Tag: Artificial Intelligence in Marketing

How to Use WhatsApp Broadcasts and AI for Better ROI.

In the digital marketing landscape, WhatsApp Broadcasts have emerged as a modern-day equivalent of flyers, combining efficiency with precision targeting. The integration of Artificial Intelligence (AI) further amplifies its potential, offering smarter ways to connect with and engage audiences. With a staggering 98% open rates and 35% click rates, leveraging WhatsApp Broadcasts with AI can significantly boost your Return on Investment (ROI). This guide delves into strategies for building a robust broadcast list and utilizing AI to maximize the impact of your WhatsApp marketing campaign.

Building a WhatsApp Broadcast List with AI

In the world of digital marketing, WhatsApp Broadcasts are like the modern-day equivalent of flyers. They offer a combination of efficiency and precision targeting that can help businesses reach their audiences in a whole new way. But what if I told you that you could take your WhatsApp Broadcasts to the next level with the power of Artificial Intelligence (AI)? By leveraging AI, you can unlock even more potential and significantly boost your Return on Investment (ROI).

WhatsApp Broadcasts already boast impressive statistics, with a staggering 98% open rate and 35% click rate. But imagine what you could achieve by integrating AI into your WhatsApp marketing campaigns.

Let’s start by exploring how AI can help you build a WhatsApp Broadcast list. WhatsApp offers several built-in features that can be enhanced with AI. For example, with the WhatsApp Business API, AI can analyze customer interactions and create personalized opt-in invitations. This way, you can leverage AI to attract more subscribers to your broadcast list.

Another feature you can use is the WhatsApp Click-to-Chat Link. By using AI algorithms to analyze user engagement data, you can determine the most effective platforms to place these links. This will help drive more users to engage with your WhatsApp Broadcasts.

QR codes have become increasingly popular in marketing, and WhatsApp offers its own QR code feature. By using AI algorithms to track QR code scans and optimize their placements, you can make sure that your QR codes are working to their full potential.

If you have a website, you can also utilize the WhatsApp Chat Widget. AI can personalize the interactions on the chat widget, improving user engagement and encouraging visitors to join your broadcast list.

Let’s move on to how you can utilize AI in the content and engagement strategies of your WhatsApp marketing campaigns.

AI can help you create personalized newsletters by analyzing subscriber preferences. By tailoring your newsletter content to match what your subscribers are interested in, you can encourage them to provide their WhatsApp details and join your broadcast list.

When it comes to content strategy, AI can be a powerful tool. You can use AI tools to analyze trending topics and user interests for your blogs and glossaries, ensuring that your content remains relevant and engaging. Additionally, AI can help you segment your audience and offer personalized eBooks, reports, and whitepapers to different user groups.

Product demos and samples are a great way to engage potential leads, but AI can take it a step further. By deploying AI to identify leads that are most likely to respond positively to product demos and samples, you can focus your efforts on those who are most likely to convert.

Workshops and webinars are another effective way to engage with your audience. With AI tools, you can identify trending topics and personalize invitations, increasing registration rates and ensuring that you are reaching the right people.

Social media is a valuable platform for marketing, and AI can help you make the most of it. AI algorithms can analyze social media behavior to identify potential leads and optimize your content, ensuring that you are reaching the right audience at the right time.

When it comes to social media ads, AI can help you fine-tune your targeting. By leveraging AI to analyze user behavior and preferences, you can ensure that your ads are being shown to the people who are most likely to be interested in your products or services.

Chatbots have become increasingly popular in customer service, and for a good reason. By integrating AI-powered chatbots into your social media platforms, you can handle complex queries and provide personalized interactions. This can greatly improve customer satisfaction and engagement.

Customer referral programs are a valuable tool for growing your business, and AI can help you make them even more effective. By using AI analytics, you can identify customers who are most likely to refer others and tailor your referral programs accordingly.

Now let’s focus on how you can maximize your ROI with WhatsApp Broadcasts and AI.

First and foremost, AI-driven personalization is key. By using AI to segment your audience, you can send highly personalized and relevant broadcasts. This will ensure that your messages resonate with your audience, increasing engagement and conversion rates.

Timing is everything, and AI can help you with that too. By leveraging AI, you can determine the best times to send follow-up messages and analyze customer responses for future interactions. This will help you build a strong relationship with your audience.

