Facebook, Instagram, Apple and Google Apps Search Ads Secrets – Make Money From Your Products

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Facebook, Instagram, Apple and Google Apps Search Ads Secrets – Make Money From Your Products

A bit about search ads first.

There are billions of Apps and products out there and it is becoming harder and harder to stand out. You don’t want to spend countless of hours developing your dream app or products just to have close to zero sale per month.

This blog is an aggregate of the best secrets of Apple and Google Apps search ads for successful App developers.

This blog also includes tips and tricks for successful Google Search Ads, Facebook Search Ads and Instagram Search Ads for any product.

Facebook, Instagram, Apple and Google Apps Search Ads Secrets - Make Money From Your Products
Google Search Ads For Apps Secrets

Apple Search Ads uses a Cost-Per-Tap (CPT) model, meaning that advertisers need to pay Apple every time someone “taps” on a Search Ad listing after performing a keyword search. While on other traditional mobile ad networks such as Google UAC or Facebook Ads, the advertiser usually pays per app install (Cost-Per Install model, or CPI) after a user saw or interacted with an ad.

Apple offers 2 types of search ads – basic and advanced. Which one should you choose?

I guess it depends upon the type of app and installs you want. Basic is CPI based vs Advanced is CPT based. This might make you think that Basic is better because you only pay when you get an install BUT that’s not the best way of looking at it. Basic has a much higher cost per install CPI than the cost per tap CPT you have from the advanced one. So unless your user either buys an IAP or paid app which makes more money than the CPI you paid to acquire that user, you might lose money.

Also, advanced lets your focus on specific keywords whereas Basic is mostly Apple’s own hidden algorithm showing your ads. Focusing on specific keywords is important because you don’t just want user to download the app, you want them to open and use it too. Since we don’t know how Apple will show your ad for basic, you have no clue whether your app is getting perfectly targeted.

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So you may or may not be paying more money for the install using Basic vs Advanced as advanced can get you a lot more impressions of the ad (and more downloads if your metadata is on point).

Apple Search Ads is an intent-based channel

This is important in the post-IDFA era because Apple looks at the context of a particular search to target ads based on keywords. By its very nature, ASA does not rely on IDs to target individuals. Attribution models already have an advantage over other channels that rely on IDs for individual behavioural targeting.

With Apple Search Ads, you can tap into user intent signals that match your offerings and attract higher-quality users. That’s why Apple claims such impressive performance numbers, such as 50 percent average conversion rates and 65 percent download rates.

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A bit about search ads first.

I personally would never run Basic for a free app (even if it has IAP) as the CPI is very high and unless I have a high conversion rate for the IAP, I would be losing money. For a paid app, it might work well though.

I have mostly tested Advanced. I did run Basic but the CPI was way too high so I stopped it. For advanced, I would advice:

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Start small but not too small. Like don’t set a daily budget of under $5 or over $20. Start with lets say $10 and keep it like that for 1-2 weeks and see how it works. Adjust the keywords in the search ad, adjust your screenshots, icon and other metadata to make it look more attractive if you notice people are clicking on the ad but not tapping the download button etc.

Before running search ads, make sure you have your freemium app monetization and DAU (active users) absolutely down. Like if you only have banner ads in the app and no way for user to buy the in app purchase, don’t bother with search ads yet if your cost per acquisition is too high. For example if your CPA is $2 in an extremely competitive app category, and you spend $2 to acquire a new user or you waste $2 on a user who taps on the ad but doesn’t hit download. You may never make your money back from your ads in the app. Banner ads aren’t even worth it imo unless you have thousands of active users. They hardly make a few pennies per 1000 impressions. Interstitial ads are better and make more money and Rewarded ads are even better. But still, you need to look at numbers to see whether you are at least breaking even.

Apple and Google gives you $100 credit for free to try it out, so use that to test it out and look at numbers, make changes etc.

Set the search ad settings correctly. There is an option for targeting audience – whom would you like to see your ad and options are “People who already have your app“, “People who don’t have your app” etc. Of course you don’t want to select the first option because they already have your app. You want to acquire new users. You can also choose the age of the audience. So for example, if you have an app which you is meant for people who own houses, you don’t want to target people under 25 or even 30 years old because most of them won’t own houses.

If you are getting taps (you spend money per tap) but not conversions (downloads), that means people are finding something on your app store page which they don’t like. This could be bad or missing reviews, bad screenshots, bad metadata etc. So get honest opinion from non-friends to see what they think of your app store page.

Search ads for paid apps OR apps with in app purchases is different than search ads for free apps. You should make sure your paid app OR IAP is priced right so that you can at least break even and preferably make a profit for every cost per acquiring the customer. For example – if your cost per acquisition is $5 (this can be pretty high for paid apps as a lot of people will often click and ad but then decide not to download the app maybe because of the pricing or some other metadata) and you have priced your app at $2.99, you are just burning money. Be intelligent.

Using keywords of other app names in same category might work for you. But I won’t suggest setting keywords for trademarked apps OR of popular apps which have nothing to do with your app category. This can get you called out for IP/Copyright/Trademark violation. This also won’t convert well because when people are search for a specific app (let’s say Facebook) and your calculator app shows up in the ad, no body is going to click on it as the user obviously is only looking to download Facebook.

I personally don’t like running ads in developing countries as – Admob pays very little in those countries, people don’t buy IAP much, people don’t buy paid apps much.

Don’t bid for keywords which have high competition OR very high CPT. Companies with deep pockets will kill you.

I am not a fan of the option “Search Match” (Automatically match my ad to relevant searches) which Apple gives you. I always disable that option.

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Search ads are good if you can afford it and if you have an app which fits the profile. It may or may not work for every app. Always look at numbers.

I’m guessing search ads are the ads you see in the App Store when you are searching for specific apps?

Yes, search ads are for the app store search. So if someone searches for a keyword which you have targeted your ad towards and you win the bidding battle for the ad space for the same keyword against someone else, your app’s ad gets shown.

Is there an average price per click that you pay?

Yes, Apple search ads are CPT based. Cost per tap. So if someone taps your ad, you pay what you won the bid for against some other person’s ads bid. For example – If you bid for a keyword “car” and you have set the maximum CPT at $0.20 and Bob who is also an app developer and is running ads and has set his “car” keyword at a CPT of $0.10, you will pay $0.11 because that’s what it took to win. Of course there are more factors – level of competition for that keyword, higher levels of CPT being bid by others etc which can drive the average CPT higher for you. That’s why you get to set the maximum you are willing to pay per keyword.

How many people searching for apps, see my game as an ad, and click on it per day for $10?

There is no general range of how many people might. You can use the maximum CPT to control the amount you spend per tap and you can also set an optional CPA (cost per acquisition) to ensure you don’t run at a loss. However, the first 2 weeks should usually be experimental and test it out with low budgets.

A very important thing to remember – you pay per tap – NOT per download. So if someone taps your ad and notices your screenshots look like crap and doesn’t download your app, you just lost money. This is why you need the metadata to be perfect and use the CPA field after 2 weeks to make sure you don’t run at loss.

Along with that, do you only pay for clicks? Do you pay more if they download your app after the click?

Yes you pay per click (tap to be technically correct). You don’t pay more if they download.

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I’m assuming you are constantly tracking How many active users you have and how much revenue you are generally getting to be able to ball-park any change in these numbers based off your ads being displayed.

Yes, I always monitor my ad spend and compare it to how many downloads I got (if this is for a paid app) or how many people bought the IAP and how much revenue I am making per day via Admob. I do this every morning. Unfortunately, Apple doesn’t seem to let me track how many of those ad conversions converted into buying the in app purchase. So this throws me off a bit.

So, your CPA. Is this your cost for running the ads per download?

Regarding CPA. They let you set an optional CPA goal when running your ad campaign. Determining it is a bit of work. Like when I am starting out, I don’t have any numbers to look at, so I leave the CPA blank or set it as the same price as my IAP or paid app price. Basically I don’t want the cost per acquisition to exceed the IAP or paid app price because that would mean I am burning money and running at a loss instead of profit. However after running the campaign for 1-2 weeks and looking at the numbers for each day, I can guess a better CPA and if I think I definitely don’t want to exceed a certain number because it would make me lose money instead of break even/profit, I will set it. You don’t want to set the CPA too low – at least initially because then you won’t even get any impressions of your ads. For example: Looking at one of my ad campaigns right now, I have default CPT of $0.10 (cost per tap as you pay every time someone taps your ad – doesn’t matter whether they download or not). They let you set CPT on a per keyword basis too which overrides the default CPT. NOTE that CPT is the maximum amount you are willing to pay for the tap. This means that if you are at a battle with someone else who also wants the same ad space, you can win the battle if your CPT is even a cent higher. You only pay whatever amount it takes to win the battle, not the highest one which you have set your CPT at. So often, your Average CPT will be lesser than what you set it at which is good. So for this campaign, my default CPT is $0.10 and I have a few keywords with custom CPT of $0.20. After looking at my numbers for the past few weeks, I see that for most of my keywords, I have Average CPT of $0.15, $0.16, $0.19 and average CPA of $0.15, $0.33, $0.29. So if I want, after testing it for couple weeks, I can lower the CPA to $0.50 so that I never run it at a loss.

So if I spend 10 dollars in 1 day and 5 people downloaded the app, that would be a $2 CPA? Yes.

And I will repeat my previous statement: I always monitor my ad spend and compare it to how many downloads I got (if this is for a paid app) or how many people bought the IAP and how much revenue I am making per day via Admob. I compare and set the CPA based off of these. I do this every morning. Unfortunately, Apple doesn’t seem to let me track how many of those ad conversions converted into buying the in app purchase. So this throws me off a bit.

Have you been able to verify your numbers and whether or not you are profiting based off these ads? Why not bump your ad spending even higher?

I have made money from certain types of apps and lost money by doing stupid stuff (running ad campaigns for a free with ads app but not having an IAP to remove ads, running ad campaigns for apps with only poverty banner ads and no full screen/interstitial/rewarded video ads which at least make some money, running ad campaigns for apps with generic keywords which are very high competition and gets out-bid by much bigger players with much deeper pockets, running ads where my CPA was higher than the money I was making off of the IAP or Paid app, running ad campaigns with a keyword which was for an app not even in my category which made users tap my ad, lose money and then they won’t download, running campaign with a keyword which was trademarked etc).

Basically, be intelligent, research, start slow and experiment with the $100 credit Apple gives you.

A few people asked me about rewarded ads vs interstitial ads for monetization. This is a bit off topic but I will throw this in.

Rewarded ads have a higher eCPM than regular interstitial ads, meaning you get paid more. Of course how high depends upon the type of app, number of users, placement of ads etc. I use Admob’s rewarded ads to mostly unlock features or number of XXX item usage in the app. There are other companies which offer them too. You can read a few points here for example:

source: reddit

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The high eCPM is good. What’s even better about them than regular interstitial is that they just provide a better user experience and less negative reviews. This is because the user is willingly choosing to watch an ad instead of their game getting randomly interrupted. And in return, the user gets some type of in app reward – more coins, unlock some feature etc. So this is a win win for the developer and the user.

How do you determine your CPA for an app with IAPs? (Like does iTunes Connect tell you this information?)

They let you set an optional CPA goal when running your ad campaign. Determining it is a bit of work. Like when I am starting out, I don’t have any numbers to look at, so I leave the CPA blank or set it as the same price as my IAP or paid app price. Basically I don’t want the cost per acquisition to exceed the IAP or paid app price because that would mean I am burning money and running at a loss instead of profit.

However after running the campaign for 1-2 weeks and looking at the numbers for each day, I can guess a better CPA and if I think I definitely don’t want to exceed a certain number because it would make me lose money instead of break even/profit, I will set it.

You don’t want to set the CPA too low – at least initially because then you won’t even get any impressions of your ads.

For example:

Looking at one of my ad campaigns right now, I have default CPT of $0.10 (cost per tap as you pay every time someone taps your ad – doesn’t matter whether they download or not). They let you set CPT on a per keyword basis too which overrides the default CPT. NOTE that CPT is the maximum amount you are willing to pay for the tap. This means that if you are at a battle with someone else who also wants the same ad space, you can win the battle if your CPT is even a cent higher. You only pay whatever amount it takes to win the battle, not the highest one which you have set your CPT at. So often, your Average CPT will be lesser than what you set it at which is good.

So for this campaign, my default CPT is $0.10 and I have a few keywords with custom CPT of $0.20.

After looking at my numbers for the past few weeks, I see that for most of my keywords, I have Average CPT of $0.15, $0.16, $0.19 and average CPA of $0.15, $0.33, $0.29.

So if I want, after testing it for couple weeks, I can lower the CPA to $0.50 so that I never run it at a loss.

So essentially with $2,000 its possible to have 10,000+ people click on your ad? That seems like a solid conversion rate if at least 1/10th of them download the app.

Depending upon the type of app, your CPT can vary. For me most of them have been about 20 cents. So yes, 10000 taps from $2000 is a good estimate. However – these are taps – not downloads. For downloads, you need to make sure your metadata is on point! Also you need to have monetization is place – IAP, paid apps etc to make sure you are actually making money off of these users which you are spending money to acquire.

How long did it take for you to start seeing impressions? We have pretty competitive keywords so i’m using extremely high CPT. $10+ and i’m still not seeing any impressions. It’s been 24 hours.

If you haven’t setup scheduled ads, it should be quick. I had mine within an hour if I remember right. I would suggest trying for less competitive keywords though.

What’s your experience and tips for driving iOS game app downloads via paid ads platforms like Facebook Ads, Apple Search Ads, Youtube ads, etc…?

No experience but as a iPhone user i often see myself downloading apps while browsing instagram. So I’d assume you’ll be spot on with instagram/snapchat/tiktok or maybe even youtube shorts.

App Store search ads keyword match types

Search Ads involve three different types of keyword matches.

They are ways for you to tell Apple whether you want to bid on keywords exactly as you enter them or more broadly. This is influenced by campaign goals and will ultimately determine campaign results. So you must first understand the different types of keyword matches Apple offers.

Broad Match

Broad match is the default keyword match type. By selecting broad match, you are telling Apple that you want to bid on the keywords you select and other keywords that are broadly related to them.

Broad match includes misspellings, plurals, closely related words, synonyms, related searches, related phrases, and translations.

For example, when you type “Friends,” Apple also considers variations of “Friend,” “Amigo,” “Freind,” and more.

Exact match

Exact match helps you narrow your ad bid spread. By choosing exact match, you’re telling Apple that you want to bid exactly as entered for the selected keyword.

Common misspellings and plural forms will also be taken into account.

For example, when you type “friends,” Apple will consider “friends” and “friends.

Search matching

Search matches are best suited for keyword discovery. By selecting Search Match, you allow Apple to use its metadata to automatically match your app to relevant keywords and search terms.

For Search Match to work, your app’s metadata needs to be up to date and optimized. This means that App Store optimizations have been completed and recently updated. In this way, Apple can easily pull information about your app and generate the best and most relevant keywords.

App Store Search campaign types

When creating an account to start keyword bidding, ASA best practice is to split your keywords into four different campaign types: Generic, Branded and Competitor, and Discovery.

Generic Campaigns

Typically set to broad match, generic campaigns use keywords that are relevant to your app. For example, if you have a fitness app, you should include keywords such as “fitness” or “exercise” in this campaign. The purpose of the general campaign is to attract high intent app store visitors.

Branded campaigns

You will want to use a brand campaign to reach a more specific audience searching for your brand in the App Store, drive reinstalls and brand protection. Your keywords in this campaign will be keywords related to your brand name or a variation thereof. By bidding generously on your branded keywords, you ensure that your competitors don’t take this valuable space away from you.

Competitor activity

Set up exact matches, competitor campaigns to target App Store users who are searching for competitors. Keywords for these types of campaigns include your direct competitor’s name or a variation of their name.

Discovery campaigns

You need to set up a discovery campaign to discover new keywords or find alternative keywords that you are not using in other campaigns.

To maximize the effectiveness of a Discovery campaign, new keywords from Discovery should be added as exact match keywords to the other three campaign types, and all keywords from branded, generic, and competitor campaigns should be added as negative keywords in Discovery.

Best practices for using Apple Search Ads

Getting started with Apple Search Ads isn’t a problem. But you need to make sure you adopt some best practices that will ultimately help you make the most of your investment. Here are some App Store advertising best practices you should follow when using Apple Search Ads.

Review app metadata before launching a campaign

Before launching a new campaign, you’ll want to visit App Store Connect and take a closer look at app metadata. The appearance of your ads will be based on your app’s metadata, and you won’t be able to change it later. Keep in mind that the same ad is unlikely to be shown to every user. Some people may get a simple description of the app, while others will see screenshots and preview videos.

USP-based targeted keywords

This is very important for marketers using ASA Advanced. You need to do some research and identify keywords that will increase installs. For example, if you have a fitness tracking app, use keywords like “fitness tracker” or “diet plan” as keywords. You must understand the search patterns of your audience because it can greatly improve your conversion rate.

You can always expect higher competition with general keywords, but if you can find more specific keywords, they will not only be cheaper to bid on, but will also have a higher conversion rate.

Tip: Use the keyword research in your ASO strategy to understand your options and sync your goals!

Use the 80/20 budget allocation method for App Store promotions

When comparing keywords, you must split your keywords between broad match and exact match. 80% of your spend should go to exact match and the remaining 20% should go to broad match. Both will be used primarily for discovery campaigns to identify keywords that perform better than others.

Exact match keywords will allow you to attract and convert interested users. They will be easier to convert and more likely to generate more revenue. They may cost more, but they will also pay off. Ideally, you should allocate an 80/20 budget to get the maximum return. Once you start generating interest, you can also reduce your budget allocation.

How to leverage your app business within ASO and ASA on iOS app store?

The great thing about Apple Search Ads is that you can use the search match feature to identify new keywords. When Search Match is enabled, your ads are automatically matched to new search terms based on metadata in your App Store listings, information about similar apps of the same type, and other available search data.

The ability to check keyword relevancy is an invaluable part of Apple Search Ads. In just a few hours, you can run a small test campaign to collect data and get a complete picture of which keywords to optimize for in your ASO efforts. By analyzing Tap Through Rate (similar to Click Through Rate on the web), in-store conversion rates, and actual downloads, you can begin to develop a more effective ASO strategy. In addition, you can use attribution tools to explore the LTV of each keyword for campaign analysis.

ASA can help you narrow down your ASO strategy, but it’s not a gold mine; ASO is a long-term strategy, and your goal should be to keep increasing natural downloads. A key learning point is to look at ASA data from a longer-term perspective so you can see the true trends and performance of each keyword.

Apple Search Ads only work if you know how to properly target your keywords. To ensure maximum app visibility and download rates, you need to target specific and general keywords and carefully determine how much you are willing to bid for each keyword. An easy way to find keywords is to use a tool that automatically compiles a list of targeted keywords. You should increase your bids until you reach your cost-per-acquisition target and start winning downloads from popular keywords related to your niche.

Unfortunately, simply outbidding your competitors for high-volume keywords isn’t enough to win the number one spot, because Apple also considers the relevance of your app to the keyword. To ensure you always rank #1, you need to combine winning bids with ASO optimization. Factors that affect your ASO include app name, URL, description, reviews, and ratings.

Source: How to Leverage ASA to Boost Your App Visibility?

So, how should you optimize your Search Ads campaigns for profitability?

1. Cost-Per-Acquisition (CPA) Goal:

The first thing you need to determine is how much you can afford to spend for every Search Ads install, so how much your target CPI (Cost-Per-Install) or Cost-Per-Acquisition (CPA) Goal — as Apple names it — should be. Note the difference in naming here: unlike other networks, Apple uses the word “Acquisition” and not “Install” because they actually only measure when users hit download and not when they have actually fully installed the game (we will hear more on that important difference later in this article).

To do this, if you are already running campaigns on other networks, you know your customer LTV (lifetime value), or how much every user will spend on average in your game.

Let’s say your game net LTV is $6 for iOS users in the United States.

