What are some common reasons why a blog doesn’t rank on Google?
Any content destined to the public that doesn’t rank on Google or Bing is destined to be obscure and gets no visibility. Writing any blog post or article is not enough to be ranked on Google or Bing, the top 2 search engines in the world.
There are several common reasons why a blog might not rank well on Google:
- Lack of high-quality content: Google values high-quality, informative, and original content. If your blog lacks these qualities, it may struggle to rank well on Google.
- Poor website design and user experience: Google values websites that are easy to navigate and provide a good user experience. If your blog has a cluttered or poorly designed layout, or if it is difficult to use, it may struggle to rank well on Google.
- Lack of backlinks: Google uses backlinks, or links from other websites to your blog, as a signal of the quality and relevance of your content. If your blog lacks backlinks, it may struggle to rank well on Google.
- Technical issues: Google may not be able to index your blog properly if it has technical issues such as broken links, slow loading times, or duplicate content.
- Unclear or spammy keyword targeting: Google uses keywords to determine the relevance of your content to search queries. If you use unclear or spammy keywords, or if you stuff your content with too many keywords, it may struggle to rank well on Google.
- Lack of mobile optimization: Google now prioritizes mobile-friendly websites in its search rankings. If your blog is not optimized for mobile devices, it may struggle to rank well on Google.
These are just a few common reasons why a blog might not rank well on Google. Improving the quality of your content, addressing any technical issues, and optimizing your website for search engines and mobile devices can help improve your blog’s ranking on Google.
- Poor content: Little or no content value
- Site heavy to load
- No tags
- Insecure site (no SSL certificate)
- Poor formatting
- Articles are in a very competitive space
- Disconnect between blog title, and content
- Lack of keywords or misplaced keywords: The primary keyword must be the first word of both your domain name and blog title.
- Malformed URLs
- Site Not mobile friendly
- No inlinks
- No meta-tags
- No Alt Tags
What to do Next?
If you resolve all the issues above, register your site to google search console, then submit a sitemap url to google or Bing, then check your site performance and index status regularly to make sure that your site is getting indexed properly.