Continuous AI analytics are crucial for optimizing your WhatsApp Broadcasts. By employing AI tools to analyze the performance of your broadcasts, you can adapt your strategies accordingly. This will help you stay ahead of the game and ensure that you are delivering the most effective messages to your audience.

It’s important to remember that while AI is a powerful tool, it should be used in adherence to best practices and compliance policies. This will ensure that your communication is respectful and effective, building a positive reputation for your business.

Finally, integrating WhatsApp and AI into a broader digital marketing strategy is essential. While WhatsApp Broadcasts and AI are powerful on their own, incorporating them into a comprehensive strategy will result in synergistic effects. This means that you should integrate WhatsApp and AI with other marketing channels and tactics to create a unified and effective approach.

In conclusion, combining WhatsApp Broadcasts with AI offers a powerful opportunity to enhance your digital marketing efforts. By strategically building a broadcast list and employing AI for personalized, data-driven communication, businesses can achieve a significantly improved ROI.

Are you ready to dive deep into the ever-evolving world of artificial intelligence? Well, have I got some exciting news for you! There’s a book that’s going to blow your mind and unravel the mysteries of AI. It’s called “AI Unraveled: Master GPT-4, Gemini, Generative AI & LLMs – Simplified Guide for Everyday Users: OpenAI, ChatGPT, Google Bard, AI ML Quiz, AI Certifications Prep, Prompt Engineering.” Phew, that’s quite a mouthful, but don’t let the long title intimidate you!

But where can you get your hands on this gem? Look no further than popular online platforms like Etsy, Shopify, Apple, Google, or Amazon. They’ve got you covered and ready to embark on your AI adventure.

1. Leveraging WhatsApp’s Built-In Features

• WhatsApp Business API: Use AI to analyze customer interactions and create personalized opt-in invitations.
• WhatsApp Click-to-Chat Link: AI can determine the most effective platforms to place these links based on user engagement data.
• WhatsApp QR Code: Use AI algorithms to track QR code scans and optimize their placements.
• WhatsApp Chat Widget: AI can personalize chat widget interactions on your website, improving user engagement.

2. AI-Powered Newsletters

• Utilize AI to analyze subscriber preferences and tailor newsletter content, encouraging users to provide their WhatsApp details.

3. AI-Enhanced Content Strategy

• Free Content: Use AI tools to analyze trending topics and user interests for your blogs and glossaries.
• Gated Content: AI can help segment audiences and offer them personalized eBooks, reports, and whitepapers.

4. Product Demos and Samples with AI

• Deploy AI to identify potential leads who are most likely to respond positively to product demos and samples.

5. AI-Driven Workshops and Webinars

• AI tools can help identify trending topics and personalize invitations to increase registration rates.

6. Social Media Insights with AI

• AI algorithms can analyze social media behavior to identify potential leads and optimize content.

7. Targeted AI-Enabled Social Media Ads

• Leverage AI to fine-tune your ad targeting based on user behavior and preferences.

8. Chatbots and AI Conversations

• Integrate AI-powered chatbots to handle complex queries and provide personalized interactions on social media.

9. Customer Referral Programs with AI Analytics

• Use AI to identify customers most likely to refer others and tailor referral programs accordingly.

Maximizing ROI with WhatsApp Broadcasts and AI

After building your list, the next step is to harness the power of WhatsApp Broadcasts and AI for maximum ROI.

1. AI-Driven Personalization: Use AI to segment your audience and send highly personalized and relevant broadcasts.
2. Timely AI-Enhanced Follow-Ups: Leverage AI to determine the best times for follow-up messages and to analyze customer responses for future interactions.
3. Continuous AI Analytics: Employ AI tools to continuously analyze the performance of your broadcasts and adapt strategies accordingly.
4. Adherence to Best Practices: Combine AI insights with WhatsApp’s compliance policies to ensure respectful and effective communication.
5. Integrating WhatsApp and AI into a Broader Strategy: Don’t rely solely on WhatsApp and AI. Integrate them into a comprehensive digital marketing strategy for synergistic effects.

If you are not comfortable with AI, you can still leverage WhatsApp broadcast for a good ROI.

1. WhatsApp’s Built-In Features

• WhatsApp Business API: Utilizes an opt-in policy encouraging new users to connect with your business.
• WhatsApp Click-to-Chat Link: This feature allows you to create a clickable link for your WhatsApp business number, making it easier for customers to reach out directly.
• WhatsApp QR Code: Similar to Click-to-Chat but in a scannable QR format. Ideal for offline and online platforms.
• WhatsApp Chat Widget: Integrates a chat feature on your website, directly linking to your WhatsApp business account.

