X is looking to launch Ad-free Premium Tier for users.

Instagram announces option to share instagram stories only to a certain no. of followers in lists.

Reddit expands its learning hub with new courses and updates.

Google releases October 2023 Brand Core Update.

Deutsch New York plans to lays off about 19% of staff.

Youtube Testing New Community Notes Feed on Mobile.

DDB WorldWide names Alex Lubar as global CEO.

Snapchat announces “Phantom House” new activision for halloween.

X has ruined everything for link sharing with new Link Preview UI.

VMLY&R Named Lead Creative Agency for World of Hyatt.

GA4 adds new features to improve data security and report accuracy.

BEReal launches a new global campaign, trying to get back attention.

Meta rolls out AI Tools for Advertisers.

X is testing a new Ad format that you can’t report or fight back against.

M&S Appoints Mother as Creative Agency for UK Business.

Non-Alcohol Brands are testing Sober October campaigns, Ritual biggest one so far.

Netflix global Ad president departs after 13 months. Now, Amy Reinhard is the new Ad President.

Mullenlowe retains US Military Account for Recruiting Marketing, Account worth $450M.

US Ad Employement grew by 3k Jobs in Sep 2023.

Google Spam October 2023 Core Update also launched.

IG testing Ad Carousels with tag “you might like” with 5 Different Ads side by side.

Watched 8 hours of MrBeast’s content. Here are 7 psychological strategies he’s used to get 34 billion views

MrBeast can fill giant stadiums and launch 8-figure candy companies on demand.

He’s unbelievably popular.

Recently, I listened to the brilliant marketer Phil Agnew being interviewed on the Creator Science podcast.

The episode focused on how MrBeast’s near-academic understanding of audience psychology is the key to his success.

Better than anyone, MrBeast knows how to get you:

– Click on his content (increase his click-through rate)

– Get you to stick around (increase his retention rate)

He gets you to click by using irresistible thumbnails and headlines.

I watched 8 hours of his content.

To build upon Phil Agnew’s work, I made a list of 7 psychological effects and biases he’s consistently used to write headlines that get clicked into oblivion.

Even the most aggressively “anti-clickbait” purists out there would benefit from learning the psychology of why people choose to click on some content over others.

Ultimately, if you don’t get the click, it really doesn’t matter how good your content is.

1. Novelty Effect

MrBeast Headline: “I Put 100 Million Orbeez In My Friend’s Backyard”

MrBeast often presents something so out of the ordinary that they have no choice but to click and find out more.

That’s the “novelty effect” at play.

Our brain’s reward system is engaged when we encounter something new.

You’ll notice that the headline examples you see in this list are extreme.

MrBeast takes things to the extreme.

You don’t have to.

Here’s your takeaway:

Consider breaking the reader/viewer’s scrolling pattern by adding some novelty to your headlines.

How?

Here are two ways:

1. Find the unique angle in your content

2. Find an unusual character in your content

Examples:

“How Moonlight Walks Skyrocketed My Productivity”.

“Meet the Artist Who Paints With Wine and Chocolate.”

Headlines like these catch the eye without requiring 100 million Orbeez.

2. Costly Signaling

MrBeast Headline: “Last To Leave $800,000 Island Keeps It”

Here’s the 3-step click-through process at play here:

1. MrBeast lets you know he’s invested a very significant amount of time and money into his content.

2. This signals to whoever reads the headline that it’s probably valuable and worth their time.

3. They click to find out more.

Costly signaling is all amount showcasing what you’ve invested into the content.

The higher the stakes, the more valuable the content will seem.

In this example, the $800,000 island he’s giving away just screams “This is worth your time!”

Again, they don’t need to be this extreme.

Here are two examples with a little more subtlety:

“I built a full-scale botanical garden in my backyard”.

“I used only vintage cookware from the 1800s for a week”.

Not too extreme, but not too subtle either.

3. Numerical Precision

MrBeast knows that using precise numbers in headlines just work.

Almost all of his most popular videos use headlines that contain a specific number.

“Going Through The Same Drive Thru 1,000 Times”

“$456,000 Squid Game In Real Life!”

