X is looking to launch Ad-free Premium Tier for users.

Instagram announces option to share instagram stories only to a certain no. of followers in lists.

Reddit expands its learning hub with new courses and updates.

Google releases October 2023 Brand Core Update.

Deutsch New York plans to lays off about 19% of staff.

Youtube Testing New Community Notes Feed on Mobile.

DDB WorldWide names Alex Lubar as global CEO.

Snapchat announces “Phantom House” new activision for halloween.

X has ruined everything for link sharing with new Link Preview UI.

VMLY&R Named Lead Creative Agency for World of Hyatt.

GA4 adds new features to improve data security and report accuracy.

BEReal launches a new global campaign, trying to get back attention.

Meta rolls out AI Tools for Advertisers.

X is testing a new Ad format that you can’t report or fight back against.

M&S Appoints Mother as Creative Agency for UK Business.

Non-Alcohol Brands are testing Sober October campaigns, Ritual biggest one so far.

Netflix global Ad president departs after 13 months. Now, Amy Reinhard is the new Ad President.

Mullenlowe retains US Military Account for Recruiting Marketing, Account worth $450M.

US Ad Employement grew by 3k Jobs in Sep 2023.

Google Spam October 2023 Core Update also launched.

IG testing Ad Carousels with tag “you might like” with 5 Different Ads side by side.

Watched 8 hours of MrBeast’s content. Here are 7 psychological strategies he’s used to get 34 billion views

MrBeast can fill giant stadiums and launch 8-figure candy companies on demand.

He’s unbelievably popular.

Recently, I listened to the brilliant marketer Phil Agnew being interviewed on the Creator Science podcast.

The episode focused on how MrBeast’s near-academic understanding of audience psychology is the key to his success.

Better than anyone, MrBeast knows how to get you:

– Click on his content (increase his click-through rate)

– Get you to stick around (increase his retention rate)

He gets you to click by using irresistible thumbnails and headlines.

I watched 8 hours of his content.

To build upon Phil Agnew’s work, I made a list of 7 psychological effects and biases he’s consistently used to write headlines that get clicked into oblivion.

Even the most aggressively “anti-clickbait” purists out there would benefit from learning the psychology of why people choose to click on some content over others.

Ultimately, if you don’t get the click, it really doesn’t matter how good your content is.

1. Novelty Effect

MrBeast Headline: “I Put 100 Million Orbeez In My Friend’s Backyard”

MrBeast often presents something so out of the ordinary that they have no choice but to click and find out more.

That’s the “novelty effect” at play.

Our brain’s reward system is engaged when we encounter something new.

You’ll notice that the headline examples you see in this list are extreme.

MrBeast takes things to the extreme.

You don’t have to.

Here’s your takeaway:

Consider breaking the reader/viewer’s scrolling pattern by adding some novelty to your headlines.

How?

Here are two ways:

1. Find the unique angle in your content

2. Find an unusual character in your content

Examples:

“How Moonlight Walks Skyrocketed My Productivity”.

“Meet the Artist Who Paints With Wine and Chocolate.”

Headlines like these catch the eye without requiring 100 million Orbeez.

2. Costly Signaling

MrBeast Headline: “Last To Leave $800,000 Island Keeps It”

Here’s the 3-step click-through process at play here:

1. MrBeast lets you know he’s invested a very significant amount of time and money into his content.

2. This signals to whoever reads the headline that it’s probably valuable and worth their time.

3. They click to find out more.

Costly signaling is all amount showcasing what you’ve invested into the content.

The higher the stakes, the more valuable the content will seem.

In this example, the $800,000 island he’s giving away just screams “This is worth your time!”

Again, they don’t need to be this extreme.

Here are two examples with a little more subtlety:

“I built a full-scale botanical garden in my backyard”.

“I used only vintage cookware from the 1800s for a week”.

Not too extreme, but not too subtle either.

3. Numerical Precision

MrBeast knows that using precise numbers in headlines just work.

Almost all of his most popular videos use headlines that contain a specific number.

“Going Through The Same Drive Thru 1,000 Times”

“$456,000 Squid Game In Real Life!”

Yes, these headlines also use costly signaling.

But there’s more to it than that.

Precise numbers are tangible.

They catch our eye, pique our curiosity, and add a sense of authenticity.

