How to Use WhatsApp Broadcasts and AI for Better ROI: A Comprehensive Guide

1. AI-Driven Personalization: Use AI to segment your audience and send highly personalized and relevant broadcasts.
2. Timely AI-Enhanced Follow-Ups: Leverage AI to determine the best times for follow-up messages and to analyze customer responses for future interactions.
3. Continuous AI Analytics: Employ AI tools to continuously analyze the performance of your broadcasts and adapt strategies accordingly.
4. Adherence to Best Practices: Combine AI insights with WhatsApp’s compliance policies to ensure respectful and effective communication.
5. Integrating WhatsApp and AI into a Broader Strategy: Don’t rely solely on WhatsApp and AI. Integrate them into a comprehensive digital marketing strategy for synergistic effects.

If you are not comfortable with AI, you can still leverage WhatsApp broadcast for a good ROI.

1. WhatsApp’s Built-In Features

• WhatsApp Business API: Utilizes an opt-in policy encouraging new users to connect with your business.
• WhatsApp Click-to-Chat Link: This feature allows you to create a clickable link for your WhatsApp business number, making it easier for customers to reach out directly.
• WhatsApp QR Code: Similar to Click-to-Chat but in a scannable QR format. Ideal for offline and online platforms.
• WhatsApp Chat Widget: Integrates a chat feature on your website, directly linking to your WhatsApp business account.

2. Create a Newsletter

• Offer subscriptions for updates about your business and industry, encouraging users to register with their email and WhatsApp details.

3. Content Strategy

• Free Content: Blogs and glossaries to increase awareness and credibility.
• Gated Content: eBooks, reports, and whitepapers for detailed insights, in exchange for contact details.

4. Product Demos and Samples

• Entice potential leads with a ‘free taste’ of your product or service in exchange for contact information.

5. Engaging Workshops and Webinars

• Host informative sessions in exchange for registration, thus acquiring leads.

6. Social Media Utilization

• Leverage the extensive reach of platforms like Facebook and Instagram to gather leads.

7. Paid Social Media Ads

• Target specific demographics with sponsored ads to attract a relevant audience.

8. Chatbot Integration

• Use automated chatbots to engage users on social media, covering FAQs and product details.

9. Customer Referral Programs

• Encourage current customers to refer friends in exchange for exclusive offers.

Maximizing Returns with WhatsApp Broadcasts

Once you’ve built a robust list, it’s crucial to maximize the potential of WhatsApp Broadcasts. Here’s how:

1. Targeted Content: Ensure that your broadcasts are relevant and engaging. Personalize messages based on user behavior and preferences.
2. Timely Follow-Ups: Use the high open rates to your advantage. Send follow-up messages to keep the conversation going.
3. Measure and Adapt: Track the success of your broadcasts. Use insights to refine your strategy continually.
4. Compliance and Consent: Always adhere to WhatsApp’s policies and respect user consent for message receipts.
5. Integrated Marketing Strategy: Don’t rely solely on WhatsApp. Integrate it into a broader digital marketing strategy for maximum impact.

Conclusion

Combining WhatsApp Broadcasts with AI presents a powerful opportunity to enhance your digital marketing efforts. By smartly building a broadcast list and employing AI for personalized, data-driven communication, businesses can achieve a significantly improved ROI. Remember, the key lies in the strategic, innovative, and ethical use of these technologies to create meaningful connections with your audience.

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Latest Marketing Trends in December 2023

A Daily Chronicle of AI Innovations in December 2023

• Microsoft is investing $1.7B in Indonesia’s AI and cloud infrastructure.
  by /u/Significant_Tip_458 (Marketing & Advertising) on May 9, 2024 at 12:37 am

  Microsoft is investing $1.7B in Indonesia’s AI and cloud infrastructure. Notably, the investment will include AI training for 840,000 people, as well as support for Indonesia’s growing community of tech developers. AI upskilling is going global. submitted by /u/Significant_Tip_458 [link] [comments]

• If I ask for reviews, do I then have to ask to share?
  by /u/haliemks (Marketing & Advertising) on May 9, 2024 at 12:24 am

  I work for a small health care office and we started emailing out after a patient is discharged for Google reviews. We've had a couple folks post really lovely reviews and I'm curious about etiquette here. I know it's polite to ask for permission to use review in marketing and have done so with "reviews in the wild"...but if we solicit the review, they complete it, do I need to email them again to ask if it's okay to use it our marketing? Personally, I'm concerned it will come off as needy or weird to ask for the review, see they've done it, respond to the google review because it looks good for engagement in searches..and then reach out AGAIN to ask if we can use it? If that's what's appropriate we'll do it! Just curious for feedback and what others would do. Thank you! submitted by /u/haliemks [link] [comments]

• Interview stage two: internal communications framework
  by /u/Specialist_Word4115 (Marketing & Advertising) on May 9, 2024 at 12:08 am