Yes, these headlines also use costly signaling.

But there’s more to it than that.

Precise numbers are tangible.

They catch our eye, pique our curiosity, and add a sense of authenticity.

“The concreteness effect”:

Specific, concrete information is more likely to be remembered than abstract, intangible information.

“I went through the same drive thru 1000 times” is more impactful than “I went through the same drive thru countless times”.

4. Contrast

MrBeast Headline: “$1 vs $1,000,000 Hotel Room!”

Our brains are drawn to stark contrasts and MrBeast knows it.

His headlines often pit two extremes against each other.

It instantly creates a mental image of both scenarios.

You’re not just curious about what a $1,000,000 hotel room looks like.

You’re also wondering how it could possibly compare to a $1 room.

Was the difference wildly significant?

Was it actually not as significant as you’d think?

It increases the audience’s *curiosity gap* enough to get them to click and find out more.

Here are a few ways you could use contrast in your headlines effectively:

1. Transformational Content:

“From $200 to a $100M Empire – How A Small Town Accountant Took On Silicon Valley”

Here you’re contrasting different states or conditions of a single subject.

Transformation stories and before-and-after scenarios.

You’ve got the added benefit of people being drawn to aspirational/inspirational stories.

2. Direct Comparison

“Local Diner Vs Gourmet Bistro – Where Does The Best Comfort Food Lie?”

5. Nostalgia

MrBeast Headline: “I Built Willy Wonka’s Chocolate Factory!”

Nostalgia is a longing for the past.

It’s often triggered by sensory stimuli – smells, songs, images, etc.

It can feel comforting and positive, but sometimes bittersweet.

Nostalgia can provide emotional comfort, identity reinforcement, and even social connection.

People are drawn to it and MrBeast has it down to a tee.

He created a fantasy world most people on this planet came across at some point in their childhood.

While the headline does play on costly signaling here as well, nostalgia does help to clinch the click and get the view.

Subtle examples of nostalgia at play:

“How this [old school cartoon] is shaping new age animation”.

“[Your favorite childhood books] are getting major movie deals”.

6. Morbid Curiosity

MrBeast Headline: “Surviving 24 Hours Straight In The Bermuda Triangle”

People are drawn to the macabre and the dangerous.

Morbid curiosity explains why you’re drawn to situations that are disturbing, frightening, or gruesome.

It’s that tension between wanting to avoid harm and the irresistible desire to know about it.

It’s a peculiar aspect of human psychology and viral content marketers take full advantage of it.

The Bermuda Triangle is practically synonymous with danger.

The headline suggests a pretty extreme encounter with it, so we click to find out more.

7. FOMO And Urgency

MrBeast Headline: “Last To Leave $800,000 Island Keeps It”

“FOMO”: the worry that others may be having fulfilling experiences that you’re absent from.

Marketers leverage FOMO to drive immediate action – clicking, subscribing, purchasing, etc.

The action is driven by the notion that delay could result in missing out on an exciting opportunity or event.

You could argue that MrBeast uses FOMO and urgency in all of his headlines.

They work under the notion that a delay in clicking could result in missing out on an exciting opportunity or event.

MrBeast’s time-sensitive challenge, exclusive opportunities, and high-stakes competitions all generate a sense of urgency.

People feel compelled to watch immediately for fear of missing out on the outcome or being left behind in conversations about the content.

Creators, writers, and marketers can tap into FOMO with their headlines without being so extreme.

“The Hidden Parisian Cafe To Visit Before The Crowds Do”

“How [Tech Innovation] Will Soon Change [Industry] For Good”

(Yep, FOMO and urgency are primarily responsible for the proliferation of AI-related headlines these days).

Why This All Matters

If you don’t have content you need people to consume, it probably doesn’t!

But if any aspect of your online business would benefit from people clicking on things more, it probably does.

“Yes, because we all need more clickbait in this world – *eye-roll emoji*” – Disgruntled Redditor

I never really understood this comment but I seem to get it pretty often.

My stance is this:

If the content delivers what the headline promises, it shouldn’t be labeled clickbait.