On Apple Search Ads, you can either set your bids based on a Max CPT (Cost-Per-Tap) you are willing to pay or choose a CPA Goal, which means Apple will try to display your ads automatically and maximize conversions. But we don’t recommend that option because, while it will make sure you don’t go above your target CPA, it will limit your impressions quite a lot so you will miss out on several opportunities to convert.

So, for Max CPT, we usually apply a 30% ratio of the LTV of the game we’re promoting, because we normally observe an average 30% conversion rate (from taps to installs) on Search Ads.

In that case, we would be using:

Max CPT Bid = $6 x 30% = $2

Source: Medium

 Measuring your ROAS:

Now comes the most important part: What’s the revenue generated from your Search Ads campaigns?

Apple doesn’t track (or share) any detailed activity coming from the Search Ads installs they have provided you. So you will have to use your MMP for that.

Depending on the LTV curve of your game, you’d be looking at your Day 7, 15, 30 etc. ROAS (Return on Ad Spend) on a campaign, ad group or keyword level.

Cohort Reports for Search Ads Campaigns in Adjust

Let’s say you use Day-7 as a goal, you will then be doing this calculation:

Day-7 ROAS = Day-7 MMP Revenue / Search Ads Spend

And then compare that your Day-7 ROAS goal. If it’s above that, that’s a good sign and you should keep your campaigns/ad-groups active but make sure you monitor the retention of these users in the long run to validate their good performance.

If it’s below your goal, let’s say by more than 25%, then you should consider pausing or reducing the spend on these ad groups or campaigns.

That’s the formal way of assigning and reporting revenue coming from Search Ads.

But you have to take into consideration the installs that are not seen by your MMP and which may have also generated revenue.

ROAS = ((Revenue) * (1 + LAT Rate x 50%)) / Search Ads Spend

Bid Optimization:

Once you have launched your campaigns, give it a few days and then look at the performance of the ad groups you have created.

The first thing you need to check is if the keywords you have selected convert to installs. If there are ad groups with a Conversion Rate below 25%-20% it means that the keywords you have chosen are either too broad or not relevant. You should then consider pausing or reducing the bid on these ad groups.

On the contrary, for ad groups and keywords that have a high Conversion Rate, for example anything above 30%, you should increase your bid for as long as it’s aligned with your projected ROAS. In order to know how much is necessary, in the Search Ads interface, Apple suggests a bid range to have an indication of how much you should spend to match or beat your competitors. You should adjust your bids for every keyword that are are below the suggested bid ranges (as long as it stays within your target CPA goals).

Many factors affect how your Apple Search Ads Basic app promotions perform, including relevancy, your maximum cost-per-install (max CPI) amount compared to your competitors, and user response to your ad. The following best practices can help improve your app promotion results.

  • Review your metadata in App Store Connect to ensure it’s the best representation of your app. Your app title, descriptions, and keywords are all considerations Apple Search Ads uses to assess your app’s relevance for specific search queries, so you should take great care in crafting them. Apple Search Ads Basic also uses the app name, subtitle, description, preview videos, and screenshots approved for your App Store product page to create your ad. Take the time to review your app metadata in App Store Connect before you start using Apple Search Ads Basic.

    Review App Store metadata best practices

    Note that if you change your App Store metadata, it can take up to 24 hours to be reflected in the ad preview within your account, and up to two hours to be reflected in your ad on the App Store.
  • Take a look at your ad creative. It can play a key role in your app promotion performance. Because Apple Search Ads uses the app name, subtitle, description, preview videos, and up to the first three screenshots approved for your App Store product page to create your ad, you may want to consider adjusting these assets if your ad isn’t performing well.
  • Consider your product page, too, as it can also help drive installs. With three app previews, 10 screenshots, and new text fields, product pages offer more opportunities to showcase your work.
  • If your ad isn’t delivering results, try raising your max CPI to increase the likelihood of your ad being shown. You can use the suggested max CPI in your dashboard as a guide to help determine the right amount.
  • Consider running your app promotion in all the countries and regions where your app is available. This will give you more opportunities to reach interested customers. Check your monthly budget to make sure you’re reaching as many customers as possible. You may need to increase your budget, especially if you’re running app promotions in multiple countries and regions.
  • Make sure you’re using the right business model. The right business model for your app balances your goals with the expectations of key audiences, and can also affect the performance of your app in App Store search, including with Apple Search Ads. If you’ve tried the above and still aren’t seeing results, it’s a good idea to review App Store best practices. Learn more here…

Google Search Ads Optimization Techniques

Tips for Scaling a performing Google Search Campaign

Don’t dedicate an entire campaign for a top-performing keywords.

How long did you “test[ed] simply raising budget” for? Are we talking about a week, month, multiple months?

Here are some other options for you:

  • Review your Impression Share and top of page rate metrics (Impr. (Top) % and Impr. (Abs. Top) %). Are these trending in the right direction? Are you losing out due to budget on high-performing campaigns? How do your ads perform when you’re placing above organic search results vs below (aka “Other”)?
  • Look at 30-, 60-, and 90-day windows for things like audiences, demographics, and locations. Are there options here that are high-spending but underperforming, and could be excluded? This would allow, moving forward, al of the budget to be spent on better-performing targeting options.
  • Consider testing new ad copy. If you can achieve stronger CTR, this allows you to generate traffic within the existing impression volume.
  • My preferred setup is to group keywords by a shared intent. I have B2B SaaS clients, so the majority of my campaigns are all focused on very high-intent searches that contain both context (around my clients’ services/solutions/vertical) and intent (keywords matching to search terms including “software”, “platform”, “solutions”, etc). To scale traffic, I’ve created a separate campaign that bids on keywords that contain just the contextual terms, but not the software-intent, with lower (manual) bids, using negative keywords to appropriately filter traffic. Considering splitting out your campaigns/ad groups by high-intent vs low-intent keywords, with budget given to higher performers.
  • Example: Let’s say your client offers a software for enterprise businesses to manage their cybersecurity. A high-intent keyword would be something like “enterprise cybersecurity software”, whereas a low-intent keyword would be just “enterprise cybersecurity”. We still require the user to use “enterprise cybersecurity” in some context, but that short-tail keyword does not require any specific intent like looking for a third-party tool/platform.

The keyword “enterprise cybersecurity software” will likely be significantly more expensive, and likely lower search volume/impressions, but has a clear, higher intent. The shorter-tail keyword will get you a larger number of impressions, but has a higher likelihood of leading to potentially lower-quality searches and clicks. I’d recommend starting out with trying to capture the high-intent searches first, but when you’re looking to scale, that’s where I’d add in the low-intent keywords, but separated into their own campaign, or at least a separate ad group.

On average, you spend a good amount of money on Google Ads, but still not worth the money results. So, spending the money without having the proper knowledge is a waste! And spending money with no results hurts, right? Don’t worry! We will tell you how you can get the value of your money. We will discuss tips and tricks to improve your Goggle Ads conversion rates.

Follow the ways below to improve your Google Ads Conversion Rates:

• Lead With an Attractive Offer or Value

The book cover is the Book’s first impression. And, you might have heard- “don’t judge a book by its cover”. Well, that’s exactly what we all do. We take a look at the book cover if it doesn’t please our eyes, we move on to the next.

Similarly, the headline is the first impression of your content. If it doesn’t please the eyes of your visitor, he/she won’t take an action on it. Hence, use some catchy phrases to create an attractive headline that will lead your content.

• Refine your CTAs

You need to tell your visitors what to do, otherwise, they won’t turn act! Yes, that’s true! It’s you who have to direct your website to take an action by generating a need for it.

Studies show that the most used CTAs by top-notch brands are- “get”, “buy”, and “shop”. Phrases like these, create an urge to take action, and that’s what improves your conversion rate.

• Boost your CTRs

Create content copy that can convince a reader to click right through your product. Write blogs or Ad copies that can convince your visitors to click. And for this, understand your audience. Convince them that they are missing something big and your product can fulfill that crack.

Don’t try to hurry them up to buy your product. Remember, in this step you just have to convince them to walk through your content and not buy your product. Use soft tone phrases like “get a quote”, “get more details”, etc.

• Align your Ad with an Accurate Landing Page

The general mistake we do sometimes is not checking up on our landing page. Whether we aligned our ad to the right landing page or not! Or, is the ad redirecting to the correct landing page or order! If you won’t do this right, you can lose a large audience.

For example, Your ad is about American diamond earrings, but the ad is aligned to a bangles landing page. This is not fulfilling the purpose of your Ad, and you will lose your potential customer here only.

Create a landing page for every segment and align them with the Ad properly.

• Work on your Quality Score

When you create or run a Google Ad, your Ad gets a ranking which is called Quality Score. This score is given based on the performance of your product. How much your Ad is impacting the audience, how it is performing in the market, how effective it is, and what value it’s giving out!

All these factors decide your Ad’s quality score.

According to studies, the more the quality score the lesser the overall CTR cost. This quality score can be improved by three factors- the landing page, the CTR, and Ad relevance.

• Don’t Miss out on your Social Proofs

People trust reviews. They are afraid of being the first one to use or buy anything. They look for the assurance and experience of others to rely on! Hence, putting out your social proofs is very important. Include the brands or firms you have worked with, put their reviews, and that will make you look authentic and preferred. This will attract and convince the visitors to be your potential loyal customers.

• Step-On your Competitors

Sometimes, not getting enough conversions via Google can be a targeting issue. And to sort that, you should focus on the audience’s intent. Like, what they are looking to buy, what is their need, etc. And, a clear way of doing this is branded keyword search.

Branded keyword search is when a person looks for something brand specific.

For example: “dresses on Myntra”, “Sports shoes on Reebok”, etc.

When a person will search the above keywords, he/she will not only get the results for the brands above but the Ads of alternatives too. That’s what stepping on your competitors is! Run your Ads on the brand keyword research of other competitive brands. I know, it’s something that sounds illegal but isn’t!

• Enhance your Landing Page

Optimizing Ads is not just enough! You need to work on everything else. One of the major things is the landing page. By having visitors directed to your landing page, you will have a task to fulfill what a visitor is expecting from you. Your landing page should have all the information needed in an organized manner. Don’t fill it heavily, but keep it on point.

Put product videos or video testimonials of the product or service, they tend to have greater chances to hook your visitors. And, the videos can help you better with conversion rates.

• Run Mobile-Friendly Ads

With the world going mobile, it’s important that you run mobile-friendly Ads. Keep the dimensions of your posters or Ad copies that can fit a mobile screen efficiently. Make it easy to access for the visitors. The only-desktop specific Ads will not look good on the mobile screen, and you might lose a great set of audience as most people access things through their mobiles.

Hence, move with the trend.

• Use Remarketing

We often forget how important remarketing is! Many times, a customer leaves the product in the cart or wishlist and forgets about it! Remarketing can help you catch back such customers. Look for Ads that performed great and are older. Run then again, they will lead your old visitors as well as create new leads as well.

Google Ads can be a whooping asset to convert your visitors into customers. You just need to do things right! If you will implement the above tips in the right manner the Google Ads conversion rate will definitely go up!

If anyone of you bright people has more tips to add, please feel free to add your opinions and suggestions. It’s always great to learn.

Read More: Conversion Rate Optimization Services

Another way to get good quality score on your ads these days is to write really awkward headlines that include the keywords, and then pinning any discounts. Kinda sucks but it’s been working better for me than traditional CTAs.

Quiz1: Jim Has Created A Google Search Ad With A Bid Of $5. Two Other Advertisers In An Auction Have Bids Of $2.50 And $2. How Much Would Jim Pay For The First Spot In The Auction?

Answer1: $2.51

Quiz2: True Or False? Google Audiences Are Updated On Every Impression, So Advertisers Can Reach Only The Most Relevant Consumers On YouTube Answer.

Answer2: True

Quiz3: On which social network should you share content most frequently? Correct Answer

Answer3: Twitter

Quiz4: You Want To Find New, High-Value Customers Using Their Data. Which Audience Solution Should You Use

Answer4: Similar Audiences

Meaning of key terms used in this blog:

Avg CPA: The average amount you’ve been charged for a conversion from your ad. Average cost per action (CPA) is calculated by dividing the total cost of conversions by the total number of conversions. 

  • For example, if your ad receives 2 conversions, one costing $2.00 and one costing $4.00, your average CPA for those conversions is $3.00.
  • Average CPA is based on your actual CPA (the actual amount you’re charged for a conversion from your ad), which might be different than your target CPA (the amount you’ve set as your desired average CPA if using Target CPA bidding).
  • Use performance targets to set an average CPA target for all campaign in a campaign group.

Avg CPT: This is the maximum amount you’re willing to pay for a tap on your ad.

Your default max CPT bid applies across all keywords in your ad group unless you specify a max CPT bid at the keyword level.

When calculating the amount of your max CPT bid:

  1. Decide what amount you can afford to spend on a new customer or action. Let’s say it’s $2.50 (U.S.).
  2. Estimate the percentage of customers who tap your ad and who you think will download your app or take your desired action. In this case, you estimate 40%.
  3. Calculate what you can afford to pay up to 40% of $2.50 (U.S.) — or $1.00 (U.S.) — for each tap. Therefore, set your starting default maximum CPT bid to $1.00 (U.S.).

Avg CPM: Average cost-per-thousand-impressions (CPM) is the average amount you pay per one thousand ad impressions on the App Store.

CR: The conversion rate (CR) is the total number of installs received within a period divided by total number of taps within the same period.

Dimensions: A dimension is an element of your Apple Search Ads campaign that can be included in a custom report. For example, campaign ID or CPT bid. Dimensions appear as rows in your custom reports.

Impression Share: The share of impressions your ad(s) received from the total impressions served on the same search terms or keywords, in the same countries and regions. Impression share is displayed as a percentage range, such as 0-10%, 11-20%, and so on. This metric is only available in predefined Impression Share custom reports and on the Recommendations page.

Impressions: The number of times your ad appeared in App Store search results within the reporting time period.

Installs: The total number of conversions from new downloads and redownloads resulting from an ad within the reporting period. Apple Search Ads installs are attributed within a 30-day tap-through window. Note that total installs may not match totals of LAT Off and LAT On installs, as additional downloads may come from customers using iOS 14 or later.

LAT Off Installs: Downloads from users who are using iOS 13 or earlier and have not enabled Limit Ad Tracking (LAT) on their device.

LAT On Installs: Downloads from users who are using iOS 13 or earlier and have enabled Limit Ad Tracking (LAT) on their device.

Match Source: This identifies whether your impression was the result of Search Match or a bidded keyword.

New Downloads: These represent app downloads from new users who have never before downloaded your app.

Rank: How your app ranks in terms of impression share compared to other apps in the same countries and regions. Rank is displayed as numbers from 1 to 5 or >5, with 1 being the highest rank. This metric is only available in predefined Impression Share reports and on the Recommendations page.

Redownloads: Redownloads occur when a user downloads your app, deletes it, and downloads the same app again following a tap on an ad on the App Store, or downloads the same app on an additional device.

Search Popularity: The popularity of a keyword, based on App Store searches. Search popularity is displayed as numbers from 1 to 5, with 5 being the most popular.

Search Term: Search terms are keywords and phrases that people have used to find the particular type of app they’re looking for.

Spend: The sum of the cost of each customer tap on your ad over the period of time set for your reporting.

Taps: The number of times your ad was tapped by users within the reporting time period.

TTR: The tap-through rate (TTR) is the number of times your ad was tapped by customers divided by the total impressions your ad received.

Keywords: Keywords are relevant words or terms someone may use when searching for an app like yours on the App Store. With Apple Search Ads Advanced, you bid on keywords to trigger and include your ad within relevant App Store search results — so when an App Store customer types in a search query that uses one of your keywords, your ad could appear.

Apple Search Ads knows a lot about your app and its genre, and will provide a list of keyword recommendations to save you time when you add keywords to a search results ad group. You can also add keywords of your own, and Apple Search Ads will suggest a further set of keywords related to the ones you’ve provided. To add any of them to your ad group, simply click the plus sign next to them.

I’ve managed +$10M in paid media over the last 8 years. Here are a few “less mainstream” FREE tools/websites/extensions I use. Hope this helps!

1. Adveronix

Adveronix is a handy Google Sheets add-on that allows you to export data from Facebook Ads, Google Ads, or any other channel automatically into a spreadsheet daily. You can then connect this spreadsheet to Google Data Studio and have a free connector for most media channels.

2. Polymer Search

Polymer Search has been one of my latest finds and a beneficial tool for creative analysis (and a few other things). For example, I usually test new creatives on Facebook Ads using dynamic creative testing campaigns.

I can then simply export my Facebook Ads data into a spreadsheet, connect it to Polymer Search, and immediately see which creative elements are working the best and which ones aren’t. The Auto-Explainer tool uses AI to immediately sort “Above Average” and “Below Average” creatives.

There’s also a ton more this tool can do – massive potential for media buyers.

3. BuiltWith

Before taking on any new client, one of my first steps is always to look at their website.

Suppose I don’t see anything like Klaviyo, Google Analytics, the Facebook Pixel, or any other marketing-related tech. In that case, this is usually a sign the client might be in a too early stage for me to help them out.

BuiltWith also helps you look into competitors and see what sorts of software they’re using.

4. Ad Creative Bank

The Ad Creative Bank is one of my top sources to find creative inspiration for new ads. It’s pretty simple: just look into the type of ads you want to create and browse through their well-organized library of great-looking ads.

5. Unicord Ads

Same as above, with the difference that you can sort by different industry/niche.

I find the ad quality slightly lower than Ad Creative Bank, but still a great library of ads to discover new brands and find inspiration for yourself!

6. One Click Extensions Manager

If you’re anything like me, your Google Chrome browser has +10 extensions cluttering your view. In short, One Click Extensions Manager allows you to organize all extensions into one single icon near your search tab, which makes everything feel a little more organized.

VidTao.com YouTube ads searchable by adspend over time. Perfect for modelling and competitive research.

And not forgetting:

Facebook Ad Library : Shouldn’t be overlooked.

Surferseo – it have free tier with a bit of tools
lsigraph.com – when you have no idea of keywords 

I’ve audited a dozen Facebook campaigns this month. Here’s the common mistakes I’m seeing people make:

Most of these mistakes were from ad accounts that are in the early testing stage and spending under $100/day. The majority of these mistakes are related to what NOT to do during the testing stage in an ad account. I had a few people get audits that were spending higher amounts ($500/day and above) but their situation was very specific and the solution I provided was also specific so it most likely wouldn’t add much value to share that scenario.

  1. Multiple interests and/or behaviors in one ad set (aka stacked audiences)

Doing this defeats the purpose of testing because you don’t know which interest is bringing in the results. Many other reasons to not do this during testing including you could have a great interest stacked with a bad one and that could skew the potential results. There are some instances where maybe it would be okay to have 2 stacked interests if the audiences are very small, but what I was seeing people do often is stack over 10 interests and behaviors into a single ad set.

2. Using CBO (campaign budget optimization) too early

CBO is not recommended for testing stage in Facebook ads. I’ve seen a couple of people do fine with CBO for testing but it logically doesn’t make sense because you don’t have much control over the budget allocation. This is why ad set budget is better for testing because when you want to put $20/day into one and set and $20/day into another, you know that the test is even. CBO will most likely not even out that budget. Even with setting ad set budget minimums and all of those constraints, which is sort of redundant. Facebook will recommend doing CBO by giving you messages inside of the ads manager but most of what Facebook says in their ads manager is not based off your current situation. They don’t know that you are in a testing phase and don’t have enough data to do a CBO, they just see that you are trying to spend a certain amount per day and they recommend CBO. Facebook’s ad manager isn’t smart enough to say “I see you are testing headline combinations – you should switch to ad set budget” or “I see you are trying to scale your store – you should use a CBO campaign”. You should use CBO once you’ve properly tested at least 4 audiences with ad set budget optimization.

