% of consumers believe that brands can help them reduce waste by improving the packaging of food and extending its shelf life. And this trend is not just limited to one study. European publication Amcor’s findings align with Kerry’s research, revealing a growing demand for better packaging. So, moving forward, marketers need to highlight their packaging efforts more prominently in order to cater to this consumer demand. Next, let’s take a look at an interesting connection between car purchases and consumer behavior. Data from the 2023 GWI Commerce Report shows that 40% of recent car purchasers also invested in a domestic vacation. This finding uncovers a possible pattern of consumers making impulse purchases following physical activities. While this may not be a groundbreaking revelation, it’s definitely worth noting for potential marketing strategies. We can’t talk about consumer trends without mentioning the impact of major shopping events.
Amazon’s Prime Day, which has gained popularity in recent years, now has 4% of consumers favoring it over the traditional Black Friday. However, with US Consumer Confidence fluctuating in October, it’ll be intriguing to see how Amazon’s trajectory plays out in the coming year. Moving on to demographics, recent data suggests that Gen-Z and Millennials have significant financial concerns that are often attributed to the Baby Boomer generation. OnePoll data reveals a growing bias among Gen-Z towards Baby Boomers. With this in mind, marketers might need to reevaluate the representation of this age group in their advertising campaigns in order to better resonate with younger consumers. Let’s now shift our focus to the UK, where loyalty discounts are gaining popularity among consumers. A significant portion of UK consumers is trading brand loyalty for attractive discounts.
The Data & Marketing Association, along with American Express, emphasizes the importance of loyalty schemes in the current political and economic landscape. It seems that loyalty schemes could be the game-changer for retailers in the UK. Now, let’s take a quick look at some snapshots from other reports: First, new insights from Juniper Research reveal that a staggering $80 billion is lost to ad fraud. This highlights the need for stricter measures to combat fraudulent advertising practices. Second, mobile advertising is booming in the UK, with over 60% of companies planning to increase their budgets in this area. This showcases the growing importance of mobile platforms in reaching targeted audiences.
Third, Wavermaker Studio reports that Gen-X feels overlooked in TV advertising. This demographic segment is seeking more representation and targeted messaging in TV ads for better engagement. Fourth, a report from Happi emphasizes that consumers in the beauty industry crave educational content. This highlights the opportunity for beauty brands to create informative and educational content to better connect with consumers. Finally, data from Ansa suggests that Italy’s consumer spending is expected to dip by approximately $3.7 billion. This indicates a potential shift in consumer behavior and purchasing power in the country. That wraps up our exploration of some recent research findings and their implications for marketers. It’s fascinating how consumer trends evolve and shape the strategies businesses need to adopt to stay relevant. Stay tuned for more insights and updates in the ever-changing world of marketing and consumer behavior.
So, here’s the thing. In today’s fast-paced world, staying on top of the latest trends and developments in marketing is absolutely crucial. Why? Well, because it allows businesses to make smart and informed decisions that can ultimately lead to success. Trust me, you don’t want to be left in the dust while your competitors are flourishing. One interesting observation that has been made is the growing skepticism around sustainability claims. Consumers are becoming more discerning and are not just going to blindly believe every green marketing message they come across. This means that businesses need to be extra careful and make sure their sustainability efforts are truly authentic and transparent. Now, let’s talk about loyalty schemes. Apparently, the UK has been going crazy for them. People just can’t seem to get enough of those reward programs and discounts. And you know what? Marketers need to take notice of this.
Loyalty schemes can be a powerful tool to not only retain existing customers but also to attract new ones. By the way, I came across some interesting resources that might pique your interest. It seems that a Redditor by the name of lazymentors has gathered a treasure trove of marketing papers from the subreddit r/Marketing. I’m talking about over 100 papers! So, if you’re looking to expand your knowledge and stay in the loop, you might want to check it out. In conclusion, my friend, the marketing landscape is constantly evolving, and it’s our job to stay agile and receptive. Trust is fading in sustainability claims, and loyalty schemes are all the rage in the UK. So, let’s keep our eyes peeled and make sure we’re on top of these shifts.
In this episode, we covered the latest marketing insights and trends for 2023, including strategies to recalibrate in the evolving consumer landscape, the importance of improved packaging, the rising popularity of Prime Day, and the impact of ad fraud on mobile ad budgets. Stay informed and make informed decisions in marketing with our recap of top items covered. Thank you for joining us on the Djamgatech Marketing podcast, where we delve into the latest marketing trends and provide insightful information – be sure to subscribe and stay tuned for our next episode!
Smart Savings: Top 10 Life Hacks to Lower Your Monthly Expense in USA and Canada
Deciphering the Marketing Landscape: What’s the most wanted digital marketing skills?
Data story telling. Don’t just share data, share “why” it’s important and what to do with it. A big reason why I got the last few jobs is being able to show that I can translate data and what to do with it.
It boggles my mind sometimes that many agencies don’t do this correctly. Follow the McKinsey model:
Data synthesis
Summary
“Why this data matters/what it means”
What to do with it
How data can become your best sales strategy coupled with a string message focusing on user outcomes they are hiring the product/service for ( jobs-to-be-done theory)? Link
Here is the TLDR for the best tips without knowing your case in more detail (feel free to read the deep dive if you want):
Share multiple data points but keep it focused
Don’t overdo it on the number of decks
Remember that you’ll probably have to pivot at least once
Detectives don’t solve cases off one single data point and neither should marketing decisions be made (in my humble opinion)
Deep dive:
Point Number 1: 2-3 data points is enough to make a solid case (ex: if you’re trying to share which topics/content ideas their audience resonates with, look at engagement rates on topics across different channels). If it’s SEO, use 2 different softwares and find the patterns. Those are the most obvious bleeds.
Point number 2: Early in my career I made the mistake of creating 50+ power point slides which was great research but we ended up using only 20% of that data. Huge waste of time, energy, not to mention incredibly inefficient.
Point number 3: The reality is, pivots are bound to happen unless you’re working with a team that’s super patient for a strategy to come to fruition or if you make the right decision based on the data (business acumen happens as you grow in your career.)
The most important skill is one that you can prove an ROI. For that I say Lead Gen.
Organic is:
“local” SEO (when you see a local company appear on the ‘map’ in search result near you)
regular SEO (regular search results under the map)
email marketing to an established email list
growing social media accounts
Paid is:
Google PPC ads
FB ads
any other… Tiktok, instagram etc.
I focus on Google PPC with Local SEO.
Pick a path and watch as much educational content on it as you can. Work for free initially. Then go wild.
SEO is highly wanted, and Google ads and Facebook ads are also highly wanted. I choose two things to become an expert in, and everything else just know enough to be able to do it. It also depends on where you get hired. Whatever u decide you want to do, become an expert in it, as there is a huge shortage of experts out there.
After 23 years in the industry and quite high demand as an independent consultant advisor I would say what people want is you solve them their problems. and in digital marketing and growth problems are very complex and multidisciplinary. Ok, they want ads to run smoothly and cheaply, but you need to make the data stack good so you track everything, and you need to make the Conversion Rate higher, but that involves like six tools plus the web, and you need to orchestrate everything to out-optimize your competitors. It is the T-shaped knowledge but with many deep knowledge areas. And understanding how everything interacts with each other. Like how page speed increases conversions, decreases CPA on paid, increases SEO, and how you can improve it. I think that is what is lacking in most growth agencies. They see stuff as silos, they take 2yo experienced specialists on PPC or SEO or whatever, but they have no clue about how the rest is important.
I think you only can gain that knowledge if you have been running your own sites or webapps, from creation to monetization, etc. That gives you a great understanding on the orchestration of things. And above all you need to be able to move seamlessly between strategy, tactical and operational. And communicate equally good with CEO’s and developers with poor social skills.
Deciphering the Marketing Landscape: One-Minute Daily Marketing News
Deciphering the Marketing Landscape: What Happened In Marketing October 17th 2023
Meta launches new formats and updates for Reels Ads.
Google launches new tool to manage first-party data easily.
Youtube launches Audio Descriptions & Pronouns for Creators.
FTC proposes a new bill to fight against hidden fees in Product Prices.
Google’s multiple security updates focused on user privacy.
EU warns all Social Media Apps to do better moderation of content.
TikTok partners with Disney to introduce Disney Content and Elements.
Update to API, allowing better Direct Posting for Third-party apps.
TikTok shares more facts about user data privacy.
TikTok expands Effect House Rewards Program to more regions.
New Reports about TikTok rewarding creators to pump live shopping.
IG set to bring back Creator Cash Bonuses.
Instagram shares new tips for E-commerce shops in a Post.
Threads App gets new post editing and Voice notes feature.
Meta’s AI Chatbots are not working in the best way possible.
Facebook UK sales surged ahead of Ad Downturn.
WhatsApp testing Event Creation for Groups.
X aims to fight substack says Elon to allow article publishing.
X’s efforts to launch live-streaming features are coming together.
Expanded Bios are live on X Desktop.
New Feature &. Updates to X’s Security & Content Reporting.
X launches new updates to Community Notes to increase reliability.
Google SGE AI now helps to create Images and Content Drafts.
Google Demand Gen Ads roll out to all advertisers.