“The concreteness effect”:

Specific, concrete information is more likely to be remembered than abstract, intangible information.

“I went through the same drive thru 1000 times” is more impactful than “I went through the same drive thru countless times”.

4. Contrast

MrBeast Headline: “$1 vs $1,000,000 Hotel Room!”

Our brains are drawn to stark contrasts and MrBeast knows it.

His headlines often pit two extremes against each other.

It instantly creates a mental image of both scenarios.

You’re not just curious about what a $1,000,000 hotel room looks like.

You’re also wondering how it could possibly compare to a $1 room.

Was the difference wildly significant?

Was it actually not as significant as you’d think?

It increases the audience’s *curiosity gap* enough to get them to click and find out more.

Here are a few ways you could use contrast in your headlines effectively:

1. Transformational Content:

“From $200 to a $100M Empire – How A Small Town Accountant Took On Silicon Valley”

Here you’re contrasting different states or conditions of a single subject.

Transformation stories and before-and-after scenarios.

You’ve got the added benefit of people being drawn to aspirational/inspirational stories.

2. Direct Comparison

“Local Diner Vs Gourmet Bistro – Where Does The Best Comfort Food Lie?”

5. Nostalgia

MrBeast Headline: “I Built Willy Wonka’s Chocolate Factory!”

Nostalgia is a longing for the past.

It’s often triggered by sensory stimuli – smells, songs, images, etc.

It can feel comforting and positive, but sometimes bittersweet.

Nostalgia can provide emotional comfort, identity reinforcement, and even social connection.

People are drawn to it and MrBeast has it down to a tee.

He created a fantasy world most people on this planet came across at some point in their childhood.

While the headline does play on costly signaling here as well, nostalgia does help to clinch the click and get the view.

Subtle examples of nostalgia at play:

“How this [old school cartoon] is shaping new age animation”.

“[Your favorite childhood books] are getting major movie deals”.

6. Morbid Curiosity

MrBeast Headline: “Surviving 24 Hours Straight In The Bermuda Triangle”

People are drawn to the macabre and the dangerous.

Morbid curiosity explains why you’re drawn to situations that are disturbing, frightening, or gruesome.

It’s that tension between wanting to avoid harm and the irresistible desire to know about it.

It’s a peculiar aspect of human psychology and viral content marketers take full advantage of it.

The Bermuda Triangle is practically synonymous with danger.

The headline suggests a pretty extreme encounter with it, so we click to find out more.

7. FOMO And Urgency

MrBeast Headline: “Last To Leave $800,000 Island Keeps It”

“FOMO”: the worry that others may be having fulfilling experiences that you’re absent from.

Marketers leverage FOMO to drive immediate action – clicking, subscribing, purchasing, etc.

The action is driven by the notion that delay could result in missing out on an exciting opportunity or event.

You could argue that MrBeast uses FOMO and urgency in all of his headlines.

They work under the notion that a delay in clicking could result in missing out on an exciting opportunity or event.

MrBeast’s time-sensitive challenge, exclusive opportunities, and high-stakes competitions all generate a sense of urgency.

People feel compelled to watch immediately for fear of missing out on the outcome or being left behind in conversations about the content.

Creators, writers, and marketers can tap into FOMO with their headlines without being so extreme.

“The Hidden Parisian Cafe To Visit Before The Crowds Do”

“How [Tech Innovation] Will Soon Change [Industry] For Good”

(Yep, FOMO and urgency are primarily responsible for the proliferation of AI-related headlines these days).

Why This All Matters

If you don’t have content you need people to consume, it probably doesn’t!

But if any aspect of your online business would benefit from people clicking on things more, it probably does.

“Yes, because we all need more clickbait in this world – *eye-roll emoji*” – Disgruntled Redditor

I never really understood this comment but I seem to get it pretty often.

My stance is this:

If the content delivers what the headline promises, it shouldn’t be labeled clickbait.

I wouldn’t call MrBeast’s content clickbait.

The fact is that linguistic techniques can be used to drive people to consume some content over others.

You don’t need to take things to the extremes that MrBeast does to make use of his headline techniques.

If content doesn’t get clicked, it won’t be read, viewed, or listened to – no matter how brilliant the content might be.

While “clickbait” content isn’t a good thing, we can all learn a thing or two from how they generate attention in an increasingly noisy digital world.