3. Creating Lookalike audiences with low-quality data as a hail Mary

Yes, lookalike audiences are pretty neat. When you don’t have enough purchases, there are other source data pools that you can create them with. Video views, website traffic, page engagement, etc. The problem is you are pretty much creating a lookalike audience based on people who DON’T buy. Especially if you don’t have anyone buying your product. There is probably something wrong with your targeting as it is and you need to stick to interest targeting and optimizing for purchase conversions. I’ve seen people run a traffic campaign, get a few hundred clicks, and zero sales. This is because you are getting very low-quality traffic from Facebook and creating a lookalike is just going to find more people similar to that low-quality data. If you have a sort of “niche product” and you think that you can’t target them based on interests then you are not thinking outside of the box enough to find interests to test (more on finding the right interests in a later section).

4. Spreading too little per ad set and running multiple ad sets (I’ve seen as little as $3/day budgets)

For the campaigns that I audited, I gave them each a different recommended daily spend per ad set depending on their budget, niche, etc. so I don’t want to say that you should spend X amount per ad set, but $3/day is way too low. If you have a small budget, then you are better off testing less and spending more per ad set. So if you are doing $3/day to over 10 different ad sets to try and test 10 different audiences, you are going to get better data from spreading that same amount across 2-3 different audiences.

5. Interests narrowing and exclusions

I’ve seen some exclusions that make sense like excluding AliBaba and dropshipping whenever they were getting comments on the ads, but I’ve seen this done where the audience they were targeting needed to have interest in fashion AND apparel. Doing this is trying to target better than Facebook which is usually not a good idea to do unless you’ve tested both audiences on their own and if they are different categories of interests (music taste w/ hobby, industry interest w/ behavior targeting, etc.). At a testing stage this will cause CPM to be higher than needed.

6. Trying to target high-income people

This is on par with the previous mistake, but I wanted to make this its own blurb. Just because someone has a lot of money doesn’t mean they are going to shop at your store. You aren’t going to have better luck targeting the top 10% of zip codes based on income for your $20 sunglasses. Higher income people resonate better with name brand products that have credibility behind them so you would probably need to build up credibility, stellar branding, and high-quality products before attempting to target high-income people on Facebook.

7. Targeting interests that are too obvious

Your target demographic has many layers to their personality and social media behavior. When you sell a certain product and you only target the interest that is literally named the same thing that your product is, then you are limiting yourself to interests that your competition is probably targeting as well. Some of the best interests I’ve ran ads towards with Facebook ads are two or three degrees of separation from the product. I’ve sold supplements that were geared towards people who engage in certain activity, so instead of just targeting “supplement” I targeted “activity” interests. I’ve targeted music interests based on certain elements of a product that I’ve ran ads for, and the product wasn’t a music related product at all but people who liked that product typically listened to a certain type of music as well.

8. Focusing on cheap link clicks instead of purchases

The amount that you pay for a click does not matter if you are getting little to no sales. You want to pay more for expensive clicks from people that Facebook deems as likely to make a purchase or whatever action you are wanting them to do. I’ve audited a few campaigns where they ran two ad sets and the owner of the ad account concluded that “Ad Set 1” was better than “Ad Set 2” because it got clicks for half the cost. But neither of them got a sale, so neither is better than the other. Or I’ve audited campaigns where the store owner says “this ad did well, it got over 1,000 clicks” but it got zero sales. Typically this was done with an improper campaign setup anyway so none of those clicks were going to convert either way.

9. Not testing ads/audiences long enough

One campaign that I audited turned off an ad after just a few hours of letting it run because Facebook was spending the money too fast. I recommend letting a test run for at least 5 days. If the ad is setup properly then you will have some good days, some bad days, and some okay days. I’ve seen many times where the best day ever is right after a very bad day. Know that a bad day is still data for Facebook because it is learning what NOT to do.

10. Hanging on to an audience that stopped working

Audiences, ads, and campaigns can eventually stop working after a certain amount of time, regardless of how well they worked at one time. There are many reasons for this to happen which would be a whole post on its own, but if you’re struggling to get an audience to work then just move on and try again in the future. I audited a campaign that was running ads to a specific lookalike audience that was setup very odd and it wasn’t producing them very good results recently anyway, so I obviously recommended that they turn it off and try setting it up a different way that would be more likely to work. The user did not take the advice because that was their best performing audience many months ago. This is why you want to be diverse with your targeting so that when an audience stops working, you don’t cling onto it like overly attached girlfriend meme.

11. Setting up a funnel that is filled with low quality data

Running traffic campaigns is just going to get you a ton of traffic that is most likely not going to turn into a purchase. You are more likely to get a purchase from 100 high quality clicks than you would 1,000 low-quality clicks. Traffic campaigns give you the absolute bottom of the barrel traffic that Facebook has to offer. What I see people do is setup a funnel with traffic campaigns at the top, and retargeting at the bottom with a campaign optimized for conversions. This makes sense in theory, but in practice you are just continuing to retarget the low-quality traffic. And it just costs too much money to spend going after those low-quality clicks over and over again when you could just go straight for the purchase conversions campaign traffic. Those are the ones that are more likely to purchase without needing to see the ads 5 times. There are a lot of impulse buyers within those campaigns. Do this even if your store has zero purchases.

12. Worrying about 4 steps ahead when they are still on step 1

“I’m spending $50/day but what should I expect when I am scaling and spending $1,000/day?” That is going to be different for everybody but this is one of those situations where they are trying to solve a problem that hasn’t even happened yet and you’re essentially taking focus away from the step you are at right now and projecting it into a future scenario that may or may not happen.

13. Thinking the cost per purchase that they got on their own is what they’ll continue to see

If you are doing things incorrectly with Facebook ads, then you should expect to see results that are not very good. It’s one thing to have a frame of mind like “I’m not getting good results on my own but I think they could be better” as compared to “I’ve been running ads for two weeks with little to no experience and I’m paying too much to get a customer so Facebook isn’t worth it”.

3 Lessons After Spending $350K Since iOS 14.5 Hit

1. Account Structure

For me, it feels as if Facebook likes to have the account even more structured than previously. I rarely ever now use Cost Caps because of the delayed sales coming in and generally tend to have an account structure like this:

1 – TOF Scaling Campaign

2 – TOF Testing Campaign

3 – MOF/BOF Campaign (Try combining MOF/BOF in 1 Campaign if possible)

All in all, I try to consolidate my spend into as few campaigns as possible, and I still leverage Broad Targeting (No targeting at all). It has been working quite well for me on most accounts.

If you’re spending less than $500/d, I’d say Look a likes also are impacted. They are not getting as many data points as they were getting before, and therefore generally now have a lower value than before.

If you’re at the sub $500/d range, try Big Interests or just Broad Targeting if your look a like audiences are struggling.

2. Retargeting

Retargeting has changed a lot for me.

Especially at lower budget accounts, I broadened that retargeting window. Where I previously had 14D ATC, it is now 60 days. I also often combine multiple retargeting audiences, such as Add to Cart and View Content.

All in all, I try to have as few exclusions as possible since even if you e.g., exclude purchasers, those people see the ads. I’ve noticed this because a lot of new TOF Ads are getting comments from people who bought within the last 1-2 weeks from the brand.

So, with exclusions not being as effective, you want to prevent overlaps in retargeting audiences, which is why I consolidate.

3. Patience

Overall, tracking purchases has never been more challenging, and it feels to me as if Facebook is only tracking 40%-60% of all purchases from Facebook. This is why it is now super essential to look at your overall ROAS (Revenue / Ad Spend)

If your revenue increases when you scale up, but your ads manager is not showing up any purchases, they most likely come from your ads (Unless you’re running a big email promotion, got featured on a big magazine, or something like that, of course)

Purchases tend to show up in bulk for me in the ads manager after a few days, so don’t freak out if you see a low ROAS on your side, as long as the revenue is there. Make fewer day-to-day changes and keep an eye on results for a longer time.

Insights From Doing $150K+ a Day in Revenue on Facebook Ads

March 2022 Update on this: For those just seeing this now, Facebook has become significantly harder, but the general strategy here still works. And that’s testing LOTS of creatives, not fancy hacks. We’ve since started spending over $10K+ per day on Tik Tok as well and it’s doing WAY better than facebook for us.

What’s up everyone! Just wanted to drop in and share some insights into what it takes to manage $20K-60K+ a day in spend on facebook in DTC ecom. (I’ve done $150K-250K revenue days on facebook, personal best in terms of ROAS was a bit over $200K in revenue at about $60K in spend on a single one of our brands, not including black friday which was insane)

Just a caveat here, how I run ads might not work for you, especially if you’re super low in spend. Different brands require different strategies, and most importantly, my own strategies are constantly developing. How I test and scale on facebook now is completely different than how it was 6 months ago for example. Also another caveat, some of the tactics we use are really only necessary at a super high level as you’ll see here, if you’re a mom and pop shop they won’t be necessary (for example running multiple facebook pages which I’ll get into).

When I first got started in online advertising, I was always searching for the ‘perfect’ way to run ads through shitty gurus, and honestly there is NO perfect way. I recommend learning the basics and devising your own strategy, which is what I ended up doing. Another thing, at lowish spend (less than $5K-10K+ a day I would say, you’re usually going to get decent fluctuations in performance day to day on facebook. Consistency on facebook comes from high spend and feeding the algo as many data points as possible.

I’m fortunate enough to be in a network of the most elite DTC brand owners so I’ve accumulated a ton of knowledge about what works at this level of scale, but this game still requires constant learning! This isn’t set in stone but its just what I’ve found works for me, so here it goes.

Naming Conventions

Consistent naming conventions are super important for analyzing data in ad reporting at a glance. You can figure out your own but here are mine if you’re looking for a quick idea:

Campaign Names:

TOF: Prospecting (Top of Funnel)

BOF: Retargeting

T: Testing

S: Scaling

SS: Super Scaling (these campaigns are typically $2K-10K daily budget)

X.XX numbers at the end of campaign names or ad sets names: date of launch, i.e. 5.15 is May 15

Campaign name example: SS – TOF – CBO – Beast – 6.05

Ad set names:

Targeting – Countries – Age – Placement – Attribution – Date of launch

E.g. Broad – US + CA – 18+ – Auto – 7dc1dv – 3.15

e.g. INT – Theme parks – US – 18+ – Auto – 7dc – 3.24

E.g. LLA – Lookalike (US, 10%) – 2+ Purchase 180 Days – US – 18+ – Auto – 7dc – 2.16

Ad Names:

Brand – FB Page – video/image number – ad copy number – lander/advertorial number – post ID – date of launch


PP – vv100 – adc49 – lp3 – 123434341834813 – 8.08

PP – p3 – vv100 – adc72 – lp53 – 123434341834813 – 8.08

Account Structure – Testing (Post ID’s)
Testing Campaigns (always running):
T – TOF – ABO – Interest Testing – 5.15
  • Testing random interests found in facebook audience insights, similar interests to winning interests, etc using best 2-4 post ID’s to “feed” the pixel data

  • Audience insights is phasing out so this might not be useful in the future

  • Small budget ad sets of $30-50

  • Can dupe winners out 2x in same campaign at slightly higher budget of $50-60

I do this with lookalikes too but I do not run interests or lookalikes with any real budget whatsoever nowadays. I literally run all creative testing and scaling with completely wide open targeting

T – 1 – Creative – TOF – ABO – Broad – 2.18
  • Phase 1 testing campaign

  • All new videos/images get launched here

  • I like to do them in batches of 3-4 new videos/images at a time in a single broad ad set with the budget set to 1.5-2x AOV

  • Broad targeting (US + CA, 18+ so we determine how effective the creatives truly are without being skewed by very good lookalikes/interests etc. In the case of more niche products, can try broad interest targeting, like interest ‘fitness’ if selling fitness apparel or ‘coffee’ if selling coffee product, with detailed targeting expansion checked ON)

  • Using best copy variation, best offer, best lander/advertorial

  • Winners graduate to testing phase 2

T – 2 – Ad Copy – TOF – ABO – Broad – 2.19
  • Phase 2 testing campaign

  • Take each winning winning creative from phase 1 and put it into its own broad ad set in this second campaign, testing 4-5 different ad copy angles (separate ad), still using best lander

  • E.g. ad set naming convention:

    • img192 – Broad – US + CA – 18+ – Auto – 7dc – 3.02

      • Means img192 is the constant image across the 4 ads, with 4 different copy

  • Winning ad copy variants graduates to step 3

T – 3 – Lander – TOF – ABO – Broad – 2.19
  • Phase 3 testing campaign

  • Here’s what differentiates us from most ecom brands. We test a TON of advertorials, like 3-5 new advertorials a month focused on different angles. Seriously at scale this is what separates winners from losers. In this campaign I’ll also test running direct to our top sales lander as well as one of the ads. We NEVER run direct to a shopify store, we have a subdomain with dedicated landing pages/advertorials that we run to with custom checkout that converts MUCH higher and has a much higher AOV with it’s upsells.

  • Take winning video/images + copy combo and test 3-5 different landers/advertorials as mentioned

  • E.g. ad set naming convention:

    • vv65 – adc220 – Broad – US + CA – 18+ – Auto – 7dc – 3.21

      • Denotes that vv5 and adc220 were the winning variables from previous test, now testing 3-4 different landers/adverts with these two winning combos

  • By now the creative has run through 3 different testing campaigns/phases. If still performing, it can be moved to bigger budget testing to see its scaling potential

  • Can also be moved to optional step 4 for generating more winning post ID’s

  • Also optional: Winner of this test can be moved back to step 2, testing more ad copy focused around the advertorial if a specific advertorial won during this test

T – 4 – Page – TOF – ABO – Broad – 2.19
  • Optional step 4

  • This is another tactic that I don’t see many bigger brands using. In this campaign I’ll take the winning ads from the previous steps, and re-create them on 3-4 different facebook pages that aren’t our main brand page. These are ‘blog’ style pages. For example the name of one of the pages if you own a furniture store might be “Home Decor Insider”. What you don’t want to do is create fake influencer pages like “Katie’s Home’s” or something like that as that’s not allowed.

  • Take the winning video/image + copy + lander/advert combo and test it on 3-4 different facebook pages to generate more winning post ID’s as mentioned.

  • The point of this is multi-fold:

    • Generate as many winning post id’s as possible because at scale you’ll need them

    • Distributes negative feedback score away from your main brand page (negative feedback can become an issue at scale, especially last year with covid shipping delays)

    • Different pages perform differently in the auction, some page names may resonate with people more and get cheaper cpc’s and cpm’s.

As you can see here the point in all this testing is generating as many winning post ID’s as possible.

BPA – TOF – ABO – Broad – 2.19
  • BPA meaning best performing ads

  • This campaign is for testing all the winning post ID’s from steps 1-4 at higher budgets.

  • Like to do them in ad sets with batches of 2-4 ads

  • Also broad ad sets, but can also try with different LLA’s or broad interests

  • Budget 1.5-3x AOV, and scale it but dupe. I.e. start the ad set at $300, if doing well over the course of 3 days or so, dupe out at double $600. From here you’ll get a sense of how it does at higher budgets. Sometimes it can do very well in the smaller 1-4 step testing, but falls flat here. If it was getting decent metrics in testing, but falls flat here, you can try duplicating the ad set and trying it again, or testing with a couple different audiences.

DCT Testing (if applicable)
  • DCT seems to work better with lower CPA products, or requires a very high budget for higher CPA products

  • I haven’t had much success with dynamic creatives for testing, and especially now with the ios update facebook doesn’t show in breakdowns which creative variables are getting the purchases so they seem essentially worthless.

  • If i were to do creative testing for DCT I would do something like:

    • One broad ad set for each new video/image

    • $100-300 budget

    • 1x new video/image, 2 best copy + 1 new copy, 1 best headline + 1 new headline

  • Pull winning post ID’s out, follow testing steps 3-4 above to test different landers/adverts/offers/fb pages

  • What i DO like dynamic creative for lately is time sensitive sales, like black friday where I don’t have a ton of time to test stuff. What I usually do is toss in a ton of my existing winning videos/images/copy/headlines (I might just add a black friday sale specific line to the top of the ad copy) running to my best advertorial/lander and let it rip at about $1000 a day budget. If it does good after 1 day I’ll duplicate it out into a cost cap/bid cap at $5K-10K a day or whatever

CBO Angle testing:

This is a CBO with 5-7 ad sets, each ad set is a separate angle containing winning ads from the above campaigns, that get added to their respective angle ad set. Budget is about $1K per day for me. All ad sets wide open broad targeting


Here’s the fun part. My methods of scaling nowadays have evolved with what works on facebook. The good thing is with this level of spend I learn quickly what is or what does not work on facebook anymore so it keeps me current. I have a few different scaling campaign structures that I’m currently running simultaneously. This is what I’m finding works right now:

Scaling Campaign 1

Lowest cost CBO -> 1 ad set (completely Broad) -> Best 6-10 post ID’s from testing campaigns. I’ll add new post ID’s/turn off ads if performance is on a decline over a week period. I will increase the budget by 20-30% a day if performance has been consistently good over a 2-3 day period.

Scaling Campaign 2

Same as above, except this campaign is made up entirely of non-brand page post ID’s from the page testing campaigns

^ These campaigns are both often running at $2-5K+ a day

Scaling Campaign 3 – Bid Cap ABO

I duplicate the best ad sets 3x from the CBO angle testing campaign into a separate ABO campaign, each running at a different bid. Ad set one’s bid cap is set to target CPA + 25%. So if my target cpa for example is $50, the bid cap would be set to $62.5. Ad set two is set to +50% ($75) and ad set 3 is set to +100% ($99.99, I round down in this case as my theory is if i set the bid to $100, I’ll be put into a higher tiered auction pool and may get outbid, dont quote me on this lol)

I set budgets at about $1K-5K per ad set here. And because you can have one of these campaigns for each angle, you can see how quickly scale can build up here.

Scaling Campaign 4 – Cost Cap ABO
  • Same as above, but the cost caps for this campaign will be +15%, +25% and +50%

Scaling Campaign 5 – Cost Cap CBO
  • 4 completely broad ad sets duplicate of each other, all with the same cost cap. This campaign contains the best 6-12 post ID’s overall from all testing campaigns. You’ll have to play with the cost cap here to get it to spend properly. This campaign is generally a big one for me usually with a $10K daily budget. I’ll also have a minimum ad set spend of about 3-5x the CPA set for each ad set

The point in having so many scaling campaigns is multi-fold:

  • Prevents reliance on a single scaling campaign on poor days. For example one or two of these campaigns might do mediocre one day, but the rest are crushing and make up for it

  • Optimizes differently and hits different points in the auction by utilizing both CBO and ABO

If you want to go crazy you can also take these exact scaling campaigns and scale them across multiple accounts as well. For that $200K day I had $10K+ cost cap campaigns scaled across like 4 different accounts.

And that’s it! Like I said this is not end all be all of running ads, just what I’ve evolved to do after spending high budget day in and day out for single brands

The most important thing about scaling with this level of spend and what separates the brands who do great online and those who don’t is content. We’re testing about 10-15 NEW video ads per WEEK + variations of winning videos on top of that (different hooks for example)

Audience “hacking” is no longer really a thing and hasn’t been for a while. I don’t run any interests at scale for the most part and lookalikes I barely use nowadays either (they worked great last year up until Q3-Q4). literally just wide open 18+ targeting. broad targeting might not work as well if you have a super niche brand

It’s true that nowadays facebook has certainly become a lot more difficult. We aren’t spending as much on it compared to last year (though still a lot and it’s our primary DTC revenue driver still), we’re trying to crack other traffic sources to diversify for cold traffic, especially with Tik Tok, Youtube, GDN and Snapchat. Snap is spending about $3K-5K a day at so-so ROAS.

How to structure your entire Facebook ad campaign (From prospecting to retargeting)

Having a defined structure and strategy is essential to a successful Facebook ad campaign.

I run an ads agency and one of the biggest mistakes I see with Facebook ads is a complete lack of structure. Many business owners and advertisers treat Facebook ads like darts, throwing hail Mary’s at the board and hoping for a favorable outcome. This is especially apparent when it comes to scaling, I think this is what people struggle with most.

In this post I will give a complete overview of how to structure your Facebook ads, from TOF prospecting to BOF retargeting.

Quick disclaimer, this is just a general overview of strategy and structure. Every ad account should be approached differently and it’s important to tailor your strategy to your brand.