Disabling Third-party cookies for 1% Chrome Users.
Updating their Ads Policy later this month.
Google Search stops intended search results.
Expands access to Social Media Links for Business profiles.
WFA & MediaSense launch “Future of media Agency” Report.
Stagwell acquires Left Field Labs, A digital Agency.
Publicis Groupe Posts 5.3% growth in Q3.
Dentsu partners with VideoAmp for Ad buying.
Virgin Voyages gives its Global Media Account to Hearts & Science.
Idris Elba’s agency launches first campaign for Sky Cinema.
Wavemaker & Merlin Entertainment extend their partnership.
GroupM Betas Walmart Retail Media Certification Program.
Taco Bell & Deutsch LA partner with Pete Davidson for new campaign.
Lloyds Banking Group appoints new CMO.
N26 Bank launches new global brand campaign.
Doc Martens launch new Brand Platform “Made Strong”.
Netflix to open retail sites in 2025 as Brand move.
ASICS & City of Paris’s latest campaign launched on Mental Health Day.
Uber Eats launches “Never eat dirt again” campaign in Taiwan .
Stagwell launches Harris Quest, AI research-as-a-service tool.
Google assures Companies of legal coverage when using their AI Models.
Adobe announces AI-generated Image to Video Tool.
Adobe also announced new content credential tag for AI.
Optimizely launches new Marketing OS powered by AI.
Microsoft launches bug bounty program to improve Bing AI.
Microsoft completes acquisition of Activision Blizzard.
Pinterest to announce Q3 Results on 30th Oct.
Pinterest partnered with Anthropologie for Holiday Season Shophouse.
Snap My AI could face ban in UK over child privacy concerns.
Reddit launches new report on TV & Film Entertainment.
IAS partners with Instacart Ads to improve transparency.
Atlassian to buy Loom for nearly $1 Billion.
Inmobi launches new identity resolution tool.
Jetpack WordPress adds new AI updates.
Paramount adds iSpot as New Currency partner.
The Guardian unveiled new UK Ad council.
Yahoo’s Cookieless ID in partnership with Twilio.
Twitch to go through another round of layoffs.
New feature to Follow WordPress blog through Mastodon.
Twitch adds anti-harassment features to stop banned users.
What I read about Gen-Z Consumers this Month. (No Calls)
1/ 35% Gen-Z corespondents associate TikTok more with Influencers and Zers are less likely to follow influencers on non-social apps. (Report)
2/ 41% plan to start shopping by the end of October and 37% Gen-Z plan to spend more this season, Shopify data.
3/ e.l.f. remains the No. 1 cosmetics brand, increasing 13 points Y/Y to 29% for female teens. And 90% of Genders prefer Apple Products.
4/ Gen-Z doesn’t like to get called, mostly prefer online chat & WhatsApp to connect with friends and others, data from The Sun.
5/ 19% of US adults aged 18-34 are actively saving in case of layoffs, compared to only 13% of older adults.
6/ Black Gen-Zers are hiding names for job applications and being more private shares new data.
7/ 83% of Gen-Z workers are job hoppers. (CNBC)
8/ Gen-Z wants feminine care products to become more blunt and clear in their Ad Copies. (NY Post)
9/ Majority of Gen-Z Students trust College Education, shares new report exposing online gurus. (Gallup)
10/ 73% of Gen-Z Americans have changed their spending habits over inflation causes. 43% now prefer to home cook, 40% spend less on clothes and 33% limiting spend to Essential shopping. (Bank of America)
11/ Gen-Zers are struggling to find third places to network and make friends. Many are paying for multiple memberships to make friends.
12/ Harvard’s research suggests that Gen-Z 27% more likely to buy from sustainable brands. However new research from Kantar shares distrust of Gen-Z in Sustainability advertising.
13/ Gen-Z & Millennials are making impulse purchases of social media suggestions shares new data from Bankrate.
Deciphering the Marketing Landscape: What Happened In Marketing October 16th 2023
TikTok launches Search Ads Toggle, allowing brands to display ads in search results.
TikTok enhances data security and localized storage in US, Singapore, and Malaysia.
TikTok unveils Direct Post feature for smoother third-party platform content sharing.
Meta shared photos of the business onboarding steps for MetaVerified for Business
Instagram new “Avatar interactions” setting lets you control who can interact with your avatar
Instagram is working on a new sticker: Music Pick
Facebook is killing its Notes feature on Nov 13th
Facebook Messenger added a tab called Channels
Threads now showing the “Suggested for you” section in feed.
X rolls out new ad format that can’t be reported, blocked
X is working on giving streamers options on who can join their chat before the start of the stream
Google tests generative AI in Search for creating imagery and drafting text.
Passkeys introduced for secure, fingerprint-based login on eBay, Uber, and WhatsApp
Twitch update empowers streamers to block banned users from viewing their livestreams.
Duolingo will launch language learning lessons through Duolingo Music and Duolingo Math in the EU as well
CapCut added a new AI-based feature, AI model
Early preview unveiled for ‘X calling’ feature.
Facebook seeks feedback from Meta Verified subscribers on service quality.
Facebook starts showing the page name in the app header, and it sticks to the header when scrolling through the page.
TikTok enables mentioning videos via audio page in user-created content.
TikTok update removes auto-generated captions from post, privacy settings.
TikTok launches AI meme generation for user-taken or selected photos.
Instagram introduces option for page linking within user accounts.
Instagram extends account activity access to desktop platforms.
Meta offers business support option beyond Meta Verified service.
WhatsApp developing date-specific message search for web client.
WhatsApp Web rolls out ‘Create Channel’ feature for users.
Box unveils Box Hubs, streamlining document access with AI integration.
CharacterAI debuts ‘Character Group Chat’ for multi-user, multi-AI interactions.
Mozilla teams with Fastly, Divvi Up for enhanced Firefox privacy tech.
Elgato introduces web Marketplace, upgrading digital assets exchange for creators.
Search Engine Land Awards 2023 finalists announced, winners to be revealed Oct. 17.
Snapchat encourages gifting Snapchat+ to friends on upcoming birthdays.
Spotify trials top playback controls during in-app scrolling.
I analyze over 200 headlines per week. Here’s a well-known psychological bias you can use to drive a tonne of clicks
“Harvard psychologist: 7 things the most passive-aggressive people always do—and the No. 1 way to respond”
This article is trending hard on CNBC Make It.
Sure, it’s good content.
But the headline clearly plays a huge role in its success.
Confirmation bias is a psychological effect where people seek information to validate their pre-existing beliefs.
“Please tell me I’m right”.
To effectively use confirmation bias in headlines:
– Identify behaviors your audience likely has strong beliefs or opinions about
– Write a headline that appears to confirm or challenge that belief
In this headline, passive aggression is the behavior many have encountered or been accused of.
A lot of people have pre-existing beliefs about what it looks like.
The headline suggests there are definitive behaviors that passive-aggressive people exhibit.
Readers want to know whether their own beliefs will be confirmed or challenged.
So they click to find out.
It’s brilliant.
Other psychological effects that make this headline an absolute click magnet:
Authority Bias – “Harvard Professor”. Readers are more likely to click when a headline implies endorsement from an expert.
Social Identity Theory: People will always want to identify with certain groups (in-groups) and distance themselves from others (out-groups).
They’ll seek out content to determine which “bucket” they fall into.
Do people they know fall into the “passive-aggressive” bucket? Do they themselves fall into that bucket?
They can’t help but click to find out.
Examples from different niches:
Productivity: “The 7 App Habits Of Highly Productive People”
Pre-existing belief – Productive people do or do not use apps a certain way.
Personal Finance – “The Actual Impact Of Cutting Out Coffee On Your Savings”
Pre-existing belief – Cutting out a daily coffee will or will not have a meaningful impact on savings.
Parenting – “Does Strict Parenting Actually Lead To Academic Success?”
Pre-existing belief – Strict parenting does or does not lead to academic success.
——————————————————–
*Disclaimer* – The content needs to match the expectations set by the title.
That’s what makes a title clickworthy as opposed to clickbait.
Also, the content shouldn’t be written with the sole purpose of being provocative. It should solve real problems and provide real value.
Giving it a juicy title is just how you make sure it’s actually read and that value is delivered.
As Ogilvy says:
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Deciphering the Marketing Landscape: What Happened In Marketing October 01-07 2023
X is looking to launch Ad-free Premium Tier for users.
Instagram announces option to share instagram stories only to a certain no. of followers in lists.
Reddit expands its learning hub with new courses and updates.
Google releases October 2023 Brand Core Update.
Deutsch New York plans to lays off about 19% of staff.
Youtube Testing New Community Notes Feed on Mobile.
DDB WorldWide names Alex Lubar as global CEO.
Snapchat announces “Phantom House” new activision for halloween.
X has ruined everything for link sharing with new Link Preview UI.
VMLY&R Named Lead Creative Agency for World of Hyatt.
GA4 adds new features to improve data security and report accuracy.
BEReal launches a new global campaign, trying to get back attention.
Meta rolls out AI Tools for Advertisers.
X is testing a new Ad format that you can’t report or fight back against.
M&S Appoints Mother as Creative Agency for UK Business.