I wouldn’t call MrBeast’s content clickbait.

The fact is that linguistic techniques can be used to drive people to consume some content over others.

You don’t need to take things to the extremes that MrBeast does to make use of his headline techniques.

If content doesn’t get clicked, it won’t be read, viewed, or listened to – no matter how brilliant the content might be.

While “clickbait” content isn’t a good thing, we can all learn a thing or two from how they generate attention in an increasingly noisy digital world.

Little trick on how I use Quora to grow my business

This really doesn’t cost a lot of time and can be helpful for every business.

In order to leverage Quora effectively for your business, you need relevant questions to answer in the best possible way.

This can be tedious and a lot of work, while your answers can get buried quickly. To maximize the impact, I use this approach:

Look for Quora questions with many views but few answers.

Type in Google:

site:quora.com keyword “1 answer” “k views”

For example, I founded Simple Analytics, a GA4 alternative. So I’m interested in keywords like Google Analytics, Ga4, privacy-friendly analytics etc:

site:quora.com google analytics “1 answer” “k views”

It will find questions related to your keyword with just one answer but with many views (you can play around with the variables here)

But this is essentially where you want to be! Now provide a thoughtful answer and even mention your business if it fits the context. You’ll be the top rated answer and get many views.

AI in Marketing in November 2023

The TOP 50 Finance Headlines of 2023: Unraveling the Patterns

Deciphering the Marketing Landscape: Latest News

• 
  Click fraud rates by ad network for September - December 2025
  by /u/polygraph-net (Marketing & Advertising) on December 9, 2025 at 4:36 pm

  Hi all Below are the click fraud rates by ad network for September - December 2025. Notes: The amount of click fraud you'll get depends on a number of factors: the industry, location, language, campaign setup, and history of click fraud (especially fake conversions). The data contains objective detection only (100% proven to be a bot). I have excluded "suspicious" traffic as that doesn't really tell us anything (maybe a bot, maybe a human), so you can consider the numbers to be the minimum amount of click fraud by ad network. The reason search ads / platform ads get click fraud is due to a click fraud technique called "retargeting click fraud". The reason display / audience network ads get lots of click fraud is because that's where the criminals earn money from this scam - they own the display / audience websites, so for every fake view / click they get paid by the ad network. If you're new to all this, click fraud exists because it allows criminals to steal your ad budget. The flow of money is advertiser -> ad network -> criminal's website. At least $100B is stolen from advertisers every year due to click fraud, and the ad networks do very little to stop it since they rely on click fraud for their revenue targets. The way to stop click fraud is to prevent the bots from generating fake conversions. That's because the ad networks send you traffic which looks like your converting traffic, so if you only allow human conversions, you'll be sent human traffic. How do you do this? Either use purchase conversions only, or offline conversions, or competent bot protection. I work in the bot protection industry, have been a click fraud researcher for 12 years, and I'm currently doing a doctorate in this topic. Click fraud rates by ad network: Google Search: 13% Google Display: 27% Meta (Facebook): 6% Meta (Instagram): 38% Meta (Audience): 67% LinkedIn: 17% LinkedIn Audience: 24% Microsoft Search: 14% Microsoft Audience: 24% Reddit Ads and X Ads consistently have 80%+ bot / immediate bounce traffic, so we consider them worthless. Happy to answer any questions. submitted by /u/polygraph-net [link] [comments]

• 
  Why is Microsoft Advertising's UI so much worse than every other platform?
  by /u/Dingbatdingbat (Ads on Google, Meta, Microsoft, Amazon etc.) on December 9, 2025 at 4:32 pm

  seriously, it takes forever to set up an account, constantly need to reupload stuff, and settings are buried in the most illogical menu structure. It seems like this is designed to chase people away submitted by /u/Dingbatdingbat [link] [comments]

• 
  Dynamic forwarding number calling the wrong business…
  by /u/designer_by_day (Ads on Google, Meta, Microsoft, Amazon etc.) on December 9, 2025 at 3:58 pm