This is what it should look like from a birds-eye view:

TOF – 1 Testing Campaign & 1 Scaling Campaign

MOF- Retargeting Campaign for Soft Interest (Landing page view, video views etc)

BOF – Retargeting Campaign for Heavy Interest (ATC, IC etc)

BOF Post Purchase (Optional) – This is brand dependent and isn’t applicable for all. This is post-purchase retargeting.

TOF – Testing and Scaling

This stage of the funnel should ideally be split into two campaigns, it may require more with bigger accounts.

This entire stage of the funnel only involves cold audiences, a majority of your budget should be allocated to TOF.

  • Testing

The first campaign is the testing campaign. It’s important to test EVERYTHING. This campaign should be ABO and every ad set should be allocated an equal daily spend. Test audiences and creatives for 1 week, kill ad sets that aren’t performing, winning ad sets and and creatives will be moved to the scaling campaign.

It’s also possible to scale ad sets vertically in the testing campaign. However, be careful to not get overzealous as you risk sending the ad set back into learning. To scale vertically, slowly increase the ad set budget by 10%-20% every couple of days.

  • Scaling

All your winning ad sets from the testing campaign must be duplicated into the scaling campaign. Sometimes ad sets will perform vastly different when duplicated so this is why we also scale vertically in the testing campaign. Sometimes it may just be a matter of duplicating the ad set twice before it performs. This is a result of Facebook’s learning phase always being different.

Now, this campaign should ideally be CBO as your goal is to maximise results. You should still be introducing new ad sets from your testing campaign, some people even introduce new ad sets directly to the scaling campaign. At this stage of the funnel, keep an eye on frequency as you don’t want to risk audience fatigue. It’s important to keep introducing new creatives to combat audience fatigue.

The TOF campaign should include both cold interest audiences and cold LLA audiences. As I said, test everything. It’s also important to start with logical audiences. Once you start getting traction you can begin introducing some more obscure interests.

Your copy at this stage should also be problem/solution focused, you are selling your product at this stage.

MOF – Retargeting Soft Interest

This stage of the funnel will only be effective if your cold campaigns were optimised for purchases, otherwise, you will be wasting money retargeting low-quality audiences.

The targeting for this stage is simple. It’s important that you exclude audiences that you will be targeting later down the funnel, such as ATCs, ICs, and Purchases.

The copy is really important at this stage of the funnel. You have already somewhat sold them on the product, hence why they clicked. I’ve found that trust-building copy and creatives are effective. Customer reviews/testimonials can be leveraged to build trust with your audience and convince them that your product delivers on what it promises, or at least, has a real customer base. People like to follow the herd, convince them that the herd buys your product.

Some advertisers skip this stage of the funnel completely, or combine it with the bottom of funnel retargeting. This is ok, but I like structure and separating the campaigns is much more orderly. It also allows you to ensure copy and creative is consistent with the funnel stage.

BOF – Retargeting Heavy Interest

This is the campaign that should provide you with the best results in terms of ROAS and CPA. However, as the audience will be much smaller, the daily ad spend will be relatively low.

It’s important that you exclude the MOF audiences, as well as purchasers.

Creative and copy should involve a strong CTA. This audience has already been involved in the purchase process and thus, have shown strong interest in your product. We often use discount codes at this stage as a CTA.

You can also get creative with your copy. Remember, this audience already knows your brand and product.

BOF Post Purchase – Optional

This is only applicable for brands with multiple products for sale. Only a very small budget should be allocated to this campaign.

Again, this audience is already very familiar with your brand so use this to your advantage.

As mentioned in the beginning, this is just a basic structure and there are many variations. It’s important that you take your own situation into account when setting up your Facebook ads.

I hope this post has been helpful, it’s not as granular as my previous posts but I think it’s important that people understand how to structure an entire Facebook ad strategy.

Top 10 CPM’s most expensive/cheapest Facebook

Here are the top 10 most expensive CPM’s for February-March 2022:

Australia – $19.57

Denmark – $18.98

Norway – $18.19

United States – $17.26

Singapore – $15.43

Israel – $14.68

New Zealand – $14.23

United Kingdom – $12.40

Canada – $11.86

Sweden – $11.71

Here are the top 10 cheapest CPM’s for February-March 2022:

Uzbekistan – $0.06

Belarus – $0.09

Kyrgyzstan – $0.16

Tajikistan – $0.16

Turkmenistan – $0.21

Kazakhstan – $0.22

Guinea-Bissau – $0.41

India – $0.41

Azerbaijan – $0.42

Wallis and Futuna – $0.43

Your poor performing Facebook Ads is not as simple to fix as you probably think it is…

If you are experiencing poor results with your Facebook Ads and have a “quick fix” in mind, please read this post before you attempt to fix it.

When you create Facebook ad campaigns, you know that there are just so many different ways that it can be set up.

Like a dozen different campaign objectives… Many conversion optimization options… Hundreds (maybe thousands, idk) of interest you can target… Lookalike audiences… The different platforms you can place your ad on… Video vs. image… Square vs. rectangle… Long copy vs. short copy…

And the list goes on and on.

So whenever you launch a campaign on Facebook and it isn’t working after 5-7 days, you can see how many different things can be adjusted in an attempt to fix it.

I’ve worked on hundreds of ad campaigns on Facebook and have had thousands of conversations about Facebook ads with either my clients or with people who are needing help running their ads and they come to me for consulting or to have me personally launch and scale their ads properly. Sometimes they will tell me what they think is causing their issues and what they say ALWAYS falls into two categories. They either say “I have no idea” or they say that they think the fix is just one thing like “I just need better targeting” or “my ads don’t get enough likes” or “I’m just not sure how much my daily budget is, that’s my main problem”

And I’ve made the mistake of taking their word for it so when I dive into their ad account, I go in with the expectation of just making that easy fix and everything else in the ad account being setup properly. Just fix their targeting or budgeting and it’ll all be smooth sailing from here. Nope. There are always many more problems I see as I go in their ad strategy and setup.

I’m going to go a bit deep here… people often emulate this type of thinking with a lot of things in life that are big problems but think the solution is super simple. When people need to lose weight, they’ll say “If I could afford healthy food and a gym membership, I would be in great shape” but there are so many other problems like their consistency or workout routine… their opinion of what “healthy food” is could be inaccurate. Get them free unlimited healthy food and free gym membership and they’ll still be out of shape. And people think “if I had a million dollars, I would be happy with my life” but then they win the lottery and are still miserable.

Maybe there is some sort of psychological pattern that people do to themselves to feel less overwhelmed with their problems? I’m not an expert in that area!

Here’s the point I’m trying to make: the fix for your low performing ads is MUCH more than just one single small little fix. It’s either a lot more little fixes or one big fix.

If I dive into your Facebook ad account and I see horrible campaign structure, improper budgeting, confusing ads, and terrible targeting… turning on “target people connected to Wi-Fi” is NOT going to fix your campaign. Find the “perfect interest” to target won’t fix it either. But this is the type of thinking that people have that I talk to with broken ads.

When it comes to fixing broken Facebook campaigns, all of the solutions fall into two main categories, each having their own criteria that MUST be met.

The categories

  1. Campaign structure

  2. Product (or offer)

The criteria that both must be met for a winning ad campaign

  1. The campaign structure must cater to what Facebook prefers

  2. The product must cater to what your target demographic prefers

Some things do overlap a little bit into both categories. For example, the ad design needs to be social media friendly so that Facebook doesn’t throttle your reach with high CPM and your ad must cater to your target demographic by being easy for them to understand what you are selling. So that’s a little bit of both Facebook and target demographic in that situation. And then in the scenario where your product can’t go against Facebook’s ad policy is clearly something that must cater to Facebook’s preferences.

I could write a book going over all of the things that fall into these categories that will fix a failing ad campaign, but here are a few real examples I’ve seen inside of ad campaigns over the last few weeks.

1. Budget spread too thin among ad sets and/or ads

An ad account I started working on last week was using dynamic ads with as many ad variations as possible. Maxed out number of creatives, maxed out number of ad copy, and headlines. The amount that they were spending on this dynamic ad was about $100 per day, however because they had so many dynamic options, they basically had like 200+ ads in one ad set. Put $100/day into that and you’ve got 50 cents per day per ad. That’s not nearly enough budget to give Facebook with any ad. If you are going to use dynamic ads or multiple ads in one ad set, try to give each ad a range of $5-15 per day.

2. Ad talks more about the business or brand instead of the product

This one broke the rule of having the ad and product cater to the target demographic. Especially for newly established brands, your best target demographic are impulse buyers. They don’t typically care about how long you’ve been in business or how your product is made. Now I’m not saying you should never put that into an ad, but I would recommend talking about the product or special offer at the top of the text in the ad and in the headline which is the first thing that a viewer will read.

3. Targeting is far too restricted and narrowed down

A rule of thumb when it comes to Facebook’s targeting is you want to make it easy for Facebook to find who it is you are looking for. When you add too many constraints on your targeting, it requires Facebook to work extra hard on figuring out who to put your ad in front of and Facebook makes you pay for that extra work it has to do by raising your CPM substantially. The ad account I worked on had 5 interests in the first level that were entertainment based, then narrowed down to 3 more interests that were hobby based that must match, and then finally was narrowed down again towards engaged shoppers. So when Facebook finds someone in that first level of audience, it needs to check if they match the second level, and then the third as well. For best results, just test out one or two interests in each ad set starting out.

4. Creative is not social media friendly

Your ad doesn’t need to be “good” as much as it needs to be designed in a way that Facebook prefers so that it shows the ad to a lot of people. This is the first warning sign that I encounter when I look at an ad in the ads library for a Facebook page. I was on the phone with someone consulting them on their Facebook strategy and they said “My biggest problem is the targeting. I have no idea what interest is the right one,” but then I look at their ads in the ad library and it doesn’t matter who they target with that ad, Facebook doesn’t like the ad. Too much text on the ad and low quality image is the common one I see for this one. The 20% text rule is no longer in effect, however if you put too much text on an ad it will throttle the reach and increase the CPMs (usually by a TON to where it is nearly impossible to counter) If you have some big bold text you want to put on the creative, just put that in the headline of the ad instead.

And there are many more errors that I have witnessed but I’m sure that a lot of people who read this post are making similar errors to just the few examples I’ve mentioned and I hope this can help them fix their ad account at least a little bit.

How to leave less money on the table with your FB ads

I’ve audited hundreds of ad campaigns, from huge organization like Greenpeace to startup drop shippers.

There are 9 areas I pay attention to when doing these audits:

  1. Structure

  2. Objectives

  3. Targeting

  4. Placements

  5. Customer Avatar / Personas

  6. Copywriting

  7. Visuals

  8. Landing Pages

  9. Funnel / Strategy

Here are the most common mistakes I see businesses make with each of those Pillars, that hold them back from the ROI they need if they are to grow.

Pillar 1 – Structure

Biggest Mistake: Not using clear naming protocols.

Explanation: This is possibly the least sexy area of FB ads, but if you don’t name your campaigns, ad sets and ads consistently, you end up with unclear names for things and everything takes longer when trying to find your way around your account, look back at results, or compare performance of two campaigns/ad sets. Look at this example…How to avoid making the same mistake: The naming convention I recommend is as follows:Campaign:Objective | description | date i.e. “Guide download | Overwhelm | Jun 2019”
Ad Set:Description | date | testing variable i.e.ad set 1: “Overwhelm | Jun 2019 | email lookalike” ad set 2: “Overwhelm | Jun 2019 | Interest: Moz”
Ads:Description | date | testing variable | creative variable i.e.ad 1: “Overwhelm | Jun 2019 | email LLA | H1C1V1“ ad 1: “Overwhelm | Jun 2019 | email LLA | H1C1V2“ (H= headline, C= ad copy, V= visual)

Pillar 2 – Objectives

Biggest Mistake: Not using the conversion objective

Explanation: I think this comes down to people not quite understanding how Facebook’s targeting and objectives work.

Here’s an (over-simplified for the sake of clarity) overview:

There are two main factors that affect who sees your ads, your targeting and your objective. By choosing targeting options, you narrow down your potential audience from ‘Everyone who uses Facebook’ down to (for example) ‘people who like pages related to surfing’ or ‘women over 40 within 10 miles of my business’.

Then Facebook takes that group of people, and ranks them in order of ‘most likely to complete the objective you’ve chosen’ based on the huge amount of historical data they have on everyone. This means that if you’ve selected an audience of 100’000 people, and chosen the ‘traffic’ objective, then Facebook will decide who of those 100’000 people are most likely to click your ad (based on things like how relevant they think this ad is to them, and how often they’ve historically clicked on things like this), and show it to them in rough order, from person 1 to person 100’000.If you chose the ‘video views’ objective, then Facebook will decide who of those 100’000 people are most likely to watch your video (based on things like how often they watch videos like yours), and show it to them in rough order, from person 1 to person 100’000.So…

By choosing different objectives – your ads will show to different groups of people within your audience. This isn’t a big deal if you have an audience of 30’000 because your ad will likely show to all of them in a short timeframe, but if you’ve got an audience of 2 million people, then you want to show it to the people most likely to do the thing you want. And typically, when you’re sending someone to your website, it’s because you want them to do something when they’re there – i.e. download a guide, or buy a product, or book an appointment. So by not choosing the ‘conversion’ you are likely getting worse results than you could be.

How to avoid making the same mistake:

Read through the following paragraphs to learn when to use the most common objectives:

Traffic – Use this when you’re sending people to your website but don’t have an action for them to do when they get there, or can’t track what they do when they get there – I.e. a blog post/ press release/ new thing you’re doing, or when promoting third party content (where you don’t have access to a tracking pixel on the end site).

Conversions – Use this when you want to send someone to your website AND have them do an action – i.e. getting them to buy something, sign up for an event, or download your awesome guide.

  • Within conversions – you can set up different objectives. Best practice is to start with the end goal you want, i.e. purchases, and then move back along the customer journey (purchase > initiate checkout > add to basket > view content > view landing page) if you don’t get results.

Page Post Engagement (PPE) (This is the same as boosting a post) – Use this when you want to get comments/likes/shares on a post – i.e. content that doesn’t require an action/ for a competition/ getting people to tag their friends. These are also great when you have a messenger bot setup, triggered by a comment.

Video views – If you’re building an audience of people to retarget, then video is likely to be the cheapest route, because you can track anyone who watches 3 seconds or more of your video. Also if you want to get cheap awareness of something that doesn’t include a direct action you want someone to take.

Lead Generation (Lead Forms) – These seem undervalued by many advertisers, probably because getting the leads from the form into anywhere useful like your CRM, isn’t as easy as it should be* – but if you want to get people to sign up for something, or give you their details, and you they are already qualified, then Lead forms can work great. For local businesses who want leads (i.e. gyms or cleaners), lead forms consistently get me the best results. * Use Zapier to easily get the info people fill in sent to your email/phone instantly.

Reach – Using the reach objective is telling Facebook to not worry about any end objective, but rather to just show your ads to everyone in your chosen audience. This is useful when you’re targeting a small number of people (e.g. retargeting the 2000 people who’ve watched a specific video of yours), or if targeting a small geographical area (e.g the 5km radius around your business) 

Brand Awareness – An underused objective – presumably because it doesn’t produce a very measurable end ‘result’ but brand awareness ads are actually very powerful. Facebook will choose who to show your ads to based on who is likely to remember your brand in a couple of days time. This means it can be very useful for ads going out to a broad cold audience, with a view to retargeting them. HOWEVER – I’ve also found it to be one of the most profitable objectives to use for retargeting in multi-tiered campaigns (i.e people who’ve visited your website but not signed up for your course yet)

Pillar 3 – Targeting

Biggest Mistake (Non-Local): Ignoring custom audiences. Explanation: The following order of targeting options are (broadly speaking) the preferred, because they go from warmest to coldest:

  1. Custom audiences

  2. Lookalike Audiences (LLA’s)

  3. Interest targeting

  4. Location

  5. Age & Gender

And obviously, the warmer the audience, the more likely they are to buy from you.

Yet I see a lot of businesses just constantly pumping out ads to a cold audience, and ignoring the people who have already watched their videos / been to their website / added a product to their cart. In – businesses, a retargeting campaign, going out to people who have added something to cart but not bought is the highest ROI campaign 9 times out of 10, and it’s the same no matter what you sell.

How to avoid making the same mistake: Plan out a proper customer journey. What are all the different steps that someone goes through between first coming across your business and becoming a long-term customer?

  • Downloading a guide and getting on your email list?

  • Watch a video of you explaining how your process is ideal for them?

  • Browsing your website?

  • Scheduling a call with you personally?

And then create ads for each relevant stage to help guide them along that path. Remember, as they become more familiar with you, you will also speak to them differently.

Pillar 4 – Placements

Biggest mistake: Wasting money on the audience network.

Explanation: There are over a dozen different places where your ads can show. But not all of them tend to be equally effective, and Facebook will often push a high amount of traffic to the audience network because it is less saturated. The audience network is a huge number of websites and apps where Facebook also show ads. There are times and places when the audience network is great – I’ve seen it work well for link clicks to blog posts, and as part of a retargeting campaign, allowing you to ‘be everywhere’, but too often it’s not the right choice.

In recent times (since sometime in 2019) Facebook’s ability to choose the right placement has seemed to massively improve, to the point where I often leave placements on ‘automatic’ because I end up with a better end ROAS, but the audience network is the most common culprit for wasted spend, especially if you’re looking to get video views from a cold audience.

How to avoid making the same mistake:

Go to the ‘Performance and Clicks’ pulldown menu in ads manager, and then use ‘Placements’ in the ‘Breakdown’ pulldown menu to see if there are any Placements which are performing above or below the average.

If you see that you’re spending lots on the audience network and not getting results, then you might want to turn it off in future.

You do this at the ad set level, select the ‘Edit placements’ radio button instead of ‘Automatic’ and untick the placements you don’t want. Caveat – As mentioned, this is an area that I am encouraging people to play around with a bit less recently – it’s worth testing, but I’ve seen many examples of CPM’s increasing significantly when you remove too many placements.

Pillar 5 – Customer Avatar/Personas

When it comes to defining their customer clearly (if you don’t know who you’re selling to, it’s hard to speak to them in an appealing way) there are two related/intertwined mistakes I see made most often.

Biggest Mistake: They don’t define their target customer at all in the first place, and just use generic language that (sort of) appeals to everyone.

  1. If they have defined an avatar, they’ve lumped everyone in together, to some amalgamation of all their customers.

Explanation: Generic language speaks to (and disqualifies) nobody. Buying is first and foremost an emotional decision, and if we don’t trust the person selling to us, we’re not going to buy, so you need to show that you UNDERSTAND THEM, and UNDERSTAND THEIR PROBLEMS.

How to avoid making the same mistake: First, define all the different groups of people that buy from you, there should be at least 3, but if you’ve got loads, then just identify the biggest few. Each of these personas will have different opinions/goals/pains etc, so once you’ve done that, ask yourself the following questions for each one:

  1. For each one we want to know the basic demographics that define them: 

    1. age,

    2. gender,

    3. location,

    4. income…

  2. Then the psychographics that relate to what you’re selling:

    1. What do they want?

    2. What do they care about?

    3. Who are their enemies?

    4. What are their dreams?

    5. What do they believe?

    6. What are their suspicions?

    7. How have they failed before?

    8. What are they afraid of?

Then when you create an ad campaign, create it for just one persona at a time, and craft your message and your offer to match them.

Pillar 6 – Copy/Offer

Biggest Mistake: Copywriting is a huge topic, but you don’t have to be a world-class copywriter to get results from Facebook ads – the biggest mistake I see being made is talking about you, not about your clients.

Explanation: This follows on from the above customer persona section – because if you don’t have a clear picture of who your ad is for, then you can’t write for them. But you need to write for them, because talking about yourself is NOT going to appeal to them. “We are the biggest supplier of…”“I am a skilled teacher and can do…”This isn’t interesting to the reader, and will not get them to click.