Little trick on how I use Quora to grow my business

This really doesn’t cost a lot of time and can be helpful for every business.

In order to leverage Quora effectively for your business, you need relevant questions to answer in the best possible way.

This can be tedious and a lot of work, while your answers can get buried quickly. To maximize the impact, I use this approach:

Look for Quora questions with many views but few answers.

Type in Google:

site:quora.com keyword “1 answer” “k views”

For example, I founded Simple Analytics, a GA4 alternative. So I’m interested in keywords like Google Analytics, Ga4, privacy-friendly analytics etc:

site:quora.com google analytics “1 answer” “k views”

It will find questions related to your keyword with just one answer but with many views (you can play around with the variables here)

But this is essentially where you want to be! Now provide a thoughtful answer and even mention your business if it fits the context. You’ll be the top rated answer and get many views.

AI in Marketing in November 2023

The TOP 50 Finance Headlines of 2023: Unraveling the Patterns

Deciphering the Marketing Landscape: Latest News

• 
  Meta ads ROAS dropped in last 3 months. What's going on?
  by /u/Sea_Comedian7343 (Ads on Google, Meta, Microsoft, Amazon etc.) on June 8, 2026 at 2:44 pm

  submitted by /u/Sea_Comedian7343 [link] [comments]

• 
  Ongoing meta issues ADV+ Sales Camp - I have previously posted, taken on all the advice received, I have tried and tested all sorts of different Advantage+ Sales campaign set ups, broad targeting with no audience or interests, just a custom audience, just interests, custom audience and interests.
  by /u/NoctFounder (Ads on Google, Meta, Microsoft, Amazon etc.) on June 8, 2026 at 2:14 pm

  Hi All, I have tried and tested everything previously recommended to me, I still cannot seem to get my campaigns moving. They were previously working, I tried some new set ups, played around for a bit, and since cannot get them to generate sales again, have I ruined my pixel, what is going on, I am seriously lost, I have tried the old creatives I was previously running, I have tried endless new videos, UGC videos, partnership videos, multiple images, different variations of the images - I CANNOT NO MATTER WHAT I DO, GET THE CAMPAIGN TO GENERATE SALES AND BECOME SCALEABLE. It is honestly driving me nuts ! If anyone has some time and is willing to look over the excel sheet of data or wants to message me to provide some further assistance, I could not thank you enough - I am not in the position to hire an agency (evident by current spend / results), hence trying to seek help from others or freelancers. https://drive.google.com/drive/folders/1WYslqtl6vFUjJo7Ez4xYFbGR3tUNFML0?usp=sharing submitted by /u/NoctFounder [link] [comments]

• 
  Past performance vs current performance!
  by /u/Ben1296 (Ads on Google, Meta, Microsoft, Amazon etc.) on June 8, 2026 at 1:28 pm

  Hey everyone! 2 quick questions. Does adding a $X amount off into the headline mess up performance? does google hate that? Curious about just adding the offer in the headline vs having it as the standard google promotion. Last year, random simple quick Pmax for a client has done miracles. 5-6 months later, started going down and since then, regardless of the changes (added search, changed ads, keywords, maximise clicks to get data, then back to conversions etc) Regardless of these MAIN changes, campaign won't perform 20% as good as it did before, we had $30-$40 CPL if i remember correctly, now it doesn't even care when it crosses $200 CPL. We also changed the LP. No offer in the ad, no promotion, did not change location we are targeting. I KNOW you need way more info to give a fix, but overall, just wondering if some of these changes are across the board. Could it be Ai taking some of the traffic away? Is it Ai max thingy that should be on? should we have 10 ads instead of 1-2? Meta fundamentally is about the same. Update, improve, and results still come in. For some clients, maybe 2x the price but not 10x like google. Thoughts? submitted by /u/Ben1296 [link] [comments]

• 
  Delays in Google Ads advertiser verification
  by /u/Fun_Day8327 (Ads on Google, Meta, Microsoft, Amazon etc.) on June 8, 2026 at 10:49 am

  Has anyone else seen their Google Ads advertiser verification being stuck in ‘Under Review’ for more than a week? I’ve seen this across a few accounts and just a few months ago it would only take a couple of days to be approved. Just curious to see if anyone else is also experiencing this? submitted by /u/Fun_Day8327 [link] [comments]