  My client has been using a dynamic phone number on their website, using the Google Ads forwarding number system. https://support.google.com/google-ads/answer/6095883?hl=en-GB However, they’ve received an email yesterday from a customer with screenshots of their site with the dynamic number showing. The customer was saying it went through to a different company. The client called the number and had the same issue 5+ times - it went through to another company. Weirdly, the client while I was in a meeting with them today called the number to show me and low and behold, it came straight through to them. Proving that the number was once going to the wrong business and suddenly back through to the correct one. Essentially, the forwarding number put customers and my client through to the wrong business. But suddenly today the number forwards as it’s supposed to. What could have possibly gone wrong here? submitted by /u/designer_by_day [link] [comments]

• 
  Can I have two Google ad accounts serve traffic to a single domain?
  by /u/tripwithweird (Ads on Google, Meta, Microsoft, Amazon etc.) on December 9, 2025 at 3:54 pm

  A little confused about this one. I have my own google ad account that I want to manager myself, and they I have an agency I work with who also manages my ads on a different Google ads account they set up for me. They have custom remarketing audiences that they use and different creative. However, we will be serving traffic to the same domain. Would this be a problem and cause the account to get suspended or shut down? submitted by /u/tripwithweird [link] [comments]

• 
  Corporate marketing job doesn't offer PTO and just took away my sick leave. (Rant).
  by /u/Live_Profile843 (Marketing & Advertising) on December 9, 2025 at 3:49 pm

  Never felt more defeated. I'm 35. Been in marketing for over 10 years. I had a promising career after college, joined at a tech startup and worked there for a few years. Then Covid hit, budgets and roles changed, and I was eventually let go. Now I bounce around from different jobs for about a year to a year in a half at a time because companies keep laying off their marketing departments, or they lie about what the job entails and hire me for one position but make me do another that's out of my job description. I'm so terrified all the time of not having a job that I take ones that send me an offer under the basis of simply covering my bills and helping me to pay off my student loan debts. But now, with my latest role I'm in a contract position. No PTO, but it was fine because I still got sick days. That was until my state passed a new law not requiring companies to provide paid sick leave, so my company stopped letting it accrue THE DAY that the law changed. I still have some that I have banked up, but if I use them I won't have the ability to take off if sick and I'll just have to not get paid. Worse yet, my wife and I were planning our honeymoon and I might just have to work while on it because we can't afford it otherwise. Or worse yet, we can't take one at all. I can't believe I've worked this hard for this long to have gotten to the point where I'm desperate enough to work for a company that would do that, and I'm still scared to NOT have a job that I'm just letting it happen. All while my other friends can just work at a place for years and just have job security. They even talk about how they complain to their coworkers about things, which terrifies me because if it was me I feel like they would just fire me for any kind of back talk/complaining about processes. I think my plan is to just tough it out until my student loans are paid off, and then try and just get a job that pays less but is more stable. At least then I'll have a STEADY income and won't have so much anxiety all the time. I seriously just hate this, and it's frustrating and I've just lost all motivation. After all, what's the point in working hard if they are just going to lay everyone off or take away your ability to actually enjoy your life at any opportunity they can? TLDR: Has anyone else here just hit a breaking point with your marketing career, or lack of marketing career? submitted by /u/Live_Profile843 [link] [comments]

• 
  Are we as advertisers slowly forgetting that there are actual human beings like us on the other side of the ads we put out?
  by /u/radiantglowskincare (Marketing & Advertising) on December 9, 2025 at 3:42 pm