Non-Alcohol Brands are testing Sober October campaigns, Ritual biggest one so far.
Netflix global Ad president departs after 13 months. Now, Amy Reinhard is the new Ad President.
Mullenlowe retains US Military Account for Recruiting Marketing, Account worth $450M.
US Ad Employement grew by 3k Jobs in Sep 2023.
Google Spam October 2023 Core Update also launched.
IG testing Ad Carousels with tag “you might like” with 5 Different Ads side by side.
Watched 8 hours of MrBeast’s content. Here are 7 psychological strategies he’s used to get 34 billion views
MrBeast can fill giant stadiums and launch 8-figure candy companies on demand.
He’s unbelievably popular.
Recently, I listened to the brilliant marketer Phil Agnew being interviewed on the Creator Science podcast.
The episode focused on how MrBeast’s near-academic understanding of audience psychology is the key to his success.
Better than anyone, MrBeast knows how to get you:
– Click on his content (increase his click-through rate)
– Get you to stick around (increase his retention rate)
He gets you to click by using irresistible thumbnails and headlines.
I watched 8 hours of his content.
To build upon Phil Agnew’s work, I made a list of 7 psychological effects and biases he’s consistently used to write headlines that get clicked into oblivion.
Even the most aggressively “anti-clickbait” purists out there would benefit from learning the psychology of why people choose to click on some content over others.
Ultimately, if you don’t get the click, it really doesn’t matter how good your content is.
1. Novelty Effect
MrBeast Headline: “I Put 100 Million Orbeez In My Friend’s Backyard”
MrBeast often presents something so out of the ordinary that they have no choice but to click and find out more.
That’s the “novelty effect” at play.
Our brain’s reward system is engaged when we encounter something new.
You’ll notice that the headline examples you see in this list are extreme.
MrBeast takes things to the extreme.
You don’t have to.
Here’s your takeaway:
Consider breaking the reader/viewer’s scrolling pattern by adding some novelty to your headlines.
How?
Here are two ways:
Find the unique angle in your content
Find an unusual character in your content
Examples:
“How Moonlight Walks Skyrocketed My Productivity”.
“Meet the Artist Who Paints With Wine and Chocolate.”
Headlines like these catch the eye without requiring 100 million Orbeez.
2. Costly Signaling
MrBeast Headline: “Last To Leave $800,000 Island Keeps It”
Here’s the 3-step click-through process at play here:
MrBeast lets you know he’s invested a very significant amount of time and money into his content.
This signals to whoever reads the headline that it’s probably valuable and worth their time.
They click to find out more.
Costly signaling is all amount showcasing what you’ve invested into the content.
The higher the stakes, the more valuable the content will seem.
In this example, the $800,000 island he’s giving away just screams “This is worth your time!”
Again, they don’t need to be this extreme.
Here are two examples with a little more subtlety:
“I built a full-scale botanical garden in my backyard”.
“I used only vintage cookware from the 1800s for a week”.
Not too extreme, but not too subtle either.
3. Numerical Precision
MrBeast knows that using precise numbers in headlines just work.
Almost all of his most popular videos use headlines that contain a specific number.
“Going Through The Same Drive Thru 1,000 Times”
“$456,000 Squid Game In Real Life!”
Yes, these headlines also use costly signaling.
But there’s more to it than that.
Precise numbers are tangible.
They catch our eye, pique our curiosity, and add a sense of authenticity.
“The concreteness effect”:
Specific, concrete information is more likely to be remembered than abstract, intangible information.
“I went through the same drive thru 1000 times” is more impactful than “I went through the same drive thru countless times”.
4. Contrast
MrBeast Headline: “$1 vs $1,000,000 Hotel Room!”
Our brains are drawn to stark contrasts and MrBeast knows it.
His headlines often pit two extremes against each other.
It instantly creates a mental image of both scenarios.
You’re not just curious about what a $1,000,000 hotel room looks like.
You’re also wondering how it could possibly compare to a $1 room.
Was the difference wildly significant?
Was it actually not as significant as you’d think?
It increases the audience’s *curiosity gap* enough to get them to click and find out more.
Here are a few ways you could use contrast in your headlines effectively:
Transformational Content:
“From $200 to a $100M Empire – How A Small Town Accountant Took On Silicon Valley”
Here you’re contrasting different states or conditions of a single subject.
Transformation stories and before-and-after scenarios.
You’ve got the added benefit of people being drawn to aspirational/inspirational stories.
2. Direct Comparison
“Local Diner Vs Gourmet Bistro – Where Does The Best Comfort Food Lie?”
5. Nostalgia
MrBeast Headline: “I Built Willy Wonka’s Chocolate Factory!”
Nostalgia is a longing for the past.
It’s often triggered by sensory stimuli – smells, songs, images, etc.
It can feel comforting and positive, but sometimes bittersweet.
Nostalgia can provide emotional comfort, identity reinforcement, and even social connection.
People are drawn to it and MrBeast has it down to a tee.
He created a fantasy world most people on this planet came across at some point in their childhood.
While the headline does play on costly signaling here as well, nostalgia does help to clinch the click and get the view.
Subtle examples of nostalgia at play:
“How this [old school cartoon] is shaping new age animation”.
“[Your favorite childhood books] are getting major movie deals”.
6. Morbid Curiosity
MrBeast Headline: “Surviving 24 Hours Straight In The Bermuda Triangle”
People are drawn to the macabre and the dangerous.
Morbid curiosity explains why you’re drawn to situations that are disturbing, frightening, or gruesome.
It’s that tension between wanting to avoid harm and the irresistible desire to know about it.
It’s a peculiar aspect of human psychology and viral content marketers take full advantage of it.
The Bermuda Triangle is practically synonymous with danger.
The headline suggests a pretty extreme encounter with it, so we click to find out more.
7. FOMO And Urgency
MrBeast Headline: “Last To Leave $800,000 Island Keeps It”
“FOMO”: the worry that others may be having fulfilling experiences that you’re absent from.
Marketers leverage FOMO to drive immediate action – clicking, subscribing, purchasing, etc.
The action is driven by the notion that delay could result in missing out on an exciting opportunity or event.
You could argue that MrBeast uses FOMO and urgency in all of his headlines.
They work under the notion that a delay in clicking could result in missing out on an exciting opportunity or event.
MrBeast’s time-sensitive challenge, exclusive opportunities, and high-stakes competitions all generate a sense of urgency.
People feel compelled to watch immediately for fear of missing out on the outcome or being left behind in conversations about the content.
Creators, writers, and marketers can tap into FOMO with their headlines without being so extreme.
“The Hidden Parisian Cafe To Visit Before The Crowds Do”
“How [Tech Innovation] Will Soon Change [Industry] For Good”
(Yep, FOMO and urgency are primarily responsible for the proliferation of AI-related headlines these days).
Why This All Matters
If you don’t have content you need people to consume, it probably doesn’t!
But if any aspect of your online business would benefit from people clicking on things more, it probably does.
“Yes, because we all need more clickbait in this world – *eye-roll emoji*” – Disgruntled Redditor
I never really understood this comment but I seem to get it pretty often.
My stance is this:
If the content delivers what the headline promises, it shouldn’t be labeled clickbait.
I wouldn’t call MrBeast’s content clickbait.
The fact is that linguistic techniques can be used to drive people to consume some content over others.
You don’t need to take things to the extremes that MrBeast does to make use of his headline techniques.
If content doesn’t get clicked, it won’t be read, viewed, or listened to – no matter how brilliant the content might be.
While “clickbait” content isn’t a good thing, we can all learn a thing or two from how they generate attention in an increasingly noisy digital world.
Little trick on how I use Quora to grow my business
This really doesn’t cost a lot of time and can be helpful for every business.
In order to leverage Quora effectively for your business, you need relevant questions to answer in the best possible way.
This can be tedious and a lot of work, while your answers can get buried quickly. To maximize the impact, I use this approach:
Look for Quora questions with many views but few answers.
Type in Google:
site:quora.com keyword “1 answer” “k views”
For example, I founded Simple Analytics, a GA4 alternative. So I’m interested in keywords like Google Analytics, Ga4, privacy-friendly analytics etc:
site:quora.com google analytics “1 answer” “k views”
It will find questions related to your keyword with just one answer but with many views (you can play around with the variables here)
But this is essentially where you want to be! Now provide a thoughtful answer and even mention your business if it fits the context. You’ll be the top rated answer and get many views.