How to avoid making the same mistake: WIIFM – Every time you write a sentence, read it back and ask yourself (from your reader’s POV) “What’s In It For Me?” If you have a clearly defined picture of who you’re writing for, then you can go through everything you write and make sure that it’s relevant to them, their hopes, dreams, goals, objections, fears…

Pillar 7 – Visuals

Biggest Mistake: Not testing them.

Explanation: The PRIMARY job of the image/video that you use is to get enough attention to stop someone scrolling for a split second, so that they can scan the ad copy to see if it’s relevant/interesting.

If you just chuck up one photo and never try anything else, who knows how much money you’re leaving on the table.

How to avoid making the same mistake: Effective attention-getting-visuals tend to fit into one of 3 categories:

  1. The target market Show an image/video of the type of person you’re speaking to – they will pay attention because it’s relevant to them. For example – if you run a food truck, then a photo of your customers eating an awesome looking burger in front of a recognizable place/landmark in your town.

  2. The problem/solution/aspirations Demonstrate either the issue at hand, or your product/service solving that issue – again, people will pay attention because it’s relevant. For example – If you sell waterproof hiking shoes, you could show someone with wet socks looking miserable.

  3. A pattern interrupt. Something that just seems out of place will get attention (read Purple Cow by Seth Godin), but beware using ‘wacky’ but irrelevant images/videos for the sake of it. these might get people to stop/click, but it’s likely doing nothing to qualify the right people. For example – I saw a FB ad a while back that was just a picture of a cute dog, with a headline along the line of “Instead of you seeing a boring advert, I’m paying to show you this pup” – it got my attention, but that was that.”

So find (or create) a bunch of images and video that fit those categories and see which gets the best Click-Through-Rates and the most conversions.

Caveat- you can of course, also use the video in your ads to teach/inspire/sell directly, but remember that without getting initial attention, your efforts will be passed over, and you still need to be testing different variations.

Pillar 8 – Landing pages

Biggest Mistake: S L O W loading times.

Explanation: Your landing page is the page that you send people to if they click on your ad. It could be a simple blog post, a product page on an e-commerce store, a booking page for a cafe, or an opt-in page where someone can give their info in exchange for a download/course/freebie.

Landing pages are consistently given less attention than they need especially compared to the ads sending people there, which is crazy because it can easily increase/decrease the ROI on your ads by 100-500% or more. and the biggest culprit is loading speed – how long it takes for your website to load for the viewer. According to Neil Patel “Nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.” 

How to avoid making the same mistake: Google ‘pagespeed insights’ and click the top link, then enter your website/page. All those things that appear, they are all costing you money. ‘Eliminate render-blocking resources’ ‘Defer unused CSS’ ‘Properly size images’ – it’s all geeky stuff, and it all counts – so find a website developer and pay them to fix it. The great thing about speeding up your site is that it’s going to pay for itself over and over and over. If you’re paying money every month to run ads, then it’s worth paying a one-off fee to increase your conversion rate overnight.

Pillar 9 – Funnel/Strategy

Biggest Mistake: Randomness

Explanation: To put it bluntly – most businesses don’t have a plan when it comes to FB ads. They tried a couple of ads that worked, but now they aren’t working so well, and they just keep throwing things up without much of a clue.

How to avoid making the same mistake: It’s not complicated, not groundbreaking. but it is effective. You find an established business like yours, that’s already running ads, and you ‘model’ what they’re doing.

And the great thing that came from Facebook’s privacy stuff is that all this info is publicly available. Here’s how to you find it:

– Find known successful companies on FB – OR search keywords for your niche – Look for the ‘Page Transparency’ box on the right.

– And if they’re running ads, Facebook will tell you.

– You click on ‘Go to Ad Library’

– And there you go, all the ads that they’re currently running.

– You can click on them, follow their funnel, see what they’re doing.

– And model it for your business.

This isn’t perfect, and you can’t just copy/paste a funnel from another business, but it gives you a starting point, and if you model what a similar business is doing, adapt it to your own products & clients, then test from there, you’re likely going in the right direction, rather than driving around without a map.

There you go – avoid these 9 mistakes and you’re probably halfway there.

  1. The hardest part of working on Facebook is working with Facebook.

  2. Set your conversion objective for business goal, even if you can’t exit “Learning Limited”. Cheaper results.

  3. You can get incredible results if you go “Broad” targeting. This means no targeting parameters. But first you have to groom your Pixel Metadata with Lookalikes, retargeting, etc.

  4. Videos are gold.

  5. Play it white hat. The “gurus” who teach you “scaling tactics” with duping and running small ad sets either haven’t advertised in 3 years or they are just saying what someone else told them.

These 5 rules will help any budding FB Advertiser. 

What’s your favorite FB hack?

Before running an ad for my target country, I run the same ad for low-cost countries like African and Asian countries to gather insane amount of Likes, Shares, and Comments.

Then I use the same ad to run for my target country. The likes and shares serve as a social proof that the ad is worth watching.

This is a common strategy 🙂 But you don’t have to run the ad to third world countries – you can simply run it optimized for Engagement in the US (or wherever your target market is). Engagement-optimized campaign CPMs go as low as under $1.

It’s always better to accumulate social proof (especially comments) from your native country’s users.

How I Scaled An Ecom Brand From $45K To $120K In 30 Days

Your Landing Page/Purchase Flow and your offer.

I rarely see people testing landing pages, and even rarer, I see people talking about offers.

But changing these 2 things allowed me to scale an ecom brand from $45K/m to $120K/m within 30 days.


Improving both Landing Page and Offer resulted in a conversion rate increase from 1.38% to 3.35%.

Let’s dive right into it, and hopefully, you can get something valuable out of this post:

Landing Page/Purchase Flow:

What is the purchase flow?

The purchase flow is each step that a customer has to take to buy the product.

A standard purchase flow usually looks like this:

Product Page – Add to Cart – Cart Page – Checkout – Purchase.


In the brand I’m using in this example, the purchase flow looked like this:

Homepage – Offer $120 AOV Product Bundle (they have the option to add to cart here) – Product Page – Add to Cart – Cart Page – Checkout – Purchase


Which in itself is a rather long flow with a high AOV. Generally speaking, you want to keep your purchase flow as short as possible to prevent drop-offs.

How a short purchase flow may look like:

Product Page – Add to Cart Button – Checkout (Skip cart page) – Purchase

Note: You might want to add upsells on the cart page, so this flow is not always ideal. It could also very well be that you need to explain your product to convince people to buy it, which is why e.g., sending people to a homepage or specific landing page can also be better than sending them straight to the product page. You need to test here.

So, the landing page from people who came from Facebook was the homepage combined with a relatively high AOV product bundle (2 products) for $120.

This did a decent job at selling the product, and the conversion rate was 1.38%, with an AOV of $120.

So our revenue from 100 visitors looked like this:

(100*0.0138)*120 = $165

So, our RPV (Revenue per visitor) was $1.65 ($165/100)

This offer was not profitable for the client. The overall ROAS was way below the ROAS Targets, and I knew I needed to change something. However, on the ads side of things, everything looked great.

So, here’s what I changed:

  1. Landing Page

First of all, I started by redirecting the traffic to the product page to see if this affects the conversion rate.

This, however, wasn’t a success because the conversion rate didn’t increase significantly. In addition, the Facebook Ads were still unprofitable, and I knew a greater change needed to come. So, I built my specific landing page for that product bundle.

Since I’m not the greatest at building landing pages or writing landing page copy, here are two excellent guides where I learned a lot:

Landing Page example1

How My Landing Page Structure Looked Like In Order:

Hero Banner (With a button that automatically scrolls to buy section)

“Featured In” Part

Why “Product” Part

Reviews Part


Product Buy Section


How The Purchase Flow Looked Like:

Landing Page – Scroll Down – Add to Cart – Cart Page /w new Upsell – Checkout

I follow the structure from the 2 guides above, so if you’re interested in building your own landing page, I highly suggest you check them out!

Note: I always use GemPages for landing pages, so if you’re a Shopify store owner, I’d suggest you use GemPages to build your Landing pages. ShoGun is also pretty good, but I prefer GemPages.

While the new landing page did a slightly better job selling (Conversion Rate increased from 1.38% to 1.7%) than either the product page or homepage, this still meant the Facebook Ads were just barely even profitable. So a more significant change needed to be made.

I changed the offer.

2. The Offer

Before, we were selling a product bundle upfront for a $120 AOV with now a 1.7% CV Rate, which meant we were getting a $2.04 RPV (Revenue per visitor)

Here’s what I changed:

I advertised a lower-priced AOV product with a discount on the landing page (core product) and instead created an in-cart upsell with the old 2nd bundle product. So if customers bought these 2 products, it was basically the same bundle as before.

How the numbers changed:

AOV: Decreased by 10% (which was to be expected) from $120 to $108.

CV Rate: Increased from 1.7% to 3.15%

RPV: Increased from $2.04 to $3.78, which is a huge change.

So from the start ($1.65 per visitor) to the end ($3.78 per visitor), I was able to increase the revenue per visitor by $2.13, which is an increase of 129% just by changing the landing page and offer.

TL;DR: By changing the Landing Page and offer from a brand I was able to increase their revenue per visitor by 129%.

I hope I could show you with this post that it’s not only your Facebook Ads you need to work on. In the end, your ads + homepage are connected, and even something as simple as the offer can have a significant impact on your conversion rate.

Facebook Ads: How iOS 14 will affect your campaigns

Campaigns will be affected in a variety of ways including:

  1. Delayed Reporting: Real-time reporting for iOS devices will not be supported, and data may be delayed up to 3 days.

  2. No support for breakdowns: For both app and web conversions, delivery and action breakdowns, such as age, gender, region, and placement will not be supported.

  3. Attribution Changes: The attribution window for all new or active ad campaigns will be set at the ad set level, rather than at the account level. Additionally, going forward, 28-day click-through, 28-day view-through, and 7-day view-through attribution windows will not be supported for active campaigns.

  4. Targeting Limitations: As more people opt out of tracking on iOS 14 devices, the size of your app connections, app activity Custom Audiences, and website Custom Audiences may decrease.

  5. Dynamic Ads Limitations: As more devices update to iOS 14, the size of your retargeting audiences may decrease.

  6. Limited to 8 conversion events per domain: You’ll be restricted to configuring up to 8 unique conversion events per website domain, and ad sets optimizing for a conversion event that’s no longer available will be paused when Facebook implements Apple’s AppTrackingTransparency framework. Businesses that use more than 8 conversion events per domain for optimization or reporting should create an action plan for how to operate with 8 events maximum. (Note: Facebook will automatically configure the events most relevant based on our activity)

  7. (There’s more, especially for mobile campaigns, but you can read about it at the link at the bottom of my post)

Action Items:

  1. We’ll want to preemptively verify our domain ownership in Business Manager. This will allow us to have authority over which conversion events are eligible for our domain should we choose to do so:  Apple dev verification

  2. We’ll have to be vigilant in terms of keeping these changes in mind when assessing campaign performance. For example, our FB ROAS will likely appear to be lower in the coming days and we may not be able to simply look at yesterday’s data when assessing performance. Instead, we may need a 3-day window.

  3. This will likely affect Google Ads as well, but I have not seen Google release a document outlining the specific impacts this will have. For now, we can assume that what’s happening to Facebook will be the same for Google.

Details here

How to Make a Good Landing Page: The PPC Advertiser’s Guide

Knowing how to make a good landing page makes a massive difference to your pay-per-click (PPC) advertising campaigns. When you design a landing page that offers a better user experience, you’ll see marked improvements in key metrics, including your Ad Rank (Quality Score & CPC), bounce rate, and conversion rate. As these factors improve, your costs will fall, ultimately helping you earn a higher return on investment (ROI).

In this guide, we’ll show you how to make a good landing page, covering each vital step to make it easy for you to deliver an experience people won’t forget.

What are the most critical aspects when designing a landing page?

When you’re learning how to make a good landing page, you should focus on the following:

  1. Relevancy of landing page

  2. Define your unique selling point (USP)

  3. Show your product/service in action

  4. Tell people what they need to know

  5. Make your landing page mobile-friendly

  6. Simplicity

  7. Make your call to action clear

  8. Remove distractions

  9. Provide transparent policies

  10. Leverage social proof

  11. Minimize loading times

  12. Build engagement

  13. Optimize for voice search

  14. Social Sharing & Feeds.

  15. Test and update

Let’s look at each one in more detail.

1. Relevancy of landing page

Here’s a common mistake in PPC advertising:

You promise one thing in your ad, but when people click it, your landing page fails to deliver that promise. For example, your ad may offer a 10% discount on brake pads, but when people arrive on the landing page, it offers a 5% discount on brake discs.

This inconsistency will deter users, and your business will lose out on possible leads and conversions. You must create relevant landing pages that align with your ads — and with user intent.

2. Define your USP (unique selling point)

Is your ad and landing page closely aligned now?

Good. Now, it’s time to define your unique selling proposition, which is how you differentiate your offer from your competition.

Your ad may address a problem that your target audience needs to solve. With a strong USP, you can show prospects that your product or service is the best solution available.

For example, if you are a quality pizza delivering company and you are best at coping with your delivery time you must emphasize your quality and your delivery time on the landing page.

3. Show your product or service in action

Humans are visual creatures. If they see products or services in action, their appreciation and desire to have it will increase.

You can experiment with these ideas to improve engagement on your landing page:

  • Still photos

  • Animated explainer video

  • User tutorial video

  • Carousel shots that highlight specific features

  • Infographic

Also, it gives you a chance to explain the product or service in more detail, answering any common queries, and dispelling doubts before they arise. For example: if your landing page is having steps to complete by the user, escort them in a way that keeps the interest active for the user. Like:

Step 1: Fill the form

Step 2: Get the offer

Step 3: Get Paid

4. Tell people what they need to know

Nowadays, there is zero room for fluffy content, especially in paid advertising. Your ads and landing pages must get to the point – fast!

Use your landing page to explain only vital information that prospects need to know, such as:

  • Benefits of your product or service

  • Pricing and purchasing options

  • Business contact details including physical location and phone number

  • Social media channels and email address

Focus on the essential information to maintain interest and build credibility with your landing pages.

5. Make your landing page mobile-friendly

In the mobile age, nobody wants to deal with confusing websites. Therefore, you must create landing pages that offer smooth and straightforward navigation, right to the point of sign-up.

Make your landing pages mobile-responsive, so users on smartphones and tablets can quickly scan through the page, and complete any action that’s required.

Here are a few pointers:

  • Compact images – Make your images small (in dimensions and file size). This will speed up your loading times and make pages easier to view.

  • Reduce typing demands – Keep things simple for users.

  • Avoid auto-downloads – This annoys users by taking up space in their device.

  • Avoid auto-play videos – Intrusive audio can embarrass or annoy users, especially if they are watching videos in a public place.

  • Minimize animations – Use color effects and GIFs sparingly to speed up loading times. Provide animation if it is really required to show some demo otherwise don’t use it.

6. Simplicity

Learning how to make a good landing page may seem scary, but here’s the best tip of them all:

Keep it simple.

Here’s how:

  • Simple and direct copy

  • Clear, direct headlines

  • Minimalist design with plenty of white space to enhance the information rather than hiding it.

  • A clear call-to-action (CTA) that tells users what you want.

  • Fewer colors

  • High-readability

Here is the example of clutter vs. simple and clean landing pages.

Keeping it simple will lead to better results in terms of engagement, clicks, and conversions.

7. Make your call to action clear

No landing page is complete without a strong CTA.

Whatever your product or service is, and however you make your offer, you need CTAs at decision points on the page to drive action.

Consider these strategies for better CTAs:

Less is more

It’s a good idea to avoid having too many CTAs. It may be best to use just one at the very bottom of the page. That being said, having another CTA above-the-fold is a popular choice.

If you decide on that, make sure you also include vital information above-the-fold, so users have those details to guide their decision.

Make it count

Have you ever seen an action button with the word “submit” on it?

This is a common choice, but not a great one because it lacks strength and inspiration. Instead, you want to incite action.

Create a stronger CTA that gets people to react. For example, “Don’t miss out on your FREE download” is better than “download now.”

Step-by-step structures

Outline how easy your visitors will find your product or service to use. With clear, easy-to-follow directions, the value of your offer becomes undeniable — and often, irresistible.

8. Remove Distractions

Here’s something you should keep in mind when you want to know how to make a good landing page:

You must focus on a single conversion goal. Just one.

Therefore, anything else that distracts from your goal is surplus. Get rid of all distractions, external links, and unnecessary CTAs, images, or information that dilutes your message or invites users away from your landing page.

Ideally, you want to streamline the journey on your landing page to funnel leads to your final CTA.

9. Provide transparent policies

As we move into 2020, consumer privacy matters are at an all-time high. The data breach scandals of Facebook, Yahoo, and Quora caused panic, and the General Data Protection (GDPR) regulations have taken effect across the globe.

Now, you must be transparent with the processes and practices you use for collecting, storing, and sharing consumer data. If people can’t trust your brand, you’ll never make a sale.

Follow these tips to nurture trust with people:

  • Use cookies toolbar to notify people that you track on-site behavioral data.

  • Use terms and conditions page to outline what your business is responsible for, and what it’s not.

  • Share your privacy policy, so people understand how you use consumer data.

  • Publish an FAQ page that answers common questions people may have about your brand, and your products and services.

10. Leverage social proof

Imagine your company provides analytics services to major corporations. Once you have one or two big clients in your portfolio, you can leverage those relationships to convince others to convert.

By getting positive reviews, you’ll have strong social proof from happy customers — that pay well. That can be enough to sway other top-tier clients.

To maximize this strategy, try to get video testimonials. Video content is much more engaging, and it will be a high-impact addition to your landing page.

11. Minimize loading times

Speed is crucial in the customer journey. Nobody wants to wait around for a slow website to load, especially on mobile.

Here are some tips to slash your loading times:

  • Use Accelerated Mobile Pages (AMP), as this is an important ranking factor of Google’s Mobile and Desktop Indexes.

  • Use compact-sized images and files.

  • Minify your HTML, CSS, and JavaScript files.

  • Opt for client-side scripting rather than server-side.

  • Use CDNs (content delivery networks)

  • Reduce redirects

  • Enable compressions

12. Build engagement

Shoppers have a lot to choose from online. You need to work hard to convert prospective new customers, tailoring your marketing tools and techniques to engage your site visitors in ways that they appreciate.

For instance, you can harness data insights with a live chatbot feature, or utilize pop-up discounts that cater to each visitor’s interests.

These techniques keep people on your page and make them consider your offer or brand as an option.

13. Optimize for voice search

In 2019, voice search enjoyed significant growth, primarily driven by the improvements in voice-enabled technology. Alexa, Siri, Cortana, and Google Assistant are battling it out to be king in voice-enabled devices, and with it, they are changing search engine optimization.


Well, people who use voice search tend to do things a little differently than those who do a regular text-based search.

So, when you’re thinking of how to make a good landing page in 2020 and beyond, you should think about the following:

Focus on user intent

When people use voice search, they usually have a particular need, such as:

  • The address or opening hours of a store.

  • The price of a specific product.

  • Whether a business offers a specific type of service etc.

Keep user intent in mind to create content that answers specific questions, providing answers to things people want to know.

Google may be a smart search engine, but it needs all the help it can get. The better you optimize your content, the easier it will be for Google to analyze it — and promote it.

Use schema markup

Schema markup makes it easier for search engines to comprehend the content of a webpage. Consider your website, your audience, and the CRM editing capabilities to use the right schema markup that will help you get noticed by voice searchers.

Use long-tail keywords

Voice search queries are typically conversational in style, often framed as questions or full, grammatically-correct sentences.

You can incorporate these long-tail, conversational keyword phrases into your landing page content to attract targeted traffic. As a bonus, this defined traffic is often cheaper.

14. Social Sharing & Feeds

Show your social feeds and tweets on your landing page to show your presence on social media. Once visitor purchase or do some conversion, make it easy for them to brag about their purchase and share their experiences by adding links to all types of social media. It will increase your credibility and presence on social platforms.

15. Test and update

Like everything else in PPC advertising, your landing pages are not a set-and-forget task. Once you publish your landing pages, you must keep an eye on the analytics to gauge their performance.