  Hello all! I’m on the second stage interview for an internal communications role for a specific team within a company, the customer service team. This would be the companies first time hiring an internal communications manager. The position would manger IC across the different regions. I’ve been given this task: Our customer team consists of more than 3000 people and we also work with outsourced partners as well. We have three main operational teams and a pillar that is supporting and enabling all the operational teams to work efficiently and is enabling them to scale and focus on customer experience. How would you build the internal communications framework for our customer service team? Please present your proposed structure and ideas in maximum five slides. I was wondering if the framework should be high level or if I would go into detail and customise it to the company Example one: Communication Channels: We will leverage a multi-channel approach, utilising various platforms and tools such as email, intranet, newsletters, mobile apps, webinars, and town halls to cater to different communication needs and preferences. Example two: Communication Channels Face-to-Face Interactions - Regular team meetings (weekly/monthly) - One-on-one meetings with managers - Cross-functional collaboration sessions Digital Platforms - Intranet/internal social network - Instant messaging tools (e.g., Slack, Microsoft Teams) - Video conferencing tools (e.g., Zoom, Google Meet) Written Communication - Newsletters/email updates - Bulletin boards/digital signage - Knowledge-sharing platforms (e.g., wikis, document repositories) Would love any feedback! Thank you submitted by /u/Specialist_Word4115 [link] [comments]

• Where are the REAL jobs at???
  by /u/Puzzled-Cellist4324 (Marketing & Advertising) on May 9, 2024 at 12:00 am

  It was bad last year, but now it is like sifting through a sea of spam/fake jobs to find one drop of a REAL job with an employer who intends to hire someone who isn't internal. What is your best suggestion to find jobs that are real? Are there better job boards with VETTED jobs? submitted by /u/Puzzled-Cellist4324 [link] [comments]

• Any one have experience with them?
  by /u/Kittykatttt__ (Marketing & Advertising) on May 8, 2024 at 11:55 pm

  Has anyone heard of Thrive LA? It’s a sales and marketing firm in LA (el Segundo) and I want to know if anyone knows if it’s legit I guess? Can anyone tell me their experience with them? 🙂 submitted by /u/Kittykatttt__ [link] [comments]

• Marketing is hitting a new low
  by /u/Broken_and_pour (Marketing & Advertising) on May 8, 2024 at 11:35 pm

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• Getting 10k signups for a landing page. How realistic is this?
  by /u/LengthinessAny7553 (Marketing & Advertising) on May 8, 2024 at 11:19 pm

  Hi there, So I'm new to ppc advertising and what not so wanted to get people experience with doing this for a pre launch landing page of a service I want to provide. I got a very advanced landing page that is well optimized in terms of aesthetics, ui ux and copywriting skills. Ideally, I want to gather around 10,000 sign up, hoping for a 1 percent conversation rate. I wanted to know people's experiences here and stories so I can be realistic with my expectations. The only unfortunate thing is that I can only give around 800-1000 Canadian dollars every 2 weeks for the budget, so it's not much. But yeah any stories and experiences would love to hear. submitted by /u/LengthinessAny7553 [link] [comments]

• Está bueno mi logo de desayuno?
  by /u/Humble-Foot-2595 (Marketing & Advertising) on May 8, 2024 at 11:07 pm

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• Question about a giveaway and cross-promotion.
  by /u/anaugle (Marketing & Advertising) on May 8, 2024 at 10:50 pm

  I own a wilderness skills company and have an overnight event coming up. A local radio station got wind of it and asked if I would be willing to put up two pairs of tickets in exchange for four days of radio ads, a $350 value. They have already put up a Facebook page as part of the promotion. I want to share the giveaway to get some people off the fence and possibly buy tickets if they don’t win. However, I’ve already had two people purchase three tickets. So I don’t want to disenfranchise people who have already paid, or backpedal. Thoughts? submitted by /u/anaugle [link] [comments]

• If you started over again what would change?
  by /u/Thats_Interesting33 (Marketing & Advertising) on May 8, 2024 at 10:46 pm

  For those of you who have been doing marketing for a while say 3+ years, if you had to start over again what would you do differently to help you succeed? I don't work in marketing right now but it's something that I am interested in learning and starting on the side for now. I'm not exactly sure what I'd like to do but I feel like there will always be a market in helping small businesses grow. I was looking at a YouTube video and they were talking about running ads and making sure your proficient in either Facebook or Google. If you understood one you could probably figure out anything else. Is that something you're grew with? For those of you who feel like you're really good at marketing do you think you could market anything or are you really passionate about one particular thing and that's why you're so successful? How did you learn to be good? Trial and error? Books? Courses? Thanks for your advance in advance! submitted by /u/Thats_Interesting33 [link] [comments]