2. Create a Newsletter

• Offer subscriptions for updates about your business and industry, encouraging users to register with their email and WhatsApp details.

3. Content Strategy

• Free Content: Blogs and glossaries to increase awareness and credibility.
• Gated Content: eBooks, reports, and whitepapers for detailed insights, in exchange for contact details.

4. Product Demos and Samples

• Entice potential leads with a ‘free taste’ of your product or service in exchange for contact information.

5. Engaging Workshops and Webinars

• Host informative sessions in exchange for registration, thus acquiring leads.

6. Social Media Utilization

• Leverage the extensive reach of platforms like Facebook and Instagram to gather leads.

7. Paid Social Media Ads

• Target specific demographics with sponsored ads to attract a relevant audience.

8. Chatbot Integration

• Use automated chatbots to engage users on social media, covering FAQs and product details.

9. Customer Referral Programs

• Encourage current customers to refer friends in exchange for exclusive offers.

Maximizing Returns with WhatsApp Broadcasts

Once you’ve built a robust list, it’s crucial to maximize the potential of WhatsApp Broadcasts. Here’s how:

1. Targeted Content: Ensure that your broadcasts are relevant and engaging. Personalize messages based on user behavior and preferences.
2. Timely Follow-Ups: Use the high open rates to your advantage. Send follow-up messages to keep the conversation going.
3. Measure and Adapt: Track the success of your broadcasts. Use insights to refine your strategy continually.
4. Compliance and Consent: Always adhere to WhatsApp’s policies and respect user consent for message receipts.
5. Integrated Marketing Strategy: Don’t rely solely on WhatsApp. Integrate it into a broader digital marketing strategy for maximum impact.

Conclusion

Combining WhatsApp Broadcasts with AI presents a powerful opportunity to enhance your digital marketing efforts. By smartly building a broadcast list and employing AI for personalized, data-driven communication, businesses can achieve a significantly improved ROI. Remember, the key lies in the strategic, innovative, and ethical use of these technologies to create meaningful connections with your audience.

Are you eager to expand your understanding of artificial intelligence? Look no further than the essential book “AI Unraveled: Master GPT-4, Gemini, Generative AI & LLMs – Simplified Guide for Everyday Users: Demystifying Artificial Intelligence – OpenAI, ChatGPT, Google Bard, AI ML Quiz, AI Certifications Prep,  Prompt Engineering,” available at Etsy, Shopify, Apple, Google, or Amazon

Latest Marketing Trends in December 2023

A Daily Chronicle of AI Innovations in December 2023

• You can advertise anything on Meta these days I guess...
  by /u/SocialMediaist (Marketing & Advertising) on January 14, 2025 at 5:09 pm

  submitted by /u/SocialMediaist [link] [comments]

• Do I need a flowchart for every process?
  by /u/HeathNorth (Marketing & Advertising) on January 14, 2025 at 4:49 pm

  I’m a Marketing Manager and Ive considered creating a flowchart so the Dir. of Business Operations, the CEO and I are on the same page. I thought about subscribing to Miro Ai , but I am unsure if it is worth it. submitted by /u/HeathNorth [link] [comments]

• Acquisitioned, worried about redundancy
  by /u/Capital-Attorney7453 (Marketing & Advertising) on January 14, 2025 at 4:16 pm

  I'm part of a B2b SaaS company that just got acquisitioned by an international multi-billion dollar company. I've done some digging and they mostly outsource their marketing to agencies but have about 3-5 people on the in-house team. I did some site audits on their website and it's atrocious. I'm super worried about being laid off, and have been searching for jobs for about 6 months now and have had zero luck. I Took it as a sign to sit tight in current role, but we just got the acquisition news and I'm very, very worried. Has anyone here survived acquisition or did your team get the axe? submitted by /u/Capital-Attorney7453 [link] [comments]

• which short link tool is best and usecase ?
  by /u/Over_Tangerine_7499 (Marketing & Advertising) on January 14, 2025 at 4:16 pm

  need suggestion on short-link tool and what feature is must in shortlink tool submitted by /u/Over_Tangerine_7499 [link] [comments]

• Been wanting to get local business cold call practice and down for pure commission per appointment
  by /u/creative5tuff (Marketing & Advertising) on January 14, 2025 at 4:06 pm