• 
  How to get better performance from Microsoft shopping ads?
  by /u/Nscocean (Ads on Google, Meta, Microsoft, Amazon etc.) on June 8, 2026 at 10:24 am

  I’ve been spending around 30k a month split between meta and Pmax campaigns that are predominantly shopping campaigns. I wanted to add Microsoft into the mix but I’m getting no results, budget is at $50 a day, bid for clicks is 0.75, avg CPC is around 0.35. Reviewing the search terms bringing clicks to the site it seems fine. I was considering adding a UTM specific promo code to the sessions to bring out higher engagement but ideally I wouldn’t have to discount just to get to order one. Any tips or tricks? B2C beauty ecomm btw. submitted by /u/Nscocean [link] [comments]

• 
  When do you use tCPA in a leadgen Pmax?
  by /u/Legitimate-Item-2853 (Ads on Google, Meta, Microsoft, Amazon etc.) on June 8, 2026 at 5:44 am

  Hey! I have a Pmax leadgen campaign where I have 100-200 conversions a day. They are all worth the same for me, and if they convert they are qualified so no further qualification needed. This campaign can be quite hectic to be honest. I already tried to implement tCPA twice it was working but both times it failed to stay below the target cpa after a few months. Therefore I am curious when do you know it is time to use tCPA? When do you adjust and when do you remove the tCPA when you see the campaign does not consistent with the target? For reference I usually have a 0.5-0.65 USD/Conversion but it got to 0.88/conversion so I removed the tCPA on the May 13th. I did raise the tcpa once but still the price went above again. Starting to feel I implement it the wrong way... submitted by /u/Legitimate-Item-2853 [link] [comments]

• 
  Google ads Budget scaling
  by /u/Mushroom_hunterr (Ads on Google, Meta, Microsoft, Amazon etc.) on June 8, 2026 at 3:55 am

  Hello, we’re in the European eCommerce vertical and are already running Performance Max and Standard Shopping campaigns aggressively at a 200 tROAS. However, the account budget seems stuck at around €2K/day, and I want to scale it to an average of €3K/day. The challenge is that I can’t lower the tROAS further since it’s already quite low. What strategies have worked for you in situations like this to increase spend and unlock more scale? submitted by /u/Mushroom_hunterr [link] [comments]

• 
  Is there any official documentation from Google or Meta which says conversions influence the traffic you're sent?
  by /u/MKahnIsBent (Ads on Google, Meta, Microsoft, Amazon etc.) on June 8, 2026 at 2:59 am

  I keep seeing people on Reddit saying conversion influence the traffic you're sent by Google Ads and Meta Ads, but is there anything official on this anywhere or are people guessing? Thanks everyone. submitted by /u/MKahnIsBent [link] [comments]

• 
  Made a mistake 8 months into my digital marketing career and struggling to move past it. How do you recover?
  by /u/JCILxxPAT (Ads on Google, Meta, Microsoft, Amazon etc.) on June 7, 2026 at 9:55 pm

  About 8 months ago, I transitioned from a completely different field into digital marketing and paid media. I worked really hard to break into this industry, and I genuinely care about growing and proving myself. I’m still early in my career and currently work at an agency where I’m learning how to manage multiple projects, approvals, and fast moving timelines. Recently, I made a mistake on a client campaign. The campaign had a scheduled launch date, and when I checked that morning, I noticed it was paused. Thinking something might have been wrong, I reached out to my teammate asking if it was supposed to be paused, but I ended up enabling it before getting confirmation because I thought I was fixing an issue. I later found out that even though everything was built and ready, we were still waiting on final approval before going live. Once I realized, I paused it immediately, but the campaign had already spent some money that wasn’t approved yet. What makes this tough is that it wasn’t a technical mistake. The setup itself wasn’t the problem. It was an approval and process mistake where I assumed the launch date meant we were cleared to activate. My senior teammate talked with me afterward and reminded me to always confirm before making bigger changes like launching or pausing campaigns, which I completely understand. The hardest part has honestly been seeing the conversations afterward. Other people internally are aware of what happened, and even though nobody is directly blaming me, I know I caused the issue. It’s embarrassing seeing others have to discuss and resolve something because of my mistake, especially after working so hard to earn trust after transitioning into this career. I’m creating better approval checks and processes moving forward, but I’m still feeling pretty disappointed in myself. For those who have made mistakes early in your career, how did you handle it, rebuild trust, and regain confidence afterward? submitted by /u/JCILxxPAT [link] [comments]