The TOP 50 Finance Headlines of 2023: Unraveling the Patterns
Deciphering the Marketing Landscape: Latest News
- Google Ads - This Month date range including Todayby /u/thermalthermos7 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 5:48 pm
I’m doing some freelance work for an agency and all of the Google Ads accounts are including Today when selecting This Month in the campaign view or report editor. Every other account I’ve worked on has only included up through Yesterday, which is my preference. Anybody know if this can be changed? submitted by /u/thermalthermos7 [link] [comments]
- pMax structure for D2C retailer with 50k+ SKUsby /u/Monita_Bonita (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 5:48 pm
Hi all, What do you think? Our Google rep suggested margin-based bidding, but I'm not convinced because we have a lot of SKUs and a large price range... From $10s to $1000s. At my previous position at a footwear brand, we did ROAS-based bidding, and had 9 campaigns: Women - ROAS >350% Women - ROAS 150% - 350% Women - ROAS <150% Women - Zombie SKUs Children - ROAS >450% Children - ROAS 150% - 450% Children - ROAS <150% & Impressions > 1,000 Children - ROAS <150% & Impressions < 1,000 Children - Zombie SKUs For this retailer, we have around 18 categories, so I'm thinking we could do: 1 campaign for each category that drives 80% or revenue, which would equal around 13 or 14 1 campaign for the rest of the categories 1 campaign for Sale 1 campaign for Clearance Then, maybe split the add groups by ROAS or Price or sub category. Thanks! submitted by /u/Monita_Bonita [link] [comments]
- Career Change, but...by /u/Gargoyle0ne (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 5:40 pm
Temper my expectations; what are the odds of me making a jump to a Google Ads career starting as a freelancer or part-time remote given that... I'm British but live in central Europe (this causes some restrictions, as you might imagine). I can't afford to quit my current job, but I can work/study/offer 8 am to 1 pm each day. I can only offer remote. Experience: BA English language and Lingusitics. Copywriting qualification, so I know something of the marketing world. Blog writing exp. Co-run Instagram account of about 16k subs. Proofreading/editing exp. Published short fiction at pro rates, but that don't count for much... And I've enjoyed what I've learned about Google Ads so far. I'm in a rut, fighting with both arms tied behind my back.... is Google ads an avenue worth exploring, or is a non-starter for me? submitted by /u/Gargoyle0ne [link] [comments]
- Campaign structure for a low-budget local home-service business with a 100mi (160km) radius service area? [Google Ads]by /u/ptgx85 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 5:22 pm
I'm trying to decide on the best campaign structure for my business. The service I offer could be broken up into 10 or so sub-services, but my service area covers 4 or 5 medium-sized cities and 10+ smaller cities. I'm debating having one campaign that has 10 ad groups to cover each sub-service, including an ad group to cover the general service. I'm also considering having one or more campaigns to cover the locations, but with technically 15+ cities to cover, I'm not sure the best way to go about it, especially with a smaller budget. Should I make 4 or 5 separate campaigns to target the medium cities only and let the potential customer assume that I also service their nearby city? If so, would it be beneficial to have all 10 ad groups of my sub-services for each city or would just an ad group for my general services suffice? I'd hope that anyone searching for my sub-services would be offered up ads from my other non-location based campaign that should trigger due to the geofencing settings I selected. EDIT: I'm also considering an additional campaign to target my business name and/or competitors business names, at least as a trial. submitted by /u/ptgx85 [link] [comments]
- Can someone explain to me what is happening with this conversion?by /u/LettucePro (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 4:58 pm
Hello All, I am trying to figure out what is going on with this conversion. A month ago, this campaign was converting well at $4 per click. Then, as you can see, on September 12th, I stopped getting clicks. I adjusted up the bid until I started getting clicks again—at $6 per click. I assume it is because the CPC for that keyword has drifted up over time. But what is a good way of tracking the correct CPC? The campaign is set to Dynamic bids down only. I am concerned that if I allow dynamic bids up and down, the ACOS will explode. What do you recommend? https://imgur.com/a/QuPedQD submitted by /u/LettucePro [link] [comments]
- Looking for Expert Help with Paid Adsby /u/OHB911 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 4:23 pm
Hi, I run a UK-based business providing graphic design support, primarily to marketing teams. Currently, I’m managing our ads on LinkedIn myself, but I believe a specialist could achieve much better results. Our current ad budget is £3k per month, and our product offerings range from £699 to £1,500 per month, so they’re relatively low-cost. We’re open to working with freelancers or marketing agencies. Experience is essential, and we’d like to see case studies of similar LinkedIn campaigns. If you have a proven track record and are interested, please get in touch! submitted by /u/OHB911 [link] [comments]
- Is relying on Conversion Source being Google Analytics fine?by /u/jubileo5 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 2:28 pm
Hey all! Probably a stupid question but recently been exposed to running Google Ads. I've set up a campaign with the goal being purchase. I went and checked the Goals section in ads, and I found one marked as "manual_event_PURCHASE" with Google Analytics (GA4) https://i.imgur.com/bBfxNq7.png Is this enough to track purchase conversions for the PMax campaigns? Or do I need to manually add a conversion event to say the thank you page? I've just been looking at Youtube videos about the importance of making conversion goals to track purchase conversions on Shopify. My background has been FB ads, so I assumed installing the Google app for the site, as well as setting up GA pixel and Google ads synced with GA would be enough? submitted by /u/jubileo5 [link] [comments]
- Looking for an agency to run an ad for my program.by /u/Born_Diet_428 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 2:23 pm
This is actually kinda urgent. I’m looking for an advertising/marketing agency to run one single ad for me for my program that’s offering free classes. It’s nothing big. The country is Antigua. Ages 21-54. And I’m looking to have the ad run until the end of October… 3$ a day. If anyone could assist that would be great. Please get back to me asap. I’m internationally based so paypal is a preferred and easier payment method for me. submitted by /u/Born_Diet_428 [link] [comments]
- Do New Google Ads Accounts Have Inherently Low Ad Rank?by /u/BackgroundShare5742 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 12:32 pm
So we run ads on the Google Display Network. In account A (lots of history, high CTR, etc.) we have been able to show ads on top news websites with ease. In brand new account B, we have tried launching ads to the same placements and nothing will get any spend. It will spend on low-quality junk placements that GDN loves to push, but not on high-quality news websites. We have even raised the bid significantly above what it is in account A, but it just won't deliver. Is this lack of ability to show on top placements simply a function of the account being new? If so, should we just crank the bids extremely high to see if we can get a CTR and thus establish a higher ad rank? submitted by /u/BackgroundShare5742 [link] [comments]
- Hvac clientby /u/mali-918 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 12:27 pm
Hey there guys, I have an old client for hvac was not getting the leads 3 months back so we launched call only campaign for hvac to get leads in the ads account but for the last 2 months the client is complaining that they are getting spam calls in the ads account through call only campaign so now he wants us to pause this campaign beside that we are running PMax campaign in the ads account both of their budget is equally divided into $20 per day and the monthly budget for the client is $1200 per day so now I want to devise a new strategy through which we can get qualified and relevant leads in the ads account Any advice on this will be appreciated submitted by /u/mali-918 [link] [comments]
- Lead generation for a remodeling company.by /u/Pale_Country_979 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 12:10 pm
Hey everybody, I run a tile remodeling company and was looking for some insights on the best way or ways to generate leads and business. I’ve been running google ads for two weeks and I have gotten 12k impressions and 150 clicks on my ads but no conversions. I started my budget at $500 per month to try to test out what works before I start putting a higher dollar amount into it. If anyone has any suggestions on things that have worked for them on google ads or any platform I’d love to hear what’s worked for you. Also this is my landing page, any feedback positive or constructive would be appreciated: https://fosdicktile.com submitted by /u/Pale_Country_979 [link] [comments]
- How many Keywords Recommended for a campaign?by /u/tamilexplainer (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 12:04 pm
So here we've two primary services, Handyman & Cleaning, Under these two campaigns, have Ad Groups, Handyman: Handyman Door Repair Plumbing Electrician Water Heater Installation Furniture Assembly Cleaning: Move in Cleaning Move Out Cleaning End Tenancy Cleaning Deep Cleaning How many keywords recommended in each ad group ? In Search terms under Insights, whenever we see relevant keywords to the service, we add them to our 'Search Keywords' Is this a good practice, how many keywords can have under a group, will it not get diluted if too many keywords are there ? submitted by /u/tamilexplainer [link] [comments]
- Issue with "Call Us" Button Conversion Tracking - Tag Not Firingby /u/SameSpend2302 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 11:30 am
I'm trying to track conversions from the "Call Us" button on my dummy Contact Us page. In the "Triggers" section, I've selected "All Elements" → "Click Text" → and matched the exact text on my button, which is "Call Us." However, the tag isn't firing when I click the button in the preview window. I've also added the specific dummy page URL to ensure the clicks are tracked only from that page, but the issue persists. I'm not sure how to resolve this. Can anyone assist me with troubleshooting? submitted by /u/SameSpend2302 [link] [comments]