  I've worked a range of low wage jobs which I found gave me a relatively unique ability to empathize with their lack of time, no patience, paranoia, etc. A while back I had a small gig cold calling to schedule in-person appointments with local businesses and did fairly decent. Some time recently opened up for me during the week so if you're based in the US, do in-person appointments with local businesses, and willing to bring food (or something equally exciting) for their staff, I'd love to get some cold call reps in purely on commison per in-person appointment I set, whatever dollar value worthwhile to you. Feel free to reach out to chat! submitted by /u/creative5tuff [link] [comments]

• They want an MBA too! in NY of all places. Ridiculous
  by /u/Ricer_16 (Marketing & Advertising) on January 14, 2025 at 3:16 pm

  submitted by /u/Ricer_16 [link] [comments]

• where to get local heatmap ranking checking setup for agency ?
  by /u/cchinta (Marketing & Advertising) on January 14, 2025 at 3:14 pm

  as there are many agency owners so this might be the right section to post, i provide local seo services to many clients and have to relay on other websites to check google business page ranking, localo, bright local, semrush etc, i tried to search a lot where i can get for my own website / agency, i can give access to my customers so they can check their monthly / weekly ranking, instead of paying monthly i would rather invest to get my own setup. does anyone know any company who can make it, and rough charges for it ? submitted by /u/cchinta [link] [comments]

• Google Ads Master Placements List
  by /u/JustJenna02 (Marketing & Advertising) on January 14, 2025 at 3:08 pm

  I am determined to get some better results out of my Display and Video campaigns and have been seeing success so far through using master placement lists, both for targeting and excluding! Has anyone else done this? Or does anyone else have master lists we could share or combine? Would love to work with some other PPC experts to consolidate our findings and get some better performance out of these campaign types. All of my clients are in the higher education industry for context. Master placement list to target: https://docs.google.com/spreadsheets/d/1EmKV4EigxOjxdsv6Y5TS2-LXtN0vTl4oZf6_Tx5uVVw/edit?usp=sharing Master placement list to exclude: https://docs.google.com/spreadsheets/d/1JuXqI3aLA_3O_5rR7hKjfHGQXuGB-HgT0Enb3QM9b7k/edit?usp=sharing submitted by /u/JustJenna02 [link] [comments]

• How do you maintain a repository of different kinds of marketing messages?
  by /u/biz_booster (Marketing & Advertising) on January 14, 2025 at 3:00 pm

  Marketing messages are about YOU, your company, and your product/service, as marketing involves overall selling of yourself + your company + your product/service. submitted by /u/biz_booster [link] [comments]

• Do you feel like you’re falling behind...?
  by /u/Odd-Chard-7080 (Marketing & Advertising) on January 14, 2025 at 2:37 pm

  Do you feel like you’re falling behind because you’re not using the latest marketing tools? You’re not alone. Another day, another new tool or platform pops up, promising to “transform” how we market, automate everything, and maximize ROI. It’s a whirlwind of innovation, but here’s the twist: despite all the new tools we have, marketing is becoming more personal, not less. Why? Because in a world flooded with tools, data, and AI, what truly stands out isn’t how much you automate: It’s how deeply you connect. The tools are incredible, don’t get me wrong. But they’re only as powerful as the intention behind them. The challenge now is how we, as marketers, use this tech to show up in ways that are authentic, human, and helpful. At the end of the day, marketing isn’t a contest of who uses the most tools. It’s about: Understanding your audience, Creating value, and Building meaningful connections. submitted by /u/Odd-Chard-7080 [link] [comments]

• Which is the best streaming platform for Live streaming for LinkedIn Live ?
  by /u/Ok-One6639 (Marketing & Advertising) on January 14, 2025 at 2:19 pm

  Which is the best streaming platform for Live streaming for LinkedIn Live ? submitted by /u/Ok-One6639 [link] [comments]

• Is the CIM Level 6 Diploma in Digital & Professional Marketing hard (2025)
  by /u/Stock-Bar-9693 (Marketing & Advertising) on January 14, 2025 at 2:04 pm

  I am enrolling in a couple months onto the Level 6 Diploma in Digital & Professional Marketing with CIM (Chartered Institute of Marketing) and I was wondering what the difficulty was and how many hours people who have done the course/are doing the course would recommend. I am doing the e-learning route so am doing all self study. Are the exams particularly difficult from people’s experience? I want to complete the course within 12-18 months submitted by /u/Stock-Bar-9693 [link] [comments]