  "forgetting" is an understatement for what I'm about to rant about. I work in paid social and I am have come to a realization that a lot of brands advertising on these platforms do not care about the people on the other side of the ads they put out there. Paid social and search platforms are slowly desensitizing us to stop caring about people. What bother me the most is the way we test ad creatives Set a 7-day click attribution windows. Then turn off the ads if they don't hit CPA and ROAS goals in 48 hours. What's the point of the 7-day window if we won't even let the system learn who converts within those 7 days? We're literally asking Meta's AI to optimize for behavior we won't let it observe. 😅 Almost all the advertising strategy right now are aimed and tailored for machines. That is why we treat ad testing like some mechanical, instant-feedback process that has to work on day one! I am tired of being programmed to think and act this way. To sell like the people benind the screen are machines. Sometimes I wonder if we as advertisers study how we buy things ourselves? Like, when's the last time you saw a cold ad for a brand you'd never heard of and bought within 48 hours? I can't see a scenario where this happens The only real impulse buys left are things like candy at checkout at the local store. That's it. Everything else, especially online requires time, recall, consideration. No matter how affordable and simple the product is. I don't care if it's a $20 widget or a hand sanitizer. If that ad is showing up in a cold audience's feed, people with zero brand awareness, zero previous exposure, zero context, expecting them to see it, click it, and convert within 48 hours is actually insane. End of rant 😑 submitted by /u/radiantglowskincare [link] [comments]

• 
  [TASK] Google ads expert needed
  by /u/Own-Anteater695 (Ads on Google, Meta, Microsoft, Amazon etc.) on December 9, 2025 at 3:39 pm

  I’m looking to hire someone experienced with Google Ads to help set up and optimize campaigns for a brand-new carpet cleaning client. This is a local services business, and the goal is simple: generate leads quickly and consistently. I can provide everything you need — services, target areas, keyword direction, and the overall strategy. I know how to run Google Ads myself, but I need to outsource the setup and early optimization so I can focus on other client work. I just need someone who can take the campaign from “blank account” to fully launched and dialed in. This is likely a 1–3 month project, just long enough to get the account performing and stable. No ongoing management required after that unless things go exceptionally well. You must have previous experience running local-service lead gen campaigns and be able to share a few examples or results from similar projects. submitted by /u/Own-Anteater695 [link] [comments]

• 
  Everyone says “sell benefits, not features,” but most people still miss the point…
  by /u/WayneCavey (Marketing & Advertising) on December 9, 2025 at 2:33 pm

  Most people repeat the idea of selling benefits instead of features, but the real unlock is selling workflows. When Steve Jobs introduced the first iPod, he didn’t talk about storage or tech specs. He painted a picture of how life would feel with the product in your routine. That simple line, “1,000 songs in your pocket,” showed a new daily reality. It replaced burning CDs. It replaced carrying bulky players. It made music effortless. That’s what people buy. They buy the version of themselves with an easier day. If you can describe how someone’s workflow improves the moment your product enters their life, your copy lands every time. Focus on the after state, not the hardware. That's how you create your own “1,000 songs in your pocket.” submitted by /u/WayneCavey [link] [comments]

• 
  Content in Google Asset Studio vs. what's showing on ad level.
  by /u/Blobbyblob92 (Marketing & Advertising) on December 9, 2025 at 11:55 am

  Hi everyone, So i'm currently working on a campaign with shared budget and i have structured the adds in the following way: Campaign 1 - Ad group for X - Ad group for Y Ads share a common message but different end product (think warm weather, but different holiday destinations) Campaign 2 - Ad group Z etc. The issue is when i add images to the specific ads in the various ad groups they are connected to the campaign, so ads in Ad Group X will share images with Ad Group Y since they are in same campaign. Same with the links. These are different brands/competitors so i dont want to mix the images or links- To avoid this I have attached the images / links etc. to the specific ad groups within Asset Studio, and on that side everything seems OK. The issue is when i look at the Ad itself, its showing with no images or links. Is this just a default showing or should the images i chose in Asset Studio appear in the ad itself? Thank you for any insight on the matter! submitted by /u/Blobbyblob92 [link] [comments]

• 
  Unpopular opinion: Your Meta/PMax campaigns aren't failing because of targeting, but "creative velocity"
  by /u/Negative_Onion_9197 (Ads on Google, Meta, Microsoft, Amazon etc.) on December 9, 2025 at 11:36 am