- Does server-side tagging fail on its basic premise?by /u/Key_Awareness6144 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 11:25 am
Last time I checked the basic benefit of server-side tagging was to acquire data regardless of user consent. But then again, why do guides like these casually mention: „However, you will need to ensure that you obtain granular consent from users for their data and any activities undertaken with it“. So what’s the point of setting it up? You won’t be able to send a conversion event to any advertising platform, and any analytics platform like GA4 will only measure the raw http request data that they server necessarily needs to process. How is setting server-side tagging worth the hassle then? submitted by /u/Key_Awareness6144 [link] [comments]
- ¿Qué es syndicatedsearch.goog¿Qué es syndicatedsearch.goog y por qué aparece en mis estadísticas?by /u/kai_073 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 8:57 am
El dominio syndicatedsearch. goog es parte de un cambio reciente implementado por Google en su plataforma de publicidad, específicamente en productos como AdSense for Search (AFS), AdSense for Shopping (AFSh) y Programmable Search Engine (ProSE). Desde noviembre de 2023, Google comenzó a migrar ciertos servicios publicitarios a nuevos dominios, entre ellos syndicatedsearch. goog. Este cambio tiene como objetivo mejorar la privacidad del usuario y es parte del plan de Google de eliminar gradualmente las cookies de terceros en su navegador Chrome. ¿Por qué aparece en mis estadísticas? Si notas que syndicatedsearch. goog aparece en tus estadísticas, es porque tu sitio o aplicación puede estar mostrando anuncios a través de alguno de estos productos de Google que han sido redirigidos a este dominio. Específicamente, Google está trasladando las solicitudes de anuncios de estos servicios a nuevos dominios con el fin de reducir la personalización basada en el historial de navegación de los usuarios. Esto significa que la información que Google puede recolectar sobre los usuarios será menos detallada, lo que resulta en menos anuncios personalizados. ¿Por qué este cambio? Este cambio responde a una preocupación creciente sobre la privacidad en línea. Google, junto con otras grandes plataformas, ha estado buscando formas de reducir la dependencia de las cookies de terceros, que tradicionalmente se utilizaban para rastrear el comportamiento de los usuarios a través de diferentes sitios web. Al mover las solicitudes de anuncios a dominios como syndicatedsearch. goog, Google busca garantizar que las interacciones de los usuarios en línea se manejen de manera más segura y privada. Sin embargo, esto también significa que los usuarios tendrán menos control sobre los anuncios que ven, ya que no podrán ajustar configuraciones de personalización de anuncios como antes. Impacto en la privacidad y el control de anuncios Con esta migración, es probable que los anuncios que se muestren a los usuarios sean menos personalizados, ya que Google ha limitado el uso de cookies para rastrear el historial de navegación. Además, los usuarios ya no podrán modificar configuraciones relacionadas con estos anuncios mediante las Configuraciones de anuncios de Google. Aunque esto mejora la privacidad, también implica que los anunciantes tendrán menos acceso a datos detallados sobre sus audiencias, lo que puede afectar las estrategias de marketing digital. Este movimiento sigue la tendencia de la industria hacia un enfoque más centrado en la privacidad del usuario, y es parte de los esfuerzos continuos de Google para cumplir con las crecientes expectativas regulatorias y del consumidor en cuanto a la privacidad digital y por qué aparece en mis estadísticas? El dominio syndicatedsearch. goog es parte de un cambio reciente implementado por Google en su plataforma de publicidad, específicamente en productos como AdSense for Search (AFS), AdSense for Shopping (AFSh) y Programmable Search Engine (ProSE). Desde noviembre de 2023, Google comenzó a migrar ciertos servicios publicitarios a nuevos dominios, entre ellos syndicatedsearch.goog. Este cambio tiene como objetivo mejorar la privacidad del usuario y es parte del plan de Google de eliminar gradualmente las cookies de terceros en su navegador Chrome. ¿Por qué aparece en mis estadísticas? Si notas que syndicatedsearch. goog aparece en tus estadísticas, es porque tu sitio o aplicación puede estar mostrando anuncios a través de alguno de estos productos de Google que han sido redirigidos a este dominio. Específicamente, Google está trasladando las solicitudes de anuncios de estos servicios a nuevos dominios con el fin de reducir la personalización basada en el historial de navegación de los usuarios. Esto significa que la información que Google puede recolectar sobre los usuarios será menos detallada, lo que resulta en menos anuncios personalizados. ¿Por qué este cambio? Este cambio responde a una preocupación creciente sobre la privacidad en línea. Google, junto con otras grandes plataformas, ha estado buscando formas de reducir la dependencia de las cookies de terceros, que tradicionalmente se utilizaban para rastrear el comportamiento de los usuarios a través de diferentes sitios web. Al mover las solicitudes de anuncios a dominios como syndicatedsearch. goog, Google busca garantizar que las interacciones de los usuarios en línea se manejen de manera más segura y privada. Sin embargo, esto también significa que los usuarios tendrán menos control sobre los anuncios que ven, ya que no podrán ajustar configuraciones de personalización de anuncios como antes. Impacto en la privacidad y el control de anuncios Con esta migración, es probable que los anuncios que se muestren a los usuarios sean menos personalizados, ya que Google ha limitado el uso de cookies para rastrear el historial de navegación. Además, los usuarios ya no podrán modificar configuraciones relacionadas con estos anuncios mediante las Configuraciones de anuncios de Google. Aunque esto mejora la privacidad, también implica que los anunciantes tendrán menos acceso a datos detallados sobre sus audiencias, lo que puede afectar las estrategias de marketing digital. Este movimiento sigue la tendencia de la industria hacia un enfoque más centrado en la privacidad del usuario, y es parte de los esfuerzos continuos de Google para cumplir con las crecientes expectativas regulatorias y del consumidor en cuanto a la privacidad digital( submitted by /u/kai_073 [link] [comments]
- Roast My Landing / Brutal Reviewby /u/Scaletana (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 7:47 am
I get the irony of my offer being what it is and me not having lead magnets of my own, I'm working on that. Since it's hard to judge own website/copy I would appreciate it so much if you take a few minutes to roast this landing page. I will not cry I promise 🙂 https://foxtailsoftware.com/digital-product Any feedback is welcome, style, content, arrangement, what ever you can make fun of, I will try to fix! p.s. there are no reviews because I don't want to bug my past clients and employers for this yet. Thank you for your help! submitted by /u/Scaletana [link] [comments]
- Google ads Canada starts charging DST this monthby /u/Ad-Words (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 5:34 am
Google ads Canada will start charging DST this month (starting October 1st)，2.5% submitted by /u/Ad-Words [link] [comments]
- Google Ads For Bathroom Renovator Dallasby /u/Embarrassed-Box-9911 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 4:53 am
Running Google ads for bathroom renovation client in Dallas TX, he has tons of beautiful bathroom remodels done and I made him a whole website + landing page the website includes lots of authenticity and testimonials reviews and clear CTAS along with very high quality content and design. He has a budget of 2k for this first month, and we're targeting 20k+ revenue remodels. I'm thinking the offer I entice people with is "free quote today" or "up to $1500 off your bathroom remodel" then it takes them to the landing page where it outlines a 3 step process on how they tell us what they need, we give them the online quote, and then we arrive today for the in person free quote and design. I'm wondering if there's lots of competition and other factors that you will stop us from having success with landing even one job in this first month. Any advice? submitted by /u/Embarrassed-Box-9911 [link] [comments]
- How do you actually optimize and improve Google Ads for ecommerce?by /u/StackJS (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 1:55 am
Hi all, Im looking to create a practical procedure to actually optimize and improve google ad results as opposed to just scaling pmax up and down. Here's my list so far: Optimize shopping feed (attributes, categories, product types ect) Replace "poor" performing assets. Keyword audit (Negative keywords for non-performing keywords) Conversion data check. Make sure conversions are being recorded properly. Use klaviyo ect for customer matching. SEO product pages to be relevant for the desired search. This would be more for an account thats been running for months not really a fresh brand new account. Is there anything else you guys think I should add to this list? Thanks in advance. submitted by /u/StackJS [link] [comments]
- How is this even possible???by /u/ticktick_goon (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 1:52 am
How in the world can i possible have ratings for the following if i have 0 impressions and 0 clicks (all time). This is a new campaign still in the bid learning stage. ............... Imp | Clicks | QS | Landing Page Exp | Ad Relevance | Exp CTR KW #1 .... 54 | 6 | - | - | - | - KW #2 .... 0 | 0 | 5/10 | Avg. | Above Avg. | Below Avg. Max Clicks & Max Conv (happened for both campaigns) $300 Budget Unlimited CPC & tCPA niche business, small volume submitted by /u/ticktick_goon [link] [comments]
- Google Ads - This Month date range including Todayby /u/thermalthermos7 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 5:48 pm
I’m doing some freelance work for an agency and all of the Google Ads accounts are including Today when selecting This Month in the campaign view or report editor. Every other account I’ve worked on has only included up through Yesterday, which is my preference. Anybody know if this can be changed? submitted by /u/thermalthermos7 [link] [comments]
- pMax structure for D2C retailer with 50k+ SKUsby /u/Monita_Bonita (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 5:48 pm