• Considering Signing up our sales team for Blitz Masters training
  by /u/ObviousDave (Marketing & Advertising) on January 14, 2025 at 1:59 pm

  They definitely seem legit yet I can't find a single Reddit post or Youtube video about them other than the ones they create themselves which seems odd. Does anyone have actual experience with this group? submitted by /u/ObviousDave [link] [comments]

• Is it possible/worth it to switch sectors from B2B to B2C?
  by /u/_____------________ (Marketing & Advertising) on January 14, 2025 at 1:50 pm

  I have over 5 years of experience working for startups and small companies which have been in the B2B, SaaS and AI space. My role at these orgs has been more of a Content Marketing/SEO/Partnerships marketer with majority of focus going into link building and guest posts, etc. I am honestly so tired of this role, and don't see any growth potential as I'm worried my role or experience will be looked at more as a link builder than a marketer. I am looking for any advice/guidance on what I should do career wise, as I think I'd rather work in the side of marketing that has to do with social media, branding, campaigns, etc. - and I think I'm more interested in companies/brands that are B2C rather than B2B. For instance, I'd love to work in marketing for H&M, Ogilvy, or even FMCG companies like Coke, Nestle, etc. Any advice or help for someone like me on what I can/should do? Thanks in advance! PS: I am from and based in India, currently working remotely for a company that is based in USA in the same AI/Tech SaaS space. submitted by /u/_____------________ [link] [comments]

• Failed marketing strategies?
  by /u/Medium_Quit_9868 (Marketing & Advertising) on January 14, 2025 at 1:46 pm

  Can you share a story of a failed marketing strategy in your recent months? Might help to avoid those mistakes I'll start with mine: a few months ago i started with cold email outreach, trying to curate a list of leads (B2B space) and "personalizing" the message. After two months, more than 10k of emails send, terrible open rates (~10%), and not a single customer, i stopped Thinking in retrospect, the leads were not good quality and the "personalization" was mediocre. After 4 or 5 iterations of the email, i gave up submitted by /u/Medium_Quit_9868 [link] [comments]

• Will AI over saturation cause a demand for HUMAN content?
  by /u/spacecanman (Marketing & Advertising) on January 14, 2025 at 1:37 pm

  I completely understand the excitement about AI, and I’m not a laggard — I use it daily for various things. But it does make me wonder about how this plays out long term as everyone starts to jump on board with AI flavored marketing. Will consumers become fatigued by AI images? Will they become desensitized by the artificial videos and the “personalization” tokens? Is it destined to become similar to a robocaller where people immediately hang up? Will people crave human contact, the ‘ugliness’ of actual authenticity, and the emotion of a provocative opinion? My POV is that AI has a really good use case for analyzing, organizing, and displaying data. But when it comes to creative, I have a feeling the shelf life isn’t going to be as long as people believe. The pendulum swings. I’m curious what it will look like when it swings back in a few years. submitted by /u/spacecanman [link] [comments]

• Was reading up on the Bud Light boycott and surprised at how much backlash was directed to the VP of Marketing
  by /u/Otherwise-Cod-6445 (Marketing & Advertising) on January 14, 2025 at 12:59 pm

  Has there ever been any other failed marketing campaign where the leading executive was so publicly vilified? The level of backlash even two years later is insane with people casually dropping her name and details about her career in comments of videos made on the issue, long after it has passed. For those who might be unaware, this is in reference to the Bud Light influencer campaign with trans influencer Dylan Mulvaney. The then VP of marketing at AvB Alissa Heinerscheid was publicly blamed for the backlash received. Last we heard, she took a leave of absence and there doesn't seem to be an update on her career. Marketing is typically in the background and not immediately visible to the average comsumer. Usually when a brand has a failed marketing campaign, public vitriol is directed to the brand itself (or in rare cases the CEO) but in the Bud Light case, for some reason, a lot of it was directed at Alissa (and Dylan). Is this a case of the company failing to protect her? Is this something that could affect one's career longtime? Cause I'd imagine this follows her around. Just curious to hear others opinions. submitted by /u/Otherwise-Cod-6445 [link] [comments]

• SEO News: SEOs Overestimate the Impact of Losing Backlinks, Personalized Audio Summaries from Google Discover, Google Warns Against Using AI-Generated Content for Backlinks
  by /u/SERanking_news (Marketing & Advertising) on January 14, 2025 at 12:22 pm