• Branding toolkit for contract employees — what to include?
  by /u/antravi (Marketing & Advertising) on May 8, 2024 at 10:27 pm

  I own a small firm that contracts people to work on specific finance projects. I’m creating a marketing/branding guidebook for my core group of contractors (10 people) who work on 2-3 projects under my firm every year. To increase awareness/positive brand perception of my firm, I’m creating a toolkit/guidebook (suggestions, not requirements as they aren’t under any obligation). I would love any ideas you have! So far I’m thinking: -Zoom background with brand logo -branded PowerPoint template for client presentations -request to add links to our firm’s website or social media in their signature line and professional social account bios Any other ideas?? Thank you!!! submitted by /u/antravi [link] [comments]

• How to Position Myself as a Marketing Data Scientist
  by /u/dataoveropinions (Marketing & Advertising) on May 8, 2024 at 9:58 pm

  I want to position myself as a "marketing data scientist." What should I do to prepare and get interviews? Which skills should I brush up on/learn? Any other advice? About Me: I have a bachelors in market research and a masters in analytics I have been marketing in marketing my entire career I have built a few statistical models at my work I have done experimental design at my work I have (moderate) experience with SQL I have 4 years in PowerBI (Although data visualization is my least favorite part) Thanks! submitted by /u/dataoveropinions [link] [comments]

• I’m desperate for help
  by /u/Awkward_Priority2766 (Marketing & Advertising) on May 8, 2024 at 9:15 pm

  I have a bachelor’s degree in marketing and business management but have found it extremely difficult to land a job in digital marketing. I’ve received countless rejections from potential employers since 2022 which was my most recent job in the marketing profession where I worked as a project strategy coordinator for a small, local marketing firm. This past year I signed up for Fiverr to start a freelance gig but soon realized the market is beyond saturated with fellow digital marketers offering similar services. I also decided to enter the realm of graphic design and build an online portfolio to expand my skill set. As a result, I’ve become proficient at operating programs such as Canva as well as more sophisticated tools such as Adobe Photoshop. Right now I work part-time as a RBT and spend the rest of my time creating unique designs while interviewing/applying for jobs. Am I doing something wrong? Is something wrong with me? Is my degree worthless at this point? Should I give up? These are the kind of questions I’ve been asking myself a lot lately. What do you guys think? Is there something I’m missing? All I want is a chance. That’s all I’m asking for. I wish employers could see my potential with the diversity & wealth of knowledge I possess. Sorry for venting but I just needed to get this off my chest. I hope I’m not alone because I could really use someone’s help/advice right now. It would be so greatly appreciated. submitted by /u/Awkward_Priority2766 [link] [comments]

• Networking
  by /u/SonDragon05 (Marketing & Advertising) on May 8, 2024 at 8:50 pm

  Do you have a networking group or association that you belong to and would recommend? I'm looking to network with other marketing professionals. I'm open to local meet ups, online discussion boards, and/or official association membership. Do any of you have an organization you'd recommend? (I know of AMA. I'm looking for additional/different opportunities.) submitted by /u/SonDragon05 [link] [comments]

• How hard is it REALLY to get a job nowadays?
  by /u/DesperateScienceCow (Marketing & Advertising) on May 8, 2024 at 6:55 pm

  I’m about to quit my full time $48k a year marketing coordinator job for an agency internship that’s only 10 weeks. I think this will help me grow and will teach me a ton, but seeing everyone on here talking about how hard it is to get hired makes me nervous. How difficult is it really? submitted by /u/DesperateScienceCow [link] [comments]

• Access mystery GPT2 model for FREE - What you need to know…
  by /u/steves1189 (Artificial Intelligence Gateway) on May 8, 2024 at 6:51 pm

  Appreciate a lot of you know this already, but this is for all those that really want to give the mystery GPT2 model a try but don’t know how, here’s the quick guide to test it out whilst you have the opportunity. P.s I one shotted it to create flappy bird in python and it smashed it, (happy to send code upon request). It’s insane… You need a little sprinkle of luck and a dash of persistence for this tutorial. I got it on my second try.. let’s dive in… Visit chat.lmsys.org and select Arena mode. If on mobile scroll down where you can enter a prompt. Make it a brief prompt as you may have to do this a few times. Rate the response (which one was better) as there will be two outputs to your prompt. The model's name then appears at the bottom. Refresh and retry until you see 'im-a-good-gpt2-chatbot' or 'im-also-a-good-gpt2-chatbot'. It you found this useful and want to stay up to date in this crazy world we live in, feel free to join my newsletter. submitted by /u/steves1189 [link] [comments]

• Need help with assignment
  by /u/One-Bridge3056 (Artificial Intelligence Gateway) on May 8, 2024 at 6:29 pm