Hi all, What do you think? Our Google rep suggested margin-based bidding, but I'm not convinced because we have a lot of SKUs and a large price range... From $10s to $1000s. At my previous position at a footwear brand, we did ROAS-based bidding, and had 9 campaigns: Women - ROAS >350% Women - ROAS 150% - 350% Women - ROAS <150% Women - Zombie SKUs Children - ROAS >450% Children - ROAS 150% - 450% Children - ROAS <150% & Impressions > 1,000 Children - ROAS <150% & Impressions < 1,000 Children - Zombie SKUs For this retailer, we have around 18 categories, so I'm thinking we could do: 1 campaign for each category that drives 80% or revenue, which would equal around 13 or 14 1 campaign for the rest of the categories 1 campaign for Sale 1 campaign for Clearance Then, maybe split the add groups by ROAS or Price or sub category. Thanks! submitted by /u/Monita_Bonita [link] [comments]
- Career Change, but...by /u/Gargoyle0ne (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 5:40 pm
Temper my expectations; what are the odds of me making a jump to a Google Ads career starting as a freelancer or part-time remote given that... I'm British but live in central Europe (this causes some restrictions, as you might imagine). I can't afford to quit my current job, but I can work/study/offer 8 am to 1 pm each day. I can only offer remote. Experience: BA English language and Lingusitics. Copywriting qualification, so I know something of the marketing world. Blog writing exp. Co-run Instagram account of about 16k subs. Proofreading/editing exp. Published short fiction at pro rates, but that don't count for much... And I've enjoyed what I've learned about Google Ads so far. I'm in a rut, fighting with both arms tied behind my back.... is Google ads an avenue worth exploring, or is a non-starter for me? submitted by /u/Gargoyle0ne [link] [comments]
- Campaign structure for a low-budget local home-service business with a 100mi (160km) radius service area? [Google Ads]by /u/ptgx85 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 5:22 pm
I'm trying to decide on the best campaign structure for my business. The service I offer could be broken up into 10 or so sub-services, but my service area covers 4 or 5 medium-sized cities and 10+ smaller cities. I'm debating having one campaign that has 10 ad groups to cover each sub-service, including an ad group to cover the general service. I'm also considering having one or more campaigns to cover the locations, but with technically 15+ cities to cover, I'm not sure the best way to go about it, especially with a smaller budget. Should I make 4 or 5 separate campaigns to target the medium cities only and let the potential customer assume that I also service their nearby city? If so, would it be beneficial to have all 10 ad groups of my sub-services for each city or would just an ad group for my general services suffice? I'd hope that anyone searching for my sub-services would be offered up ads from my other non-location based campaign that should trigger due to the geofencing settings I selected. EDIT: I'm also considering an additional campaign to target my business name and/or competitors business names, at least as a trial. submitted by /u/ptgx85 [link] [comments]
- Can someone explain to me what is happening with this conversion?by /u/LettucePro (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 4:58 pm
Hello All, I am trying to figure out what is going on with this conversion. A month ago, this campaign was converting well at $4 per click. Then, as you can see, on September 12th, I stopped getting clicks. I adjusted up the bid until I started getting clicks again—at $6 per click. I assume it is because the CPC for that keyword has drifted up over time. But what is a good way of tracking the correct CPC? The campaign is set to Dynamic bids down only. I am concerned that if I allow dynamic bids up and down, the ACOS will explode. What do you recommend? https://imgur.com/a/QuPedQD submitted by /u/LettucePro [link] [comments]
- Looking for Expert Help with Paid Adsby /u/OHB911 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 4:23 pm
Hi, I run a UK-based business providing graphic design support, primarily to marketing teams. Currently, I’m managing our ads on LinkedIn myself, but I believe a specialist could achieve much better results. Our current ad budget is £3k per month, and our product offerings range from £699 to £1,500 per month, so they’re relatively low-cost. We’re open to working with freelancers or marketing agencies. Experience is essential, and we’d like to see case studies of similar LinkedIn campaigns. If you have a proven track record and are interested, please get in touch! submitted by /u/OHB911 [link] [comments]
- Is relying on Conversion Source being Google Analytics fine?by /u/jubileo5 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 2:28 pm
Hey all! Probably a stupid question but recently been exposed to running Google Ads. I've set up a campaign with the goal being purchase. I went and checked the Goals section in ads, and I found one marked as "manual_event_PURCHASE" with Google Analytics (GA4) https://i.imgur.com/bBfxNq7.png Is this enough to track purchase conversions for the PMax campaigns? Or do I need to manually add a conversion event to say the thank you page? I've just been looking at Youtube videos about the importance of making conversion goals to track purchase conversions on Shopify. My background has been FB ads, so I assumed installing the Google app for the site, as well as setting up GA pixel and Google ads synced with GA would be enough? submitted by /u/jubileo5 [link] [comments]
- Looking for an agency to run an ad for my program.by /u/Born_Diet_428 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 2:23 pm
This is actually kinda urgent. I’m looking for an advertising/marketing agency to run one single ad for me for my program that’s offering free classes. It’s nothing big. The country is Antigua. Ages 21-54. And I’m looking to have the ad run until the end of October… 3$ a day. If anyone could assist that would be great. Please get back to me asap. I’m internationally based so paypal is a preferred and easier payment method for me. submitted by /u/Born_Diet_428 [link] [comments]
- Do New Google Ads Accounts Have Inherently Low Ad Rank?by /u/BackgroundShare5742 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 12:32 pm
So we run ads on the Google Display Network. In account A (lots of history, high CTR, etc.) we have been able to show ads on top news websites with ease. In brand new account B, we have tried launching ads to the same placements and nothing will get any spend. It will spend on low-quality junk placements that GDN loves to push, but not on high-quality news websites. We have even raised the bid significantly above what it is in account A, but it just won't deliver. Is this lack of ability to show on top placements simply a function of the account being new? If so, should we just crank the bids extremely high to see if we can get a CTR and thus establish a higher ad rank? submitted by /u/BackgroundShare5742 [link] [comments]
- Hvac clientby /u/mali-918 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 12:27 pm
Hey there guys, I have an old client for hvac was not getting the leads 3 months back so we launched call only campaign for hvac to get leads in the ads account but for the last 2 months the client is complaining that they are getting spam calls in the ads account through call only campaign so now he wants us to pause this campaign beside that we are running PMax campaign in the ads account both of their budget is equally divided into $20 per day and the monthly budget for the client is $1200 per day so now I want to devise a new strategy through which we can get qualified and relevant leads in the ads account Any advice on this will be appreciated submitted by /u/mali-918 [link] [comments]
- Lead generation for a remodeling company.by /u/Pale_Country_979 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 12:10 pm
Hey everybody, I run a tile remodeling company and was looking for some insights on the best way or ways to generate leads and business. I’ve been running google ads for two weeks and I have gotten 12k impressions and 150 clicks on my ads but no conversions. I started my budget at $500 per month to try to test out what works before I start putting a higher dollar amount into it. If anyone has any suggestions on things that have worked for them on google ads or any platform I’d love to hear what’s worked for you. Also this is my landing page, any feedback positive or constructive would be appreciated: https://fosdicktile.com submitted by /u/Pale_Country_979 [link] [comments]
- How many Keywords Recommended for a campaign?by /u/tamilexplainer (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 12:04 pm
So here we've two primary services, Handyman & Cleaning, Under these two campaigns, have Ad Groups, Handyman: Handyman Door Repair Plumbing Electrician Water Heater Installation Furniture Assembly Cleaning: Move in Cleaning Move Out Cleaning End Tenancy Cleaning Deep Cleaning How many keywords recommended in each ad group ? In Search terms under Insights, whenever we see relevant keywords to the service, we add them to our 'Search Keywords' Is this a good practice, how many keywords can have under a group, will it not get diluted if too many keywords are there ? submitted by /u/tamilexplainer [link] [comments]
- Issue with "Call Us" Button Conversion Tracking - Tag Not Firingby /u/SameSpend2302 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 11:30 am
I'm trying to track conversions from the "Call Us" button on my dummy Contact Us page. In the "Triggers" section, I've selected "All Elements" → "Click Text" → and matched the exact text on my button, which is "Call Us." However, the tag isn't firing when I click the button in the preview window. I've also added the specific dummy page URL to ensure the clicks are tracked only from that page, but the issue persists. I'm not sure how to resolve this. Can anyone assist me with troubleshooting? submitted by /u/SameSpend2302 [link] [comments]
- Does server-side tagging fail on its basic premise?by /u/Key_Awareness6144 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 11:25 am
Last time I checked the basic benefit of server-side tagging was to acquire data regardless of user consent. But then again, why do guides like these casually mention: „However, you will need to ensure that you obtain granular consent from users for their data and any activities undertaken with it“. So what’s the point of setting it up? You won’t be able to send a conversion event to any advertising platform, and any analytics platform like GA4 will only measure the raw http request data that they server necessarily needs to process. How is setting server-side tagging worth the hassle then? submitted by /u/Key_Awareness6144 [link] [comments]