  Happy Tuesday, community! Our team has gathered last week's updates from the SEO world and is ready to share them with you. Updates No official algorithm updates yet. ________________________________ Search / SEO SEOs Overestimate the Impact of Losing Backlinks Recently, the SEO community noticed a large number of lost backlinks. Google explained that such loss may not have a significant impact, especially if it occurs naturally. They also noted that over time, Google is moving away from excessive reliance on backlinks for ranking, with other factors playing an increasingly important role. Sources: Mehdi Oudjida | Bluesky John Mueller | Bluesky ________________________________ SERP Features / Interface (test) New Daily Listen: Personalized Audio Summaries from Google Discover Google is experimenting with a feature called Daily Listen, which is currently being tested through Search Labs on Android and iOS. This feature offers users personalized audio summaries of the topics they follow on Google Discover. Each episode lasts about five minutes and provides an overview of popular news based on users' interests, with links to additional content for deeper exploration. Site Name Changes Not Linked to Core Updates A Bluesky user noticed that their site name changed after two consecutive core updates. John Mueller stepped in to explain that site name changes should not be linked to core updates, as these changes are unrelated. Site names differ from page titles and represent the overall name of the site that appears in search results. This distinction is important for understanding how Google handles site names in its search algorithms. Sources: John Mueller | Bluesky Lyndsay | Bluesky Barry Schwartz | Search Engine Land ________________________________ GSC Blank Screenshot in URL Inspection Tool May Not Be an Issue In the URL Inspection Tool in Google Search Console, some users have reported seeing a blank screenshot under the screenshot tab. Gary Illyes explained that this is not necessarily a problem, as long as the required content is visible in the HTML tab. He added that sometimes rendering may fail, but as long as the content is in the HTML and not reliant on JavaScript, it's fine. However, if rendering consistently fails, it could indicate a more significant issue. Sources: Barry Schwartz | Search Engine Roundtable Gary Illyes | LinkedIn ________________________________ AI Google Warns Against Using AI-Generated Content for Backlinks It's official: using generative AI to create content specifically for backlinks is against Google's spam policy. This was prompted by a user complaint where an SEO agency outsourced link-building efforts using AI-generated content that was not only factually incorrect but also opposed to the user’s ethical beliefs. John Mueller advised that such practices go against Google's guidelines as they aim to manipulate search rankings. Sources: Becca Harrison | Bluesky ________________________________ Local SEO Google Fixes Maps Pin Exploit: Spam Attacks No Longer Possible Google has fixed a long-standing exploit in Google Maps that allowed spammers to move business location pins, causing businesses to disappear from local search results and potentially triggering Google Business Profile suspensions. This exploit, which had been an issue for several months, enabled bad actors to hijack businesses by moving their map pins, leading to ranking drops. Google has now permanently resolved the issue, as confirmed by Google Business Profile expert Ben Fisher, who also said that the vulnerability can no longer be exploited. Sources: Ben Fisher | Bluesky Barry Schwartz | Search Engine Roundtable submitted by /u/SERanking_news [link] [comments]

• what marketing mistakes are people still making in 2025?
  by /u/ScarletJoeSwanson (Marketing & Advertising) on January 14, 2025 at 12:22 pm

  What marketing mistakes do you see solo biz owners making? Or stuff that just needs to stop already? I've been working on a YT video and before I record, I want to make sure I have my top 12 mistakes on point. Thanks! submitted by /u/ScarletJoeSwanson [link] [comments]

• Our new CEO seems to be purchasing bots to boost post engagement on social media. What to do?
  by /u/jmh6201 (Marketing & Advertising) on January 14, 2025 at 12:11 pm

  Our new CEO has asked for access to one social media platform. This person has requested we post at least 2 social media posts a day, with a third for any additional reactive content. Due to a lack of resourcing (hello one person marketing team) they has requested access to said platform and has since been “supporting me” by posting on social media himself. I noticed a post had an unusually high number of likes in a short time frame (a matter of minutes) and I looked at the profiles and it all seemed to be very random names and connections. This is a post that related to CEO so this person would have a vested interest in this post. This is also not the first time this has happened. The first time it happened was on his onboarding announcement but it was too new and not obvious to me then. My own boss (who reports to CEO) asked me if this was part of my social media strategy as he caught onto it and I said definitely not. He told me to ensure that in any reporting I do to flag that the data is artificial and skewed. Anyway… how would you all navigate this?! submitted by /u/jmh6201 [link] [comments]