  I've been reading through the recent threads here--specifically the hiring firm struggling with Meta and the insurance guy facing high search CPCs. I was in the exact same spot about 6 months ago. I had unlimited budget on Search but hit a ceiling, and every time I tried to scale to Meta or PMax, I burned cash. I blamed the "audience signals" or thought the leads were junk. The reality check? It wasn't the targeting. It was that I was feeding the algorithm 2-3 static images while my competitors were feeding it 20+ video variations a month. Since the recent algo updates (Andromeda, etc.), creative *is* the targeting. But as a media buyer, I can't edit video to save my life, and hiring an agency for "testing" assets is too slow. The Workflow Shift: I stopped trying to make one "perfect" ad. Instead, I started using an AI video agent workflow to brute-force the testing phase. Scripting: I take my best-performing Search queries and turn them into 15-second scripts (e.g., "Why X Insurance is a scam" vs "How to save on X"). **Generation:** I run these through a generative video tool that handles the stock visuals, voiceover, and pacing automatically. **The Numbers:** Out of 10 AI-generated videos, 7 are mediocre, but 1 usually catches fire. That one winner drops my CPA by 40%. It's not perfect--sometimes the AI motion is a bit floaty and I have to re-roll a scene--but it lets me test 10 angles in the time it used to take to brief a designer on one. For those of you stuck on Search: How many new video creatives are you actually testing per week on social? I feel like volume is the only lever left. submitted by /u/Negative_Onion_9197 [link] [comments]

• 
  International Google Shopping Ads
  by /u/silversliders1 (Ads on Google, Meta, Microsoft, Amazon etc.) on December 9, 2025 at 9:03 am

  I’ve been running UK shopping ads for a few years now and they have been consistently quite good at about 3 ROAS but I started ads in Germany, Ireland, Netherlands and Australia around 5-6 months back first on manual CPC and then now tROAS and I just can’t seem to make them go above breakeven (1.7) whatever I do. I’ve got the Germany feed in German, done negative keywords for each countries campaign, tried different images, tried different targets and nothing seems to help them. If I lower the target, the spend goes up but conversions don’t really and then if I increase the targets, the spend just goes down until it stops getting any conversions. I’m a little stuck so any help would be really appreciated! Thanks😁 submitted by /u/silversliders1 [link] [comments]

• 
  Video Ads- DG- PM
  by /u/Secret-Enthusiasm376 (Ads on Google, Meta, Microsoft, Amazon etc.) on December 9, 2025 at 3:11 am

  Im running search ads for health insurance and stuck at a call cost thats pretty high. Ik people in my industry run video ads too. Im looking for some advice from people that have used Demand Gen or PMax and if its worth it or not. Could be for any lead gen business but ive never used them and am wondering if its just something google rolled out again to waste our money haha. submitted by /u/Secret-Enthusiasm376 [link] [comments]

• 
  Advertising in 2025, no accountability? Companies should be more accountable for the poor ads they automate...
  by /u/Narrow_Astronomer_40 (Marketing & Advertising) on December 9, 2025 at 12:31 am

  This is just wrong. I'm not a fan of giving any of these types of people the limelight. It might be cheaper than hiring a marketing assistant or apprentice, but the more automation and cheap advertising rmtech that comes out, the less human it becomes and it's somehow just accepted that an ad like this amongst a stream of content is fine. Drop this ad in a newspaper 15 years ago... submitted by /u/Narrow_Astronomer_40 [link] [comments]

• 
  If you still advertise on X...why?
  by /u/Outrageous-Map8302 (Marketing & Advertising) on December 8, 2025 at 9:51 pm

  I remember the old days, where a 'social' media plan would have 50% on Facebook, 50% on Twitter, then you'd go from there based on results. A long time ago! I'm wondering who today, with so many more performant and less toxic alternatives available, is working with brands/advertisers who are running on X? Is anyone seeing good results there, or have clients who insist they have a presence there? EDIT: just adding some more context to this post. I haven't advertised on X for years - other platforms and channels blew it out of the water even before the takeover. And as a user, I left when my feed became full of terrible blue tick posts (whos bright idea was it to reward paid users with reach over users producing good content) Wondering who is still doing it, especially at a non- enterprise level submitted by /u/Outrageous-Map8302 [link] [comments]

• 
  Marketers, what’s your most unpopular but true opinion??
  by /u/One_Title_6837 (Marketing & Advertising) on December 8, 2025 at 7:09 pm