• 
  Monthly client reports are genuinely the part of this job I dread most.
  by /u/CrimsonSalvation (Ads on Google, Meta, Microsoft, Amazon etc.) on June 7, 2026 at 9:39 pm

  Pulling numbers from GA4, Meta, Google Ads, then trying to write something that actually sounds coherent instead of just a table dump takes me forever, and I know the quality varies a lot depending on how much time I have that week. Wondering if anyone has figured out a better way to handle the writing part specifically, or if everyone is just kind of white-knuckling through it every month? submitted by /u/CrimsonSalvation [link] [comments]

• 
  For those working in marketing at a financial services company, are you required to have the SIE, Series 6, or Series 7?
  by /u/Metalwolf (Marketing & Advertising) on June 7, 2026 at 4:57 pm

  For those working in marketing at a financial services company, are you required to have the SIE, Series 6, or Series 7? I’m trying to understand whether these licenses are necessary for standard marketing roles or only for positions where you speak with clients, promote specific investment products, or support sales activities. I’d also be interested in knowing whether the requirements vary by company or by the type of financial products being marketed. I have a marketing background and am working in an operations role at a financial services company currently, and I am trying to chart my next path. submitted by /u/Metalwolf [link] [comments]

• 
  What is Vibe Marketing?
  by /u/martis941 (Marketing & Advertising) on June 7, 2026 at 3:32 pm

  Is this yet another invention by the course sellers, a quick money grab? or is this something like vibe coding and is here to stay? whats next, vibe business? vibe fraud? submitted by /u/martis941 [link] [comments]

• 
  Stay Away From Pathos Communications
  by /u/mpmare00 (Marketing & Advertising) on June 7, 2026 at 1:23 pm

  Stay far away from Pathos. They told me I would not be charged unless I approved the article they wrote. I repeatedly told them I do not approve the article and do not authorize publication. Instead of respecting that decision, I received repeated harassment emails and messages threatening to charge me $5000 Despite my objections, they published the article anyway and charged my credit card $5,000. My experience was months of pressure, harassing emails, publication without my approval, and a $5,000 charge I never authorized. Stay far away!!! Be careful who you trust with your marketing budget https://pathoscommunications.co.uk submitted by /u/mpmare00 [link] [comments]

• 
  Massive dropoff in landing page to quiz
  by /u/KindheartednessFun95 (Ads on Google, Meta, Microsoft, Amazon etc.) on June 7, 2026 at 12:48 pm

  My meta ads are performing normal My quiz completion (once started) is very good But there’s a 90+% dropoff from landing page to quiz I implemented lazy loading And made the copywriting more forum style rather than science style Any advice to improve this dropoff? I’m nervous to share my link but I guess I could if it’s necessary submitted by /u/KindheartednessFun95 [link] [comments]

• 
  How do you actually keep ad creatives compliant across networks without losing your mind?
  by /u/TopicElectronic9839 (Ads on Google, Meta, Microsoft, Amazon etc.) on June 7, 2026 at 12:45 am

  Curious how everyone handles this because it's becoming a real time sink for us. Every network has its own rules and they don't agree on anything: Meta rejecting stuff for too much text (yeah I know the 20% rule is "gone" but my reach still tanks), or flagging "personal attributes" wording in copy Google bumping responsive display assets for low-res images or aspect ratios that don't fit certain placements TikTok wanting safe zones respected so the UI doesn't cover your CTA, plus min resolution + duration requirements LinkedIn and its own headline/character limits that are different from everyone else Then the same master creative needs 6 different aspect ratios and someone always ships a 1:1 where a 9:16 should go Right now our process is basically: designer exports everything, someone eyeballs it against a checklist in Notion, we upload, half get rejected, we redo, repeat. Feels very 2015. So how are you all dealing with it? Do you have a pre-upload QA checklist you actually trust? Anyone automated the dimension/file-size/text-coverage checks? Are you just relying on the platforms to reject and iterating from there? Agencies especially—how do you keep this consistent across a bunch of client accounts? Trying to figure out if we're missing an obvious solution or if everyone just suffers through it. submitted by /u/TopicElectronic9839 [link] [comments]