Try A/B testing several ideas to determine the most effective version of your landing page. For example, you could test out two versions with different:

  • Headlines

  • Benefits

  • Images

  • CTAs

  • CTA positions

Run variants for a while, gather the data, and then analyze it to identify which version generates more clicks, leads, and conversions.

This process of testing and monitoring should be ongoing, helping you continually update and improve your landing pages, eliminating flaws, and optimizing strong points to create the best possible user experience.

Remember only to change and test one aspect at a time. This makes it easier to determine the impact of the change. For example, test images one week, then pick the best image. Next week, test headlines, then select the best headline. The following week, test CTAs, etc.

Wrap Up

So, now you know how to make a good landing page. By analyzing these areas and putting in the time and effort to optimize each one, you’re sure to see dramatic improvements.

PPC advertising requires patience and strategy, more so than a big budget. Learning how to optimize your landing pages is crucial to maximizing your ROI.

Is Organic Search Traffic from Blog Posts superior to Google Ads?

From my experience Google ads cost me $0.80 per click. Of course it depends on the niche. So it might vary.

Now for $10 I can find someone on Upwork who writes me a 1000 word blog post. Again it depends on the niche. But that’s been my experience.

So $10 spent on Google ads will give me 12 clicks. Wouldn’t a $10 blog post give me much more traffic than 12 clicks over the years? Assuming it has a good headline and maybe some tags.

If I had to bet, I would bet that the blog post over time would far outperform the Google ads. But I don’t yet have the data. So I’m curious what you think about that?


The blog probably would get more unique visitors, yeah. But are they qualified, are you selling them in the blog post, does your $10/article writer understand their needs and have experience on writing copy that converts?

With ads you can filter your keywords to find customers who are warm and are actively looking for a solution, it’s a little harder for articles on that front. E.g. a search for ‘welders in hackney’ would be a solid term to target with ads, but an article written on that topic probably wouldn’t rank well enough without a lot of research on the companies, finding out their pricing, services offered and enough unique and smart content to rank above those services own websites.

If your plan is to replace every advert keyword you’re targeting with a $10 blog post, you’ll end up with hundreds of really low quality articles that Google will recognize as low-effort and out of sync with the searcher’s intent and you won’t rank for anything.

Blog post with SEO included that ranks for specific keywords will have a good roi. But just make sure it is quality content as $10 content is likely to be worth exactly that.

What advice would you give someone wanting to learn google ads in 2022?

  • Working on an actual account will teach you more thing s than a course

  • Take a course only to cover the basics for developing strategies work on an actual account

  • Always look out for new features in ads manager, as Google is often biased towards new features and provides results at cheaper costs

  • Courses are a great start but nothing beats just running ads. Personally I think there is more than enough free info on YouTube to last a lifetime…..and good info too.

    Learn the basics. Understand each feature in the dashboard. You’re general marketing experience with FB will help you.

    I would recommend taking a client up on the offer or running ads for yourself to learn.

  • The best way to learn google ads is by doing so. Do not buy a course! Google has some beginner courses (skillshop) take some of these and than ask an ngo if you can work for them. For ngo‘s google ads is free so it is a nice why to get to know the interface and everything around. And after than maybe you are able to go to an agency, there you could learn a lot.

  • Pricing for government entity as a customer?
    by /u/rydan (Entrepreneur) on April 20, 2024 at 9:32 am

    Backstory Several years ago I started work on a P2P marketplace application meant to solve a specific issue within condominium communities. Like any marketplace I'd take a cut of any sales made through it though the option exists to not take a cut and charge the community a monthly subscription fee. However I ran into a launch blocker at the last moment that prevented me from fully launching due to a limitation in the platform I was tied to that was never disclosed to me. The platform itself then completely shut down their developer's program meaning no new features, bug fixes, etc meaning the issue could never be resolved. I left my service up in case anyone somehow found it and decided to use it as it was still about 90% functional just could not be used by the specific niche customer I was targeting. For the past two years I've received constant spam messages on my contact form until the past two weeks. Now I have schools and even the US government (a part of the Treasury) asking if my product will work for them. Not sure why this is suddenly happening but I figure I shouldn't ignore them. The Problem Technically yes, I can adapt what I had before and add a login system and provide a SaaS solution for them to subscribe to. It wouldn't take that much effort though it strips out the whole marketplace concept it is based on meaning I have to charge a subscription fee. I estimate maybe around $1000 in development costs with a guy I've worked with in the past (I'm also a developer but I've mostly retired from developing my own apps). My product was meant to be niche as I wouldn't know how to market to the very people that have somehow now found my product. They also want training and support which wouldn't be a problem. How do I? My real question though is around pricing and sealing the deal. In the past I've actually sold my other services to companies like Sears and PayPal and as crazy as it sounds they just signed up without any real contact and just paid like any other customer but I've never had experience with the government. I know the government is terrible when it comes to costs and spending. Yet I doubt one can actually take advantage of that. There's likely a bidding process and vetting process, etc. How does the government actually choose products when evaluating SaaS solutions that they use? And do they pay enterprise level pricing? If I were to have developed the product I would be adapting here and mass marketed it I'd probably only charge $50 - $100 per month for the service. But at the moment I have no customers to compare against. If that product existed and they contacted me about it I'd just give them a demo, tell them the price everyone else pays, and offer a paid support contract. submitted by /u/rydan [link] [comments]

  • Is 30 followers per week working 80 hours enough to make a B2C startup in the finance industry competitive?
    by /u/C4_Charisma (Entrepreneur) on April 20, 2024 at 9:12 am

    My cofounder says he is able to get 30 followers a week on instagram every week posting 7 times a week. he works full time in social media growth as i work to code the product. I’m not sure weather this is a competitive number for a startup. He is working without a budget at the moment submitted by /u/C4_Charisma [link] [comments]

  • App Launching
    by /u/MimMoussa (Entrepreneur) on April 20, 2024 at 8:58 am

    So I am developing an app that connect lets say professionals and users. But I stack in the launching process, because how it should be, should I first launch it only for professionals, and then when there are many professionals I launch it for users or how. I always wonder, how companies like UBER do this, did they launch it before for just the drivers, or the launched it for all users. Because I imagine first users coming to the app and not finding drivers. What is the best practice before launching an app ( apart of ASO, ads..). submitted by /u/MimMoussa [link] [comments]

  • Dropshipping
    by /u/raj7509 (Entrepreneur) on April 20, 2024 at 8:53 am

    Is there anyone who’s earning by Dropshipping. Is it worth to invest time and money there. submitted by /u/raj7509 [link] [comments]

  • i’m at what seems to be a dead end after big success, tips?
    by /u/miaocat6 (Entrepreneur) on April 20, 2024 at 8:00 am

    so I started off making my own cash outside of work in high school doing dropshipping which i flipped in the stock market (trading on no set schedule just every few weeks or months when i felt like a dip was coming soon) and i made pretty good money. dropshipping on ebay = great. well fast forward to when the dropshipping market dried up and ive been pulled out of it for 3 years im living with my mother at the moment at age 22 and not really sure what’s next like i know i enjoy doing it on my own and i have a serious issue that makes it hard for me to work with other ppl blah blah i just realized i have a passion for working in my own world. im not sure if its entrepreneurialism that i have as a passion or just strategically making money that gives me freedom. I didn’t consider the lack of sustainability soon enough and ive been the worst rut that’s taking my confidence away and i just DONT know what to do next. i know asking other ppl will only give me more generic unsustainable things like vending machines or marketing coaching grqschemes. it’s something i have to figure out on my own ive just become so scared of failure and lack of success and groove that i had before bc i haven’t even moved out yet that im scared to even start touching on things i could try out like my mind draws blanks and fills with worry. but i refuse to live a route that i hate. anyway does anyone have any mindset tips or stories similar to mine that ends in a success? i honestly just needed some positivity and positive guidance from others in this game if possible submitted by /u/miaocat6 [link] [comments]

  • Working capital finance
    by /u/Dan9813 (Entrepreneur) on April 20, 2024 at 7:56 am

    What's the best alternative to debtor factoring for a young rapidly growing company in the mining industry with lots of debtors with 30 days after statement payment terms? submitted by /u/Dan9813 [link] [comments]

  • I (16M) have a really good idea for a buisness I truly believe is in a league of its own and I need advice.
    by /u/jamesfnmb (Entrepreneur) on April 20, 2024 at 7:54 am

    So, I am really curious and random enough that I get crazy buisness ideas randomly. For some time now, I've been building on one idea. My plan is to work a collegeless job for about 3-5 years to save enough money to start my buisness. That aside, my parents really want me to go to college and say its either I get a scholarship or I take a student loan, why are they trying to control my future after being so controlling my whole like? I really don't want to start a buisness with so much in debt. What even is the purpose of college now when I can learn everything I wan't to online? But my parents constantly check on my grades, ask if I'm preparing to write my SAT since they think its a necessity. I still want to look through the lens of my parents or someone else and would like p.s this might be weirded weirdly since its 4 am and i wrote it in different segments submitted by /u/jamesfnmb [link] [comments]

  • Case study related to an AI company.
    by /u/BandCreative9505 (Entrepreneur) on April 20, 2024 at 7:49 am

    Sentinel, an Artificial Intelligence (AI) system, is introduced by Cybernetix, a worldwide technological conglomerate, in the year 2024. Sentinel immediately becomes a well-known name in the world. Through the analysis of enormous volumes of data, Sentinel is a powerful artificial intelligence platform that is aimed to redefine tailored user experiences. It does this by predicting and fulfilling user wants in a seamless manner. It accomplishes its goals by utilizing a variety of machine learning algorithms, natural language processing methods, and deep learning strategies. Sentinel is able to perform its functions by collecting and analysing a broad variety of user data, including browser history, location data, interactions on social media platforms, and biometric information. Detailed user profiles are created with the use of this data, which is subsequently utilized to make tailored suggestions and services for each individual user. Sentinel, for instance, can provide product recommendations based on a user's previous purchases, advise movies based on the user's viewing history, or offer tailored health advice based on the user's fitness statistics. Customers that utilize Sentinel come from a wide variety of backgrounds, ranging from individual working class people to an entire organisation. Sentinel is utilized by individual users for a wide range of reasons, including internet shopping, entertainment, and personal productivity. It is utilized by industries for the purposes of doing market research, client segmentation, and sending targeted advertising. Sentinel's ability to create specially tailored user experiences is a major contributor to the rapid rise in the popularity of the platform, which is based on a sophisticated artificial intelligence algorithm. Through that, it can comprehend user preferences and behaviours more efficiently than ever before. As a result, it is proven to be an invaluable instrument for organisations that aims to establish a more profound connection with their consumers. Additionally, its user-friendly interface along with sentinels ability to seamlessly interact with pre-existing platforms makes it more attractive for the users. The broad adoption of Sentinel can be attributed to a number of factors. Firstly, it provides individualized suggestions and services to its users, thereby making it extremely appealing to the end user looking for specialised suggestions as opposed to a generic list of suggestions. Secondly, because of its sophisticated data analytics capabilities, it is an invaluable instrument for organisations looking into an insight of consumer behaviour based on gender, sex, geography, age, religion, food preference, standard of living etc. Thirdly, its user-friendly interface and seamless interaction with pre-existing web-portals makes the transitions to a new platform and its utility much easier. Following are the Terms of Service and Privacy Policy of Sentinel: Account Creation: In order to access Sentinel, users are required to create an account. Users have to demonstrate their willingness by agreeing to the rules and regulations of service usage policy along with the standard terms of contract. However, the responsibility to ensure that their account remains secure lies on the user itself. Data Collection: Sentinel is responsible for gathering a wide range of user data, which includes personal information, browser history, location data, biometric identifiers, and interactions with social media platforms. In order to improve the overall user experience and to deliver more tailored services, this data is processed and utilized. Users have the option to opt out of some data collection options, however, doing so may considerably impact the specially tailored user experience on the platform. Data Usage: The data acquired from users by Sentinel is put to use for a variety of objectives, including but not limited to the enhancement of the user experience, the availability of tailored suggestions, and the conduct of specially curated market research. For the purposes of research and analysis, Cybernetix may also make use of data that has been aggregated. Data Security: When it comes to protecting user data, Cybernetix takes data security very seriously and uses procedures that are typical in the industry. The use of encryption, access limits, and routine security audits are all included in their rules of procedure. However, Cybernetix cannot guarantee an absolute protection of the data collected from any unauthorised breaches or unauthorized access. Limitation of Liability: Cybernetix has limited liability for any losses that may be incurred as a result of the utilization of Sentinel. All types of losses, including direct, indirect, incidental, consequential, and punitive damages, are included here. Users recognize that Cybernetix is not responsible for any data loss or damage that may occur as a result of using the Sentinel platform and agree to utilize the platform at their own discretion and risk. Indemnification: The users of Sentinel undertake to indemnify Cybernetix and keep the company harmless from any claims, damages, or losses that may arise as a result of their use of Sentinel or their violation of the ‘Terms of Service’. The expenditures that Cybernetix expended in order to defend itself against any such future accusations are included in this expenditure. Termination: Users who breach the ‘Terms of Service’ or engage in activities that are forbidden by Cybernetix may have their accounts terminated or suspended at Cybernetix's discretion without prior notice. Additionally, the user also have the choice to deactivate their account by getting in touch with Cybernetix customer care. Governing Law: The Terms of Service are interpreted in accordance with the laws of the jurisdiction in which Cybernetix's headquarters are located, and they are governed by the local laws of the land. In line with the regulations of the respective country, any disagreements that may arise as a result of the Terms of Service shall be settled through litigation at the local courts. Cybernetix provides users with the assurance that their privacy is protected. However, concerns immediately develop among privacy advocates and certain users over the probability of their sensitive information being misused and accessed without authorization. Some users are concerned about the degree and scale of data collection and the repercussions it might have on their individual privacy. Although, Cybernetix has provided consistent assurance as far as data protection is concerned. Unfortunately, Cybernetix became a victim of malware attack. It lead to a significant data breach exposing the personal information of millions of users. The hack, was eventually traced back to a targeted and very sophisticatedly carried out cyberattack. Although, such an attack is beyond the control of any organisation. But the present attack highlighted the glaring procedural lacunae’s in the data protection rules of procedure followed by Cybernetix in protecting the information collected through Sentinel. There are now major ethical and legal concerns over the magnitude of the breach and the impact it has caused to the end user privacy. As the breach includes compromise on sensitive personal information including financial records, medical history, private chats etc. Users and regulatory organizations have taken immediate legal action against Cybernetix, alleging that the company has failed to install necessary security measures to protect user data and has been negligent in its administration of such measures. Cybernetix defends its conduct by stating that it had established security safeguards that are typical in the industry and that the breach was an attack that was both unexpected and very sophisticated. Critics, on the other hand, contend that Cybernetix did not fully notify customers about the hazards connected with using Sentinel, and that the company's ‘Terms of Service’ and ‘Privacy Policy’ were too complicated and deceptive. The news of the data breach spread like a wildfire, which led to an immediate public outcry and protests at large even leading to mass public protests and riot like situations in various parts of the city. The breach has sparked a flurry of conversations on social media sites too, with individuals venting their frustration and voicing their worries about the safety of their personal information. An assortment of news organizations reporting on the breach have driven the attention of everyone on the issues pertaining to data protection and its potential socio-legal ramifications for Cybernetix. This prompted the government to establish an immediate inquiry panel looking into the causes of breach and how such future events can be avoided. In an unfortunate turn of events, an individual, with a very public image, whose personal chats were made public has committed suicide out of the embarrassment of facing his family, since he had grossly defamed and talked about personal family secrets, meant for private consumption only. He ironically, was a notable campaigner for online privacy rights, and had been extremely vocal about the perils of unregulated data collection and voiced concerns about the potential for abuse of such data collected by Sentinel. This has led to a legal battle against sentinel too, regarding the extent to which Cybernetix can be held accountable for the impact of this mass data breach. In order to safeguard the privacy of users, government officials, including ministers and MPs, have voiced their opinions on the matter and advocated for more stringent restrictions and control of artificial intelligence technology. There are some officials who are proposing new legislation in order to address the rising concerns over data security and privacy in this age of artificial intelligence. Problems 1. Whether Cybernetix can be held responsible for the data breach and subsequent damage caused to an individual and the general public at large? 2. Decide whether an organisation should have the liberty to make lopsided standard form contracts in terms of privacy waiver and shifting of liability on the end user before subscribing to its usage. 3. To what extent is an organisation morally and legally bound to protect the privacy rights of its end users with special reference to automatic data collection by AI based algorithms? 4. Whether a balance can be maintained between fostering innovation and ensuring data security in the development and deployment of AI technologies, particularly in light of the risks posed by cyberattacks and data breaches? 5. Suggest future policy in terms of regulatory responses of the government to minimise potential data breaches and protect of end user right to Privacy, especially in the age of AI. submitted by /u/BandCreative9505 [link] [comments]

  • Help me find some stability in life.
    by /u/Competitive_Big_2899 (Entrepreneur) on April 20, 2024 at 6:40 am

    Last night, I had verbal fight with my brother and had to leave his apartment and move to a hotel. I am staying in Bangalore and have no job. I do freelance and write content and marketing copies to meet my expenses. Due to such unforeseen circumstances, I am left with very little savings and have no idea how long it's gonna last. Due to less salary and toxic work environment, I left my job in March 2022 and since then, I relied on my freelancing gigs to make my ends meet. Now, I am desperately looking for some quick money or a job that guarantees me a considerable amount of money. I want to stay in Bangalore and work my ass off to have some sort of control over my life. I am not asking for free money or anything, I just to have some work and earn money through fair means. I can write various forms of content and marketing copies for your business without charging you an obnoxious amount of money. I know it's gonna be little hard for you guys to trust me but I am sure we can find a way or two through which both the party can trust each other. I am looking for any sort of gig or anything to sustain my life. If you want me to learn some skills for you while earning, I can do that as well. Kindly help me or give me suggestions on how to fix this issue. PS: DON'T HAVE A SHELTER OR A JOB. PLEASE HIRE ME OR SUGGEST ME SOME GIGS SO THAT I CAN MOVE FORWARD IN LIFE. submitted by /u/Competitive_Big_2899 [link] [comments]

  • Has anyone used any no code software to make a profitable app?
    by /u/LSP-86 (Entrepreneur) on April 20, 2024 at 6:37 am

    I have an idea for an app which I’d like to develop an MVP for. I’m a professional designer so that part is sorted but I have very little experience in coding. I use no code solutions for building websites like webflow but have no experience in the app world. Does anyone have any experience using these no code app solutions and have you managed to make anything profitable? I know that apps are notoriously unprofitable but I’m still interested to try! submitted by /u/LSP-86 [link] [comments]

  • Giant supply websites; affiliate sites or what?
    by /u/sharktankbrewhaha (Entrepreneur) on April 20, 2024 at 6:24 am

    I came across www.thepaintstore.com and www.paintsupply.com while looking for better prices for products for my actual business (1 guess what it is). These are just affiliate sites right? Or is there another term for them? They obviously don't stock thousands of products by all these different manufacturers. submitted by /u/sharktankbrewhaha [link] [comments]