- ¿Qué es syndicatedsearch.goog¿Qué es syndicatedsearch.goog y por qué aparece en mis estadísticas?by /u/kai_073 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 8:57 am
El dominio syndicatedsearch. goog es parte de un cambio reciente implementado por Google en su plataforma de publicidad, específicamente en productos como AdSense for Search (AFS), AdSense for Shopping (AFSh) y Programmable Search Engine (ProSE). Desde noviembre de 2023, Google comenzó a migrar ciertos servicios publicitarios a nuevos dominios, entre ellos syndicatedsearch. goog. Este cambio tiene como objetivo mejorar la privacidad del usuario y es parte del plan de Google de eliminar gradualmente las cookies de terceros en su navegador Chrome. ¿Por qué aparece en mis estadísticas? Si notas que syndicatedsearch. goog aparece en tus estadísticas, es porque tu sitio o aplicación puede estar mostrando anuncios a través de alguno de estos productos de Google que han sido redirigidos a este dominio. Específicamente, Google está trasladando las solicitudes de anuncios de estos servicios a nuevos dominios con el fin de reducir la personalización basada en el historial de navegación de los usuarios. Esto significa que la información que Google puede recolectar sobre los usuarios será menos detallada, lo que resulta en menos anuncios personalizados. ¿Por qué este cambio? Este cambio responde a una preocupación creciente sobre la privacidad en línea. Google, junto con otras grandes plataformas, ha estado buscando formas de reducir la dependencia de las cookies de terceros, que tradicionalmente se utilizaban para rastrear el comportamiento de los usuarios a través de diferentes sitios web. Al mover las solicitudes de anuncios a dominios como syndicatedsearch. goog, Google busca garantizar que las interacciones de los usuarios en línea se manejen de manera más segura y privada. Sin embargo, esto también significa que los usuarios tendrán menos control sobre los anuncios que ven, ya que no podrán ajustar configuraciones de personalización de anuncios como antes. Impacto en la privacidad y el control de anuncios Con esta migración, es probable que los anuncios que se muestren a los usuarios sean menos personalizados, ya que Google ha limitado el uso de cookies para rastrear el historial de navegación. Además, los usuarios ya no podrán modificar configuraciones relacionadas con estos anuncios mediante las Configuraciones de anuncios de Google. Aunque esto mejora la privacidad, también implica que los anunciantes tendrán menos acceso a datos detallados sobre sus audiencias, lo que puede afectar las estrategias de marketing digital. Este movimiento sigue la tendencia de la industria hacia un enfoque más centrado en la privacidad del usuario, y es parte de los esfuerzos continuos de Google para cumplir con las crecientes expectativas regulatorias y del consumidor en cuanto a la privacidad digital y por qué aparece en mis estadísticas? El dominio syndicatedsearch. goog es parte de un cambio reciente implementado por Google en su plataforma de publicidad, específicamente en productos como AdSense for Search (AFS), AdSense for Shopping (AFSh) y Programmable Search Engine (ProSE). Desde noviembre de 2023, Google comenzó a migrar ciertos servicios publicitarios a nuevos dominios, entre ellos syndicatedsearch.goog. Este cambio tiene como objetivo mejorar la privacidad del usuario y es parte del plan de Google de eliminar gradualmente las cookies de terceros en su navegador Chrome. ¿Por qué aparece en mis estadísticas? Si notas que syndicatedsearch. goog aparece en tus estadísticas, es porque tu sitio o aplicación puede estar mostrando anuncios a través de alguno de estos productos de Google que han sido redirigidos a este dominio. Específicamente, Google está trasladando las solicitudes de anuncios de estos servicios a nuevos dominios con el fin de reducir la personalización basada en el historial de navegación de los usuarios. Esto significa que la información que Google puede recolectar sobre los usuarios será menos detallada, lo que resulta en menos anuncios personalizados. ¿Por qué este cambio? Este cambio responde a una preocupación creciente sobre la privacidad en línea. Google, junto con otras grandes plataformas, ha estado buscando formas de reducir la dependencia de las cookies de terceros, que tradicionalmente se utilizaban para rastrear el comportamiento de los usuarios a través de diferentes sitios web. Al mover las solicitudes de anuncios a dominios como syndicatedsearch. goog, Google busca garantizar que las interacciones de los usuarios en línea se manejen de manera más segura y privada. Sin embargo, esto también significa que los usuarios tendrán menos control sobre los anuncios que ven, ya que no podrán ajustar configuraciones de personalización de anuncios como antes. Impacto en la privacidad y el control de anuncios Con esta migración, es probable que los anuncios que se muestren a los usuarios sean menos personalizados, ya que Google ha limitado el uso de cookies para rastrear el historial de navegación. Además, los usuarios ya no podrán modificar configuraciones relacionadas con estos anuncios mediante las Configuraciones de anuncios de Google. Aunque esto mejora la privacidad, también implica que los anunciantes tendrán menos acceso a datos detallados sobre sus audiencias, lo que puede afectar las estrategias de marketing digital. Este movimiento sigue la tendencia de la industria hacia un enfoque más centrado en la privacidad del usuario, y es parte de los esfuerzos continuos de Google para cumplir con las crecientes expectativas regulatorias y del consumidor en cuanto a la privacidad digital( submitted by /u/kai_073 [link] [comments]
- Roast My Landing / Brutal Reviewby /u/Scaletana (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 7:47 am
I get the irony of my offer being what it is and me not having lead magnets of my own, I'm working on that. Since it's hard to judge own website/copy I would appreciate it so much if you take a few minutes to roast this landing page. I will not cry I promise 🙂 https://foxtailsoftware.com/digital-product Any feedback is welcome, style, content, arrangement, what ever you can make fun of, I will try to fix! p.s. there are no reviews because I don't want to bug my past clients and employers for this yet. Thank you for your help! submitted by /u/Scaletana [link] [comments]
- Google ads Canada starts charging DST this monthby /u/Ad-Words (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 5:34 am
Google ads Canada will start charging DST this month (starting October 1st)，2.5% submitted by /u/Ad-Words [link] [comments]
- Google Ads For Bathroom Renovator Dallasby /u/Embarrassed-Box-9911 (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 4:53 am
Running Google ads for bathroom renovation client in Dallas TX, he has tons of beautiful bathroom remodels done and I made him a whole website + landing page the website includes lots of authenticity and testimonials reviews and clear CTAS along with very high quality content and design. He has a budget of 2k for this first month, and we're targeting 20k+ revenue remodels. I'm thinking the offer I entice people with is "free quote today" or "up to $1500 off your bathroom remodel" then it takes them to the landing page where it outlines a 3 step process on how they tell us what they need, we give them the online quote, and then we arrive today for the in person free quote and design. I'm wondering if there's lots of competition and other factors that you will stop us from having success with landing even one job in this first month. Any advice? submitted by /u/Embarrassed-Box-9911 [link] [comments]
- How do you actually optimize and improve Google Ads for ecommerce?by /u/StackJS (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 1:55 am
Hi all, Im looking to create a practical procedure to actually optimize and improve google ad results as opposed to just scaling pmax up and down. Here's my list so far: Optimize shopping feed (attributes, categories, product types ect) Replace "poor" performing assets. Keyword audit (Negative keywords for non-performing keywords) Conversion data check. Make sure conversions are being recorded properly. Use klaviyo ect for customer matching. SEO product pages to be relevant for the desired search. This would be more for an account thats been running for months not really a fresh brand new account. Is there anything else you guys think I should add to this list? Thanks in advance. submitted by /u/StackJS [link] [comments]
- How is this even possible???by /u/ticktick_goon (Ads on Google, Meta, Microsoft, Amazon etc.) on October 5, 2024 at 1:52 am
How in the world can i possible have ratings for the following if i have 0 impressions and 0 clicks (all time). This is a new campaign still in the bid learning stage. ............... Imp | Clicks | QS | Landing Page Exp | Ad Relevance | Exp CTR KW #1 .... 54 | 6 | - | - | - | - KW #2 .... 0 | 0 | 5/10 | Avg. | Above Avg. | Below Avg. Max Clicks & Max Conv (happened for both campaigns) $300 Budget Unlimited CPC & tCPA niche business, small volume submitted by /u/ticktick_goon [link] [comments]
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List of Freely available programming books - What is the single most influential book every Programmers should read
- Bjarne Stroustrup - The C++ Programming Language
- Brian W. Kernighan, Rob Pike - The Practice of Programming
- Donald Knuth - The Art of Computer Programming
- Ellen Ullman - Close to the Machine
- Ellis Horowitz - Fundamentals of Computer Algorithms
- Eric Raymond - The Art of Unix Programming
- Gerald M. Weinberg - The Psychology of Computer Programming
- James Gosling - The Java Programming Language
- Joel Spolsky - The Best Software Writing I
- Keith Curtis - After the Software Wars
- Richard M. Stallman - Free Software, Free Society
- Richard P. Gabriel - Patterns of Software
- Richard P. Gabriel - Innovation Happens Elsewhere
- Code Complete (2nd edition) by Steve McConnell
- The Pragmatic Programmer
- Structure and Interpretation of Computer Programs
- The C Programming Language by Kernighan and Ritchie
- Introduction to Algorithms by Cormen, Leiserson, Rivest & Stein
- Design Patterns by the Gang of Four
- Refactoring: Improving the Design of Existing Code
- The Mythical Man Month
- The Art of Computer Programming by Donald Knuth
- Compilers: Principles, Techniques and Tools by Alfred V. Aho, Ravi Sethi and Jeffrey D. Ullman
- Gödel, Escher, Bach by Douglas Hofstadter
- Clean Code: A Handbook of Agile Software Craftsmanship by Robert C. Martin
- Effective C++
- More Effective C++
- CODE by Charles Petzold
- Programming Pearls by Jon Bentley
- Working Effectively with Legacy Code by Michael C. Feathers
- Peopleware by Demarco and Lister
- Coders at Work by Peter Seibel
- Surely You're Joking, Mr. Feynman!