• 
  Brand is Brand correct?
  by /u/startwithaidea (Ads on Google, Meta, Microsoft, Amazon etc.) on June 6, 2026 at 11:49 pm

  I get there are levels to brand, for example Nike is different than LuLu, yet both are well recognized brands. At that level then are region brands, state brands and local mom and pop brands. But brand all things equal in what we do is different than leggings, shoes, and best local restaurants correct? It frustrates me that everyone rides on the coat tails of brands that are strong and doing simple things like hey increase budget or organize the account so tennis shoes don’t sell with tshirts but non brand I rarely see folks talking about non brand work and what comes with that. submitted by /u/startwithaidea [link] [comments]

• 
  How are trading/gambling advertisers getting Google Ads approved despite strict policies?
  by /u/Informal-Bass-3505 (Ads on Google, Meta, Microsoft, Amazon etc.) on June 6, 2026 at 4:13 pm

  I’ve been trying to run ads for a trading-related product, but I keep running into disapprovals and policy restrictions. At the same time, I regularly see YouTube in the same space that look much more aggressive in their messaging and claims. Sometimes its straight gambling platforms. How are those advertisers actually getting these ads approved and kept running? submitted by /u/Informal-Bass-3505 [link] [comments]

• 
  Has anyone started on max conversions search?
  by /u/RegularSky6702 (Ads on Google, Meta, Microsoft, Amazon etc.) on June 6, 2026 at 3:29 pm

  I started my campaign on max conversions. for around the first 7 or so days every day it would gradually get people who would be more likely to convert. once day 7 happened it got two people who did convert. after this it seems like it went back to the type of person it got on day 6 (basically people who would do a consultation, say they'll purchase and then not). it kept trying to get this type of person. and today I uploaded a conversion of one that finally converted. Does anyone have any experience with this and could share what happened exactly with your learning period? the current problem I'm facing is that between the consultations and potential sales there's a few days inbetween and google is just spending the money on people who 100% would not convert while it waits to see if the last person did. so I'm hoping that now that it did get one that converted, it'll actually start trying to go after the people who actually convert but I'm hoping someone else has some experience with this. Edit: when I say people who 100% would not convert. It's people who bounce from the page, every single time and google will pay a decent amount for them deliberately and only them. submitted by /u/RegularSky6702 [link] [comments]

• 
  AI usage
  by /u/veryniceabs (Ads on Google, Meta, Microsoft, Amazon etc.) on June 6, 2026 at 10:08 am

  From one of the post, it became clear to me that despite all the hype, most of you dont use AI for day-to-day operational stuff. It seems ridiculous to me that lot of self-proclaimed experts still enter ad accounts and manually upload ads when you can build and test an MCP server in a single afternoon and never have to enter an ad account ever again. We are saving tens of hours daily since we started doing everything like this, especially for larger accounts that have 100+ creatives uploaded on a weekly basis. It's almost free, takes a couple of minutes and we can focus on more important tasks. I would really like to hear yall's arguments on why you keep doing things manually inside of the account, because Im honestly surprised of how many people here are anti-progress. This shouldnt even be a debate. Disclaimer: This is not a self-promo of any kind, we dont have any SaaS, we just use these tools at our agency internally and have no vision of distributing them since it gives us the edge. submitted by /u/veryniceabs [link] [comments]

• 
  PMax Beginner Question: Raw images vs. finished, polished ads?
  by /u/Ok-Bumblebee143 (Ads on Google, Meta, Microsoft, Amazon etc.) on June 6, 2026 at 8:09 am

  Hey everyone, I’m totally new to Performance Max (PMax) and I'm confused about the best way to handle creative assets. Is it better to give PMax raw, unedited photos (like organic, shot-on-phone style images) or already created, highly polished ads that have text overlays, logos, and heavy design? Since PMax mixes and matches everything into different formats across Search, YouTube, and Display, I’m not sure if uploading fully finalized ad creatives ruins how the AI is supposed to work. How do you guys usually approach this when setting up a new campaign? Any tips for a beginner would be awesome. Thanks! submitted by /u/Ok-Bumblebee143 [link] [comments]