  We all have those thoughts that never make it to LinkedIn. What’s one marketing belief you hold that most people might disagree with? Let it out... Safe space... submitted by /u/One_Title_6837 [link] [comments]

• 
  Jobber Web Form Question
  by /u/ClassicAsiago (Ads on Google, Meta, Microsoft, Amazon etc.) on December 8, 2025 at 7:01 pm

  I was asking a client in home services about a Jobber form on their webpage, and they mentioned that Jobber is "going away." I'm going to get clarification from them directly, but I'm also curious about other home services business owners: is there a business or financial reason why you might be pivoting away from Jobber? Thanks for your help! submitted by /u/ClassicAsiago [link] [comments]

• 
  Has anyone seen this new Instagram ad format that looks like a questionnaire?
  by /u/UchihAckerman7 (Marketing & Advertising) on December 8, 2025 at 5:07 pm

  I recently got an ad on Instagram that looked more like an onboarding questionnaire than a regular ad. It also looks like it's part of a series of stories. If you know what I'm talking about, how can I implement? submitted by /u/UchihAckerman7 [link] [comments]

• 
  Managing target CPA
  by /u/IndependentTap9486 (Ads on Google, Meta, Microsoft, Amazon etc.) on December 8, 2025 at 3:44 pm

  Hi everyone, I manage a website within a niche. Users have to sign up to use the service (and then they can buy extra services). From Google ads (mainly search) I get approximately 3000 sign ups per month. The campaigns bidding strategy is to maximise conversions, with a target CPA around 3€. Here is my issue : my impressions share is too low and my budget is not spent. According to google, that’s because of my target CPA (which I keep low compared to some competitors). Every time I have tried to raise the target CPA of these campaigns, the same thing happens : ALL my conversions from these campaigns become more expensive. It’s so frustrating : before I was getting 3000 conversions at around 3€ on average, now I’m hitting my daily budget, but the average CPA is now 4€… what google was getting me for a cheaper price before is now more expensive, rather than having 1000 conversions at 3€ and then some more at 4€. Is there a way to go around this issue ? Keep my 3000 conversions / month at around 3€ CPA and on top of that get more conversions at 4€ CPA ? Thank you for your help ! submitted by /u/IndependentTap9486 [link] [comments]

• 
  Same ad creative gets rejected in one ad set and running in other
  by /u/CC-Master3 (Ads on Google, Meta, Microsoft, Amazon etc.) on December 8, 2025 at 3:27 pm

  Hello, I’ve got 2 ad sets targeting different countries with different budgets. I am running same ad creatives in both, but I noticed that few of them got rejected in one of the ad sets but are running in the other. I tried to make some edits and still nothing. Any help would be appreciated. Thanks! submitted by /u/CC-Master3 [link] [comments]

• 
  Why are invite-based incentive models suddenly becoming effective again?
  by /u/RepulsivePurchase257 (Marketing & Advertising) on December 8, 2025 at 3:06 pm

  Recently I came across something that made me rethink how referral and invite-based incentives are performing today. A friend of mine joined TikTok Slash & Free event and actually received a physical product from it. I had always assumed these mechanics were mostly lightweight engagement tricks that rarely delivered anything meaningful, so seeing a real item show up was unexpected and made me wonder what has changed. It feels like 2025 has created a different environment for these models. User acquisition costs keep rising, and traditional advertising is becoming less predictable in terms of returns. At the same time, users are more resistant to generic marketing messages and much harder to excite with points or symbolic rewards. Offering a real, tangible product might actually be a cheaper and more compelling way to drive referrals than buying traffic in many cases. With commerce and logistics becoming tightly integrated on large platforms, the operational friction for fulfilling these incentives has also decreased a lot. This made me consider whether invite-driven incentives are not fading out but instead evolving into a more legitimate growth mechanism because the underlying economics now favor them. I’m curious whether others in marketing have noticed similar patterns or seen other examples of referral models suddenly working better than before. submitted by /u/RepulsivePurchase257 [link] [comments]