  • How I plan to be a millionaire.
    by /u/Skronrad (Entrepreneur) on April 20, 2024 at 6:11 am

    quick note: - Friends and family see me as a ‘dreamer’ with big ideas and plans, with no genuine support backing me. I’ve only recently decided to become a millionaire as I’ve never had a clear vision of where I ultimately wanted to direct my energy and time into (other than knowing that I wanted to start and grow my construction business 5years ago). - ***posting all this here to get any honest feedback in hopes to get a splash of validation that I’m not delusional, and that I have an actual chance of achieving this if I fully commit to the process. (I’m not glued to the exact steps listed, but I’m aware that you need a clear vision and goals so that progress can be made in the right direction and pivot as needed). Current: 32yrs old. I own and operate a home remodelling business doing higher-end type of work. —Doing well with; social media, backend/front-end operational processes & systems, knowing my numbers, branding/marketing, client satisfaction (solid 5-star google rating w/15 reviews), setting client expectations (before/during/after), subcontractor expectations, networking, seeing patterns and acting upon opportunities. — Operating at a 50% markup = 15-20% net profit — 2024 sales forecast: 750k revenue Vision: - Grow the current business where I’m only involved with guiding the high level company direction (opportunities & marketing). - Buy/partner/invest in small local service-based businesses, and at ke home 20% of net profit. - Use my current businesses detailed & thoroughly broken-down operational structure as a step-by-step process template to implement into the newly acquired businesses. (biz setup, financials, sales, marketing, operational flow, checklist management, etc) - Launch sister company for backyard tiny-home building - Open to new unknown opportunities Action steps: 1. Take current business to 1mil revenue. 2. Grow my friends landscaping business using my structured template. 3. Help my current subcontractors grow their businesses. 4. Start an interview podcast with the overall focus being on ‘how to run and operate the best local service based business’ - interviewing the 22 business owners I currently know, from all types of different industries. 5. Identify the golden nuggets from the podcasts, and implement them into the current business/template. 6. Stay consistent for 2-3 years interviewing successful business owners, and sharing the content on social for other small businesses to recognize me and learn to take me serious. 7. Finalize the thorough template/guide and all logistics leading up to a business take-over (full plan of: business acquisition screening and structured process to proceed with implementation) 8. Secure first official business/partnership into portfolio, using proof of my current businesses success, the success of growing my friends landscaping business, the success of my sister company, and then begin the implementation process while obtaining 20% of total net profit. 9. Rinse & repeat #8, while growing the business acquisition backend processes & teams. 10. Sell off ownership of selected businesses that have reached a point of growth plateau (or stability), as the businesses evaluation has viable data to support the previous-to-new financials, and once all systems and procedures have hit a 80% completion. *I have no formal business education, just highly creative and resourceful when diving deep into things I commit to. Any and all feedback/comments/advice/indights are much appreciated. submitted by /u/Skronrad [link] [comments]

  • Instagram CPC keeps rising significantly on day 2 after being low day 1
    by /u/keepturning1 (Ads on Google, Meta, Microsoft, etc.) on April 20, 2024 at 5:27 am

    For the last couple of weeks I have been making some Instagram ads and on the day I launch them they go for the usual CPC but then when I come back and check the next day the CPC has blown out. The ads are out of the learning phase. Just yesterday I launched an ad set which spent $26 at $0.12 CPC. Today it’s spent $56 at $1.08 CPC. The only workaround I’ve found is to duplicate the ads and start again and then their CPC goes back to normal. However the same problem returns the next day. This has a massive impact on our objectives and budgeting and if it continues it will make Instagram ads simply unsustainable as I can’t just set and forget them and rely on them in any predictable way. This has never happened before in my years making ads. It’s so consistent that it seems like some sort of bug. Any ideas? submitted by /u/keepturning1 [link] [comments]

  • SELLING ALCOHOL underage??
    by /u/michaeldeverz (Entrepreneur) on April 20, 2024 at 5:09 am

    I am 20 years old and I want to host a large event through my registered business. At this event I want to have sales of alcohol. Ofc with all the licensing and insurance required. But can I do this owning the business underage as I am only 20?? Every time I try looking this up I cannot find the correct answer. Any help answering this is appreciated! submitted by /u/michaeldeverz [link] [comments]

  • What was the difference, if any, between the old Google Smart Shopping and the current Standard Shopping with tROAS?
    by /u/Intelligent_Future91 (Ads on Google, Meta, Microsoft, etc.) on April 20, 2024 at 4:02 am

    I used to use Smart Shopping a couple years ago until it forced me to switch to Performance Max. I have used Performance Max ever since then. Now I finally decided to check out other campaigns and ran across Standard Shopping campaigns that you can use with tROAS. I thought the standard shopping campaigns could only use manual bidding now, which is why I thought I was forced to switch from Smart Shopping to Performance Max. So, is the current Standard Shopping campaigns with tROAS the same as the old Smart Shopping Campaigns? I am asking because the Smart Shopping campaigns I used performed really well, better than Performance Max has, and I would like to try to get the same performance as the old Smart Shopping campaigns. submitted by /u/Intelligent_Future91 [link] [comments]

  • Clicks fraud how to verify
    by /u/WizardConsciousness (Ads on Google, Meta, Microsoft, etc.) on April 20, 2024 at 3:35 am

    Hello, I run PPC max clicks campaign for a Shopify e-commerce store. I noticed a strange thing, clicks are reported both on Google Ads and GA4 but when I left Realtime running on for 24 hours on GA4 it has ZERO users, for the same period that later got reported clicks. How to verify ? Can it be bot generated clicks ? submitted by /u/WizardConsciousness [link] [comments]

  • Does payment issue and paused campaign affect the performance?
    by /u/Financial_Fish_1714 (Ads on Google, Meta, Microsoft, etc.) on April 20, 2024 at 2:11 am

    Hello everyone. Our campaign was going super crazy, 7k profit just from today, and more than 10k in the past 3 days, but today there was a payment issue, and the account got restricted and the campaign stopped We are trying to figure it out, but my question is, will this accident affect our performance when we will get it back running? submitted by /u/Financial_Fish_1714 [link] [comments]

  • Online delivery platform advertising
    by /u/onestepintothepast (Ads on Google, Meta, Microsoft, etc.) on April 20, 2024 at 1:36 am

    Has anyone experimented with keyword targeting in their digital ad campaigns on delivery platforms like Doordash, Ubereats and Grub? I'm curious about the strategies used and how they impacted campaign performance compared to more general, non-targeted approaches. For context, I've seen platforms like Uber Eats offer both Sponsored Listing, guaranteeing visibility in search for relevant keywords, and separate keyword targeting options. It's not entirely clear how much additional benefit there is to investing specifically in keyword targeting when you already appear in relevant searches. Would love to hear your experiences and whether you think the investment in keyword targeting is worthwhile. submitted by /u/onestepintothepast [link] [comments]

  • Meta creating custom audience exclusions without my permission
    by /u/CrackIsForMondays (Ads on Google, Meta, Microsoft, etc.) on April 20, 2024 at 1:30 am

    Has anyone ever had this happen? I noticed today that over the weekend, two custom exclusion lists were added to my ad without my permission. I checked logs and it shows Meta. Its called "Asa_custom_audience". When I try to click and view it, it shows nothing. Talked with my meta pro and they said its likely a exclusion list of existing customers. But even they didn't know what it was and why it was done without my permission. They also double checked and there are no rules set that could've done it. It pisses me off because it caused the ad to go back to the learning stage and it tanked its performance. Its my main ad that I'm spending $150+ a day on. Has this ever happened to someone else before? submitted by /u/CrackIsForMondays [link] [comments]

  • Google Ads Budget Working Problem With Restricted Days and Hours
    by /u/Ok_Register303 (Ads on Google, Meta, Microsoft, etc.) on April 20, 2024 at 1:29 am

    Does anyone know how to make Google Ads spend my whole budget when I've placed restrictions for days and hours? I started with a $2k monthly budget, with no restrictions on days and hours. It was spent completely every month without problems. Then, I changed the days when the ad can be shown, from Monday to Thursday, and also the hours. The problem is that I was hoping Google would "get" that and start to use more money from the budget on those days to reach the monthly budget I've set of $2k. Let's say, to use the same system it uses when there are no restrictions. But that's not what happened. I just divided $2k by 16 (all Mondays to Thursdays in a month) and set a daily budget of $125. The first month it worked almost perfectly, spending $1.97k, but now, on the 19th of April, it has spent $1.57k and is expected to spend $2.2k when I just want to spend $2k. And I'm certain that if I leave it like this, it will continue to increase until reaching the monthly budget that corresponds with the $125 daily budget, $3.8k. Some could think it could have to do with that there are not enough opportunities for the platform to spend the money, but I know this campaign and its potential from top to bottom, being completely certain that if I were to triple my budget, it would get spent with no big difference in the Cost Per Conversion. So that's not the problem. I would be very glad if someone could help me with this issue that has been stressing me out for a long time. Just want spend the monthly budget I set, the days and hours set. Cheers! submitted by /u/Ok_Register303 [link] [comments]

  • I created an AI-powered job board using smart filters to help you land your dream job
    by /u/lolaks181203 (Entrepreneur) on April 19, 2024 at 11:40 pm

    Hi everyone, I'm excited to share a project I've been working on for about a year. I've developed a job board designed to help job seekers land their dream jobs and assist recruiters in finding the perfect candidates. It uses AI-powered smart matching and filtering to improve the search process. Please take a moment to check it out and I would love to hear your feedback! https://skillexchange.xyz/ submitted by /u/lolaks181203 [link] [comments]

  • Can you run YouTube ads to an email list?
    by /u/Extension_Flatworm_3 (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 11:10 pm

    Is this possible? submitted by /u/Extension_Flatworm_3 [link] [comments]

  • Ga4 question
    by /u/Fredrik4411 (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 11:10 pm

    I just started running Google ads and I have sat up ga4 a few weeks ago with dynamic tracking . I tested everything and it tracks purchases, ad to carts, etc. just fine in the gtm assistant. The only way I’ve connected it to the Google ads account is through a tag in gtm. However, it seems like ga4 u showing false information. On the e-commerce dashboard it says that the last week I’ve had 829 visits on my website, but on the ga4 panel it says says 140 views. Is the ga4 showing any other information, or is it just wrong? If so, why is it wrong and how do I fix it? Also, is it necessary to connect the ga4 to my Google ads account? Will that make me get better results? submitted by /u/Fredrik4411 [link] [comments]

  • Match Types
    by /u/zfrit (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 11:06 pm

    Do you use multiple match types in one campaign or do you split campaigns for different match types? submitted by /u/zfrit [link] [comments]

  • Managing URL Parameters in Sitelinks at Scale
    by /u/tempurament (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 11:02 pm

    My client is having an issue w/ attribution, primarily due to our analytics backend not populating dynamic UTM tracking parameters properly (usually shows up as a static {{utm_content}}, making tracking a headache) We currently have hardcoded parameters for each sitelink, but want to be able to scale this, so far thinking between two ways: Keep hardcoding sitelinks with parameters that we need for Campaign, Ad Group, and Ad Level tracking, then use a shared taxonomy doc to have our analytics team pull from the backend and marry it to a platform report w/ the sitelink data to capture spend & conversions (more work for them) Create new sitelinks for each campaign, each with their own hardcoded parameters that stay the same forever while creating potentially hundreds of unique Sitelinks (though not ideal for ad managers & platform-side conversion volume optimization?) Assuming we cant resolve the dynamic content piece anytime soon, i'm curious if anyone here has experienced or managed similar situations. TIA! submitted by /u/tempurament [link] [comments]

  • From Risking It All to AI Music Mastering with Text Prompts - My Journey with Diktatorial Suite
    by /u/saltsoul (Entrepreneur) on April 19, 2024 at 10:19 pm

    Hey there, fellow Redditors! I wanted to share my incredible journey with you all, where I quit my job 16 months ago and took a huge risk to pursue my passion for music. Today, I'm proud to introduce you to Diktatorial Suite (https://diktatorial.com), the result of this amazing journey. It's a game-changing AI music mastering platform, which uses text prompts to set tone of audio mastering, which i hope to taking the industry by storm soon! When we first released Diktatorial Suite (yes, after 14 months of R&D, coding and testing, we've released it on mid Feb), we had no idea how it would be received. I lost my objectivity in the process and was feeling real panicky. I'm a musician, I love to play with sound from heart everyday, but living on %100 music was sounding still surreal and unreal. But I guess it was a good focusing period and in just the first month, we hit $1,500 in revenue and gained over 1,000 users! This milestone made me realize that I wanted to dedicate my life solely to music-related endeavors, and Diktatorial is the embodiment of that commitment. What we do? As a team of experienced musicians and software engineers (and friends!), we understand the needs of musicians better than anyone else. Our complex algorithms analyze your music, taking into account its genre, BPM, LUFS, and any potential sonic needs. We then apply various audio processing techniques to enhance the sound quality, resulting in a perfectly crafted master in just a minute! Perfect for musicians, producers, mastering engineers, audio professionals, podcasters (soon), and DJs! How we do it: World #1 "Prompt to Audio Mastering" Workflow Besides our unparalleled sound quality and rich revision tools, i am excited to introduce you to our revolutionary "Prompt to Mastering" feature. You can simply describe your dream sound, like "warm like modern hip hop hits, with punchy bass," and our AI technology will apply that magic to your music. It's all about making your track sound exactly how you envision it, using just a simple sentence or two. So, if you're a musician looking to take your tracks to the next level, I invite you to try the Diktatorial. Check the mastering engine at diktatorial.com and don't hesitate to explore different settings from Revision Suite/text prompts. You can explore prompts until you find your signature sound! (Diktatorial Suite was recently recognized as the #4 Product of the Day on Product Hunt! This incredible achievement is a testament to the hard work and dedication of our team, wanted to share it with you: https://www.producthunt.com/products/diktatorial-suite?utm_source=badge-top-post-badge&utm_medium=badge#diktatorial-suite ) Some numbers since launch: 1001 Total Users 1370 Uploaded Track 2639 Mastering Revision 251 Paid Mastering 49 Paid Users Bonus: 3240 Impression on Landing Website Genres of tracks uploaded to Diktatorial: %42 Electronic %20 Rock %13 Non-Music (Podcast, Audiobook etc.) %12 Hip-Hop %7 Pop %3 Classical %3 Latin Please feel free to tell us your feedbacks and possible product developments. 🙂 Best, Berkan Cesur, CEO / Diktatorial Suite submitted by /u/saltsoul [link] [comments]

  • Where/How do you advertise?
    by /u/Current-Ear-388 (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 9:24 pm

    Just curious how you get your name out there into the ether and what converts best for everyone. My niche is an online Pokemon shop. Personally I'm working with: 3x google campaigns 2x Tiktok ads Pinterest Word of mouth I have to say so far I've gotten a lot of interest in my site, but the only sales I've been able to make are in person. So ads, so far, have been nothing but a time/money sink. I'm curious to hear from everyone else to hear how well their advertising works for them. submitted by /u/Current-Ear-388 [link] [comments]

  • AI for Sales?
    by /u/PhillisBrown1 (Entrepreneur) on April 19, 2024 at 8:49 pm

    I came across a post in another subreddit about a tool called Playmaker, it’s basically an AI that runs outbound sales for you. (I am NOT affiliated with them in any way, shape, or form.) I wanted to hear from other entrepreneurs on whether or not you think a tool like this is worth it, or if it’s too risky to have AI reach out to people. Sales outreach has always been my least favorite part of being a business owner, and the thought of having an AI handle it for me sounds amazing. For context, I run a decent sized digital marketing agency (~$40k / mo). submitted by /u/PhillisBrown1 [link] [comments]

  • Hello i will work for you for free and I am ready to give 10 hours a day(online)
    by /u/Weary_Elk_4680 (Entrepreneur) on April 19, 2024 at 8:43 pm

    Hi guys I'm a young boy who loves working and who is free for next few months, sitting at home.So, I would love to work for people from around the world. I am not hungry for money, my aim is to earn some working experience and to form some genuine connections.I have skills like using Excel powerpoint, research, designing, writing, editing, website creation etc. I can easily give 10 hours a day for your work and even if you don't pay a penny to me then also it's fine with me. Looking forward to work with some people here. And there is just one work that I am not looking forward to do that is marketing except that I will do any work for you. submitted by /u/Weary_Elk_4680 [link] [comments]

  • help installing Facebook API
    by /u/Effective-Storage-54 (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 8:39 pm

    I have been using Facebook pixel for a while in my wordpress website, I installed it using google tag manager. Now I am trying to install Meta API, but I havent found any good tutorial on youtube on how to do it. Facebook documentation is a bit complex and hard to understand. I try to avoid using third party apps and software, and thats what most people recomend. Any good advice on how to do it? Can you share any tutorial? submitted by /u/Effective-Storage-54 [link] [comments]

  • Sharing some good news
    by /u/MelekhOrHaGadol (Entrepreneur) on April 19, 2024 at 8:36 pm

    I started my business in late 2022, and after a year and a half of making pennies, this month I finally made enough to pay off my uni tuition as well as rent 😄 With God's help my family won't have to support me financially anymore Now my next goal is paying off my girlfriend's tuition too Sorry for the self-centered post haha, just felt like sharing some positivity submitted by /u/MelekhOrHaGadol [link] [comments]

  • Events/Conversion tracking : Discrepancy between GA4/Firebase vs Google ads
    by /u/NCharlotte_75 (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 7:55 pm

    Hello! I work for a startup, our main product is an app that rewards users for shopping locally. We are struggling to understand the huge discrepancies we’re seeing between the events count showed on GA4/Firebase (custom event that we have built) and the conversions we see on Google Ads. For the period of 1 - 19 April I can see 661 signups on GA4 and Firebase (a number that aligns with our internal data). On Google ads, I see only 9 iOS signups and 2 Android. What could cause such a difference ? submitted by /u/NCharlotte_75 [link] [comments]

  • How I made 5 figures in 90 days
    by /u/HH84105 (Entrepreneur) on April 19, 2024 at 7:44 pm

    Hi everyone, My name is Hugo. I’ve always had the drive to become a millionaire since I was a kid, and now, I'm hitting 40 later this year and still haven’t gotten there. I've created 8 businesses over the years while working 9-5. Well, possibly more, but not counting little investments or small things I did. Here is the list: - IT Shop (Brick and Mortar) - Held it for 1.5 years but eventually went bankrupt due to the economy in Portugal. While it lasted, it made me good money, and I had decent business contracts. - eBay drop-shipping - Made a bit over 10k. - Amazon FBA - Made a bit over 45K but eventually was suspended due to a stupid purchase from a wholesaler that didn’t have the rights to sell the product. - Udemy courses - created excel and tech courses that gave me around 3k. - Amazon Affiliate - Got something like 15 cents and couldn’t withdraw it lol. - Shopify Drop-shipping - Made around $250. - Clickbank affiliate marketing - Got around 80$. - FOREX Trading - lost 12K. But recently, I resigned from my 6-figure tech corporate job to become a full-time entrepreneur and start a digital marketing gig. I saw a bunch of creators doing thousands a week and said to myself, why not me? I created a faceless channel and got a bit over 10k in 3 months (+1.5 months prep work for content), which for most people would be great, but although I am grateful, my goal is 10K per month, which would match my Tech corporate job. So I started a face-forward channel promoting a high-ticket item at $500 p/sale (No, it's not MLM or pyramid scheme). It's not a 2hr job to get 6 figures either. I've posted one time a day for 2 weeks, got 1000 followers but didn’t focus on sales. Then I started to focus on leads and posted 2x a day for 1.5 weeks and got 53 leads. And recently, I started posting 3x a day. I made a $6 referral sale 5 a few days after putting it live on my store, which was small, but made me happy because the start of something great always starts with something small. I am selling products but I also offer live consultations for free/paid, and a bunch of freebies to catapult people to making some money. It’s not for everyone but I was burnt out, have an entrepreneurial heart, I am not risk-averse and the $500 investment was nothing compared to the possible outcome. That said, anyone in Digital Marketing making 10k+ a month, I would appreciate any advice! All I know is that I am gonna make it, guys. I have no conceivable way out. I'm burning the midnight oil! ——- EDIT: I appreciate all the constructive/positive comments out here guys, really do. Also good to hear from so many people asking questions on the different businesses, I’m always happy to help! For the rest of keyboard warriors out here that are asking me to stay in my 6 figure job instead because it’s “easier” or that I am diving into something very hard and likely will not succeed.. I just want you all to know that I’m the complete opposite of you and you’ll never get it. And Im so proud of that! submitted by /u/HH84105 [link] [comments]

  • Clicks coming from google ads with "network=x" in ValueTrack parameters
    by /u/zarbazan1 (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 7:37 pm