  Requirements: 1. We are an enterprise with around 500 vendors (Domestic and International) 2. We receive on an average 1000 invoices from existing and new vendors every month (75% existing and 25% new vendors. Plus there are around 200 petty cash/small ad hoc invoices 3. These invoices are mostly received as Paper Invoices delivered through post or by hand or Image/PDF files in mail 4. The Data Entry operations are currently done manually 5. Once the invoices details are entered in excel sheets they have to be reviewed by the accounts team. The accounts team has to be informed through mail about new invoices for review. Reviews/rework happen over mail chains 6. One reviewed, the excel sheet is used to create an invoice into ERP system 7. We want to automate the End to End process, using latest technologies like AI/ML 8. Main points are : a. Manual process is time consuming and error prone b. No visibility on where an invoice is in its journey or how many invoices are in the pipeline c. All communications about reviews and updates are locked in emails d. The invoices have to be pushed to processors (users) manually. Team utilization is not optimum as we are not aware of the load on each processor e. Not able to track the efficiency of processors f. Last minute rush towards the month closing requires extra working hours Goal: Design a software solution to automate the Invoice Processing End to End ( From extracting details from invoice to creating Invoice in ERP.). The solution should be able to track the invoice throughout the journey. Should have review and approval flows. The processors activity should be load balanced. Please submit a document detailing out your solution. The document should include: 1. To Be Process Flow 2. Major Features explained in details 3. Screen flow/Wireframes (for critical flows/Screens) 4. Solution benefit analysis 5. Future improvements Please help me get a solution for this submitted by /u/One-Bridge3056 [link] [comments]

• Need Advice on a Program to Track my Marketer's Efforts
  by /u/flashlightphantom (Marketing & Advertising) on May 8, 2024 at 5:50 pm

  I am a partner in a small healthcare staffing company and we've hired a marketer to help us grow. She is primarily out in the field going to facilities to share our information. For all I know she could be sleeping until Noon and taking Friday's off! What apps or programs do you recommend for her to use to track her efforts/phone calls made. Do you set expectations for how many calls to make per week or how many visits? We are in the dark as to how all this works. It's our first time using an actual marketer to help us out - we've always done everything in house before. Thanks for any advice! submitted by /u/flashlightphantom [link] [comments]

• "Bulk" Etsy prices vs "wholesale" retail prices?
  by /u/UDLcompy (Marketing & Advertising) on May 8, 2024 at 5:50 pm

  What started as a hobby seems to have turned into a business! I'm learning a lot, and it's been kinda bumpy, but it generally seems like I'm going in the right direction. The hobby was creating art (there is a niche, but I'm keeping it general for the sake of reddit) and the business, at this point, is selling that art in the form of refrigerator magnets. Each magnet costs about $1 for production and shipping. Not counting my time for creating the art. This is absolutely the lowest I can go to break even. So in my mind, I kinda figure I should generally sell them for about $2 each, for a 100% profit. I didn't go to business school or anything like that, it just seemed like a generally reasonable number. I've set up an Etsy shop which is still small, but picking up steam. I've posted each magnet at $3 each with their own listings, not really expecting people to buy them individually. The Real Thing I'm expecting (and succeeding!) to sell is the pack of 10 magnets for $15 ($1.50ea). I have more magnets in production, and I plan to sell them in bulk increments. Something like: -$15/5 ($3ea) -$20/10 ($2ea) -$25/15 ($1.67ea) -$30/20 ($1.50ea) (not sure if these are the exact numbers I'll go with, but something like this) I've also been reaching out to local toy stores and gift shops with surprising success! When they ask me my rates, I've generally been saying $2/magnet. Usually for 50 magnets =$100. They don't seem to have been put off by this, so I guess that's about what they're worth to retailers. So here's where I'm afraid I'll get in trouble. Basically, I guess I should be selling my merchandise to retailers at wholesale prices. And it kinda seems like my Etsy prices shouldn't be below that... In other words, a retailer could potentially buy my magnets for $2ea, then go look on Etsy and see that they could get them for $1.50ea. Hopefully I'm explaining this well enough. Again, I have no business experience at all; I'm still figuring this out. This hasn't caused me a problem yet, it just occured to me in my head. Is this a problem? Is it bad business practice? Should I adjust my lowest "bulk" Etsy price to equal my "wholesale" retail price? Oooorrr.. is this kinda normal and not a big deal? submitted by /u/UDLcompy [link] [comments]

• Why do AIs like ChatGpt and Copilot never ask questions? Why are the conversations only one way?
  by /u/wholenewguy (Artificial Intelligence Gateway) on May 8, 2024 at 5:30 pm

  Was thinking about this when pondering the value of clarifying questions, then realized I dont think Ive ever been asked a question by a bot, clarifying or otherwise. Ive even tried to prompt them to ask me questions if they are unsure about something when helping me with a complex task, but they never do. Why is that? submitted by /u/wholenewguy [link] [comments]