- Effective Java 2nd edition
- Patterns of Enterprise Application Architecture by Martin Fowler
- The Little Schemer
- The Seasoned Schemer
- Why's (Poignant) Guide to Ruby
- The Inmates Are Running The Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity
- The Art of Unix Programming
- Test-Driven Development: By Example by Kent Beck
- Practices of an Agile Developer
- Don't Make Me Think
- Agile Software Development, Principles, Patterns, and Practices by Robert C. Martin
- Domain Driven Designs by Eric Evans
- The Design of Everyday Things by Donald Norman
- Modern C++ Design by Andrei Alexandrescu
- Best Software Writing I by Joel Spolsky
- The Practice of Programming by Kernighan and Pike
- Pragmatic Thinking and Learning: Refactor Your Wetware by Andy Hunt
- Software Estimation: Demystifying the Black Art by Steve McConnel
- The Passionate Programmer (My Job Went To India) by Chad Fowler
- Hackers: Heroes of the Computer Revolution
- Algorithms + Data Structures = Programs
- Writing Solid Code
- JavaScript - The Good Parts
- Getting Real by 37 Signals
- Foundations of Programming by Karl Seguin
- Computer Graphics: Principles and Practice in C (2nd Edition)
- Thinking in Java by Bruce Eckel
- The Elements of Computing Systems
- Refactoring to Patterns by Joshua Kerievsky
- Modern Operating Systems by Andrew S. Tanenbaum
- The Annotated Turing
- Things That Make Us Smart by Donald Norman
- The Timeless Way of Building by Christopher Alexander
- The Deadline: A Novel About Project Management by Tom DeMarco
- The C++ Programming Language (3rd edition) by Stroustrup
- Patterns of Enterprise Application Architecture
- Computer Systems - A Programmer's Perspective
- Agile Principles, Patterns, and Practices in C# by Robert C. Martin
- Growing Object-Oriented Software, Guided by Tests
- Framework Design Guidelines by Brad Abrams
- Object Thinking by Dr. David West
- Advanced Programming in the UNIX Environment by W. Richard Stevens
- Hackers and Painters: Big Ideas from the Computer Age
- The Soul of a New Machine by Tracy Kidder
- CLR via C# by Jeffrey Richter
- The Timeless Way of Building by Christopher Alexander
- Design Patterns in C# by Steve Metsker
- Alice in Wonderland by Lewis Carol
- Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig
- About Face - The Essentials of Interaction Design
- Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
- The Tao of Programming
- Computational Beauty of Nature
- Writing Solid Code by Steve Maguire
- Philip and Alex's Guide to Web Publishing
- Object-Oriented Analysis and Design with Applications by Grady Booch
- Effective Java by Joshua Bloch
- Computability by N. J. Cutland
- Masterminds of Programming
- The Tao Te Ching
- The Productive Programmer
- The Art of Deception by Kevin Mitnick
- The Career Programmer: Guerilla Tactics for an Imperfect World by Christopher Duncan
- Paradigms of Artificial Intelligence Programming: Case studies in Common Lisp
- Masters of Doom
- Pragmatic Unit Testing in C# with NUnit by Andy Hunt and Dave Thomas with Matt Hargett
- How To Solve It by George Polya
- The Alchemist by Paulo Coelho
- Smalltalk-80: The Language and its Implementation
- Writing Secure Code (2nd Edition) by Michael Howard
- Introduction to Functional Programming by Philip Wadler and Richard Bird
- No Bugs! by David Thielen
- Rework by Jason Freid and DHH
- JUnit in Action
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Top 1000 Canada Quiz and trivia: CANADA CITIZENSHIP TEST- HISTORY - GEOGRAPHY - GOVERNMENT- CULTURE - PEOPLE - LANGUAGES - TRAVEL - WILDLIFE - HOCKEY - TOURISM - SCENERIES - ARTS - DATA VISUALIZATION
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Health Health, a science-based community to discuss health news and the coronavirus (COVID-19) pandemic
- FDA upgrades recall of eggs linked to salmonella to 'serious' health risks or 'death'by /u/ThrillSurgeon on October 5, 2024 at 9:39 pm
submitted by /u/ThrillSurgeon [link] [comments]
- Black Plastic Cooking Utensils May Contain Banned Flame Retardants, According to New Studyby /u/TylerFortier_Photo on October 5, 2024 at 4:02 pm
submitted by /u/TylerFortier_Photo [link] [comments]
- Vibrating plates are shaking up TikTok users workout routines — but what are the benefits?by /u/theindependentonline on October 5, 2024 at 2:21 pm
submitted by /u/theindependentonline [link] [comments]
- Death Has Two Timelinesby /u/theatlantic on October 5, 2024 at 2:17 pm
submitted by /u/theatlantic [link] [comments]
- EU/EEA travellers advised to exercise caution when visiting Oropouche virus disease epidemic areasby /u/boppinmule on October 5, 2024 at 12:42 pm
submitted by /u/boppinmule [link] [comments]
Today I Learned (TIL) You learn something new every day; what did you learn today? Submit interesting and specific facts about something that you just found out here.
- TIL The State of Virginia donated a statue of George Washington as a gift to Britain. Washington once swore he would never set foot on British soil ever again, so the statue is set on a foundation of imported Virginia soil to ensure that Washington did not tell a lie.by /u/turddicken on October 6, 2024 at 3:03 am
submitted by /u/turddicken [link] [comments]
- TIL that if your SSN was issued before 2011 it reveals where you lived when you got your number. The first 3 digits correspond to a specific state.by /u/frumpi on October 6, 2024 at 1:43 am
submitted by /u/frumpi [link] [comments]
- TIL The Amazing Jonathan, late comedian and magician, was married to, and managed by, Anastasia Synn, a transhumanist, biohacker, and cyborg rights activist. She holds the Guinness World Record for most technological implants in the female body and has the largest magnet ever implanted in a person.by /u/johnnykatz on October 6, 2024 at 12:30 am
submitted by /u/johnnykatz [link] [comments]
- TIL that artist Margaret Keane had her work plagiarized by her own husband for over 10 years. After winning her court case and leaving her husband, her notably sad and gloomy artwork took on a much happier style.by /u/JackThaBongRipper on October 6, 2024 at 12:27 am
submitted by /u/JackThaBongRipper [link] [comments]
- TIL Coca-Cola was exempt from the 1942 sugar rations by promising service members a bottle of Coke for five cents wherever they wereby /u/_icarcus on October 6, 2024 at 12:20 am
submitted by /u/_icarcus [link] [comments]
Reddit Science This community is a place to share and discuss new scientific research. Read about the latest advances in astronomy, biology, medicine, physics, social science, and more. Find and submit new publications and popular science coverage of current research.
- Life on Earth was more diverse than classical theory suggests 800 million years ago, Study finds: Lineages of amoebae and ancestors of plants, algae and animals were already established in the Neoproterozoic period and survived the two glaciations that covered the entire planet.by /u/FunnyGamer97 on October 6, 2024 at 1:12 am
submitted by /u/FunnyGamer97 [link] [comments]
- New method for development of atomic antibiotics that counters bacterial resistanceby /u/BlackViperMWG on October 5, 2024 at 8:50 pm
submitted by /u/BlackViperMWG [link] [comments]
- A cross‐cultural test of competing hypotheses about system justification using data from 42 nations - Valdes et al - Political Psychologyby /u/Kriget113 on October 5, 2024 at 8:42 pm
submitted by /u/Kriget113 [link] [comments]
- The dental health benefits of adding fluoride to drinking water may be smaller now than before fluoride toothpaste was widely available. The Cochrane review found that the benefit of fluoridation had declined since the 1970s, when fluoride toothpaste became more widely available.by /u/mvea on October 5, 2024 at 8:42 pm
submitted by /u/mvea [link] [comments]
- Singapore doctors develop new cell therapy that saved patients from treatment-resistant T-cell acute lymphoblastic leukaemia. 16 patients who underwent this experimental treatment went into complete remission within a month.by /u/klosskaxig on October 5, 2024 at 7:47 pm
submitted by /u/klosskaxig [link] [comments]
Reddit Sports Sports News and Highlights from the NFL, NBA, NHL, MLB, MLS, and leagues around the world.
- RB Ashton Jeanty, QB Maddux Madsen power No. 21 Boise State past Utah State, 62-30by /u/Oldtimer_2 on October 6, 2024 at 3:21 am
submitted by /u/Oldtimer_2 [link] [comments]
- Verdugo's go-ahead single and acrobatic catch lift Yankees over Royals 6-5 in ALDS openerby /u/Oldtimer_2 on October 6, 2024 at 3:15 am
submitted by /u/Oldtimer_2 [link] [comments]
- Dodgers Shohei Ohtani erases an early Padres 3-run lead with his 3-run blastby /u/Oldtimer_2 on October 6, 2024 at 3:11 am
Source: https://x.com/MLB/status/1842738129603613129?t=UpYNMn_7-ziVkKPvSFFE0Q&s=19 submitted by /u/Oldtimer_2 [link] [comments]
- Temple 4th and goal for the win, fumbles, and returned by UConn for the touchdown insteadby /u/Oldtimer_2 on October 6, 2024 at 2:30 am
submitted by /u/Oldtimer_2 [link] [comments]
- Temperature for Arizona State-Kansas game is 107° at kickoff, breaking October recordby /u/Oldtimer_2 on October 6, 2024 at 1:37 am
submitted by /u/Oldtimer_2 [link] [comments]