    Normal search campaign, no Search Partners, no Display. "network" parameter in click URL coming to our side always had "network=g" as it suppose to be. All of a sudden, some clicks have "network=x" now. What does this mysterious "x" mean? Some new network Google is testing? There is no "x" in official ValueTrack documentation. Clicks themselves convert just fine, i.e. real people asking for what we advertise, so this is not a bot activity. submitted by /u/zarbazan1 [link] [comments]

  • Google verification issues
    by /u/LegalGrapefruit7990 (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 6:40 pm

    Hello! I've been helping my client verify their Google account but it keeps getting rejected. She's done it multiple times under her account & I've tried under my account as well with no success. I've also contacted the customer support which is absolutely useless because they're not telling us what is missing in the application. Does anyone have any advice? It seems impossible to get the business verified even though we've been consistently advertising for 2 years now. Could we create a new Google ads manager? Or is there some way to get actual support from their customer service? Thank you in advance! submitted by /u/LegalGrapefruit7990 [link] [comments]

  • I am a 21 year old entrepreneur and I’m gonna lay out my experience and all the advice I can give. Please read I wish I had this when I started.
    by /u/Flat-Cherry-6761 (Entrepreneur) on April 19, 2024 at 6:22 pm

    Hey everyone, I’m 21 from Canada. So you are interested in embarking on this journey, I was also. But wow I wish I read this first. I’m currently on a vacation I decided to take after finishing my last exam and took last night to think about me when I was 18 and what I’d wanna know and I couldn’t think of anywhere better then here to write it cause I remember reading these helplessly looking for answers. To start I’ll explain me a bit. At 18 was lost to go to university or start my own thing. Ended up doing both. Studying Finance and running 2 businesses in the same industry now that help one another. Currently doing around 65k a month net profit from the 2 of them. Feels amazing and I’m lucky to have been able to do this in the period of time I did but these results only came after doing 1 at first and doing it for 9 months with little to 0 results took me 9 months to hit 10k per month net profit. Still studying in school funny enough, almost done and just do still see value in it. As much as people say it’s not needed, you go to someone and say you’re running a business and studying the older people respect it a lot and opens the floor to them most times questioning you. Anyway I want to get into the biggest lessons and things I’ve learnt by doing this. To start, it’s not easy this isn’t the way to get quick cash and if you think it is you are highly mistaken. If you feel lost now be ready to feel 10x more lost when you start. There is 0 certainty that’s why it’s so good to start when young. If you’re 26+ it’s probably time to start figuring out life getting a job and providing in some way shape or form. Not saying it’s impossible cause I know lots of people older than me who have but there is just more risk that comes with it. If you are young it’s the perfect time to fail. If your young you can still fail 20x and nothing will change, don’t get me wrong these 2 businesses I have now I failed 3 others before the first one working. Will get more into failure soon and the main conclusion I have of why it happens. This part will mainly be the starting of the business. Don’t start a business and the next day go ok I need for form a corporation, I need to hire 5 people I need to do this that and that. Work at it for a while alone first understand what you are even doing and the different parts of the business how are you gonna run a business if you yourself don’t even know the parts of the business. Make cash then worry about the setting it up fully and the hiring of people. Another really important thing you need to keep in mind as soon as u hire someone you are now providing for them, they are counting on you to pay there bills. You have to take this seriously. You are never really gonna feel 100% I’m making more money then I ever thought I would but every single day I wake up stressed and unknowing Of what the future hold. This feeling of uncertainty will never leave my favourite person in the world Alex hormozi talks about this saying you never really know if what you are doing is going to pay of. It’s the most true thing in the world. Only thing you can do is work as hard as you can to make sure it does. Failure was mainly due to this one reason, lack of effort and discipline. Nothing happens over night, you aren’t gonna see results the first month maybe even the 5-6-7-8 month for me it took me till month 9 to feel like I had something. By saying this I’m mainly saying if you don’t try long enough you will never really know if what u are doing works or not. Most people find an idea, think wow this is an amazing idea, try, realize how hard it is and quit. Onto the next, famous quote if you chase 2 rabbits your aren’t gonna catch 1. If you keep going after that point on being down when you realize it’s hard a little while down the line you will feel the same way about the idea just with a lot more knowledge. Grass is always greener (Ties into failure) This is like the 1 thing if you take anything from this to really drive into your head. The grass is always greener. You always are gonna think there is something better, always gonna hear of new ideas don’t stick to what you are doing and continue to grow or else you are gonna jump around and never find success. This is going back to the point on chasing 2 rabbits. You aren’t gonna catch any if you do this. If you have one thing stick to it, like me eventually a year into it working I’ve just started a second thing. Only reason why was it was the biggest issue I was facing I could not find a good person to do this service for my business so I solved the problem by making my own. These 2 work hand and hand. Sacrifice Be ready to have your life change, when I started I was the guy who went out every weekend, loved to party see friends ect… I’m not saying that disappears, but it’ll diminish and it’s something you really gotta consider if you are looking to do this. Will you be find missing that big time party cause you have a meeting the next day? Are you find waking up at 6am and working till 2 am some days? Cause that’s almost every day of my life. You are gonna have times you are so stressed out and lost but trust me we all do and eventually you will be able to understand why you did it.My friends get mad at me saying why won’t you come out and I’ve lost about 5 friends since doing this and now have 2 guys who both also do similar things and we all understand one another I’ll get more into this in the networking section tho, just be ready and know you are gonna be giving up more then you think you need to trade off the small things for the big things and be ready to know you might miss out on some different memories with friends. Spending money, this is really important when starting and u make for example 10k a month. This doesn’t mean go on a trip, buy some cool clothes. It means the thing you are doing is working and figure out how you can take that 10k know what you need to live and re invest the rest into growing yourself and the business. This does not mean try to scale too fast take it at the same speed you were before just adding in pieces to the puzzle that are gonna help you. Don’t over hire, like I said before you hire someone, they are now counting on you. couple guys I started the same time as started spending going on trips now they are restarting because they didn’t live the same way they were before. Yea it’s hard not to go do those things but if you compound what you are doing into more more more then eventually it won’t even matter. Funding your business when I started, I was doing the business for 6 months, working at a bar bartending. I did this to be able to hold the business afloat. unless you have money from family or other sources this is something also to note, work somewhere, fund the business until the business can keep itself afloat don’t just dive in not knowing. Get results then try doing it alone and scaling. This is also why it’s important to know what you need and don’t need; at the start it was just me for 6-7 months doing it all until I physically couldn’t do it alone. Till then go on fiver Upwork hire cheap people for small tedious jobs. Don’t hire a full-time employee. Find a mentor I was lucky enough to meet my mentor while I was starting, working at the bar bartending, Sure enough one day a guy sat at the bar top, I just lost my best client I had at the time that day and we started talking. I explained to him what happened, and he just gave me his business card said email me and come into my office tomorrow let’s sit down. Sure, enough he owned one of the biggest VC companies in my city. He gave me his advice and I owe a lot to him till today. Any time I need help I reach out and he’s there. Relationships Treat clients, employees and mentors and even competitors as good as you would treat your mom. I can’t stress this enough, if you have a meeting be there 5 minutes early. If you have a service due for someone finish it before you were supposed to and do things they didn’t even pay for. Give a service so good that they go to there friend and say how good you did. This is how you build a name in the industry. When I say competitors I mean don’t look at them like this. No matter what the industry is there is room for the both of you, get in contact, talk share things of value and they will as well. Who you are Don’t become the guy who thinks he’s better then others just because your doing well. You will fail. Be honest don’t lie to people your working with, if you can’t do something don’t do it. If your behind try your absolute best to catch up. Don’t change who you are as a person just because now your making money or you will loose it I’ve seen countless people I know do this and eventually loose it all. Networking, networking is what I owe it all to, if it’s being in a discord, reaching out to people on Instagram or twitter. Likeminded people find one another and the random meetings you have, and calls and chats will lead to more then you can imagine. This comes with you friends a lot of the time your old buddies might not be there 6 months down the line because you might be on a different path some will understand some will be jealous some will be happy just all depends on the type of person they are. Take risks. , by taking risks I don’t mean buy 5000 more items then your last sale but go to that event you don’t know you will get anything from. Reach out to that person you think you have no chance of signing. Post in that blog u don’t think anyone will read it. Little things like this for me always led to something of value most times it’s not noticed the day of but 3 months down the line one guys number you got at this event you catch up sure enough you guys can help one another. Overall all I want you to know if your reading this feeling lost or confused. Stick to it, that feeling for me hasn’t gone away. Don’t think 10-20-30k a month is gonna make you feel different, if you aren’t already happy money isn’t gonna change anything. Build something that makes you happier then the money it brings. If you read this and still want to do it then do it, but don’t do it for 3 weeks and quit. Commit for the next 6 months to one thing network. Provide value and work hard and undoubtedly you will see some form of success from it. Realize your gonna have to give up a lot when doing this and it’s in no way shape or form easy and shit I don’t even know if it’s still worth, I see people I know having fun together but right now I’m in a villa laying in the sun drinking a pina collada at 1pm. So it feels kinda worth it. Other then that please dont try to get in touch with me I unfortunately won’t do it. I need to still learn a lot before mentoring anyone just thought this might help someone. I’ll respond to a couple questions just want to have this so a couple people can hopefully shed some light on what they are getting into and how to make the most out of it. I let it all out here, if you want to have more stuff like this go on YouTube listen to business YouTubers and podcasts you will learn tons. Read books and just stick to the plan. You got this and best of luck to all of you! I’m routing for you! submitted by /u/Flat-Cherry-6761 [link] [comments]

  • Microsoft Ads Bot Click Help
    by /u/KnightZeroFoxGiven (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 5:51 pm

    83% of the traffic I get from Microsoft Ads is bots spending 0:00:00 time on the site. Of the 83% of that traffic 55% of it comes from Coffeyville, KS (center of USA). Also of the proposed bot traffic 71% comes from sites like find.dealtruck.net rida.okyo news.grets.store static.seders.website So I took the time to just manually block all those sites and then exclude Kansas from my campaigns. Surprised though this did nothing. I still get the same amount from Coffeyville, KS and traffic still comes from the same links that I blocked. I contacted support and they "opened an investigation" which of course came back that these are legitmate users whatever...I provided GA reports showing that the traffic is coming provided alll the msclk links, ip addresses, location etc on appeal and got the same answer. Does anyone have any tips or tricks regarding how to actually block these accounts better? I am not looking for a 100% accuracy, but it seems that Google Analytics detects in a more accurate way where as Microsoft is turning a blind eye at the bots getting through. I have scanned the posts and also noted that anything with Microsoft and Bots in the title gets downvoted pretty quick. Is that Microsoft suppressing these posts or does the community not favor this type of discussion? submitted by /u/KnightZeroFoxGiven [link] [comments]

  • Can i specify bad leads in google ads.
    by /u/moldibread (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 5:39 pm

    So im running a google ppc campaign, to generate leads. i want to feed back offline data, is there a way to specify "bad" leads or negative conversion values? alternatively if i am forced to report offline conversions, how should i way the value of a conversion, i cant afford to eat all my margin. any thoughts? submitted by /u/moldibread [link] [comments]

  • PMax Campaigns
    by /u/Mean-Supermarket-820 (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 5:39 pm

    I LOVE the idea of running a fully optimised campaign with the click of a button, sit back relax, and let AI rake in the sales. Unfortunately that is not what I’ve seen with any PMax campaign I’ve ran. The longest I ran it was 3 months and saw barely any increase in performance since the first week LOL I’ve been able to out perform it with my own campaigns literally every time. And this is over multiple stores offering different products/services in different niches and industries. I’m wondering if anyone out there has had a different experience. Or if not, can someone tell me why it even exists? submitted by /u/Mean-Supermarket-820 [link] [comments]

  • Google LSA Help
    by /u/filleniummalcon90 (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 5:24 pm

    We are a Law Firm in a highly saturated market. For a while our LSA ranking was top 5 in the Personal Injury service area and number 1 in labor law. This has since changed for the person injury service area, our ads do not even rank. But they sure rank high for Labor Law! We have many more google reviews than people that rank top 5. We have the badge that we reply within minutes. We do not miss calls or messages. We answer the phone before the second ring. Massive weekly budget set. We move our leads to booked and archive the ones we dispute. The only issue I can see is that we are having to dispute 98% of the leads that come in from the labor law service area. I am at my wits end. Anyone have an idea what I should do? It feels like I’m doing everything that I could and as most of you know, LSA support is a bunch of BS. Thanks! submitted by /u/filleniummalcon90 [link] [comments]

  • How do you build partnerships, the right way?
    by /u/marius_mixsave (Entrepreneur) on April 19, 2024 at 5:12 pm

    About two weeks ago we hit the 500 customers milestone. And I think it's time to try a new distribution channel. Affiliates. - How do you guys build partnerships with other companies? - Learnings along the way? Mistakes you've made? - Any resources to read, before making the first step? - Ideas that would work for our business? (The business is offering discounts to popular software, in exchange for a membership) Thanks in advance! submitted by /u/marius_mixsave [link] [comments]

  • The One Platform that 3x’ed My Income as a Creator
    by /u/Big_Win844 (Entrepreneur) on April 19, 2024 at 4:56 pm

    "I need more traffic to my offers" "I need to go viral on TikTok" "I need more money as a creator" Only one of those statements are true: You need more money as a creator. But you don't need to go viral or generate a "ton" more traffic in order to make more money in your creator business. The truth? Making more money does not mean that you need to make more content. In fact, I've decreased my content output by 60% and have made three times more money by doing so. The change? I stopped optimizing my business to build a "brand" and started optimizing my business for "cash." Here's the difference, instead of: - Creating TikTok Videos -> Writing Daily-ish Emails - Growing my social media following -> Growing my email subscribers - Driving traffic direct to offer -> Driving traffic direct to funnel Are you catching my clue? If your goal is to build a brand, focus on social media. If your goal is to make money, double down on email marketing. More importantly, optimize your business for cash. The simple way I do this? Content (Cash - Content Revenue Share Platforms) -> Email List -> Newsletter Referral (Cash) -> Limited Time Offer (More Cash) Stop focusing on your traffic stats, start focusing on the dollars that will actually make a difference in your life. submitted by /u/Big_Win844 [link] [comments]

  • Paid Media Lead
    by /u/Electrical-Hippo-900 (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 4:34 pm

    What would you charge for an hourly contract as a Paid Media lead? submitted by /u/Electrical-Hippo-900 [link] [comments]

  • Correlation Between nCAC and MER
    by /u/Adventurous-Yam515 (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 4:07 pm

    I'm assuming the more new customers I go after, the lower my MER and vice-versa? submitted by /u/Adventurous-Yam515 [link] [comments]

  • Recommendations for a good PPC Agency - 36k Avg. monthly Google Ads spend
    by /u/MedalsOA (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 2:59 pm

    We have worked with a few agencies over the years. Left them for one reason or another. Hired a freelancer off upwork for $1400 a week over the past few months and that has not worked out either. He mostly did reports and a few back end fixes but only 29 changes to the ads(bids) since January. I am new to the company and I raised a red flag about this. I have worked with some agencies myself and found them to be helpful but not always great. Do you have any you recommend that are good with e-commerce businesses? We need someone to deep dive into the data and use that data to drive results. I get tired of the "learning phase" when they want to make all new ads instead of working on the ads that already exist. submitted by /u/MedalsOA [link] [comments]

  • Why are so many people comfortable creating scam/unethical companies?
    by /u/archive_spirit (Entrepreneur) on April 19, 2024 at 12:49 pm

    To preface this, I work in the supplement industry so the scam companies I'm describing are mainly from there. But that being said, these types of companies seem to exist in most fields (e.g., gambling apps, predatory microtransaction games, etc. etc.) The more time I spend in entrepreneurship, the more I feel like I'm losing faith in humanity. Every day I see a new company emerge peddling products that the founders obviously know don't work, or worse, that are actively bad for their customers. The latest example I've seen is the emerging trend of electrolyte companies (I know I'm a little late to this and they've been around for a while). Well, suffice to say, the business model around these products is sound: the margins are super solid, the target demo seems to be growing as exercise is getting bigger and bigger. There's only one problem: supplementing with electrolytes does NOTHING to performance. In other words, many of these large companies with revenues in excess of $50 million are selling products that do not work. And yet these companies seem to be run by intelligent people who should obviously know better. Indeed, in many cases the founders of these companies actively dispute the scientific evidence as it emerges, even though its plain they are wrong. Are we as a society just getting to a "post-truth" era that, combined with capitalism, results in an environment where everyone tacitly agrees that we can sell whatever we want, even if it is complete BS? I'm a capitalist as much as the next person, but even I admit that I'm not comfortable knowingly ripping people off just to make a buck. And yes, I know this is a naive post as huge companies have been doing terrible things for ever. It just seems that the threshold has gotten lower and lower and I'm very sad to see it. Rant over. ​ submitted by /u/archive_spirit [link] [comments]

  • After making changes/optimizing ads, how long does it take for the campaign to reach its peak performance?
    by /u/ImranKhan10107 (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 12:15 pm

    If you start making changes to your clients ad accounts, how long until the performance starts to improve? Like what is generally google’s time frame? submitted by /u/ImranKhan10107 [link] [comments]

  • It's been 8 months now since I left my job. and it's been amazing
    by /u/manojahi77 (Entrepreneur) on April 19, 2024 at 12:08 pm

    It's been 8 months now since I left my job and went all in into my things. and it's been amazing I wake up when I want. Earlier I had to wake up at 8 AM just because I needed to go to the office at 9 AM. I sleep whenever I want. take a nap in the afternoon. I don't have unnecessary meetings now. earlier there was a meeting for everything. I travel to wherever I want to go. I just need my laptop. earlier I had to ask for permission for leaves and for a certain number of days only. If I don't want to work any day, I just don't work. I feel free. In 8 months I have worked with 10 awesome founders. Talked with numerous awesome founders and people. Been to Singapore, Malaysia, UAE, India Last month I was in mountainous areas for a couple of weeks. Once you go all in into whatever you are doing, you will not ever want to go back. Edit: What happened in those 8 months income wise? Sold 2 products Started a Development company in Singapore which is crossing $70K in revenue soon. I also launched multiple products earlier as well but those were B2C, but now my focus is on B2B SaaS products. My old journey So far launched 40+ products. Shut down some of them because they were not getting traction, got some initial users but not more than that. In 2020, I started a fintech product, able to reach to 5K users and tried to raise funds but failed. but now my focus is on bootstrapping as much as I can. Background I am CS graduate from 2017. But building products since 2015. Always wanted to do something on my own but never had a chance because of situations in life like everybody does. But last year I thought to F it, you only live once. And went on to do what I always wanted to do. Journey is long, and We keep pushing submitted by /u/manojahi77 [link] [comments]

  • i just made my dad 550$
    by /u/dowzyslife (Entrepreneur) on April 19, 2024 at 11:58 am

    i’m very proud of myself. i F16 decided to make a reddit account for my dads company. which resulted in someone finding out about his company and buying product for 550$. obviously i got paid to make the account for him but i’m very proud of myself and happy. P.S: Please give me any tips you have, i would appreciate it a lot! submitted by /u/dowzyslife [link] [comments]

  • Can consent mode affect new customer numbers?
    by /u/DotNo957 (Ads on Google, Meta, Microsoft, etc.) on April 19, 2024 at 11:10 am

    I am doing marketing for retailers some of which ship to Europe. I recently started seeing higher CPA in my European Google Ads campaigns but looking at rapidly growing New customer numbers, decided to not cut the budgets for now - new customers are a priority right now. I was pretty happy with my decision until I checked my sales report and saw that the new customer numbers are dropping on the sales side. Our management recently discussed something about adding the consent mode but I don’t deal with legal or web side of things just the Google Ads. Could the consent mode inflate new customer numbers on the Google side? submitted by /u/DotNo957 [link] [comments]

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List of Freely available programming books - What is the single most influential book every Programmers should read

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Exploring the Pros and Cons of Visiting All Provinces and Territories in Canada.
Exploring the Pros and Cons of Visiting All Provinces and Territories in Canada

Exploring the Advantages and Disadvantages of Visiting All 50 States in the USA
Exploring the Advantages and Disadvantages of Visiting All 50 States in the USA

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